#1crocs™, Inc. A LEADER IN GLOBAL CASUAL FOOTWEAR JANUARY 2023#2FORWARD LOOKING STATEMENTS This document includes estimates, projections, and statements relating to our plans, commitments, objectives, and expectations that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. These statements include, but are not limited to, statements regarding potential impacts to our business related to our supply chain challenges, cost inflation, the COVID-19 pandemic, our financial condition, brand and liquidity outlook, and expectations regarding our future revenue, margins, non-GAAP adjustments, tax rate, earnings per share, gross leverage, and capital expenditures, the acquisition of HEYDUDE and benefits thereof, Crocs' strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, including our plans for international growth, statements regarding full year, fourth quarter 2022, 2023 and long term financial outlook and future profitability, cash flows, and brand strength, market share, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: our expectations regarding supply chain disruptions; the COVID-19 pandemic and related government, private sector, and individual consumer responsive actions; cost inflation; current global financial conditions, including economic impacts resulting from the COVID-19 pandemic; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. All information in this document speak only as of January 10, 2023. We do not undertake any obligation to update publicly any forward-looking statements, except as required by applicable law. crocs™ 2#3BUSINESS UPDATE ANDREW REES, CHIEF EXECUTIVE OFFICER#4● Expect revenues of ~$3.55B* with growth of ~53% Crocs Brand revenues expected to be up ~15% to ~$2.65B or ~19% constant currency HEYDUDE Brand revenues expected to be >$890M; on a pro forma basis** revenues expected to have increased ~70% to nearly $1B Continue to expect industry-leading adjusted operating margin of ~27%* HEYDUDE acquisition continues to outperform from a growth, consumer resonance and profit perspective. Upon acquisition, expected pro forma** revenues of $700M-$750M, and now expect revenues to be nearly $1B — - CROCS, INC. EXPECTS TO REPORT AN EXCEPTIONAL 2022 Strong cash flow drove ~$550M reduction in borrowings from $2.9B in Q1 to $2.3B in Q4 Repaid $300M on Term Loan B in Q4 - crocs™ * FY 2022E reflects expected estimated revenues and guidance for non-GAAP operating margin. Full 2022 financial results to be announced in February 2023. See reconciliation to GAAP equivalents in Appendix. ** Pro forma includes HEYDUDE for the period prior to acquisition close (assuming the acquisition had closed on the first day of such trailing twelve month period).#5INVESTMENT HIGHLIGHTS A Global Leader in Casual Footwear with $160B Total Addressable Market Two Iconic, High-Growth Scale Brands Aligned to Long-Term Consumer Trends Diversified Sources of Growth Across Brands, Categories, Geographies and Channels Industry-Leading Margins and Cash Flow Generation Allowing to Deleverage Quickly and then Return Capital to Shareholders Best-in-Class Management Team with Track Record of Delivering Financial Targets and Exceptional TSR crocs™ 5#6($ in bn) 8.0 6.0 4.0 2.0 0.0 crocs™ A GLOBAL LEADER IN BRANDED CASUAL FOOTWEAR Full Year Pro Forma 2022E Revenue* Skechers Crocs Inc. Deckers Wolverine Steve Madden Dr. Martens Allbirds SAP Capital IQ consensus estimates for competitors as of 1/4/2023. Crocs Inc. pro forma FY 2022E reflects expected estimated revenues. Pro forma includes HEYDUDE for the period prior to acquisition close (assuming the acquisition had closed on the first day of such trailing twelve month period). Full 2022 financial results to be announced in February 2023. 6#7crocs™ $160B TOTAL ADDRESSABLE MARKET Significant Positions in ~$305B Non-Athletic Footwear Market 20 Jude Other dude flats, wedges) $142B * Total addressable market sizes based on management estimates. Clogs $8B Sandals $30B Casual $125B 7#8TWO ICONIC, HIGH-GROWTH SCALE BRANDS 2022E Revenues* 2022E Revenue Growth* 2022E Crocs, Inc. Non-GAAP Operating Margin* crocs™ crocs™ ~$2.65B 19% CC -27% HEY ~$1.0B PF** ~70% PF ** *FY 2022E reflects expected estimated revenues and guidance for non-GAAP operating margin. Full 2022 financial results to be announced in February 2023. See reconciliation to GAAP equivalents in Appendix. ** Pro forma includes HEYDUDE for the period prior to acquisition close (assuming the acquisition had closed on the first day of such trailing twelve month period). 8#9crocs™ BRANDS ALIGNED TO LONG-TERM CONSUMER TRENDS CASUALIZATION COMFORT-LED FUNCTIONALITY COMFORT WITHOUT CARBON NET ZERO BY 2030 SUSTAINABILITY PERSONALIZATION 9#10DIVERSIFIED SOURCES OF GROWTH FY2022E Revenue Mix* crocs™ Geography International 29% HEYDUDE 27% Brand O Americas 71% Crocs 73% Other Casual 45% Digital Penetration Digital 37% O Product * FY 2022E reflects expected estimated revenues and mix. All figures are approximate. Full 2022 financial results to be announced in February 2023. ** * Digital sales include Crocs.com, heydude.com, third-party marketplaces (e.g. Tmall), and e-tailers (e.g. Amazon, Zappos, Zalando). Clogs 55% Channel Wholesale 55% DTC 45% Ɔ 10#11crocs™ OPPORTUNITY TO GROW AND SCALE MARKETS INTERNATIONAL crocs™ ~38% % International Revenues -34% 2022E Int'l Revenue Growth* * FY 2022E reflects expected estimated revenues. Full 2022 financial results to be announced in February 2023. HEY <5% % International Revenues* 11#12TRACK RECORD OF VALUE CREATION crocs™ $5.6B SHAREHOLDER VALUE CREATION SINCE 2017* 2nd Best Performer in S&P 500 over the past 5 years had Crocs Inc. been in the S&P 500** 54% ANNUALIZED TOTAL SHAREHOLDER RETURN SINCE 2017* * From December 31, 2017 to December 31, 2022. Shareholder value creation defined as increase in market capitalization. ** Source: BCG.#13● NEAR-TERM CATALYSTS Significant new product introductions planned for 2023 for both brands All regions expected to grow, with growth led by international markets Robust marketing to drive double-digit Crocs sandal growth Deepen assortments for HEYDUDE within top US Wholesale accounts Debt repayment to achieve goal of ≤ 2.0x gross leverage by mid-2023 Opportunity for share repurchase after achieving goal of ≤ 2.0x gross leverage depending on stock price and interest rates crocs™ 13#14VALUE CREATION ROADMAP ANNE MEHLMAN, EVP & CHIEF FINANCIAL OFFICER#15crocs™ SIGNIFICANT VALUE CREATION FROM BOTH BRANDS High Revenue Growth Industry Leading Profitability Exceptional Cash Flow Generation 15#16EXPECT INDUSTRY-LEADING MARGINS AND CASH FLOW GENERATION Exceptional Cash Flow Generation ~53% ~55% -27% ~$1B 2022E Q3 YTD Non-GAAP Gross Margin* High Revenue Growth crocs™ 2022E Revenue Growth* Industry Leading Profitability Industry Leading Profitability 2022E Non-GAAP Operating Margin* 2022E Adjusted EBITDA** * FY 2022E reflects expected estimates for revenues and guidance for non-GAAP operating margin. Full financial results to be announced in February 2023. See reconciliation to GAAP equivalents in Appendix ** FY 2022E Adjusted EBITDA estimated based on estimates displayed within the presentation for revenues and non-GAAP operating margin plus annualized Q3 YTD actual depreciation and amortization. 16#17HK 5 crocs™ BE YOY Growth LIFE 5TH YEAR OF CROCS BRAND OF REVENUE GROWTH 居酒 A $1.0B 2017 (1.2%) Transformation & Brand Re-ignition SELEK 6F さん 子はた割烹 居酒屋本車 LWS LOGE $1.1B 2018 6.3% FECHEN CAGR: 21% $1.2B 2019 13.1% INSTORES 4. M $1.4B 2020 12.6% $2.3B 2021 66.9% Profitable Growth with 20 consecutive quarters of growth (excluding Q1/Q2 2020) * Reflects Crocs Brand revenues presented in billions. FY 2022E reflects expected estimated revenues. Full financial results to be announced in February 2023. IT: -$2.65B 2022E -15% -19% CC 24 17#18CROCS BRAND 2022 GROWTH EXPECTED TO BE LED BY DIGITAL AND INTERNATIONAL FY22E Revenue Growth* crocs™ -35% Asia Pacific -32% EMEALA ~6% Americas DTC Comparable Sales Growth ~12% Reflects Crocs Brand revenues. FY 2022E reflects expected estimated revenues. Full financial results to be announced in February 2023. ~18% 2022E Digital Growth* ~38% 2022E Digital Penetration* ~15% 2022E DTC Comparable Sales Growth* 18#19YOY Growth crocs™ HEYDUDE PRO FORMA REVENUES* NEARLY $1B $20M 2018 $56M 2019 180% $191M 2020 239% $580M 2021 204% -$1B 2022E PF** -70% Expect -37% Digital Penetration** * Pro forma includes HEYDUDE for the period prior to acquisition close (assuming the acquisition had closed on the first day of such trailing twelve month period). ** Reflects HEYDUDE Brand unaudited revenues prior to 2021 presented in millions. FY 2022E reflects expected estimated revenues and digital penetration. Full financial results to be announced in February 2023. 19#20crocs™ 2023E REVENUE GROWTH EXPECTED IN ALL BRANDS AND REGIONS 2023E Revenues 2023E Revenue Growth* FY 2023E reflects expected estimated revenues at constant currency rates. ~$3.9B - 4.0B 10% - 13% 20#21crocs™ CAPITAL ALLOCATION PRIORITIES BRAND GROWTH INVESTMENT DEBT PAYDOWN RETURN OF CAPITAL TO SHAREHOLDERS 21#22SIGNIFICANT CASH FLOW GENERATION FUELS RAPID Net Debt / Adjusted EBITDA Gross Leverage crocs™ 0.8x YE 2021 1.1x 2.9x DELEVERAGING PF YE 2021 for HEYDUDE 3.1x Repaid additional $300M in Q4 2.4x PF Q3 2022 2.5x ≤2.0x Mid-Year 2023E <2.0x 1. Assumes excess free cash flow used to repay borrowings. Net Debt / Adjusted EBITDA calculated as: (Total Gross Debt - Cash and Cash Equivalents) / TTM Adjusted EBITDA. a. Adjusted EBITDA calculated as Adjusted Operating Income plus depreciation and amortization. Please refer to Appendix for definition and Non-GAAP reconciliation of Adjusted Operating Income. b. Pro forma ("PF") includes HEYDUDE for the period prior to acquisition close (assuming the acquisition had closed on the first day of such trailing twelve month period). 22#23$ TRACK RECORD OF SIGNIFICANT RETURN OF CAPITAL TO SHAREHOLDERS 2014-2022 Total Share Repurchase crocs™ $1.6B OF As of December 31, 2022, Crocs, Inc. had 61,749,296 shares of its common stock, par value $0.001 per share, outstanding. Average Price $38 14 23#24INVESTMENT HIGHLIGHTS A Global Leader in Casual Footwear with $160B Total Addressable Market Two Iconic, High-Growth Scale Brands Aligned to Long-Term Consumer Trends Diversified Sources of Growth Across Brands, Categories, Geographies and Channels Industry-Leading Margins and Cash Flow Generation Allowing to Deleverage Quickly and then Return Capital to Shareholders Best-in-Class Management Team with Track Record of Delivering Financial Targets and Exceptional TSR crocs™ 24#25crocs™ HEY OUDE APPENDIX 25#26NON-GAAP RECONCILIATIONS In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America ("GAAP"), we present "Non-GAAP cost of sales," "Non- GAAP gross profit" and "Non-GAAP gross margin, "Non-GAAP income from operations," "Non-GAAP operating margin, "Adjusted EBITDA", which are non-GAAP financial measures. We also present future period guidance for "Non-GAAP operating margin," "Non-GAAP operating income." Non-GAAP results exclude the impact of items that management believes affect the comparability or underlying business trends in our condensed consolidated financial statements in the periods presented. We also present certain information related to our current period results of operations through "constant currency," which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations. Management uses non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures are useful to investors and other users of our condensed consolidated financial statements as an additional tool for evaluating operating performance and trends. For the nine months ended September 30, 2022 and 2022E, management believes it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or non-recurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. crocs™ 26#27NON-GAAP RECONCILIATIONS Non-GAAP Cost of Sales, Gross Profit, and Gross Margin Reconciliation: GAAP revenues GAAP cost of sales Distribution centers (1) HEYDUDE inventory fair value step-up (2) Inventory reserve in Russia (3) Total adjustments Non-GAAP cost of sales GAAP gross profit GAAP gross margin Non-GAAP gross profit Non-GAAP gross margin crocs™ $ GA $ Nine Months Ended September 30, 2022 (in thousands) 2,609,823 1,245,864 (4,896) (62,238) (200) (67,334) 1,178,530 1,363,959 52.3% 1,431,293 54.8% (1) Represents expenses, including expansion costs and duplicate rent costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands. (2) Primarily represents a step-up of HEYDUDE inventory costs to fair value upon the close of the acquisition on February 17, 2022. (3) Represents the net impact of an inventory reserve expense in our EMEALA segment associated with the continued shutdown of our direct operations in Russia. 27#28NON-GAAP RECONCILIATIONS Non-GAAP Operating Margin Guidance and Adjusted EBITDA Reconciliation: Full Year 2022 Financial Guidance: Non-GAAP operating margin and operating income reconciliation: GAAP operating margin and operating income Non-GAAP adjustments, primarily associated with the HEYDUDE acquisition (1) Non-GAAP operating margin and operating income Full Year 2022 Estimate: Adjusted EBITDA reconciliation: GAAP revenues Non-GAAP operating margin and operating income Non-GAAP operating income Annualized Depreciation & Amortization for 9 months ended 9/30/2022 (²) Adjusted EBITDA Approximately: crocs™ 23% 4% 27% Approximately: (in thousands) $3,550,000 27% $958,500 $35,331 $993,831 (1) For the full year 2022, we expect to incur $55 million in SG&A costs, primarily associated with the HEYDUDE acquisition and integration, and a total $75 million in cost of sales, primarily related to the write up of HEYDUDE inventory costs to fair market value at the close of acquisition. (2) Depreciation and amortization for the nine months ended September 30, 2022 was $26,498,000. 28#29S 21 15 crocs™, Inc. S