#1crocs™ INVESTOR PRESENTATION July 2021 HAPPINESS A SOCIA libra#2FORWARD-LOOKING STATEMENT Some information provided in this document will be forward-looking, and accordingly, is subject to the Safe Harbor provisions of the federal securities laws. These statements include, but are not limited to, statements regarding potential impacts to our business related to our commitment and ability to achieve net zero emissions by 2030, the COVID-19 pandemic, our financial condition, brand and liquidity outlook and expectations regarding our future revenue, tax rate, capital expenditures, operating margin, non-GAAP adjustments and ability to deliver sustained, highly profitable growth. These statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: the COVID-19 pandemic and related government, private sector, and individual consumer responsive actions; current global financial conditions, including economic impacts resulting from the COVID-19 pandemic; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. Crocs is not obligated to update these forward-looking statements to reflect the impact of future events. 2#3crocs™ COME AS YOU ARE TU CONTENT ● ● ● Our Vision & Values Global Business Update Positioned for Global Growth Financial Results Appendix#4OUR VISION Everyone comfortable in their own shoes crocs™#5OUR VALUES The Path We Choose to Walk DELIGHTFULLY DEMOCRATIC We celebrate one-of-a-kinds and stand together with all different kinds. crocs™ IMAGINATIVE INNOVATION We stretch the possibilities of design and creative thinking so you can reach your highest potential. PEOPLE-PURPOSED DESIGN We think people-first at every step. We design for everything you do and everywhere you go. UNAPOLOGETIC OPTIMISM We make a choice every day to have an open mind and look on the bright and colorful side. INHERENT SIMPLICITY We know smart doesn't have to mean complicated. So we keep things simple, light and totally intuitive. CONFIDENTLY COMFORTABLE We support comfort on every level, because when you're comfortable, you can do anything. 5#6GLOBAL BUSINESS UPDATE 66 We continue to see strong consumer demand for the Crocs brand globally. On the back of record second quarter results and continued momentum, we are raising our full year 2021 guidance. We are also committing to net zero emissions by 2030, enabling us to provide 'comfort without carbon' to our customers worldwide. I believe we can deliver sustained, highly profitable growth while having a positive impact on our planet and our communities. - Andrew Rees, CEO#7GLOBAL BUSINESS UPDATE Q2 Highlights ● crocs™ Third consecutive quarter of record revenue Revenue of $641M, +93% and +79% vs. PY and 2019, respectively O O O O O O Americas +136% vs. PY EMEA +63% vs. PY Asia Pacific +36% vs. PY DTC +79% vs PY and 52% of revenues WHL +112% vs PY and of 48% revenues Sandals revenues increased +57% to represent 20% of footwear sales. Digital sales grew 25% vs. prior year and 99% vs. 2019, to represent 36% of revenues Non-GAAP income from operations increased approximately $123M to $196M O Non-GAAP operating margin expansion to 31% up from 22% Non-GAAP diluted EPS of $2.23, up from $1.01 50040 aquar fus 7#8GLOBAL BUSINESS UPDATE Net Zero by 2030 crocs™ Transitioning to Sustainable Ingredients Carbon footprint per pair of shoes produced is already low(1) By the end of 2021 Crocs will be a 100% vegan brand Finalizing approach for a more sustainable bio-based Croslite material(2) Innovative Afterlife Product Solutions Currently donate significant quantities of unsold shoes annually to those in need Exploring a circular supply chain Investigating ways to give Crocs shoes a second life through consumer-led donations, recycling, and re-commerce programs Minimizing the Impact of Packaging 85% of all products were sold without shoe boxes in 2020 Continuing exploration of sustainable packaging alternatives Investments in Resource Use 45% of all Croslite material production scrap is recycled (2) Planning to transition to renewable energy within our offices, distribution centers, and factories Committed to establishing carbon reduction goals informed by Science Based Targets (1) Classic clog CO2 eq. emissions of 3.94 kg per pair. This metric was calculated using the Higg Product Module 1.0 at Higg.org. This calculation was conducted internally, was third-party verified, and represents a cradle-to-grave impact. (2) Croslite is the predominant material in Crocs manufacturing process 8#9GLOBAL BUSINESS UPDATE Fueling Brand Strength Globally crocs™ COLLABORATIONS / CELEBRITIES Drive mass reach MASS INFLUENCERS Drive mass engagement INTEREST-BASED INFLUENCERS Drive brand relevance UGC & EMPLOYEES Drive trust and local word of mouth #2 in Fast Company's Most Innovative Joint Ventures of 2021 "Any brand that can collaborate with both Peeps, the sugar- coated marshmallow treat, and Bad Bunny, the Puerto Rican rapper and songwriter, has range" FAST COMPANY MOST 2027 IN Crocs Joint Ventures NNO INTRO NO. 2 NATIVE#10GLOBAL BUSINESS UPDATE Best in Class Marketing Activations TikTok #Hashtags #GetCrocd #GetCrocd Tap here @gabby_murrayy this filters so cool!!! ♫c'd - @Curtis Roach Get C 4-7 @crocs #GetCrocd #ad 17.6K 132 Share on poorncom crocs™ Source: TikTok #CrocsChallenge +Choose Your Character.+ @minyonmoore 3-22 I had to try this trend if you know me you know I love me some @crocs #fyp #foryou #foryoupage #crocs #crocchallenge ♫nd-mr.croc21 original sou 107.0K 303 Share User Generated Content when i realize its so nice out that i can sit outside with my crocs instead of in my room @rayann_prophet 3-12 they needed fresh air #viral ir @crocs Robe songs Cannibal by Kesha @rapidson VLNIT cs #crocs #follow #outside #share #typ #canada #weather #foryou 369.0K 5343 11.4K O @gabyrojas992.4-10 When she said no to crocs #wedding#crocs#april10 Bruno Mars Marry You - @ 1.8M 21.0K Share Foot Locker crocs FALL FOR THE CLASSICS PAK HOUSE HOOPS by Foot Locker. 10#11GLOBAL BUSINESS UPDATE Best in Class Marketing Collaborations Drive further brand heat and relevance with vast collaborations range Notable Q2 collaborations: Balenciaga Little Big Nongshim Palace Skateboards crocs™ Source: Instagram LITTLE BIG (CUT) (CUT) thecut → thecut If you've been in desperate need for a formal event Croc you've come across the right post. This very shoe debuted as part of Balenciaga's spring 2022 collection. The collection also has a knee-high Croc rain boot, but for now let's focus on these heels. They're Crocs! They're stilettos! They're $1,000 a pair! Head to the #linkinbio for more on this most chaotic high fashion collab. While you do that, we'll be over here rewriting the script of The Devil Wears Prada so the iconic exchange between Emily and Andy now goes as follows: "Are you wearing the..." "The Balenciaga Croc stilettos? Yeah I am." 5w 6,726 likes JUNE 10 Encruz 23 Saves 11#120 PALA GLOBAL BUSINESS UPDATE Continued Strength in Digital Digital commerce growth of 25% vs PY and 99% growth vs Q2 2019 Digital sales for Q2 now represent 36% of total sales 31% 58% 31% Americas Q2 Digital Penetration 31% 47% 41% Asia Pacific Q2 2019 40% Q2 2020 63% 53% EMEA Q2 2021 33% 56% 36% Global 12#13GLOBAL BUSINESS UPDATE Exceptional Second Quarter Results '21 vs. '20 +93% ¹21 vs. '19 +79% $359 $332 Revenue* * $641 +660bps +820bps 53.6% 55.2% 61.8% Non-GAAP Gross Margin Q2 2019 Note: USD millions for Revenue. Revenue growth is on a reported basis. Q2 2020 +840bps +1640bps 14.3% 22.3% Q2 2021 30.7% Non-GAAP Operating Margin +121% +278% $0.59 $1.01 $2.23 Non-GAAP Diluted EPS 13#14SKB A Press Esto extul screen Key Product Pillars POSITIONED FOR GLOBAL GROWTH Clogs: Innovate & grow clog relevance Sandals: Significant long-term growth potential ‒‒‒‒‒‒‒‒‒‒ i Personalization: Drive relevancy I and consumer connection crocs™ Powerful Social & Digital Marketing Digital and social focus globally Come As You Are Brand ambassadors TikTok Social influencers Collaborations COVID-10 IS IMPACTING US ALL CLICK HERE TO LEARN HOW IT IS IMPACTING CROCS. CECE SHEPHO 24.29 and FREE RETURNS crocs WOMEN MEN KIDS BITZ CHARMS CROCS AT WORK SALE SELECT STYLES 2 FOR $45 SHARING A FREE PAIR FOR HEALTHCARE Crasidonna fee nae of shoes with fre shoping to the workers on the front of need of but easy to cleat, comfortable Cros shoes, we've got you take care of Continue to Request Cospect to SHOP WOMEN'S SHOP MEN'S COME AS YOU ARE SHOP KIDS SHOP NOW EMAIL SIGN UP MY ACCOUNT S rech SHOP CROCS AT WORK NEW SEASON, NEW COLORS With new spring color splashes and te-aye patterns, all out now options are Classics in the making SHOP CLASSIC Digital-Led Route to Market Digital: Significant long-term growth opportunities q Direct-to-consumer: Double-digit plus growth continues Wholesale: Strong growth opportunities within e-tail accounts and global strategic partners Largest Long-Term Growth Opportunity in Asia Asia: Largest long-term growth ! potential EMEA: Solid growth Americas: Strong growth momentum 14#15POSITIONED FOR GLOBAL GROWTH Innovate and Grow Clog Relevance ● ● ● Crocs is the market leader, with the opportunity to grow the category Crocs clog revenues +101% in Q2 2021 to 74% of footwear sales vs. 68% in Q2 2020 Key drivers of clog growth and relevance are: Impactful collaborations across the globe O • Powerful digital marketing campaigns O • Seasonal prints, colors and innovations O Personalization through Jibbitz charms O crocs™ AGI D 15#16crocs™ POSITIONED FOR GLOBAL GROWTH Significant Long-Term Growth Potential in Sandals ● Fragmented market with no clear leader Higher purchase frequency to address multiple wearing occasions Crocs opportunity is to grow market share • Consistent track record of growth Sandal growth of +57%, encompassing 20% of footwear sales in Q2 2021 Sandal consideration is now in line with clogs ● O O Key drivers of sandal growth are: Personalization as unique selling proposition Targeting female explorers Marketing to support awareness O O O 16#17POSITIONED FOR GLOBAL GROWTH Capitalize on Personalization Trend with Jibbitz™ Charms O Personalization is a global megatrend Optimistic story-telling and personalization • Drives relevance for the Crocs brand O • Offers newness and inspiration at a O compelling price point O Supports clog and sandal sales and enhances average selling price (ASP) • Revenues more than tripled in Q2 2021 O crocs™ hbra mode ill - 00 17#18POSITIONED FOR GLOBAL GROWTH 要脸 crocs™ * NO Non-digital, 64% Company-operated full-price retail and outlet stores, kiosks, and store-in-store Digital-Led Route to Market O Direct-to-consumer Chart reflects percentage of Q2 2021 sales. Crocs.com Third-party marketplaces (e.g., eBay) Digital Digital, 36% Wholesale e-tailers (e.g., Amazon, Zappos, Zalando) 全村的希望 Distributors, multi- brand, and brick-and- mortar retailers 寸的希望 15 18#19Largest Long-Term Growth Opportunity in Asia Asia: greatest opportunity long-term Leverage tier 1 celebrities and influencers Developing local-for-local production, marketing ● ● ● POSITIONED FOR GLOBAL GROWTH ● ● Americas: largest region Leverage clog strength to gain sandal penetration in wholesale Amplify positive momentum in DTC channel EMEA: most diverse region Maintain digital commerce penetration with a focus on e-tail and marketplaces ● and collaborations Strong digital growth supported by participation on key marketplace platforms China is the 2nd largest footwear market in the world Drive wholesale growth through distributors crocs™ Source: Image from Weibo 北京 BEIJING crocs 天生自在 www EL EL i bes croes crocs crocs crac croce croc crocs FRET REIST C crocs crocs grek FRA FRET crocs COREAN YOUR A COME AS YOU ARE crocs crocs crocs™ crocs 19#20FINANCIAL RESULTS C Q2 Financial Results * Revenue ($M) Gross Margin Non-GAAP Gross Margin** Non-GAAP SG&A as % of Revenue** Operating Margin Non-GAAP Operating Margin** Diluted EPS Non-GAAP Diluted EPS** Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix ** See reconciliation to GAAP equivalents in Appendix Q2 $640.8 61.7% 61.8% 31.2% 30.5% 30.7% $4.93 $2.23 vs. PY +88%* +740 bp +660 bp +180 bp +1,340 bp +840 bp +494% +121% 20#21FINANCIAL RESULTS YTD Financial Results * Revenue ($M) Gross Margin Non-GAAP Gross Margin** Non-GAAP SG&A as % of Revenue** Operating Margin Non-GAAP Operating Margin** Diluted EPS Non-GAAP Diluted EPS** Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix ** See reconciliation to GAAP equivalents in Appendix Q2 YTD $1,100.9 58.9% 59.1% 29.8% 29.1% 29.3% $6.35 $3.71 vs. PY +75.6%* +760 bp +720 bp +580 bp +1,650 bp +1,300 bp +541% +204% 21#22FINANCIAL RESULTS Raised FY2021 Guidance Revenue Growth Non-GAAP Gross Margin Adj. Non-GAAP Operating Margin Non-GAAP Tax Rate Capital Expenditures crocs™ Source: Image from Nasdaq Q3 2021E 60% - 70% $3M 24% -26% FY 2021E 60% -65% $8 - $10M ~25% ~23% $80M - $100M TON DEAD A NASDAQ CONGRATULATES 8 CROCS, INC.'S 8 ADDITION TO 0 0 S&P MIDCAP 400 INDEX crocs CROX NasdaqListed Nasdaq heal met to CNC FOR TOGE RATA 22#23APPENDIX#24NON-GAAP RECONCILIATION Non-GAAP cost of sales, gross profit, and gross margin reconciliation: GAAP revenues GAAP cost of sales New distribution centers (1) COVID-19 inventory write-off (2) Total adjustments Non-GAAP cost of sales $ GAAP gross profit GAAP gross margin Non-GAAP gross profit Non-GAAP gross margin crocs™ Three Months Ended June 30, 2021 2020 640,773 245,592 (1,115) (1,115) 244,477 $ 395,181 $ 61.7% 396,296 61.8 % (in thousands) 331,549 151,616 (812) (2,396) (3,208) 148,408 $ 179,933 $ 54.3 % Six Months Ended June 30, 2021 2020 183,141 $ 55.2 % 1,100,871 $ 452,471 (2,100) (2,100) 450,371 $ 648,400 $ 58.9% 650,500 $ 59.1% 612,709 298,614 (1,739) (2,396) (4,135) 294,479 314,095 51.3 % 318,230 51.9% (1) Represents expenses, including expansion costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands. (2) Represents an inventory write-off in our Asia Pacific segment associated with the impact of COVID-19. 24#25NON-GAAP RECONCILIATION (cont'd) Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation: GAAP revenues GAAP selling, general and administrative expenses Donations of inventory COVID-19 severance costs COVID-19 impact of bad debt expense (1) Other COVID-19 costs (2) Duplicate headquarters rent (3) Other Total adjustments Non-GAAP selling, general and administrative expenses (4) GAAP selling, general and administrative expenses as a percent of revenues Non-GAAP selling, general and administrative expenses as a percent of revenues crocs™ GA GA $ Three Months Ended June 30, 2021 2020 640,773 199,859 |||||||||| 199,859 31.2 % 31.2 % $ (in thousands) 331,549 $ 123,338 $ (8,218) (2,403) (1,708) (644) (487) (550) (14,010) 109,328 37.2 % 33.0 % $ Six Months Ended June 30, 2021 2020 1,100,871 $ 328,392 |||||| 328,392 $ 29.8 % 29.8% 612,709 236,688 (9,920) (2,403) (4,481) (644) (694) (481) (18,623) 218,065 (1) Represents bad debt expense associated with the impact of COVID-19 on wholesale partners in our Asia Pacific and Americas segments. (2) Represents costs incurred in response to the COVID-19, including hazard pay, cleaning costs, and legal costs. (3) Represents duplicate rent costs associated with our move to our new headquarters in Broomfield, Colorado. (4) Non-GAAP selling, general and administrative expenses are presented gross of tax. 38.6% 35.6 % 25#26NON-GAAP RECONCILIATION (cont'd) Non-GAAP income from operations and operating margin reconciliation: GAAP revenues GAAP income from operations Non-GAAP cost of sales adjustments (1) Non-GAAP selling, general and administrative expenses adjustments (2) Non-GAAP income from operations GAAP operating margin Non-GAAP operating margin Three Months Ended June 30, 2021 2020 640,773 $ 195,322 $ 1,115 196,437 $ 30.5 % 30.7 % (in thousands) $ 331,549 56,595 3,208 14,010 73,813 17.1 % 22.3% crocs™ (1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more details. $ Six Months Ended June 30, 2021 2020 1,100,871 320,008 2,100 322,108 29.1 % 29.3 % $ 612,709 77,407 4,135 18,623 100, 165 12.6 % 16.3 % (2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more details. 26#27NON-GAAP RECONCILIATION (cont'd) Non-GAAP income tax expense (benefit) and effective tax rate reconciliation: GAAP income from operations GAAP income before income taxes Non-GAAP income from operations (1) GAAP non-operating income (expenses): Foreign currency losses, net Interest income Interest expense Other income, net Non-GAAP income before income taxes GAAP income tax expense Tax effect of non-GAAP operating adjustments Impact of 2020 intra-entity IP transfer (2) Non-GAAP income tax expense GAAP effective income tax rate Non-GAAP effective income tax rate crocs™ Three Months Ended June 30, 2021 2020 195,322 190,566 196,437 (117) 71 (4,712) 2 191,681 (128,388) 279 175,411 47,302 (67.4)% 24.7 % $ (in thousands) 56,595 $ 54,694 73,813 $ (687) 49 (2,170) 907 71,912 (1,857) 4,075 2,218 (3.4)% 3.1 % Six Months Ended June 30, 2021 320,008 313,154 322,108 (621) 98 (6,344) 13 315,254 (104,198) 528 175,059 71,389 (33.3)% 22.6 % 2020 77,407 73,472 100, 165 (918) 146 (4,091) 928 96,230 5,830 5,460 11,290 (1) See 'Non-GAAP income from operations and operating margin reconciliation' above for more details. (2) In the fourth quarter of 2020, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. The transfer resulted in a step-up in the tax basis of intellectual property rights and a correlated increase in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of this transfer, including the release of the valuation allowance as a result of a tax law change. 7.9 % 11.7% 27#28NON-GAAP RECONCILIATION (cont'd) Non-GAAP earnings per share reconciliation: Numerator: GAAP net income Non-GAAP cost of sales adjustments (1) Non-GAAP selling, general and administrative expenses adjustments (2) Non-GAAP other income adjustment (3) Tax effect of non-GAAP adjustments Non-GAAP net income Denominator: GAAP weighted average common shares outstanding - basic Plus: GAAP dilutive effect of stock options and unvested restricted stock units GAAP weighted average common shares outstanding - diluted GAAP net income per common share: Basic Diluted Non-GAAP net income per common share: Basic Diluted crocs™ $ LA LA $ $ Three Months Ended June 30, 2021 318,954 $ 1,115 (175,690) 144,379 $ 63,595 1,045 64,640 5.02 4.93 $ 2.27 $ 2.23 $ 2020 2021 (in thousands, except per share data) 56,551 $ 3,208 14,010 (919) (4,075) 68,775 $ 67,416 622 68,038 0.84 $ 0.83 $ 1.02 $ 1.01 $ Six Months Ended June 30, 417,352 2,100 (175,587) 243,865 $ 64,526 1,218 65,744 6.47 6.35 3.78 3.71 $ (1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more information. (2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more information. (3) Represents a prior year fair value adjustment associated with our donations of inventory. $ $ $ $ 2020 67,642 4,135 18,623 (919) (5,460) 84,021 67,674 990 68,664 1.00 0.99 1.24 1.22 28#29NON-GAAP RECONCILIATION (cont'd) Reconciliation of GAAP to Non-GAAP Financial Guidance: Third Quarter 2021: Non-GAAP operating margin reconciliation: GAAP operating margin Non-GAAP adjustments associated with distribution center investments Non-GAAP operating margin Full Year 2021: Non-GAAP operating margin reconciliation: GAAP operating margin Non-GAAP adjustments associated with distribution center investments Non-GAAP operating margin Non-GAAP effective tax rate reconciliation: GAAP effective tax rate Non-GAAP adjustments associated with the 2020 intra-entity IP transfer Non-GAAP effective tax rate crocs™ Approximately: 23% to 25% 1% 24% to 26% Approximately: 24% 1% 25% (3)% 26% 23% 29#30SK8 ************* *** SETER O crocs BANAA ZAP! **** ACCE 23 2 7265***********222* ***********88882. *** 16022 **************** ******* **** 24 488080440 **********