#1HONEST INVESTOR PRESENTATION 2023#2Legal Disclaimer This presentation contains certain forward-looking statements within the meaning of the federal securities laws, including statements about the outlook of our business and industry and other matters referenced in our earnings release and SEC filings. All statements other than statements of historical fact contained in this presentation, including statements on our business strategy, plans, objectives, financial results, operating results, potential market and growth opportunities, or competitive position, are forward-looking statements. These forward-looking statements involve a number of risks and uncertainties, some of which management cannot predict, that could cause actual results to differ materially. Please refer to our SEC filings and earnings release for a more detailed description of the risk factors that may affect our results. You should not rely upon forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation primarily on our current expectations and projections about future events and trends that we believe may impact our business, financial condition, and operating results. Please note that these forward-looking statements reflect our opinions only as of the date of this presentation and we undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information, future events, or the occurrence of unanticipated events, except as required by law. Market data and industry information used through this presentation are based on management's knowledge of the industry and the good faith estimates of management. We also relied upon management's review of independent industry surveys and publications and other available information prepared by a number of third-party sources. All of the market data and industry information used in this presentation involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such data, information, and estimates. Although we believe that these sources are reliable, we cannot guarantee the accuracy or completeness of this information, and we have not independently verified the information provided by these or any other third-party sources referred to in this presentation. We make no representations or warranties as to the accuracy of any such statements, data, information, or estimates. Projections, assumptions, and estimates of our and our industry's future performance are subject to a high degree of uncertainty and risk. These uncertainties and risks, as well as other factors, could cause results to differ materially from those expressed in our estimates and beliefs and in the estimates prepared by third-parties. 2#3Clean Mission: Note: 1. 2. TO INSPIRE EVERYONE TO LOVE LIVING CONSCIOUSLY OUR BRAND PROMISE: Formulated by In-House Chemists with Human Health Top of Mind Effective HOHE PSY ONEST HONES K ORGANI HONESTⓇ Strong Consumer Reviews & Ratings of 4.4 Stars (¹) Sustainable 100% PCR SHIPPERS + CARBON NEUTRAL SHIPPING CONTINENTAL D SHIPPING FOR HONEST COM ONLY Honest.com Shipments are Carbon Neutral Using 100% PCR Shipping Cartons (2) YOU SHOULDN'T HAVE TO CHOOSE BETWEEN WHAT WORKS AND WHAT'S GOOD FOR YOU Jessica Alba, Founder Socially Responsible Alla TM Amazon star ratings from 05/28/2013 through 06/20/2022 Our domestic Honest.com shipments from May 2020 to October 2021 were carbon neutral, and we expect our domestic Honest.com shipments to continue to be carbon neutral through the end of 2022 Committed to Diverse, Inclusive Workplace and Partnering with Non-profit BABY2BABY Baby2Baby 3#4A DECADE OF MAKING A DIFFERENCE It all started with an idea.... 2009 PURPOSE DRIVEN IDEA FOUNDER JESSICA ALBA IDENTIFIES NEED FOR SAFE, EFFECTIVE PRODUCTS FOR FAMILY AFTER STRUGGLING TO FIND ANY AVAILABLE 2012 HONEST IS FOUNDED 5 DIAPERS & WIPES BABY PERSONAL CARE 2015 BUILDING A MOVEMENT Clean Beauty Groundbreaker EXPANDED INTO RETAIL STORES HONEST www BEAUTY 2017 GROWTH TRANSFORMATION HIRED EXPERIENCED CPG LEADERSHIP TEAM; AMAZON LAUNCH AND IN- HOUSE LABS Leveling up on sustainability HONEST harak HONEST BAN M 20 382 2019 EXPANDING FOUNDATION HONEST BABY2BABY PARTNERSHIP EXPANSION WHILE CREATING SUSTAINABLE PACKAGING & FORMULAS turish 230 WELL-ESTABLISHED PURPOSE DRIVEN LIFESTYLE BRAND THAT INSPIRES CLEAN CONSCIOUS LIVING 2022 & BEYOND FURTHER RETAIL DISTRIBUTION EXPANSION - WALMART, ULTA, GNC 4#5CLEAN LIFESTYLE BRAND POSITIONED FOR GROWTH LARGE TOTAL ADDRESSABLE MARKET Total Market Size $130Bn ē Clean / Natural $17Bn 13% of Total CLEAN / NATURAL GROWING 6X FASTER THAN CONVENTIONAL U.S. Markets 2019A-2025E CAGR 1.5% Conventional 6x Greater Than Conventional 9.3% Clean / Natural Source: Company estimates; Third party survey conducted on our behalf in August 2020 Notes: "Conventional" refers to brands that did not make explicit claims that their products were natural, "better-for-you", naturally derived or simplified formulations, or similar claims; "Clean/Natural" refers to brands that make explicit claims regarding their products being natural, "better-for-you", naturally derived or simplified formulations, or similar claims 5 сл#6IN-HOUSE R&D CAPABILITY ENABLES SPEED-TO-MARKET ● • Three in-house labs Proprietary technology Safety, sustainability, design & performance • In-house Toxicologist and Ecotoxicologist ● "NO-list" TM of 3,500+ banned ingredients ● IN-HOUSE R&D ● JEST 2022 LAUNCHES: Beauty: Fresh Flex Concealer, Acne launch (available at Ulta) and Extension of Best-Selling Clean Mascara ● LENO 2022 NEW PRODUCTS Restage: Personal Care and Training Pants CLEAN CONSCIOUS TRAINING PANTS SOUS VETEMENT DENTRAINEMENT 2 potr 42 2T-3T HONEST Concealer (16 Shades) HONEST ⒸHONEST HONEST ⒸHONEST Clean Clearing Line (Cleanser, Serum, Spot Treatment) 6#7GROWING AWARENESS, HOUSEHOLD PENETRATION AND ACV Brand Awareness: Among diaper users, current unaided brand awareness increased to 29% (up from 25% in Q1 2021) (¹) Household Penetration: Increased to 5% in FY 2021, an increase of 2.7M new households over the last two years (2) ACV: Represents significant opportunity with 49% today up from 22% in 2018 (¹) ● ● ● BRAND AWARENESS 25% Q1 2021 29% Q1 2022 Source: 1. Third Party Consumer Data as of 2/1/2022 2. Third Party Data as of 12/31/2021 HOUSEHOLD PENETRATION 3% 2019 5% 2021 22% 2018 ACV 49% 2021 7#8DRIVING RESULTS THROUGH CONTENT, COMMUNITY, COMMERCE Content Note: 1. 2. ORGANIC VIDEOS AND INFLUENCER-LEAD VIDEOS DAY TO NIGHT PARTY LOOK MULTI-TASKING MAMA SENSITIVE SKIN ROUTINE ASSNOWD SUSTAINABLE BEAUTY HONEST Community DYNAMIC COMMUNITY BEAUTY LO TAY ~52MM TOTAL Followers on Social Media (¹) TikTok சூராணயாம் Sakuch Total followers for Jessica Alba + Honest on Twitter, Facebook, Instagram, YouTube and Pinterest as of 3/31/2022 Third Party Data data as of 11/2022 MONEY Commerce HONEST OMNI-CHANNEL FLAGSHIP EXPERIENCE HONEST HONEST HONEST BEAUTY Honest started as a native DTC brand, expanding into over 50K retail locations (2) 8#9BALANCED OMNI-CHANNEL CAPABILITIES HONEST DIGITAL VS. RETAIL (% OF SALES) 55% 45% POSITIONED TO CAPTURE WHEREVER OUR CONSUMER WANTS TO SHOP 20 19 55% 45% 2020 Digital Retail Note: 1. Source: Company estimates and third-party data ending December 2021 49% 51% 2021 RETAIL • Long-standing retail partnership with Target • Over 50,000 total retail distribution locations (¹) ● Expanding to NEW retail partners, including online and in-store at: O Walmart target ● • Ulta • Publix P Publix. DIGITAL • DTC native brand at Honest.com Digital partners include Amazon and other on-line third-party retailers • Investments in digital will optimize Honest.com and create rich mobile experience including faster load times, customization and rewards Walmart ULTA B E AUTΥ amazon HONESTⓇ 9#102021 SALES HIGHLIGHTS (1¹) HONEST BRAND HAS STRENGTH ACROSS CATEGORIES 32% Skin & Personal Care 63% Diapers & Wipes 5% Household & Wellness Notes: 1. As of FY 2021 2. Digital = Honest.com, Amazon and other third-party online retailers UNIQUELY BALANCED ACROSS DIGITAL AND RETAIL 49% 51% Digital (2) Retail 98% US SALES, LEVERAGING EXTENSIVE MARKETING & DISTRIBUTION CAPABILITIES 98% International U.S. 2% 10#11DIAPERS AND WIPES OVERVIEW ● ● ● Clean & Natural Baby Category is only 5% of Total $8bn baby market: Growing 7x greater than conventional (¹) Honest Baby 2 Year CAGR continues to outgrow category Sustainable Innovations: Our Clean Conscious Diaper Plant based backsheet ● Sustainably harvested fluff pulp • More efficient design using less material helping us avoid 7,000 trees ever year ● Our baby wipes feature a plant-based substrate Source: Third Party Data, Calendar year ending 12/26/21 (08 HONEST 72 HONEST 72 HONEST 2Y CAGR XXX 12888 Diapers & Wipes: 63% of 2021 Sales Baby Category 7% 63% %9 13% Total MULO (Multi-Outlet) 11#12DIAPERS & WIPES WELL POSITIONED IN GROWING NATURAL BABY CATEGORY PART OF A GROWING TREND WITH 60%+ OF HONEST'S REVENUES IN DIAPERS & WIPES 2021 Total Market Size $8Bn U.S. Markets 2018A-2021A CAGR 2.6% 7x Greater Than Conventional Conventional Source: Company estimates; Third Party Data, last 12 weeks ending 12/26/21 Clean / Natural $358M 5% of Total 17.2% Clean / Natural FASTER GROWTH RATE IN NATURAL ACROSS ALL BABY CATEGORIES 72 HONEST HONEST 72 HONEST 6. 7 HONEST (1) eczema cream HONES HONEST body wash By Shay 2.5% CONVENTIONAL DIAPERS 3.9% CONVENTIONAL BABY WIPES 0.9% CONVENTIONAL BABY PERSONAL CARE Source: Third Party Data, Calendar year ending 12/26/21 17.6% NATURAL DIAPERS 26.8% NATURAL BABY WIPES 9.6% NATURAL BABY PERSONAL CARE 12#13CONTINUE TO GROW SHARE ACROSS BABY CATEGORIES BY INCREASING ACV AND MARKET SHARE HONEST clean conscious diapers borbent bypolergenic with plet-ased mater made without a HONEST HONEST 72 HONEST S HONEST HONEST Park 92 4 DIAPERS BUAT KARE 989 CATEGORY GROWTH +16% +10% +5% Note: Category growth = conventional brands Source: Third Party Data, last 12 weeks ending 12/31/2021 compared to last year HONEST GROWTH +32% +34% +24% MARKET SHARE 1.9% 2.7% 6.0% ACV % 31% 43% 45% 13#14SKIN & PERSONAL CARE OVERVIEW ● ● Recent Innovation: In 2021, launched our Beauty Restage Our new sustainable cartons are environmentally-friendly, FSC-certified and made from 100% recycled, PCW (pre/post consumer waste) materials • Top Hero Products: Extreme Length Mascara & Primer (#1 clean selling mascara on Amazon) (¹) Hydrogel cream (#1 selling clean facial cream moisturizer on Amazon) (¹) Honest Beauty 2-year CAGR continues to outgrow category (2) ● ● ● ● New Product Highlights: HONEST BOUNCE BACK BODY CREAM blend of naturally mouring ingredients soothing roape NATURALLY CENTED CREATED FOR FIN F Honest Mama HONEST CALM & RENEW MELTING EYE BALN BAUME CONTOUR DES TEUK FONDANT Calm & Review Melting Eye Balm Source: 1. Third Party Data, from April 2020 - April 2021 2. Third party data, last 12 weeks ending 1/23/2022 HONEST STAY HYDRATED HYALURONIC SERUM SERUM Stay Hydrated Hyaluronic Acid Serum Y CAGR 2Y HONEST BEAUTY BESTSEL HONEST HYDROGEL CREAM CREME HYDROGEL Beauty Category Skin & Personal Care: 32% of 2021 Sales 32% 916 25% -1% Total Mass Market (MULO + eCommerce, excluding Honest.com) ..... 14#15● HOUSEHOLD & WELLNESS OVERVIEW Household and Wellness is 5% of revenues HOUSEHOLD & WELLNESS Current Portfolio of products: -Sanitizing wipes, spray and hand gel -Baby Laundry Detergent -Refillable: -Multi-surface cleaning kit -Bathroom cleaning kit -Glass cleaning kit HONEST HONEST GLASS REFILL POMELO SPRITE 2CONCENTRATED PODS WOW SHELEZHE WANT SON MEC 21/0 (1) Twe HONEST APEFRUIT CHER L WITHOUT FREED HONEST COASTAL SURT HA HONEST 2025 TOUTARE ww REFILL BATH HONEST CHELMANERNE Edn GLASS SAFER CHOICE Sundant ACEPTED NAS Eczema ASSOCIATION 8 ♥ in think ahead ERTULIA BETARY SUPPLIN Supp NEW Innovation: Continue to innovate with our In-House R&D lab and grow into wellness adjacencies where Honest has a right to win, including our pre-natal vitamin business Household & Wellness: 5% of 2021 Sales 5% 15#16HIGH-PERFORMANCE LEADERSHIP AND TEAM PETE GERTSBERGER Founder, Chief Creative Officer, 2012 Globally recognized business leader, entrepreneur, advocate, actress, and NYTimes bestselling author of The Honest Life Chief Digital and Strategy Officer 2021 amazon ring STAPLES JESSICA ALBA HONEST RICK REXING Chief Revenue Officer 2017 THE CLOROX COMPANY JANIS HOYT Chief People Officer 2017 THE CLOROX COMPANY aetna ★macy's Chief Executive Officer 2023 BRENDAN SHEEHEY General Counsel 2020 Targus SIDLEY AUSTIN LIP CARLA VERNÓN amazon STEVE WINCHELL EVP, Operations; R&D 2022 THE PARENT COMPANY THE CLOROX COMPANY BURT'S BEES 3 General Mills JENNIFER KROOG ROSENBERG VP, Marketing Communications 2012 Juicy Couture koba Chief Financial Officer 2021 BOBBY CONNELL VP, Finance 2015 Merrill Lynch KELLY KENNEDY Sur la table BARTELL DRUGS WILLIAMS-SONOMA STEVE AUSTENFELD VP, Investor Relations 2022 THE CLOROX COMPANY Annies See's CANDIES GAP ELIZABETH BOUQUARD Sr. Director, Investor Relations & Strategy 2021 citi Jefferies Morgan Stanley 16#17BOARD OF DIRECTORS ● ● Diverse background of Board members and strong leadership experience across various sectors including Jamba Juice Corp., Amazon, General Mills, Chipotle, Coca-Cola and The Clorox Company 50% Female Board member representation The Nominating and Corporate Governance Committee oversees ESG activities, led by Honest's ESG Council JAMES D. WHITE Former Chair, President and CEO- Jumba Chairperson, Board of Directors, Nominating and Governance Committee KATIE BAYNE Founder & President-Bayne Advisors Chairperson, Compensation Committee JOHN R. (JACK) HARTUNG Chief Financial Officer- Chipotle Mexican Grill, Inc. NICK VLAHOS Former Chief Executive Officer- The Honest Company CARLA VERNON Chief Executive Officer- The Honest Company JULIA M. BROWN Former Chief Procurement Officer- Mars Wrigley ERIC LIAW General Partner - IVP JESSICA ALBA Founder and Chief Creative Officer- The Honest Company SUSAN GENTILE Chief Financial Officer and Managing Director- Advent International Corp. Chairperson, Audit Committee AVIK PRAMANIK Partner-L Catterton 17#18ESG: A DECADE OF LEADERSHIP PEOPLE 26 MILLION+ PRODUCT DONATIONS 65% 50% Of Workforce Is Female (¹) Of Workforce is People of Color (¹) 50% Female Board Member Representation (³) Note: 1. As of December 2021 2. Associate Director and above levels 3. As of January 2023 BABY2BABY Top 100 WITH THE GREATEST Diversity & Inclusion Initiatives 2020 Mogul 60% Of Leadership Is Female (2) built in 2021 BEST PLACES TO WORK LOS ANGELES PERKS & BENEFITS PRODUCTS 3,500 INGREDIENTS ON "NO LIST" ™M DIAPERS: 100% of the Fluff Pulp in our diapers comes from sustainably managed forest and the back sheets are made of plant-based materials WIPES: Baby wipes feature a plant-based substrate * All products are cruelty free, never tested on animals & adhere to our NO ListTM-3,500 ingredients we choose not to use (including parabens, sulfates, phthalates, formaldehyde donors & synthetic fragrances) PLANET SUSTAINABILITY FOCUSED ACROSS PORTFOLIO Beauty Restage includes sustainable packaging and Honest.com shipping uses 100% PCR shipping cartons 85% of our baby and mama care formulas are USDA biopreferred Clean Conscious Diaper: Green Seal Certified 100% PCR SHIPPERS + CARBON NEUTRAL SHIPPING' CONTINENTAL IS SRITING FOR WENESTCOM ONLY USDA CERTIFIED BIOBASED PRODUCT GREEN PRODUCT 100% SEAL CERTIFIED 18#19WHY INVEST IN HONEST? 1 2 YOUS YOU SHOULDN'T HAVE TO CHOOSE BETWEEN WHAT WORKS AND WHAT'S GOOD FOR YOU Clean & Natural Brands on Trend for the Millennial and Gen Z Consumer Large Total Addressable Market with Clean & Natural Growth outpacing Conventional 3 True Omni-Channel Capability across Digital and Retail (~50% Digital, ~50% Retail) Significant Margin & Profitability Expansion Opportunity as we Scale the Honest Brand 4 Jessica Alba, Founder love 19