Company Overview

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Flora Growth

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Flora Growth

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Healthcare

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2022

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#1FLORA GROWTH Company Overview. MAY 2022 NASDAQ FLGC FLORAGROWTH.COM#2#3Our mission is to build a design-led collective of plant-based wellness and lifestyle brands that delivers the most compelling customer experiences in the world, one community at a time. STRICTLY PRIVATE AND CONFIDENTIAL OUR MISSION FLORA GROWTH 3#4Focus on Our People. Brand builders. Led by a proven team that shares decades of industry-leading experience building consumer packaged goods ("CPG") brands and managing global ecommerce, retail and distribution. Disciplined operators. Track record as disciplined operators and category disruptors with an emphasis on building direct-to-consumer brands and loyal communities. Track record. Combined with the team's track record commercializing hundreds of consumer goods through a vast and diverse global supply chain, Flora is building what many have promised, yet few have delivered. STRICTLY PRIVATE AND CONFIDENTIAL Why we're different. PEOPLE It begins with people. Everything is possible with the right people. People have been the key to our strategy and execution. Attracting and recruiting contrarian thinkers in each of our key verticals will allow us to remain innovative, move assertively with speed of execution, and build a culture that stands alone. DESIGN Lead by design. Creating customer experiences they will talk about is where many struggle today. Product design, assortment, UX, packaging, social and environmental thoughtfulness - the ability to bring this all together motivates people to engage and experience what we have to offer. LEADERSHIP & PEOPLE COMMUNITY Build community. We build our team, we use design to lead the industry, all for who? Community. We are a customer-first organization focused not only on designing remarkable experiences but including them in our journey to do things differently - the right way. FLORA GROWTH 4#5Meet a Few Members of Leadership. Luis Merchan Chairman & CEO Mr. Merchan is a proven executive with over 10 years of experience in enterprise sales management, corporate strategy, merchandising and expense management and customer experience. He previously served as Vice President of Workforce Strategy and Operations for Macy's Inc. where he managed the enterprise's P&L expense line for its 540-store portfolio. Throughout his tenure at Macy's, prior to his most recent role, Mr. Merchan held various executive-level roles at Macy's as well as managerial roles at Target. Mr. Merchan obtained his Bachelor of Industrial Engineering from Pontifical Xaverian University in Bogotá, Colombia and his MBA from McNeese State University. Mr. Merchan also holds a Graduate Certificate in Marketing Management from Harvard University. James Choe Chief Strategy Officer James Choe joins Flora's team as Chief Strategy Officer. His latest venture, Vessel, the leading brand i cannabis consumption technology, was acquired in November 2021 by Flora Growth where Mr. Choe was the Founder/CEO. Choe got his first taste of startups in 1999 with broadband pioneer Softnet Systems in Mountain View, CA. After building the business to prominence and growing to more than 400 employees, Choe left to pursue his heart's passion - a career in the sports industry where he would represent athletes in the Olympics, NFL, MLB, NHL, Lacrosse and Action Sports for over 12 years. From 2010-2014, Choe led as VP of Sports/Retail Marketing at SKLZ, the global leader in sports training products, partnering with the world's largest retailers including Walmart and Dick's Sporting Goods. Throughout his 20-year career, Choe has mentored and consulted over 100 brands to date, while he has also led the design, development and successful launch of more than 400 products across nearly all CPG categories. Originally from Saratoga, CA, Choe graduated from San Diego State University. STRICTLY PRIVATE AND CONFIDENTIAL Jessie Casner Chief Marketing Officer Jessie Casner joins Flora as Chief Marketing Officer and was previously the Vice President of Marketing for Vessel Brand, the recently acquired ancillary accessory brand based in Carlsbad, California. An experienced omnichannel marketer and storyteller, Casner previously operated her own agency, Junction Marketing, where she developed and executed bespoke go-to-market strategies. An early team member of The Active Network during its rapid growth phase (pre-IPO and acquisition), MOGL (now EMPYR, during series A/B funding), 2XU, and Total Gym, Casner brings a strong knowledge and background in the startup, CPG, cannabis, sports and apparel industries. Casner in her role with the company, will lead the communications and narrative building for Flora and all subsidiary brands as well as craft the plan for Flora brand awareness activities in both the consumer and investor markets. Lee Leiderman Chief Financial Officer Mr. Leiderman started his career at PWC and held several corporate positions within Philip Morris International, Caterpillar and RR Donnelley, gaining substantial financial management experience for US-listed public companies. From April 2016 to May 2019, Mr. Leiderman served as the Chief Accounting Officer at OSI Group, and from May 2020 to present, he served as the CFO of Nurture Life Inc. He has an extensive background with over 25 years of experience, which includes public and private companies, mergers and acquisitions, transfer pricing, and investment analysis. Mr. Leiderman also has broad experience with fast-paced growth companies and infrastructure creation, having managed the financial teams for many successful international and domestic companies. Mr. Leiderman is a CPA with a B.A. in Accounting and International Business from Susquehanna University. Dr. Annabelle Manalo- Morgan Director Dr. Annabelle is a scientist, educator, author, mother of five, and a respected key opinion leader. She is a cell and developmental biologist from Vanderbilt University in Nashville, Tennessee, with a background in neuroscience from Georgetown University. She earned her Ph.D. in Cell and Developmental Biology with a focus in Cardio-Oncology and has since become a philanthropist and entrepreneur focused on pharmaceutical innovation and clinical trial research in medical cannabis. LEADERSHIP & PEOPLE FLORA GROWTH LO 5#6Meet Our Board of Directors. Luis Merchan Chairman & CEO Bio on Page 7. Tim Leslie Director A Yale law graduate, Leslie has a strong pedigree of success, working with scaling companies including his two decades at Amazon, where he served as Vice President and Associate General Counsel responsible for building and managing Amazon's international legal team before changing roles to oversee the international launch of Amazon Prime Video. Following his successful tenure at Amazon, Leslie made the leap to the burgeoning cannabis industry where he served as CEO of one of the world's most authoritative digital cannabis data sources, Leafly. Since his time there, Leslie has served on the board of renowned cannabis companies before his appointment as Chairman of the Board of Advisors at Flora. Marc Mastronardi Director Marc Mastronardi is a seasoned executive and current Chief of Stores of Macy's. Prior to his current role, Mastronardi was Macy's Senior VP of Store Operations and Customer Experience, where he was responsible for enterprise-wide store operations, sales, and customer service. Mastronardi has also led multiple functions within the organization, responsible for the creation and expansion of new business concepts, leased partnerships and diverse owner-led businesses. Mastronardi currently serves on the board of Delivering Good, NYC, the executive committee of the Fashion Scholarship Fund, and is the executive sponsor of the Macy's Working Families Employee Resource Group. STRICTLY PRIVATE AND CONFIDENTIAL Juan Carlos Gomez Director Mr. Gomez is a proven business leader with over 30 years of professional experience working for multinational public companies. He brings substantial experience in the Latin American market, across a variety of business competencies including business operations, M&A, business integration and corporate governance. For the past 20 years, Mr. Gomez served as the COO, and eventually as CEO of the Winner Group, CIRSA, owned by the Blackstone Group, where he was responsible for growing the company to become one of the largest 100 companies in the country through meaningful organic and M&A driven growth initiatives. This included expansion across 28 cities and more than 2,800 staff. Mr. Gomez obtained his bachelor's degree in Organizational Psychology from the University of Santo Tomas in Colombia. Dr. Beverley Richardson Director Dr. Beverley J. Richardson is a renowned psychotherapeutic practitioner whose collaborative efforts and clinical influence are reflected in some of the most compelling and effective addiction and behavioural health programs in North America which include: Sierra Tucson (Arizona), the Meadows (Arizona) and Betty Ford Centre (California). She has a Doctorate Degree in Psychology and is a B.C. Registered Clinical Counsellor, Internationally Certified Eating Disorder Specialist, and EMDR Level II Trauma Therapist. Dr. Richardson has integrated her extensive experience in health and wellness with her entrepreneurial spirit to form her nutraceutical and bioscience research and development enterprises. Dr. Annabelle Manalo-Morgan Director Dr. Annabelle is a scientist, educator, author, mother of five and a respected key opinion leader. She is a cell and developmental biologist from Vanderbilt University with a background in neuroscience from Georgetown University. She earned her Ph.D. in Cell and Development Biology with a focus in Cardio-Oncology and has since become a philanthropist and entrepreneur focused on pharmaceutical innovation and clinical trial research in medical cannabis. LEADERSHIP & PEOPLE FLORA GROWTH CO 6#7Growth Strategy Highlights. COMMERCIAL Global Expansion. Investment focused on wholesale and distribution partnerships for rapid scale of both CPG and cannabis sales in key markets. Multiple cannabis sale agreements signed from markets around the globe. GMP compliant and certified facilities allow for access to both recreational and medical markets. STRICTLY PRIVATE AND CONFIDENTIAL BRANDS Global House of Brands. Owned relationship with end consumers. High margin business that allows for rapid product/market fit testing and launch. Over 600+ products and 70+ medical, cosmetic licenses, and 16,500+ points of distribution across LATAM and U.S. with sales across 13 other countries. LIFE SCIENCES Clinical Research. All-natural, organic, ancient medicine, brought into the 21st century. Owned labs and dedicated team to uncover cannabis untapped potential as a therapeutic. Two clinical trials set to begin University of Manchester and Colombian based - leveraging patent-pending formulation. Flora Pharma division is led by renowned neuroscientist, Dr. Annabelle Manalo-Morgan. GROWTH STRATEGY HIGHLIGHTS FLORA GROWTH 7#8Compounding Value Creation. GENERATE INCREASING VALUE & MARGINS A S WE MOVE FROM LEFT / Cultivation Raw Materials / Supply Chain On-Site Extraction Export / Trade COMMERCIAL Cultivation Located in Bucaramanga, Colombia Flora Lab 1 (FL1) Located in Bucaramanga, Colombia STRICTLY PRIVATE AND CONFIDENTIAL // Manufacturing Supply Chain R&D / Manufacturing White-Label COMMERCIAL Flora Lab 2 (FL2) Located in Toberin, Bogota, Colombia Flora Lab 3 (FL3) Located in Ft. Lauderdale, FL Flora Lab 4 (FL4 Life Sciences) Located in Toberin, Bogota, Colombia ΤΟ RIGHT /// Brands Brand Incubator Marketplace DTC / Retail / Distribution HOUSE OF BRANDS JustCBD CBD Wellness / Nutraceuticals Vessel Accessories & Technology Mind Naturals Personal Care Mambe Food & Beverage Stardog Lifestyle / Apparel / Footwear Life Sciences Brand Phytotherapeutics / Supplements FLORA GROWTH 8#9Colombia at the vanguard of global cannabis regulations. "On Feb 22, 2022, President Duque approved previously announced legislation expanding on Resolution 811. Resolution 227 "allows, defines and establishes all the mechanisms and procedures for the industrial use of cannabis in sectors such as food, beverages and also textile uses" in the non-psychoactive component category. STRICTLY PRIVATE AND CONFIDENTIAL The new regulations will provide a pathway to increase near-term and long-term revenue, where the following points highlight the impact of this legislative change. PERMITTED Dried Flower. The sale and export of dried cannabis flower, where dried flower accounts for over 50% of the sales demand in the global cannabis market, positions Colombia's cultivators as global supply leaders. PERMITTED Cannabis Food & Beverage. The manufacturing, sale and export of cannabinoid ingestible products, including dietary supplements resulting in the recently signed $10M distribution agreement. PERMITTED Custom Formulas. By permitting cannabinoid medical products through drugstores as "custom formulas", access to cannabis products is substantially increased within the domestic Colombian market. GLOBAL EXPANSION IMPROVED Marketing Capabilities. Cannabis marketing restrictions removed, allowing Flora to drive increased awareness across its portfolio of products and driving additional sales through its 1,500+ points of distribution within Colombia. FLORA GROWTH 9#10ESTABLISHED MARKETS IN DEVELOPMENT STRICTLY PRIVATE AND CONFIDENTIAL Expanding Global Distribution. GLOBAL EXPANSION FLORA GROWTH 10#11OUR FARM & FACILITIES Location is our advantage. The Cosechemos cultivation farm, located in Bucaramanga, Colombia, is licensed to cultivate 247 acres (100 hectares) of cannabis. Location. Slopes of Bucaramanga 3,000+ feet above sea level, deep agricultural history STRICTLY PRIVATE AND CONFIDENTIAL Climate. 12+ hour days, 3-mph winds 365 days a year BUCARAMANGA, COLOMBIA Natural resources. Sunlight, natural spring water deposits, and nutrient-dense soil COMMERCIAL FLORA GROWTH 11#12COMMERCIAL Low-cost Colombian Cannabis Cultivation. vs $1.49-2.36 $0.06 Flora's Cost Advantage. 60% FLORA USD/GRAM LOWER COST THAN CLOSEST COMPETITOR $0.06 FLORA GROWTH $0.15 CLEVER LEAVES $1.49 AURORA $1.85 STRICTLY PRIVATE AND CONFIDENTIAL aphria inc. $1.86 SUNDIAL SOURCE: Each company's filings and presentations (FY 2019) OTHER LPs USD/GRAM $2.36 TILRAY 247 Acres of licensed cannabis grow 1 acre = 460 Grams per m² annually : 4,046 m² ASSET Experienced and affordable labor. • Low-cost without compromising quality; over 70% of all cut flowers imported to U.S. come from Colombia $10 /acre Long-term monthly lease w/ purchase option • A strong U.S. dollar provides Flora with a cost advantage; US $1 = ~3,884.84 pesos • Colombia has a highly-skilled workforce in agriculture at only 2 1/10th of the cost compared to the United States ² Extraction facility complete. Cosechemos, has produced the first batch of crude oil through its newly constructed extraction facility. Further, Cosechemos has initiated the process to become EU-GMP certified. <$150 Monthly utility costs TECHNOLOGY Seed-to-sale traceability. Launching differentiated global cannabis product validation and authentication platform for consumers, distributors, and government regulators that offers forensic level seed-to-sale traceability. COMMERCIAL 1 ¹ https://www.bloomberg.com/quote/USDCOP:CUR (11/14/21) | 2https://mjbizmagazine.com/great-cultivation-debate (5/2017) FLORA GROWTH 12#13COMMERCIAL Overview of Flora Lab 1-4. Flora Lab is our manufacturing and R&D center that produces pharmaceuticals, cosmetics, nutraceuticals for domestic and international markets. Includes product lines that are private label, white label, and custom formulations. Flora Lab 1 (FL1) Located in Bucaramanga, Colombia Flora Lab 2 (FL2) Located in Toberin, Bogota, Colombia STRICTLY PRIVATE AND CONFIDENTIAL Flora Lab 3 (FL3) Located in Ft. Lauderdale, FL O Flora Lab 4 (FL4 Life Sciences) Located in Toberin, Bogota, Colombia O O O O Track record of success. 1 Currently manufacturing and distributing 63+ OTC products registered with INVIMA ¹ • Selling across 2,500+ distribution channels Certified manufacturing. • Underpinned by 16,000 sq. ft. facility with modern laboratory Flora Growth holds 3 GMP certifications: + Cosmetics + Phytotherapeutics + Dietary Supplements • The laboratory has the capability to produce wide range of CBD-enhanced products 1 INVIMA - Colombia National Food and Drug Surveillance Institute (FDA equivalent in Colombia) COMMERCIAL FLORA GROWTH 13#14Nutrition & Wellness. JUSTCBD 30-CT 30MG PACKETS 30-CT 30MG PACK GMG BERRY FLAVOR CBD/CBN POWOR JUST CBD STRICTLY PRIVATE AND CONFIDENTIAL JUS BD TCBD JUSTCBD JUSŤ 7 100-CT CBD/CBN GUMMIES SID PAKIS LAH TEGTED ? JUST CBD 3000MG CBD GUMM ES WELLNESS JUSTCBD The Category Leading Wellness Brand 300 # of products 300K+ # of customers 14K # of stores • JustCBD generated audited revenues of US $28 million and EBITDA of US $7 million in fiscal year 2020 across multiple categories, including gummies, tinctures, vape cartridges, creams, pet wellness, among others, all of which we believe to have meaningful long-term growth potential. • The acquisition enhances Flora's infrastructure in the United States with JustCBD's widespread distribution across mainstream U.S. channels and its production facility in Fort Lauderdale, Florida. HOUSE OF BRANDS FLORA GROWTH 14#15Consumer Technology. Compass. A smal, yet powerful device. 9:15 ||| Shop Now VESSEL yes in cribe high cut Compos row and added errome dign Yurtard FREE SHIPPING ON ORDERS OVER $99 neduong Comcas Wawecomed the challenge of digga ena hoghs The de ve su komand sunt vesselbrand.com sund others VESSEL Feel the difference. Superior airflow and performance, second to none. Shop now. Ridge. Exclusive charger for Compass. all Designed ecuady for Comp ong Aare onto the pus your Voofort and cons Comp See Wted case wharon-p depoor roud USB SC O Shop Now stor pol STRICTLY PRIVATE AND CONFIDENTIAL ion. AIL ED Helix. The most advanced yet. Core. htu Shop Now ganperds to the roma aerost aner Welcome Hex can retr A work of art Duod addas only nepaktor woman and we in a nevor b VESSEL TECHNOLOGY VESSEL Industry Leader in Luxury Cannabis Consumer Technology. 80+ # of products 150K+ # of customers 90% YoY growth • Expands and diversifies Flora's global distribution channels by adding a high-margin category - luxury cannabis consumer technology - that compliments its existing brand portfolio • Strengthens Flora's human capital in the areas of brand, design, product, marketing and sales with the integration of key Vessel leaders into Flora's executive team • Enhances CPG capabilities and infrastructure throughout North America and various international markets by leveraging the team's go-to-market expertise and e-commerce operations for Flora's entire brand portfolio • Provides clear path-to-market for international cannabis markets as an ancillary, non-plant touching product portfolio HOUSE OF BRANDS FLORA GROWTH 15#16Food & Beverage. MAMBE ALBA CON MUCLA DE MAMES OF MANCO NARANJA MANZANA BANANO BOTON STRICTLY PRIVATE AND CONFIDENTIAL FARO •MAMBE. ALBA 194 MAME Comm HERRIA MAMBE RECEVERLAY MAMBE MAMBE LATE ADION 1500 MAMBE Sacal serey Milestone Flora Growth completed inaugural export of CBD food & beverage products to the U.S. Conino Lamborghini Flora Growth has the sole and exclusive license agreement with Tonino Lamborghini S.P.A. for the manufacturing, promotion and distribution of Tonino Lamborghini branded beverages using broad spectrum CBD for North America and Colombia. The H1 2022 initial launch will feature ready-to-drink ("RTD") cold coffee drinks. HOUSE OF BRANDS FLORA GROWTH 16#17Personal Care. Distribution ● E-commerce across the U.S. and Colombia • Launched sales on Walmart.com and Coppel in Mexico • Completed initial shipment into the UK and Spain, exploring opportunities in other European markets • Sold through Falabella's 111 retail locations across Latin America Sustainability Received industry recognition (Cosmoprof North America) for innovative sustainable packaging. STRICTLY PRIVATE AND CONFIDENTIAL 6x ACTIVE RELIER ******** Ha ΜΙΝ D URAL S kalaya. PAIN RELIEF EXTRA STRENGTH refresh Ho Cleanser Limpoder Fou TN 108/1080 ΜΙΝ D ΜΙΝ D NATURAL S kalaya SCAR THERAPY 344 MIND Kalaya JOINT & MUSCLE kalaya JOINT & MUSCLE Kalaya Kalaya JOINT & MUSCLE Stardog Loungewear. Stardog Loungewear is a comfortable loungewear made from natural, organic materials. Distribution E-commerce: Zulily (US), Website (Global) Brick and mortar: Bogotá and Miami Launched on Macys.com ● AVAILABLE AT ★macy's HOUSE OF BRANDS STARDOG LOUNGEWEAR MENELES FLORA GROWTH 17#18FLORA LIFE SCIENCES STRICTLY PRIVATE AND CONFIDENTIAL LIFE SCIENCES Research. Helmed by Director and Lead Scientific Advisor, Dr. Annabel Manolo-Morgan, PhD, Flora's research arm seeks to support leading scientists and research institutions such as Vanderbilt University and the University of Manchester to advance access to and research of cannabinoid-based medicine. Delivery. Flora Life Sciences is ground zero for product innovation. Creating and building upon novel delivery modalities that provide the best consumer experience is core to Flora's mission. Efficacy. Flora Life Sciences looks to identify the most efficacious combination of plant-based compounds and derivatives to provide consumers with products that satisfy the commitment to better living through thoughtful and curated wellness products. LIFE SCIENCES FLORA GROWTH 18#19Execution Timeline. 2021 Q2 Q3 Q4 2022 Q1 ΜΑΥ Flora Growth IPO JULY Avaria JV LOI Kalaya Brand OCTOBER Cosechemos Farm GACP Certification FEBRUARY Israel Distribution Agreement STRICTLY PRIVATE AND CONFIDENTIAL AUGUST Hoshi International EU Investment & Distribution NOVEMBER Vessel Acquisition Completed FEBRUARY JustCBD Acquisition NOVEMBER Tonino Lamborghini License Agreement MARCH Expected 42 Tons Export Quota INCLUDES DRY FLOWER DECEMBER Stardog Launch at Macy's TIMELINES FLORA GROWTH 19#20FLORA GROWTH Revenue Cost of Sales Gross Profit Gross Profit Before Gain on Fair Value of Biological Assets Operating Expenses Operating Loss Net Loss for the Period Results of Operations Other Comprehensive Loss FLORA GROWTH CORP. Consolidated Statements of Loss and Comprehensive Loss Figures are shown in thousands of ($) United States Dollars, except per share amounts which are in thousands of shares) Total Comprehensive Loss for the Period Weighted Avg. No. of Common Shares Outstanding - Basic and Diluted STRICTLY PRIVATE AND CONFIDENTIAL FOR THE YEAR ENDED DECEMBER 31, 2021 $ $ $ $ A $ $ 8,980 6,627 2,253 2,425 (18,951) (1,147) FOR THE YEAR ENDED DECEMBER 31, 2020 (22,508) $ 21,376 $ 43,954 $ $ $ (21,361) $ $ $ $ 106 35 71 14,355 (14,284) 71 $ (14,334) 16 (14,318) FOR THE PERIOD FROM MARCH 13, 2019 (INCEPTION) TO DECEMBER 31, 2019 29,901 $ $ $ $ $ $ 2,819 (2,819) (2,884) 23 (2,821) 14,892 Capital Structure. Shares Outstanding Options & Warrants Fully-Diluted Shares Outstanding (IN $ MILLIONS) 50. 45. 40. ● 35. 30. 25 20 15. 10. 5. 2019A 2020A 2019-22 Revenue Performance. IPO & CAPITAL STRUCTURE 75.5 M 2021A 13.9 M 89.4 M 2022P FLORA GROWTH 20#21FLORA GROWTH Thank You. e: [email protected]

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