Crocs Investor Presentation Deck

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March 2022

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#1crocs™ INVESTOR PRESENTATION March 9, 2022 areas GROSS#2FORWARD-LOOKING STATEMENT This document includes estimates, projections, and statements relating to our plans, commitments, objectives, and expectations that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. These statements include, but are not limited to, statements regarding the acquisition of HEYDUDE and the timing and benefits thereof, Crocs' strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding full year and first quarter 2022 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to create and deliver shareholder value. These statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: risks associated with acquisitions, such as the risk that the business will not be integrated successfully, that such integration may be more difficult, time-consuming, or costly than expected or that the expected benefits of the transaction will not occur; risks related to future opportunities and plans for HEYDUDE and its products, including uncertainty of the expected financial performance of HEYDUDE and its products; the possibility that if Crocs does not achieve the perceived benefits of the proposed transaction as rapidly or to the extent anticipated by financial analysts or investors, the market price of Crocs' shares could decline; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. All information in this document speaks as of the date of this document. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law. 2#3crocs™ DAN SPOUS olyan CONTENT Our Vision & Values • 2021 Review ● Crocs Growth Framework HEYDUDE Acquisition Update Financial Results & Outlook Appendix#4OUR VISION Everyone comfortable in their own shoes crocs™#5OUR VALUES The Path We Choose to Walk DELIGHTFULLY DEMOCRATIC We celebrate one-of-a-kinds and stand together with all different kinds. crocs™ IMAGINATIVE INNOVATION We stretch the possibilities of design and creative thinking so you can reach your highest potential. PEOPLE-PURPOSED DESIGN We think people-first at every step. We design for everything you do and everywhere you go. UNAPOLOGETIC OPTIMISM We make a choice every day to have an open mind and look on the bright and colorful side. INHERENT SIMPLICITY We know smart doesn't have to mean complicated. So we keep things simple, light and totally intuitive. CONFIDENTLY COMFORTABLE We support comfort on every level, because when you're comfortable, you can do anything. 5#6QUARTERLY HIGHLIGHTS GC A strong 2021 holiday season completed a very successful year for our brand. We achieved incredible results with record revenues of $2.3 billion, 67% revenue growth and industry-leading 30% operating margin. Our fourth straight year of revenue growth was fueled by continued strong consumer demand for the Crocs brand globally. We are excited about our sustainable growth trajectory for both the Crocs and HEYDUDE brands and are confident in our plan to grow to $6 billion in revenues by 2026." - Andrew Rees, CEO#7HIGHLIGHTS 2021 Company Highlights crocs™ Revenues of $2.3B, +67% and +88% vs. PY and 2019, respectively 3rd consecutive year of double-digit growth Digital sales +48% and +122% vs. PY and 2019, respectively Represented 37% of 2021 sales vs. 42% and 31% in 2020 and 2019, respectively Best in class adjusted operating margin expanded to 30% vs. 19% PY(1) Returned $1B to shareholders via share repurchases Finished 2021 with net leverage <1x Announced acquisition of a second high growth, highly profitable brand HEYDUDE, which closed in February 2022 2021 (1) Throughout this presentation, we will refer to Non-GAAP items as adjusted. See reconciliation to GAAP equivalent in Appendix. (2021 HAPPY croc DAY! 2021 2001 7#8crocs™ 2021 Review#92021 REVIEW Exceptional Revenue Growth and Adjusted Operating Margin YoY Growth Adj. Op Margin $1,088 2018 +6.3% 7.7% 29% CAGR $1,231 2019 +13.1% 11.6% Note: Revenue in USD millions. See reconciliation to GAAP equivalent in Appendix $1,386 2020 +12.6% 18.9% $2,313 2021 +66.9% 30.1% 9#102021 REVIEW Broad-Based Growth Across All Regions and Channels Americas +86% $727 crocs™ $880 Note: Revenue in USD millions. Wholesale Asia Pacific +26% DTC $184 $166 EMEA +46% $262 $94 Americas experienced balanced growth WHL & DTC both +86% over 2020 EMEA continues to benefit from improved brand relevance and consideration Strong growth across Western Europe We have paused operations in Russia, which represented ~2% of PF 2021 sales; we will continue to pay employees there and have made a donation to UNICEF Asia Pacific growth led by WHL +38% South Korea and India continue to outperform China grew double digits 10#112021 REVIEW Q4 Highlights ● crocs™ Revenues of $587M, +43% vs. PY Americas +51% vs. PY EMEA +23% vs. PY Asia Pacific +10% vs. PY DTC +45% vs. PY and 54% of revenues WHL +40% vs. PY and 46% of revenues 0 0 0 Digital sales grew 41% to represent 40% of revenues Adjusted income from operations rose $81M to $168M(1) Adjusted operating margin expanded to 29% up from 21% (1) O Adjusted diluted EPS more than doubled to $2.15 from $1.06(1) (1) See reconciliations to GAAP equivalents in Appendix. 11#122021 REVIEW Exceptional Fourth Quarter Results ¹21 vs. '20 +43% ¹21 vs. ¹19 +123% $263 $412 Revenue* $587 +770bps +1,440bps 49.3% 56.0% 63.7% Non-GAAP Gross Margin Q4 2019 (1) * Note: USD millions for Revenue. Revenue growth is on a reported basis. (1) See reconciliations to GAAP equivalents in Appendix. Q4 2020 +750bps +2,370bps 4.9% 21.1% Q4 2021 28.6% Non-GAAP Operating Margin (1) +103% +1,692% $0.12 $1.06 $2.15 Non-GAAP Diluted EPS (1) 12#13X-ING LIVE NOW DIGITAL crocs™ CROCS GROWTH FRAMEWORK OMG WHERE ARE U?!?? Ⓒ287 VIEWERS SANDALS 1.500 296 298 ASIA GREEN COMES IN EVERY COLOR PRODUCT & MARKETING INNOVATION 13#14CROCS GROWTH FRAMEWORK Expect Digital Sales to be $2.5B+ by 2026 Q4 Digital commerce growth of 41% vs. PY and 163% vs 2019 Q4 Digital sales represented 40% of total revenues 34% crocs™ 38% Americas 39% 30% Q4 Digital Penetration* 40% Asia Pacific 37% 41% 60% EMEA 54% 34% 41% Global 40% Q4 2019 Q4 2020 Q4 2021 * Chart reflects percentage of Q4 2021 sales. Digital sales defined as sum of Crocs.com, third-party market places (e.g. Tmall), and e-tailers (e.g. Amazon, Zappos, Zalando) 14#15crocs crocs™ CROCS GROWTH FRAMEWORK Targeting 4X Sandals Revenue Growth by 2026 ● ● Fragmented $30B casual market with no clear leader Drive awareness through marketing • Convert existing customers and provide an additional gateway to our brand Year-round digital opportunity • Win across 4 key sub-categories: icon, style, comfort, adventure 2021 sandal growth of nearly 30% vs. PY • Sandal brand consideration is in line with clogs based on recent brand studies Refer to 2021 Investor Day Presentation for additional detail on long-term targets for 2026E. 15#16Largest Long-Term Growth Opportunity in Asia CROCS GROWTH FRAMEWORK Asia: greatest opportunity long-term China is the 2nd largest footwear market in the world ● ● Strong digital growth supported by participation on key marketplace platforms Developing local-for-local production, marketing and collaborations Q4 Highlights Revenues +14% CC DTC +10% vs. PY and +17% vs. 2019 Digital penetration 37% vs. 40% PY and 30% in 2019 South Korea and India out performance continues Increasing evidence of accelerating brand strength in select Asian markets crocs™ Refer to 2021 Investor Day Presentation for additional detail on long-term targets for 2026E. 0 U! 2 16#17…..….….... CROCS GROWTH FRAMEWORK Marketing Innovation Fueling Brand Strength Globally User Generated Content* THE CHAI V LAH THE CHAI WALLAH TRULY HANDMADE ARTISANAL TEAS crocs™ * Source: Instagram & Tik Tok Tik Tok @stellabossi THE CHAI WALI Collabs & Partnerships TO SALEHE BEMBURY. the crocs pollex clog by salehe bembury a utilitarian exploration of form & function:: designed in california :: specs :: crocs pollex multi-directional traction capabilities :: crocs pollex water siphoning system :: crocs pollex breathability:: color: cucumber :: model: n/a for the crocs pollex clog foot system :: 2022 PLEASURES crocs™ PLEASURES crocs PLEASURES crocs™ #CCMBR SLHE BMBRY CSTM-MLD PT: NO: FT: P/U: 2X1 (EA) 2022 crocs DUNGEONS & DRAGONS Om Fe TM Ambassadors, Influencers & Collaborations Media, Custom Programs & Activations GLOBALLY LED Social Media Activations & Innovations COME AS YOU ARE ™M WORLD O TOME AN EVERYONE COMFORTABLE IN THEIR OWN SHOES Digital Commerce ma DE Public Relations LOCALLY RELEVANT Retail & Partner Experience 17#18HEYDUDEⓇ Acquisition Update 8ዝ 8U K RETUR 18#19HEYDUDE Acquisition Update ● ● HEYDUDE ACQUISITION UPDATE ● Closed acquisition February 17, 2022 Advanced in building out our HEYDUDE leadership team with the majority of critical positions filled Financing: • Closed $2B of Term Loan B financing (1) O • Issued 2,852,280 shares to one of the sellers(2) O O • Share repurchases on hold until gross leverage is <2.0x, which we do not expect to occur in 2022 • Committed to working towards quickly deleveraging O We expect to be <2.0x gross leverage by the end of 2023 Drew $50M under our existing Senior Revolving Credit Facility (3) O New ambition of $6B+ in revenues for combined business (4) crocs™ Term Loan B that matures in 2029 and bears interest at SOFR (with a SOFR floor of 0.50%) plus 3.50% Shares issued to seller at $157.77 per share based on the average of the daily volume-weighted average price of our stock for the 20 days immediately prior to the December 22, 2021 signing date 3. In connection with the closing, we increased commitments under existing Senior Revolving Credit Facility by $100M to a total of $600M 4. Reflects long-term revenues target for 2026E 1. 2. 19#20HEYDUDE ACQUISITION UPDATE Strategic Rationale ● Creates a global, scaled leader in branded casual footwear Combines two fast-growing footwear brands and more than quadruples total addressable market to more than $160B* Diversifies product portfolio from single-brand to multi-brand Builds upon Crocs' already high digital penetration Ideal fit with Crocs and long-term consumer trends Opportunity to leverage Crocs' proven global playbook (e.g., global presence, marketing expertise, wholesale relationships) Accretive to Crocs' industry-leading growth and margins; immediately accretive to EPS Building HEYDUDE to become a $1B+ brand by 2024 crocs™ * TAM represents total addressable market. Casual footwear TAM based on management estimates. he dude 20#21HEYDUDE ACQUISITION UPDATE Building HEYDUDE to $1B+ by 2024 crocs™ ● Invest in industry-leading marketing to build brand awareness Enhance digital capabilities to further accelerate digital Leverage Crocs strong wholesale relationships to enhance distribution Leverage Crocs distribution for global growth Invest to scale supply chain and gain efficiencies Test selective retail footprint for enhanced brand awareness 21#22HEYDUDE ACQUISITION UPDATE Significant Value Creation From Both Brands High Revenue Growth Industry Leading Profitability Exceptional Cash Flow Generation 22#23Financial Results CEOOF LOW RET dog person 23#24FINANCIAL RESULTS Q4 Financial Results Revenues ($M) Gross Margin Adjusted Gross Margin** Adjusted SG&A as % of Revenue** Operating Margin Adjusted Operating Margin** Diluted EPS Adjusted Diluted EPS** Q4 $586.6 63.4% 63.7% 35.1% 27.3% 28.6% $2.57 $2.15 vs. PY 44%* +770 bp +770 bp (20) bp +1,160 bp +750 bp (4)% +103% * Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix ** See reconciliation to GAAP equivalents in Appendix 24#25FINANCIAL RESULTS 2021 Financial Results Revenues ($M) Gross Margin Adjusted Gross Margin** Adjusted SG&A as % of Revenue** Operating Margin Adjusted Operating Margin** Diluted EPS Adjusted Diluted EPS** * 2021 $2,313.4 61.4% 61.6% 31.6% 29.5% 30.1% $11.39 $8.32 vs. PY +65%* +730 bp +700 bp +400 bp +1,410 bp +1,120 bp +150% +158% Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix ** See reconciliation to GAAP equivalents in Appendix 25#262022E Outlook ACONIC COC O Crocs MOM LUD S 26#272022E OUTLOOK 2022E Guidance Reported Revenues crocs™ HEYDUDEⓇ (2) Adjusted Operating Margin Adjusted One Time Costs Adjusted Tax Rate Adjusted Diluted EPS Capital Expenditures Q1 22E $605 to $630M $520 to $535M $40M+ demand pushed to Q2(1) $85 to $95M -22% (3) ~$70M(5) FY 22E ~$3.4B 20%+ $620 to $670M(2) -26% (4) ~$135M(6) ~22% $9.70 to $10.25 $170 to $200M Note: The 2022 guidance was provided on February 16, 2022 and is not being reaffirmed, confirmed, or updated hereby. (1) The greatest impact of the 2021 supply chain disruptions is expected to occur in Q1 2022, which is expected to result in $40M+ in revenues slipping to Q2 2022, with the largest impact in EMEA. (2) Amounts presented are revenues expectations for the period for HEYDUDE post acquisition. Including the period of time prior to the closing of the acquisition, HEYDUDE 2022E revenues expected to be approximately $700 to $750M. (3) Includes an expected roughly $30M impact from air freight embedded in gross margin. (4) Includes an expected incremental $75M of air freight embedded in gross margin in the first half of 2022. (5) Non-GAAP adjustments include an expected: $30M in SG&A costs, primarily associated with the HEYDUDE acquisition, and an additional $40M of non-cash costs in cost of sales, primarily related crocs to the write up of HEYDUDE inventory costs to fair market value at the close of the acquisition. (6) Non-GAAP adjustments include an expected: $60M in SG&A costs, primarily associated with the HEYDUDE acquisition, and an additional $75M of non-cash costs in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of acquisition. 27#282022E OUTLOOK Long Term Guidance* Revenues Revenue Growth Adjusted Operating Margin Adjusted Tax Rate Capital Expenditures crocs™ crocs™ $5B+ 17%+ 26%+ -25% -3% of revenues HEYDUDEⓇ $1B+ 20%+ 26%+ Crocs, Inc. $6B+ 26%+ Note: The long term guidance was provided on February 16, 2022 and is not being reaffirmed, confirmed, or updated hereby. * Crocs long-term guidance provided here is on a pre-acquisition standalone basis. Long term for Crocs and Pro Forma Crocs Company defined as 2026E and for HEYDUDE defined as 2024E. Please refer to Appendix for definitions and Non-GAAP reconciliations. 28#292022E OUTLOOK Significant Cash Flow Generation Fuels Rapid Debt Repayment ● Finished 2021 with net leverage <1x • Closed $2B of Term Loan B financing to fund a portion of the HEYDUDE Acquisition Committed to working towards quickly deleveraging • Share repurchases on hold until gross leverage is <2.0x, which we do not expect to occur in 2022 crocs™ Net Debt / Adjusted EBITDA 0.8x YE 2021 2.9x PF YE 2021 for HEYDUDE * Assumes excess free cash flow used to repay borrowings. Net Debt / EBITDA calculated as: (Total Debt - Cash and Cash Equivalents) / TTM EBITDA ≤ 2.0x PF YE 2023E* 29#30Appendix FOR 30#31NON-GAAP RECONCILIATION Non-GAAP cost of sales, gross profit, and gross margin reconciliation*: GAAP revenues GAAP cost of sales New distribution centers (1) COVID-19 inventory write-off (2) Other Total adjustments Non-GAAP cost of sales GAAP gross profit GAAP gross margin Non-GAAP gross profit Non-GAAP gross margin crocs™ $ $ Three Months Ended December 31, 2021 2020 586,626 214,602 (1,705) (1,705) 212,897 372,024 63.4 % 373,729 63.7 % $ $ $ (in thousands) 411,506 $ 182,422 $ (1,550) (1,550) 180,872 229,084 55.7 % 230,634 56.0 % Year Ended December 31, 2021 2020 $ 2,313,416 893,196 (5,836) (5,836) 887,360 1,420,220 61.4 % 1,426,056 61.6 % SA 1,385,951 636,003 (4,186) (2,396) (119) (6,701) 629,302 749,948 54.1 % 756,649 54.6 % * For a reconciliation of Q4 2019 non-GAAP gross margin to the most comparable GAAP measure, please refer to the fourth quarter and full year 2019 press release linked here (1) Represents expenses, including expansion costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands and initial costs for our new third-party operated distribution center in Chiba, Japan. (2) Represents an inventory write-off in our Asia Pacific segment associated with the impact of COVID-19. 31#32NON-GAAP RECONCILIATION (cont'd) Non-GAAP selling, general and administrative expenses reconciliation: GAAP revenues GAAP selling, general and administrative expenses HEYDUDE pre-acquisition costs Asset impairments (1) Donations of inventory COVID-19 impact of bad debt expense (2) COVID-19 severance costs Duplicate headquarters rent (3) Other COVID-19 costs (4) Other (5) Total adjustments Non-GAAP selling, general and administrative expenses (6) GAAP selling, general and administrative expenses as a percent of revenues Non-GAAP selling, general and administrative expenses as a percent of revenues crocs™ Three Months Ended December 31, 2021 2021 $ 586,626 $ 212,036 (6,362) (6,362) $ 205,674 36.1 % 35.1 % 2020 (in thousands) $ 411,506 $164,453 (21,071) 70 315 (154) (18) 8 (20,850) $ 143,603 40.0 % 2021 34.9 % Year Ended December 31, $ 2,313,416 737,156 (6,362) (6,362) $ 730,794 31.9 % 31.6% $ 1,385,951 $ 2020 $ 535,824 (21,071) (9,900) (4,118) (2,403) (1,274) (845) (2,125) (41,736) 494,088 38.7 % 35.6 % (1) Represents impairments to our long-lived assets for a retail store in New York City and for our former corporate headquarters in Niwot, Colorado. (2) Represents bad debt expense associated with the impact of COVID-19 on wholesale partners in our Asia Pacific and Americas segments. (3) Represents ongoing duplicate rent costs associated with our move to our new headquarters in Broomfield, Colorado, while we conclude the lease for our former headquarters. (4) Represents costs incurred in response to COVID-19, including hazard pay, cleaning costs, and legal costs. (5) Represents non-recoverable duties, non-recurring costs related to the closure of company-owned retail stores in Australia, employee severance costs, and various other immaterial items. (6) Non-GAAP selling, general and administrative expenses are presented gross of tax. 32#33NON-GAAP RECONCILIATION (cont'd) Non-GAAP income from operations and operating margin reconciliation*: GAAP revenues GAAP income from operations Non-GAAP cost of sales adjustments (1) Non-GAAP selling, general and administrative expenses adjustments (²) Non-GAAP income from operations GAAP operating margin Non-GAAP operating margin crocs™ Three Months Ended December 31, 2020 $ 2021 $ 586,626 159,988 1,705 6,362 168,055 27.3 % 28.6 % $ 411,506 $ (in thousands) 64,631 1,550 20,850 87,031 15.7 % 21.1 % Year Ended December 31, 2021 (1) See 'Non-GAAP cost of sales and gross margin reconciliation' above for more details. (2) See 'Non-GAAP selling, general and administrative expenses reconciliation' above for more details. $ 2,313,416 $ 683,064 5,836 6,362 $ 695,262 29.5% 30.1 % 2020 $ 1,385,951 $ 214,124 6,701 41,736 $ 262,561 15.4 % 18.9 % * For a reconciliation of full year 2018, full year 2019, and Q4 2019 non-GAAP operating margin to the most comparable GAAP measure, please refer to the fourth quarter and full year 2019 press release linked here 33#34NON-GAAP RECONCILIATION (cont'd) Non-GAAP income tax expense (benefit) and effective tax rate reconciliation: GAAP income from operations GAAP income before income taxes Non-GAAP income from operations (1) GAAP non-operating income (expenses): Foreign currency income (loss), net Interest income Interest expense Other income (loss), net Non-GAAP income before income taxes GAAP income tax expense (benefit) Tax effect of non-GAAP operating adjustments Impact of intra-entity IP transfers (2) Non-GAAP income tax expense GAAP effective income tax rate Non-GAAP effective income tax rate crocs™ Three Months Ended December 31, 2021 2020 $ 159,988 152,959 $ 168,055 (56) 62 (8,817) 1,782 $ 161,026 $ $ (1,894) 439 33,076 31,621 (1.2)% 19.6 % $ $ (in thousands) 64,631 63,423 87,031 306 26 (1,149) (391) $ 85,823 $ (119,907) 6,014 127,718 $ 13,825 (189.1)% 16.1 % $ 2021 Year Ended December 31, 683,064 663,849 $ 695,262 (140) 775 (21,647) 1,797 $ 676,047 $ (61,845) 1,477 206,579 $ 146,211 (9.3)% 21.6% 2020 $ 214,124 206,979 $ 262,561 (1,128) 215 (6,742) 510 $ 255,416 $ (105,882) 12,123 127,718 33,959 $ (51.2)% 13.3% (1) See 'Non-GAAP income from operations and operating margin reconciliation' above for more details. (2) In the fourth quarter of 2020, and subsequently in the fourth quarter of 2021, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. The transfers resulted in a step-up in the tax basis of intellectual property rights and correlated increases in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of these transfers, including the release of the 2020 valuation allowance as a result of a tax law change. 34#35NON-GAAP RECONCILIATION (cont'd) Non-GAAP earnings per share reconciliation*: Numerator: GAAP net income Non-GAAP cost of sales adjustments (1) Non-GAAP selling, general and administrative expenses adjustments (2) Non-GAAP other income adjustment (3) Tax effect of non-GAAP adjustments (4) Non-GAAP net income Denominator: GAAP weighted average common shares outstanding - basic Plus: GAAP dilutive effect of stock options and unvested restricted stock units GAAP weighted average common shares outstanding - diluted GAAP net income per common share: Basic Diluted Non-GAAP net income per common share: Basic Diluted crocs™ Three Months Ended December 31, 2021 2020 LALA ᏌᏊ $ 154,853 1,705 6,362 (33,515) 129,405 58,847 1,291 60,138 2.63 2.57 2.20 2.15 2021 (in thousands, except per share data) $ $ $ 183,330 1,550 20,850 (133,732) 71,998 66,729 1,325 68,054 2.75 2.69 1.08 1.06 $ Year Ended December 31, $ $ 725,694 5,836 6,362 (208,056) 529,836 62,464 1,254 63,718 11.62 11.39 8.48 8.32 $ $ A $ $ 2020 312,861 6,701 41,736 (919) (139,841) 220,538 67,386 1,158 68,544 4.64 4.56 3.27 3.22 * For a reconciliation of Q4 2019 non-GAAP diluted EPS to the most comparable GAAP measure, please refer to the fourth quarter and full year 2019 press release linked here (1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more information. (2) See 'Non-GAAP selling, general and administrative expenses reconciliation' above for more information. (3) Represents a prior year fair value adjustment associated with our donations of inventory. (4) See 'Non-GAAP income tax expense (benefit) and effective tax rate reconciliation' above for more information. 35#36NON-GAAP RECONCILIATION (cont'd) RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL GUIDANCE First Quarter 2022: Non-GAAP operating margin reconciliation: GAAP operating margin Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition (1) Non-GAAP operating margin Full Year 2022: Non-GAAP operating margin reconciliation: GAAP operating margin Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition (1) Non-GAAP operating margin Non-GAAP effective tax rate reconciliation: GAAP effective tax rate Non-GAAP adjustments associated with amortization of intellectual property (2) Non-GAAP effective tax rate Non-GAAP diluted earnings per share reconciliation: GAAP diluted earnings per share Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition and amortization of intellectual property Non-GAAP diluted earnings per share Approximately: 10% 12% 22% Approximately: 22% 4% 26% 25% (3%) 22% $7.70 to $8.25 $2.00 $9.70 to $10.25 (1) In the first quarter of 2022, we expect to incur $30M in SG&A costs, primarily associated with the HEYDUDE acquisition, and an additional $40 million of non-cash costs in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of the acquisition. For the full year 2022, we expect to incur $60M in SG&A costs, primarily associated with the HEYDUDE acquisition, and an additional $75M of non-cash costs in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of acquisition. (2) In the fourth quarter of 2020, and subsequently in the fourth quarter of 2021, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. This adjustment represents the amortization of the deferred tax asset related to these intellectual property rights in this period. Our long-term guidance for "Non-GAAP Operating Margin" is a non-GAAP financial measure that excludes or otherwise has been adjusted for special items from our U.S. GAAP financial statements, such as inventory write-offs, duplicate rent costs, bad debt expense, and the HEYDUDE acquisition. We consider these items to be necessary adjustments for purposes of evaluating our ongoing business performance and are often considered non-recurring. Such adjustments are subjective and involve significant management judgment. We are unable to reconcile Crocs 2026E and HEYDUDE 2024E non-GAAP operating margin guidance measures to their nearest U.S. GAAP measures without unreasonable efforts because we are unable to predict with a reasonable degree of certainty the actual impact of the special and other non-core items. By their very nature, special and other non-core items are difficult to anticipate with precision because they are generally associated with unexpected and unplanned events that impact our company and its financial results. Therefore, we are unable to provide a reconciliation of these measures. 36 crocs™#37SK 8 BATER crocs was WAAR A HARAK ZAP! CAM CON ANNE INS PRO 2 ****** ******* ****************** 9000 90 ****** ************* ******52938944929 46480469895830469464 ********

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