Crocs Investor Presentation Deck

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Crocs

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October 2021

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#1crocs™ INVESTOR PRESENTATION October 21, 2021 COMFORT crocs SOOD AX UMMM HPC SOOJD ATTE MIRD#2FORWARD-LOOKING STATEMENT This document includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. These statements include, but are not limited to, statements regarding potential impacts to our business related to our supply chain challenges, share repurchase plans, commitment and ability to achieve net zero emissions by 2030, the COVID-19 pandemic, our financial condition, brand and liquidity outlook, and expectations regarding our future revenue, tax rate, capital expenditures, operating margin, non-GAAP adjustments and ability to deliver sustained, highly profitable growth. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: the COVID-19 pandemic and related government, private sector, and individual consumer responsive actions; current global financial conditions, including economic impacts resulting from the COVID-19 pandemic; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. All information in this document speak only as of the date of this document. We do not undertake any obligation to update publicly any forward-looking statements. 2#3crocs™ CONTENT ● ● Our Vision & Values Quarterly Highlights Growth Framework Financial Results Appendix#4OUR VISION Everyone comfortable in their own shoes crocs™#5OUR VALUES The Path We Choose to Walk DELIGHTFULLY DEMOCRATIC We celebrate one-of-a-kinds and stand together with all different kinds. crocs™ IMAGINATIVE INNOVATION We stretch the possibilities of design and creative thinking so you can reach your highest potential. PEOPLE-PURPOSED DESIGN We think people-first at every step. We design for everything you do and everywhere you go. UNAPOLOGETIC OPTIMISM We make a choice every day to have an open mind and look on the bright and colorful side. INHERENT SIMPLICITY We know smart doesn't have to mean complicated. So we keep things simple, light and totally intuitive. CONFIDENTLY COMFORTABLE We support comfort on every level, because when you're comfortable, you can do anything. 5#6QUARTERLY HIGHLIGHTS "C Our third quarter was exceptional, underscored by 73% revenue growth over 2020 and industry-leading operating margin of 32%. Globally, our teams are managing through the supply chain disruptions to mitigate the impact on our business. Despite the temporary disruptions, we expect 2022 revenues to grow over 20% from 2021 fueled by the strength of our brand and consumer demand globally." - Andrew Rees, CEO#7QUARTERLY HIGHLIGHTS Q3 Highlights crocs™ Revenues of $626M, +73% and +100% vs. PY and 2019, respectively O O O O Americas +95% vs. PY Asia Pacific +24% vs. PY EMEA +44% vs. PY DTC +60% vs. PY and 51% of revenues WHL +88% vs. PY and 49% of revenues Digital sales grew 69% to represent 37% of revenues Non-GAAP income from operations increased approximately $130M to $205M Non-GAAP operating margin expanded to 33% up from 21% Non-GAAP diluted EPS of $2.47, up from $0.94 Announced commitment to becoming a net zero company by 2030 and began production of bio-based products that will go on sale in 2022 50040 aquar fus 7#8QUARTERLY HIGHLIGHTS Exceptional Third Quarter Results ¹21 vs. '20 +73% ¹21 vs. '19 +100% $313 $362 Revenue* $626 +680bps +1,060bps 53.6% 57.4% 64.2% Non-GAAP Gross Margin Q3 2019 * Note: USD millions for Revenue. Revenue growth is on a reported basis. Q3 2020 +1,200bps +1,860bps 14.2% 20.8% Q3 2021 32.8% Non-GAAP Operating Margin +163% +333% $0.57 $0.94 $2.47 Non-GAAP Diluted EPS 8#9QUARTERLY HIGHLIGHTS Net Zero by 2030 Sustainable Ingredients Carbon footprint per pair of shoes produced is already low(1) By the end of 2021 Crocs will be a 100% vegan brand Began production of shoes with a more sustainable bio-based Croslite material(2) Resource Use 45% of all Croslite material production scrap is recycled (2) Planning to transition to renewable energy within our offices, distribution centers, and factories Committed to establishing carbon reduction goals informed by Science Based Targets crocs™ Packaging 85% of all products were sold without shoe boxes in 2020 Continuing exploration of sustainable packaging alternatives Afterlife Product Solutions Currently donate significant quantities of unsold shoes annually to those in need Exploring a circular supply chain Investigating ways to give Crocs shoes a second life through consumer-led donations, recycling, and re-commerce programs (1) Classic clog CO₂ eq. emissions of 3.94 kg per pair. This metric was calculated using the Higg Product Module 1.0 at Higg.org. This calculation was conducted internally, was third-party verified, and represents a cradle-to-grave impact. (2) Croslite is the predominant material in Crocs manufacturing process GREEN COMES IN EVERY COLOR SAME CROCS. HALF THE CARBON FOOTPRINT BY 2030*. *As a part of our larger sustainability initiatives.#10X-ING LIVE NOW OMG WHERE ARE U?!?? DIGITAL crocs™ Ⓒ287 VIEWERS GROWTH FRAMEWORK SANDALS 1.500 296 298 ASIA GREEN COMES IN EVERY COLOR PRODUCT & MARKETING INNOVATION 10#11GROWTH FRAMEWORK 爆款 免 10.20/ crocs™ 所有商品 天猫双] | 疯抢4小时 首页 女鞋 * Chart reflects percentage of Q3 2021 sales. Company-operated full-price retail and outlet stores, kiosks, and store-in-store Non-digital, 63% crocs 官方旗舰店 男鞋 Digital-First Approach Direct-to-consumer Crocs.com crocs童鞋旗舰店| crocs户外旗舰店 2021新款 户外 LiteRide系列 配件 O Third-party marketplaces (e.g., Tmall) Digital Digital, 37% Wholesale e-tailers (e.g., Amazon, Zappos, Zalando) Distributors, multi- brand, and brick-and- mortar retailers 11#12crocs crocs LIMITED EDITION Q V DE THERE'S ALWAYS SOMETHING TO BE GRATEFUL FOR ALE crocs Jatika sharma, kuptres many charAETON ZONE EDEN KAU PURU Goi V JIBBITZ CHARMS 1 SUL GRATEFUL DEAD ⠀ B 27,828 views crocs This next one's for the Dead Heads. Our limited- edition 10-pack of JibbitzTM charms features iconic characters and logos to make everything feel copasetic. Get 'em before they sell out at Crocs.com. View all 57 comments August 26 GROWTH FRAMEWORK Digital Sales to be 50%+ of Revenues by 2026E Digital commerce growth of 69% vs. PY Digital sales represented 37% of total Q3 revenues 27% 31% 33% Americas Q3 Digital Penetration 60% 33% 42% 38% Asia Pacific Q3 2019 50% 57% EMEA 32% 38% 37% Global Q3 2020 Q3 2021 Digital sales includes sales through our company-owned websites, third party marketplaces, and e-tailers. Refer to 2021 Investor Day Presentation for additional detail on long-term targets for 2026E. 12#13crocs crocs™ GROWTH FRAMEWORK 4X Revenue Growth in Sandals by 2026E Fragmented $30bn casual market with no clear leader • Drive awareness through marketing • Convert existing customers and provide an additional gateway to our brand Year-round digital opportunity • Win across 4 key sub-categories: icon, style, comfort, adventure ● ● ● Consistent track record of growth Sandal growth of +15%, to represent 13% of footwear sales in Q3 2021; YTD sandal growth of +31% vs. PY Sandal brand consideration is in line with clogs O O Refer to 2021 Investor Day Presentation for additional detail on long-term targets for 2026E. 13#14GROWTH FRAMEWORK Largest Long-Term Growth Opportunity in Asia Asia: greatest opportunity long-term Leverage tier 1 celebrities and influencers Developing local-for-local production, marketing and collaborations ● ● ● ● Q3 Highlights ● Strong digital growth supported by participation on key marketplace platforms China is the 2nd largest footwear market in the world ● Expect -25% revenue CAGR through 2026E to represent -24% of total revenues in 2026E Revenues +21% CC Digital +11% vs. PY and +30% vs. 2019 Digital penetration 38% vs. 42% PY and 33% in 2019 crocs™ Refer to 2021 Investor Day Presentation for additional detail on long-term targets for 2026E. KUANZ crocs crocseurope Crocs SANKUANZ Ocs SA a v 4,195 views crocs SANKUANZ OCS SK : crocs SANKUANZ crocseurope SANKUANZ x Crocs are available today at selected wholesale partners! Are you ready for the futuristic fashion item that integrates deconstruction with Crocs' Classic Clog? @sankuanz_official #CROCSXSANKUANZ 14#15GROWTH FRAMEWORK Marketing Innovation Fueling Brand Strength Globally LOCALLY RELEVANT crocs™ Ambassadors, Influencers & Collaborations Media, Custom Programs & Activations 00 38 Social Media Activations & Innovations COME AS YOU ARE ™M WORLD EVERYONE NO TO EN NEWS E COMFORTABLE IN THEIR OWN SHOES Digital Commerce Public Relations GLOBALLY LED Retail & Partner Experience Double-digit growth in brand metrics Brand desirability, brand relevance and brand consideration each rose DD for 2021 and over the past five years in our annual brand survey Top 10 Footwear Brand for U.S. Teens Number 6 brand in Piper Sandler's Fall "Taking Stock with Teens" survey#16GROWTH FRAMEWORK Best in Class Marketing Collaborations Drive further brand heat and relevance with vast collaborations range ● Notable Q3 collaborations: Benefit Space Jam* Free & Easy Bretman Rock benefit X crocs crocs™ Space Jam was a licensing arrangement. SOLD OUT SPACE JAHR A NEW LEGACY BADDEST PANDECT SPACE 457 Salla SOLD OUT SQUAR SPICE JAM 4217 © & TM WBEI (21) RADDEST 16#17GROWTH FRAMEWORK Best in Class Marketing Activations crocs crocs Ⓒ R AS YOUR crocs™ ASTROLOGICAL SIGN 404 CAPRICORN TAURUS VIRGO AQUARIUS GEMINI LIBRA PISCES CANCER Social Media SCORPIO ARIES Liked by crocseurope and 41,225 others crocs Ok Croc Nation... is your sign accurate? #Crocs #Zodiac Signs LEO SAGITTARIUS crocs™ Source: Instagram & TikTok D crocs crocseurope ♥ Q V CROCS BUILD YOUR LIFE IN COLOR : B 1,943 views crocseurope Check out these amazing top builds from the #GenG x Crocs Minecraft #YourLifelnColor competition! There were so many amazing entries! Congratulations to all of the winners! For the full list of winners go to the link in bio! #MineCraft #BuildYourLifelnColor ashleycakes.ga User Generated Content LES *0000 # #crocqueen 3.8M views 6646600000 B606000000 0.0 5 sebe abduct et co cola ****** rayann_prophet beware of Beebo #bee... when lim having a bad day but then realize it's a nice enough day to take all my e all my crocs into the pool Trayann_prophet always brightens my da... yer rayann_prophet !!new jibbitz holder!! @... crocs rayann_prophet cant wait to tell you guy... 17#18FINANCIAL RESULTS Q3 Financial Results Revenues ($M) Gross Margin Non-GAAP Gross Margin** Non-GAAP SG&A as % of Revenue** Operating Margin Non-GAAP Operating Margin** Diluted EPS Non-GAAP Diluted EPS** Q3 $625.9 63.9% 64.2% 31.4% 32.4% 32.8% $2.42 $2.47 vs. PY +72%* +670 bp +680 bp +520 bp +1,250 bp +1,200 bp +166% +163% * Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix ** See reconciliation to GAAP equivalents in Appendix 18#19YTD Financial Results Revenues ($M) Gross Margin Non-GAAP Gross Margin** Non-GAAP SG&A as % of Revenue** Operating Margin Non-GAAP Operating Margin** Diluted EPS Non-GAAP Diluted EPS** Q3 YTD $1,726.8 60.7% 60.9% 30.4% 30.3% 30.5% $8.79 $6.17 vs. PY +74%* +720 bp +690 bp +560 bp +1,500 bp +1,250 bp +365% +184% * Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix ** See reconciliation to GAAP equivalents in Appendix 19#20FINANCIAL RESULTS 2021E and 2022E Guidance Revenue Growth Non-GAAP Gross Margin Adj. Non-GAAP Operating Margin Non-GAAP Tax Rate Capital Expenditures crocs™ (1) Excludes incremental air-freight of $75 million ** See reconciliation to GAAP equivalents in Appendix FY 2021E 62% -65% $8 - $10M ~28% ~23% ~$75M FY 2022E 20%+ ~28% (1) 20#21FINANCIAL RESULTS Long-Term Financial Plan Revenues Revenue Growth Non-GAAP Operating Margin Non-GAAP Tax Rate Capital Expenditures crocs™ FY 2021E $2.2B - $2.3B 62% - 65% ~28% ~23% ~$75M Long-Term $5B+ 17%+ 26%+ -25% ~3% of Revenues * Long term defined as expectation for 2026E, refer to 2021 Investor Day Presentation for additional detail on long-term targets. Please refer to Appendix for definitions and Non-GAAP reconciliations. 21#22APPENDIX pign#23NON-GAAP RECONCILIATION Non-GAAP cost of sales, gross profit, and gross margin reconciliation: GAAP revenues GAAP cost of sales New distribution centers (1) COVID-19 inventory write-off (2) Other Total adjustments Non-GAAP cost of sales $ GAAP gross profit GAAP gross margin Non-GAAP gross profit Non-GAAP gross margin $ crocs™ Three Months Ended September 30, 2021 2020 625,919 $ 226,123 (2,031) (2,031) 224,092 399,796 63.9 % 401,827 $ 64.2% (in thousands) 361,736 $ 154,967 (897) (119) (1,016) 153,951 206,769 57.2 % 207,785 Nine Months Ended September 30, 2021 2020 57.4 % 1,726,790 $ 678,594 $ (4,131) (4,131) 674,463 $ 1,048,196 $ 60.7% 1,052,327 $ 60.9% 974,445 453,581 (2,636) (2,396) (119) (5,151) 448,430 520,864 (1) Represents expenses, including expansion costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands. (2) Represents an inventory write-off in our Asia Pacific segment associated with the impact of COVID-19. 53.5 % 526,015 54.0 % 23#24NON-GAAP RECONCILIATION (cont'd) Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation: Nine Months Ended September 30, GAAP revenues GAAP selling, general and administrative expenses Donations of inventory COVID-19 severance costs COVID-19 impact of bad debt expense (1) Other COVID-19 costs (2) Duplicate headquarters rent (3) Other Total adjustments Non-GAAP selling, general and administrative expenses (4) GAAP selling, general and administrative expenses as a percent of revenues Non-GAAP selling, general and administrative expenses as a percent of revenues SA $ Three Months Ended September 30, 2020 2021 625,919 $ 196,728 196,728 31.4% $ (in thousands) 361,736 $ 134,683 (50) 48 (183) (426) (1,652) (2,263) 132,420 37.2 % $ 36.6 % 2021 1,726,790 525, 120 |||||||||| 525,120 $ 30.4 % $ 31.4% (1) Represents bad debt expense associated with the impact of COVID-19 on wholesale partners in our Asia Pacific and Americas segments. (2) Represents costs incurred in response to COVID-19, including hazard pay, cleaning costs, and legal costs. (3) Represents duplicate rent costs associated with our move to our new headquarters in Broomfield, Colorado. (4) Non-GAAP selling, general and administrative expenses are presented gross of tax. crocs™ 30.4% 2020 974,445 371,371 (9,970) (2,403) (4,433) (827) (1,120) (2,133) (20,886) 350,485 38.1 % 36.0 % 24#25NON-GAAP RECONCILIATION (cont'd) Non-GAAP income from operations and operating margin reconciliation: Three Months Ended September 30, 2021 2020 GAAP revenues GAAP income from operations Non-GAAP cost of sales adjustments (1) Non-GAAP selling, general and administrative expenses adjustments (2) Non-GAAP income from operations GAAP operating margin Non-GAAP operating margin 625,919 $ crocs™ 203,068 2,031 205,099 32.4 % 32.8% (in thousands) $ 361,736 72,086 1,016 2,263 75,365 $ 9 % 20.8 % Nine Months Ended September 30, 2021 2020 1,726,790 523,076 4,131 527,207 3 % 30.5 % $ (1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more details. (2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more details. 974,445 149,493 5,151 20,886 175,530 % 18.0 % 25#26NON-GAAP RECONCILIATION (cont'd) Non-GAAP income tax expense (benefit) and effective tax rate reconciliation: Three Months Ended September 30, 2021 2020 GAAP income from operations GAAP income before income taxes Non-GAAP income from operations (1) GAAP non-operating income (expenses): Foreign currency gains (losses), net Interest income Interest expense Other income (expense), net Non-GAAP income before income taxes GAAP income tax expense Tax effect of non-GAAP operating adjustments Impact of 2020 intra-entity IP transfer (2) Non-GAAP income tax expense 203,068 197,736 205,099 537 615 (6,486) 2 199,767 44,247 508 (1,556) 43,199 (in thousands) 72,086 $ 70,084 75,365 (516) 43 (1,502) (27) 73,363 8,195 (649) 7,546 11.7 % $ 10.3 % Nine Months Ended September 30, 2021 2020 523,076 510,890 527,207 (84) 713 (12,830) 15 $ (59,951) $ 1,038 173,503 114,590 515,021 149,493 143,556 (11.7)% 22.2 % 175,530 (1,434) 189 (5,593) 901 169,593 14,025 (6,109) GAAP effective income tax rate 22.4 % Non-GAAP effective income tax rate 21.6 % (1) See 'Non-GAAP income from operations and operating margin reconciliation' above for more details. (2) In the fourth quarter of 2020, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. The transfer resulted in a step- up in the tax basis of intellectual property rights and a correlated increase in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of this transfer, including the release of the valuation allowance as a result of a tax law change. crocs™ 7,916 9.8% 4.7 % 26#27NON-GAAP RECONCILIATION (cont'd) Non-GAAP earnings per share reconciliation: Numerator: GAAP net income Non-GAAP cost of sales adjustments (1) Non-GAAP selling, general and administrative expenses adjustments (2) Non-GAAP other income adjustment (3) Tax effect of non-GAAP adjustments Non-GAAP net income Denominator: GAAP weighted average common shares outstanding - basic Plus: GAAP dilutive effect of stock options and unvested restricted stock units GAAP weighted average common shares outstanding - diluted GAAP net income per common share: Basic Diluted Non-GAAP net income per common share: Basic Diluted $ $ $ Three Months Ended September 30, 2021 2020 153,489 $ 2,031 1,048 156,568 $ 62,033 1,291 63,324 2.47 $ 2.42 $ 2.52 2.47 $ (in thousands, except per share data) 61,889 $ 1,016 2,263 (649) 64,519 $ 67,473 912 68,385 0.92 $ 0.91 $ Nine Months Ended September 30, 2021 2020 0.96 $ 0.94 $ 570,841 $ 4,131 (174,541) 400,431 $ 63,695 1,242 64,937 8.96 $ 8.79 $ 6.29 $ 6.17 $ (1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more information. (2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more information. (3) Represents a prior year fair value adjustment associated with our donations of inventory. crocs™ 129,531 5,151 20,886 (919) (6,109) 148,540 67,606 1,002 68,608 1.92 1.89 2.20 2.17 27#28NON-GAAP RECONCILIATION (cont'd) Reconciliation of GAAP to Non-GAAP Financial Guidance Full Year 2021: Non-GAAP operating margin reconciliation: GAAP operating margin Non-GAAP adjustments associated with distribution center investments Non-GAAP operating margin Non-GAAP effective tax rate reconciliation: GAAP effective tax rate Non-GAAP adjustments associated with the 2020 intra-entity IP transfer Non-GAAP effective tax rate Full Year 2022: Non-GAAP operating margin reconciliation: GAAP operating margin Non-GAAP adjustments associated with air freight Non-GAAP operating margin Approximately: 27% 1% 28% (3)% 26% 23% Approximately: 25% 3% 28% Our guidance for "Adjusted Operating Margin" and "Non-GAAP Tax Rate" are non-GAAP financial measures that exclude or otherwise have been adjusted for special items from our U.S. GAAP financial statements, such as inventory write-offs, duplicate rent costs, bad debt expense. We consider these items to be necessary adjustments for purposes of evaluating our ongoing business performance and are often considered non-recurring. Such adjustments are subjective and involve significant management judgment. We are unable to reconcile the above described 2026E guidance measures to their nearest U.S. GAAP measures without unreasonable efforts because we are unable to predict with a reasonable degree of certainty the actual impact of the special and other non-core items. By their very nature, special and other non-core items are difficult to anticipate with precision because they are generally associated with unexpected and unplanned events that impact our company and its financial results. Therefore, we are unable to provide a reconciliation of these measures. crocs™ 28#29SK 8 BATER crocs was WAAR A HARAK ZAP! CAM CON ANNE INS PRO 2 ****** ******* ****************** 9000 90 ****** ************* ******52938944929 46480469895830469464 ********

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