A Leader in Global Casual Footwear

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Crocs logo
Crocs

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Consumer

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2024

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#15 CROCS inc TM A LEADER IN GLOBAL CASUAL FOOTWEAR JANUARY 2024 (40#2Forward Looking Statements This document includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements regarding potential impacts to our business related to our supply chain challenges, cost inflation, our financial condition, brand and liquidity outlook, and expectations regarding our future revenue, margins, non-GAAP adjustments, tax rate, earnings per share, debt ratios and capital expenditures, share repurchases, the acquisition of HEYDUDE and benefits thereof, Crocs' strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding fourth quarter, full year 2023, and full year 2024 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: our expectations regarding supply chain disruptions; cost inflation; current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. All information in this document speaks only as of January 8, 2024. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law. CROCS Inc | 2#3Business Update Andrew Rees, Chief Executive Officer CROCS inc#4Crocs, Inc. Expects to Report Record 2023 Results ● ● Expect FY23 revenues of ~$3.95B or over 11% Y/Y exceeding high-end of guidance(¹) Crocs Brand revenues expected to be up -13% Y/Y, surpassing $3B mark(1) HEYDUDE Brand revenues expected to be ~$949M(¹) Expect Q4'23 revenues of ~$960M or over 1% Y/Y above guidance for (4%)-(1%) (¹) Crocs Brand Q4 revenue expected to be up almost 10% Y/Y above guidance of 4%-7% (1) HEYDUDE Brand revenues down (19%) Y/Y vs. guidance for (25%)-(20%) (¹) ● ● Expect another year of industry-leading margins Raising our adjusted operating margin guidance to "in excess" of 27%(1) ● Continue to deploy our strong FCF generation through rapid debt paydown and share buyback Expect to achieve net leverage <1.5x in FY23E with incremental $277M net debt paydown in Q4(1) Repaid $1.2B in debt since HEYDUDE acquisition and ~$665M in 2023 Bought back $25M in stock in Q4 at an average cost of $86.32 per share ● CROCS Inc | ● 1. FY 2023E reflects expected estimated revenues and guidance for revenues and non-GAAP operating margin. Full 2023 financial results to be announced in February 2024. See reconciliation to GAAP equivalents in Appendix. 4#5Investment Highlights Global leader in casual footwear with two iconic brands in a $160B TAM(¹) Diversified sources of growth across brands, categories, channels, and regions Durable, profitable growth with top-tier margins and cash flow generation Strong value positioning with assortments <$100 taking market share Best-in-class management team with track record of delivering top-tier TSR CROCS Inc | 1. Based on management estimates. 5#6A Global Leader In Branded Casual Footwear... ($B) $9.0 $8.0 $7.0 $6.0 $5.0 $4.0 $3.0 $2.0 $1.0 $0.0 Skechers CROCS inc Deckers FY23E Revenue(¹) CROCS inc Wolverine Steve Madden Birkenstock Allbirds 1. FactSet consensus estimates for peers upcoming fiscal year end as of 1/5/2024. Crocs Inc. FY2023E reflects expected estimated revenues, full 2023 financial results to be announced in February 2024.#7...With Best-In-Class Operating Margins FY23E Adj. Operating Margin %(¹) 40.0% 30.0% 20.0% 10.0% 0.0% -10.0% -20.0% -30.0% -40.0% -50.0% -60.0% CROCS inc >27.0% CROCS inc 22.9% Birkenstock 18.8% Deckers 11.6% Steve Madden 9.8% Skechers Adj. Operating Margins supported by best-in-cla gross margins 3.4% Wolverine Allbirds (50.2%) 1. FactSet consensus estimates for peers upcoming fiscal year end as of 1/5/2024. Crocs Inc. FY2023E reflects expected estimated adjusted operating margin, full 2023 financial results to be announced in February 2024. See reconciliation to GAAP equivalents in Appendix. 7#8Taking Share Within $160B+ Total Addressable Market -$305B Non-Athletic Footwear Market (¹) Other (Dress, Fashion) $142B CROCS inc Clogs $8B Sandals $30B Casual $125B 1. Total addressable market sizes based on management estimates. MURD de 8

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