#1fiverr Company Presentation September 2019 ved. Proprietary & Confidential#2Disclaimer IMPORTANT NOTICE Fiverr International Ltd. (the "Company" or "Fiven") has filed a Registration Statement on Form F-1 (File No. 333-231533 (the "Registration Statement'), including a prospectus, with the Securities and Exchange Commission (the "SEC") for an initial public offering of the Company's ordinary shares (the "Ordinary Shares") to which this communication relates. Before you invest, you should read the Registration Statement and any other documents the Company has filed with the SEC, each of which is available at no charge on the SEC's website at http://www.sec.gov. The registration statement has not been declared effective. This presentation is not a prospectus or an offer to sell securities or a solicitation of an offer to buy securities. The Ordinary Shares may not be sold, nor may offers to buy the Ordinary Shares be accepted, prior to the time the Registration Statement becomes effective. The initial public offering is being made by the means of a prospectus only, copies of which may be obtained from J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at 866-803-9204 or by email at [email protected]; or Citigroup Global Markets Inc., c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717, or by telephone at 800-831-9146. Before you invest, you should read the prospectus in the Registration Statement, including the "Risk Factors" set forth therein, and the other documents that the Company has filed with the SEC for more complete information about the Company and the initial public offering. This presentation, and the accompanying oral presentation, include forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding our future results of operations and financial position, industry dynamics, business strategy and plans and our objectives for future operations, are forward-looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions that are intended to identify forward- looking statements. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. The forward-looking statements contained in this presentation are based on assumptions that the Company has made in light of its industry experience and perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. As you read and consider this presentation, you should understand that these statements are not guarantees of performance or results. These forward-looking statements involve known and unknown risks, uncertainties, changes in circumstances that are difficult to predict and other important factors, including those described under the heading "Risk Factors" in the Registration Statement that the company has filed with the SEC for the proposed offering to which this presentation relates, that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statement. The Company believes these factors include, but are not limited to, the Company's ability to attract and retain a large community of buyers and freelancers; the Company's ability to generate sufficient revenue to be profitable or to generate positive cash flow on a sustained basis; the continued growth of the market for freelancers and the services they offer, user engagement on the Company's platform and the Company's ability to maintain and enhance its brand. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect, the Company's actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements. Moreover, new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward- looking statements. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. The forward-looking statements included in this presentation are made only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor our advisors nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Neither we nor our advisors undertake any obligation to update any forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in our expectations, except as may be required by law. You should read this presentation with the understanding that our actual future results, levels of activity, performance and events and circumstances may be materially different from what we expect. Unless otherwise indicated, information contained in this presentation concerning our industry, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third-party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third-party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. In addition, projections, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors, including those described above. These and other factors could cause results to differ materially from those expressed in the estimates made by independent parties and by us. This presentation, and the accompanying oral presentation, include certain financial measures not presented in accordance with the generally accepted accounting principles in the United States ("GAAP'), including non-GAAP Gross Margin and Adjusted EBITDA. These financial measures are not measures of financial performance in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to net loss or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company's presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of these non-GAAP measures to the most directly comparable GAAP measure. We are not able to provide a reconciliation of Adjusted EBITDA guidance for the third quarter of 2019 or the fiscal year 2019 to net loss, the comparable GAAP measure, because certain items that are excluded from Adjusted EBITDA cannot be reasonably predicted or are not in our control. In particular, we are unable to forecast the timing or magnitude of share based compensation, amortization of intangible assets, the gain or loss on disposal of property and equipment, gain or loss on revaluation of contingent consideration, and impairment of intangible assets, as applicable without unreasonable efforts, and these items could significantly impact, either individually or in the aggregate, net loss in the future. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the Company or the initial public offering. fiverr © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 2#3What is Fiverr? Fiverr is a global marketplace connecting freelancers and businesses for their digital services needs. fiverr Buyer Adam CEO, Workhouse PR Explore The Marketplace fiverr Graphics & Design 0* Music & Audio Writing & Translation Business Digital Marketing </> Programming & Tech O Video & Animation 111 Lifestyle Seller Mandy Voice over artist 3#4Fiverr at a glance Our mission is to change how the world works together. fiverr 2010 Global IPO 363 $25.9M Fiverr was founded Offices in NYC, SF, Miami, Phoenix, London, Berlin and HQ in Tel Aviv June 13, 2019 (NYSE: FVRR) Employees as of March 31, 2019 Q2'19 revenue, up 41% y/y © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential.#5Large market opportunity $750B+ Estimated US total freelancer income¹ fiverr $100B Addressable Market 1,2 fiverr ■ Accounting, Tax Preparation, Bookkeeping, and Payroll Services ▪ Advertising, Public Relations, and Related Services ▪ Business Support Services Computer Systems Design and Related Services Data Processing, Hosting, and Related Services - · ■ Educational Services ■ Independent Artists, Writers, and Performers ■ Information - Motion Picture and Sound Recording Industries ▪ Motion Picture and Video Industries ▪ Office Administrative Services ▪ Other Information Services ▪ Scientific Research and Development Services - Sound Recording Industries 16 1 Derived based on the latest US Census Bureau Nonemployer Statistics data, which includes income data of all US businesses that have no paid employees and are subject to federal income tax. Most U.S. businesses that have no paid employees but are subject to federal income tax are self-employed individuals operating unincorporated businesses. We believe this provides a good proxy for total freelancer income in the US 2 Includes occupations most relevant to Fiverr © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential.#6Our e-commerce approach to freelancing. fiverr 口。 со Service-as-a-Product model To buy and sell digital services as simple as buying on Amazon with a comprehensive SKU-like service catalog. On-demand No hiring process. No long-term commitment. Getting businesses help when they need it. End-to-end platform So businesses can focus on meeting deadlines and freelancers can focus on doing what they love. Global community Bringing together a global community of businesses and freelancers to shape the future of work. © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 6#7We are not an online staffing company. fiverr Staffing company Short/long term temporary employment Bidding, vetting and contract negotiation Opaque and non-standardized scope, timing and cost Connection only Fiverr Service-as-a-product (SaaP) Browse, search, click to order Transparent timing, price and deliverables End-to-end platform © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential.#8Our value to buyers Transparency and certainty of price, scope of work and quality and speed Value for money Access to an expansive catalog of digital services Access to a diverse pool of freelancers Trusted brand for customer service Buyer NPS: 61 fiverr NPS: Net Promoter Score Our value to freelancers 200 ili S OPEN No bidding / negotiation to win projects Maximize deal-flow Flexibility and control Frictionless payment and business support Credentialed storefront Success management and support Seller NPS: 65 © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential.#9Our two-sided marketplace creates powerful flywheel effects. fiverr Higher LTV Cross category O Increase spend per buyer More Quality Demand fiverr More Quality Supply Better opportunities Seller growth & retention O Higher earnings © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential.#10Q2'19 key results fiverr REVENUE $25.9 million 41% y/y growth TAKE RATE (3) 26.4% 170bps y/y improvement GAAP GROSS MARGIN 79.5% NON-GAAP GROSS MARGIN 81.4% NET LOSS ($9.4) million ADJUSTED EBITDA (4) ($4.9) million ACTIVE BUYERS(¹) 2.2 million 14% y/y growth SPEND PER BUYER (5) $157 16% y/y growth Made on Fiverr (2) by katyavakulenko ADJUSTED EBITDA MARGIN (4) 1,130 bps y/y improvement Note: All yearly figures are as of or for the 12 months ended in June 30, 2019. (1) Active buyers means someone who has ordered a Gig on Fiverr within the last 12-month period, irrespective of cancellations. (2) One of the 5 bulls displayed in front of NYSE on the day of Fiverr's IPO, designed by a Fiverr seller. (3) Take rate means trailing twelve month revenue divided by GMV of such period. (4) Adjusted EBITDA is a non-GAAP financial measure. See "Reconciliation of GAAP to non-GAAP Results" for additional information. (5) Spend per buyer means trailing twelve month GMV divided by active buyers of such period. © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 10#11Strong, consistent, and sustainable revenue growth. 12 12 13 Revenue ($ in millions) 15 17 Q1'17 Q2'17 Q3'17 Q4'17 Note: 2019 guidance as provided on August 8, 2019. fiverr 18 20 21 24 Q1¹18 Q2'18 Q3'18 Q4"18 Q1'19 41% y/y 26 Q2'19 52.1 2017 75.5 2018 34-37% y/y $101.5- $103.5 2019 Guidance © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 11#12Consistent and robust active buyer growth. 1.9 Q1'18 fiverr Active buvers (millions) 1.9 Q2'18 2.0 Q3'18 2.0 Q4'18 2.1 Q1'19 14% yly 2.2 Q2¹19 13% y/y 1.8 2017 2.0 2018 © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 12#13Continuously going upmarket. 126 Q1'18 fiverr Spend per Buyer ($) 135 Q2'18 141 Q3'18 145 Q4'18 150 Q1'19 16% y/y 157 Q2'19 64 2012 66 2013 71 2014 15% CAGR 83 2015 97 2016 119 2017 145 2018 © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 13#14Q2'19 highlights fiverr 235 Strong growth continued in Q2 2019 with revenue up 41% year over year, while achieving significant improvement in adjusted EBITDA margin. We added 30 new categories during the quarter and launched our first industry dedicated store for gaming related digital services. We introduced Fiverr Studios late in July, a transformative product that enables freelancers to collaborate and provide complex offerings with cross-category deliverables. We continued executing on international expansion, with Germany now growing significantly faster than our overall marketplace. We also continued to expand our currency capabilities by rolling out additional payment options for our international buyers. © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 14#15Consistent cohort behavior with majority from repeat buyers. 2010 Cohorts: fiverr 2011 2010 2012 2011 2012 2013 2013 2014 2014 2015 2015 2016 2016 2017 2017 ■2018 2018 43% New buyers in 2018 57% Existing buyers in 2018 © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 15#16Our marketing investments continue to generate revenue streams. fiverr Return on investment Cumulative revenue to performance marketing investment ratios by cohort 0.9x Q2'19 1.1x 0.8x Q1'19 1.5x 1.3x Q4'18 1.6x 1.4x Q3'18 1.6x 1.4x Q2'18 1.6x 1.5x Q1'18 2.3x 2.1x Q4'17 2.4x 2.2x Q3'17 2.7x 2.5x 2.7x Q2'17 2.5x as of June 30, 2019 as of March 31, 2019 Q1'17 2019 Fiverr Int. Lmt. All Rights Reserved. Proprietary & Confidential. 16#17Continued improvement in operating leverage. Q1'18 (44.4%) Q2'18 (30.3%) Adjusted EBITDA Q3'18 (19.9%) Q4'18 (19.7%) Q1'19 (22.7%) Q2'19 (19.0%) Note: 2019 guidance based on midpoint of revenue and adjusted EBITDA guidance provided on August 8, 2019. fiverr 2017 (32.7%) 2018 (27.8%) 2019 Guidance (20.5%) © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 17#18Multiple levers expected to drive long-term, sustainable growth. Encompassing every aspect of the future of work Y! Innovate Technology & Services fiverr Tr 20 Bring new buyers onto the platform A₁ 0000 Move up-market for buyers & sellers 00 0+ Expand our Gig catalog Expand geographic footprint © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 18#19Welcome to the future of work#20fiverr Appendix © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential.#21GAAP to NON-GAAP Reconciliation In $ thousands (Unaudited) RECONCILIATION OF GAAP NET LOSS TO ADJUSTED EBITDA (In thousands, except margin data) GAAP net loss Add: Financial expenses (income), net Income taxes Depreciation and amortization Share-based compensation Other initial public offering related expenses Contingent consideration revaluation and acquisition related costs Adjusted EBITDA Adjusted EBITDA margin fiverr Note: Revenue figures presented are rounded to the nearest million. $ $ Three Months Ended June 30, 2019 (Unaudited) (9,353) $ 10 20 910 2,216 416 868 (4,913) (19.0%) 2018 $ (6,685) 92 554 366 94 (5,579) $ (30.3%) Six Months Ended June 30, 2019 (Unaudited) (17,666) $ (22,938) (204) 26 2018 1,717 3,962 416 1,446 (10,303) $ (20.7%) (125) 1,055 7,618 1,373 (13,017) (37.0%) © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 21#22GAAP to NON-GAAP Gross Margin Reconciliation In $ thousands (Unaudited) RECONCILIATION OF GAAP TO NON-GAAP GROSS PROFIT (In thousands, except margin data) GAAP gross profit Add: Share-based compensation Depreciation and amortization Non-GAAP gross profit Non-GAAP gross margin fiverr Note: Revenue figures presented are rounded to the nearest million. $ $ GA Three Months Ended June 30, 2019 (Unaudited) 20,607 28 450 21,085 81.4% 2018 $ 14,421 $ 3 274 14,698 79.9% $ Six Months Ended June 30, 2019 (Unaudited) $ 39,434 50 856 $ 40,340 81.2% 2018 $ 27,334 LO 5 529 27,868 79.3% © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 22