#1crocs™ INVESTOR PRESENTATION JANUARY 2020 crocs™#2FORWARD-LOOKING STATEMENT Some information provided in this document will be forward-looking, and accordingly, is subject to the Safe Harbor provisions of the federal securities law. These statements include, but are not limited to, statements regarding future revenues, gross margin, selling, general and administrative expenses, operating income and operating margin, income tax expense, capital expenditures, business prospects and product pipeline and the potential impact of proposed footwear tariffs on certain U.S. imports. We caution you that these statements are subject to a number of risks and uncertainties described in the Risk Factors section of the Company's Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the "SEC"). Accordingly, all actual results could differ materially from those described in this presentation. Those viewing this presentation are advised to refer to Crocs' Annual Report on Form 10-K, as well as other documents filed with the SEC for the additional discussions of these risk factors. Crocs is not obligated to update these forward-looking statements to reflect the impact of future events. crocs™ 2#3AGENDA ● ● ● ● ● 2019 Highlights crocs™ Long-Term Growth Drivers Financial Information Key Investment Considerations Appendix 3#42019 HIGHLIGHTS crocs™ 4#52019 WAS AN INCREDIBLE YEAR FOR THE CROCS BRAND ● ● ● Brand desirability, brand relevance and brand consideration each rose double digits over 2018 in our annual brand survey Launched 23 successful product collaborations around the globe • Crocs shoes claimed top spots on Google's list of most-searched shoes in 2019 with Luke Combs Crocs coming in at #1 and Post Malone Crocs at #8 Announced Priyanka Chopra Jonas and Yang Mi to join as Crocs brand ambassadors for 2020 Projecting brand revenues to be at an all time high, propelled by double digit growth, in 2019 Advanced to #7 preferred footwear brand among teens, up from 13 last year and 27 two years ago in the Piper Jaffray's Taking Stock with Teens Fall 2019 Survey ● crocs™ LO 5#6LONG-TERM GROWTH DRIVERS crocs™ CO 6#7LONG-TERM GROWTH DRIVERS crocs™ ● ● ● Product & Marketing 1 Clogs: Innovate & grow clog relevance Sandals: Significant long- term growth potential Visible Comfort Technology Personalization Powerful global social and digital marketing ● Channel 2 DTC: double digit growth continues in E-commerce and prioritization of outlets. as the most profitable Retail format Wholesale: greatest growth opportunities within e-tail accounts and distributors Region 3 Asia: largest long-term growth potential Americas: strong growth momentum EMEA: stable growth 7#8● ● GROW CLOG RELEVANCE Market leader in growing global category that has grown to $5B* Crocs grew clog revenues by 21% in 2019 to -53%^ of footwear sales The key drivers of Clog growth and relevance are: Impactful collaborations across the globe - Personalization with expanded Jibbitz charms Strongest growth in the Americas with continued opportunity in Asia and EMEA crocs™ * Most recent internal estimate; ^September YTD elite daily HIGHSNOBIETY Gifts That Sleigh: Your 2019 Holiday Guide Pizzaslime & Crocs' Second Collab Glows in the Dark & Celebrates "Croc Day" US Zooey Deschanel's Favorite Self-Care Ritual. Plus Her Go-To Date Night Croes Crocs Classic Clog $45 CROCS FOX BUSINESS 5:48 すずが1週間休みだったら- Crocs sales soar after Post Malone, Luke Combs collaboration, designer partnerships カウントでメッセージ 6:48 CCS S ファッションす COME AS YOU ARE Roues TONTON P51 CROCS RECORD REVENUE SHOE COMPANY REPORTS RECORD 03 REVENUE OF $313 MILLION S RE TAY720 Batat Billboard Post Malone & Crocs Announce Fourth Ci Collaboration, Find Out When It's Launching: Exclusive 8#9● SANDALS: SIGNIFICANT LONG-TERM GROWTH OPPORTUNITY Opportunity in growing $30B* fragmented global casual sandal market with no clear market leader Crocs has had a consistent track record of growth and grew sandal revenues by 11% in 2019 to ~25%^ of footwear sales • The key drivers of sandal growth are: - Marketing investment to support sandal awareness - Higher purchase frequency of product to address multiple wearing occasions - Targeting female explorers crocs™ * Most recent internal estimate; casual sandals includes flips, slides, and wedges; ^September YTD S 9#10INVEST IN NEW, VISIBLE COMFORT TECHNOLOGY Our LiteRide ™M collection, featuring foam footbeds, is a top 5 franchise for Crocs The franchise approximately TM doubled between 2018 and 2019 - LiteRide ™M comfort technology will be leveraged in other collections including Brooklyn sandals and Crocs@Work TM • We will unveil the Lite Ride ™M 2.0 collection in 2021 as our next iteration of this comfort franchise crocs™ 10#11● PERSONALIZATION WITH JIBBITZ CHARMS ● Personalization is a global megatrend that drives relevance for the Crocs brand • Jibbitz ™ provide consumers with a fun and unique way to personalize their clogs and sandals at point of purchase The effect we see is an overall increase in clog and sandal sales crocs™ C TOHLSO GIRLS GHEO TELL YOUR STORY AD KS 079 love Glets Gilets GIRLS CINE 11#12OUR GROWTH WILL CONTINUE TO BE IGNITED BY POWERFUL GLOBAL SOCIAL & DIGITAL MARKETING BRAND AMBASSADORS ● ● ● ● 2020: year four of "Come As You Are" - the evolution will continue We will welcome Priyanka Chopra Jonas and Yang Mi of China as brand ambassadors Focus will continue on driving clog relevance and sandal awareness Expand digital reach and engagement in top five markets Drive further brand heat and relevance through collaborations crocs™ TELL YOUR STORY www. YANG MI GLOBAL BRAND AMBASSADOR OF CROCS CLASSIC CROCS SLIDE & JIBBITZ CHARMS COLLABORATIONS POST MALONE × croCS™ FEATURES: BLUE AND BLACK URBAN CAMO, EXAGGERATED CHUNKY OUTSOLES DESIGNED BY POST MALONE, PIVOTABLE BACKSTRAPS WITH ADJUSTABLE HOOK & LOOP CLOSURES, PM RIVETS, BLACK LANYARD M Y POLA 12#13● ● ● DTC WILL BE LED BY E-COMMERCE GROWTH & OUTLETS E-commerce: Drive elevated consumer experience and more effective digital marketing Investment in people and technologies to execute e-commerce growth roadmap - Marketplaces: Expand direct participation in leading global marketplaces - Controlling and elevating brand representation - Active on 8 marketplaces with 3 opened in 2019 Retail: Prioritize outlet as growth vehicle Outlet merchandising strategy has been repositioned to majority "Built for Outlet" assortments Focus on the Americas, plus key outlet centers in Europe, Japan, and China crocs™ Americas Asia ΕΜΕΑ Total DTC Comps 2019 21.0% 5.6% 13.3% 16.0% 13#14● E-TAIL AND DISTRIBUTORS DRIVE WHOLESALE E-tailers and distributors represent approximately half of the global wholesale business Multibrand e-tailers are gaining share globally Crocs: achieving consistent double-digit e-tail growth with elevated brand representation, clear product segmentation, and on-site marketing investment Distributors represent Crocs in large but often underpenetrated markets - Strong portfolio of leading distributors - Close alignment to Crocs product and marketing strategies crocs 2019 DISTRIBUTOR FOOTPRINT Region Americas Asia EMEA 8. # of distributors* 8 15 20 *Excludes partners operating stores in Company-operated countries 14#15IN 2020, WE WILL BE CHANGING HOW WE REPORT ON OUR DIRECT-TO-CONSUMER AND DIGITAL BUSINESSES ● FROM: Separate reporting for: ● ● E-Commerce Revenue and Comps Owned Retail Revenue and Comps crocs™ ● TO: Combined reporting on Direct-to-Consumer that will include both E-commerce and Retail Reporting on % Digital revenue which will include Crocs.com, Marketplaces, and E-tail We believe this shift will better reflect how we strategically think about future growth channels for Crocs 15#16Asia Greatest growth opportunity long-term Increase brand recognition and drive clog relevance in China with new Tier 1 celebrity, Yang Mil Multichannel growth in Japan and South Korea Strong e-commerce growth supported by participation on key marketplaces ● ● Americas -The largest region Maximize clog growth and expand sandal penetration at wholesale Leverage leading position with major e-tailers Continue strong e-commerce growth ● ● ASIA IS LARGEST GROWTH OPPORTUNITY ● EMEA - The most diverse region Maximize digital commerce with a focus on e-tail and marketplaces Drive wholesale growth through distributors ● crocs™ MAKE IT A CLASSIC YANG MI GLOBAL BRAND AMBASSADOR OF CROCS CLASSIC CLOG 16#17FINANCIAL INFORMATION crocs™ 17#182019 - A VERY SUCCESSFUL YEAR • Robust revenue growth - Growth of -13% ● ● ● ● Improved the quality of revenues - Fewer and narrower promotions and less liquidation Reduce costs - Leveraged the business while making significant investments in marketing Deployment of capital for value creation Investments of $60M (including opening of a new distribution center in Dayton, Ohio) - Repurchased ~6.1M common shares on the open market for ~$147M*; average cost/share of $24.19 Expect to hit double-digit adj. EBIT margin for 2019 crocs Including commissions 18#19FINANCIAL GUIDANCE ● Q4 2019 Revenues between $260-262M, ~21% growth, compared to our previous guidance of $245 - $255M vs. $216.0M in 4Q18 Includes $2M of store closures and ~$2M of negative currency impact FY 2019 Revenues increase -13% over $1,088.2M in 2018 2019 Expectations ● Adj. Gross Margin of 51.0%, compared to 51.6% in 2018 SG&A: -40% of revenues compared to 45.7% in 2018 • Adjusted operating margin of -11%, compared to ~7.8% in 2018 ● crocs™ 19#20LOOKING AHEAD - 2020 ● Expect 2020 revenues to grow ~12-14% over 2019 • We will communicate Crocs growth plan in more ● detail during our Q3 2020 Investor Day crocs™ 20#21KEY INVESTMENT CONSIDERATIONS crocs™ 21#22KEY INVESTMENT CONSIDERATIONS PERS An unmistakable icon recognized around the world Management team with deep industry experience and essential skills crocs™ A powerful global brand with a large, democratic consumer base 1 One of the world's 10 largest non-athletic footwear brands alk We are confident that our strategic plan will drive long-term, sustainable growth ● ● Growing revenues to drive a sustainable, profitable business model Projected to grow operating margin in 2020 and beyond. Strong balance sheet 22#230 COME AS YOU ARE™ crocs HARDE FAIDEITE ..:.