Investor Presentation

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Crocs logo
Crocs

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Consumer

Published

2021

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#1crocs™ INVESTOR PRESENTATION April 2021 N bevi#2FORWARD-LOOKING STATEMENT Some information provided in this document will be forward-looking, and accordingly, is subject to the Safe Harbor provisions of the federal securities law. These statements include, but are not limited to, statements regarding potential impacts to our business related to the COVID-19 pandemic, our financial condition, brand and liquidity outlook and expectations regarding our 2021 revenue, tax rate, inventory and capital expenditures. These statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward- looking statements. These risks and uncertainties include, but are not limited to, the following: the COVID-19 outbreak and related government, private sector, and individual consumer responsive actions; current global financial conditions, including economic impacts resulting from the COVID-19 outbreak; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. Crocs is not obligated to update these forward-looking statements to reflect the impact of future events. 2#3crocs™ CONTENT Our Vision & Values Global Business Update Positioned for Global Growth Financial Results Appendix#4OUR VISION Everyone comfortable in their own shoes crocs™ Source: Image from Reddit.#5OUR VALUES The Path We Choose to Walk DELIGHTFULLY DEMOCRATIC We celebrate one-of-a-kinds and stand together with all different kinds. crocs™ IMAGINATIVE INNOVATION We stretch the possibilities of design and creative thinking so you can reach your highest potential. PEOPLE-PURPOSED DESIGN We think people-first at every step. We design for everything you do and everywhere you go. UNAPOLOGETIC OPTIMISM We make a choice every day to have an open mind and look on the bright and colorful side. INHERENT SIMPLICITY We know smart doesn't have to mean complicated. So we keep things simple, light and totally intuitive. CONFIDENTLY COMFORTABLE We support comfort on every level, because when you're comfortable, you can do anything. 5#6GLOBAL BUSINESS UPDATE "G The strength of the Crocs brand is exceptional, experiencing growth across all regions and all channels. I am proud of our results and am incredibly confident in our ability to deliver sustained, long-term profitable growth. - Andrew Rees, CEO#7GLOBAL BUSINESS UPDATE Q1 Highlights crocs™ Q1 achieved third consecutive quarter of record revenue Revenue of $460 million, +64% vs. PY with growth in every channel Americas +87% with DTC +131% vs. PY EMEA +49% with double-digits increases in Digital and Wholesale O O Asia achieved strong double-digit growth of +26% Sandals revenues increased +17% to represent 17% of footwear sales Digital growth of +75% to represent 32% of revenue with increases in every region Adjusted operating profit increased approximately $100 million to $126 million Adjusted operating margin expansion to 27% up from 9% Adjusted EPS of $1.49, up from $0.22 7#8GLOBAL BUSINESS UPDATE Fueling Brand Strength Globally crocs™ COLLABORATIONS / CELEBRITIES Drive mass reach MASS INFLUENCERS Drive mass engagement INTEREST-BASED INFLUENCERS Drive brand relevance UGC & EMPLOYEES Drive trust and local word of mouth #2 in Fast Company's Most Innovative Joint Ventures of 2021 "Any brand that can collaborate with both Peeps, the sugar- coated marshmallow treat, and Bad Bunny, the Puerto Rican rapper and songwriter, has range" FAST COMPANY MOST 2027 IN Crocs Joint Ventures NNO INTRO NO. 2 NATIVE 8#9GLOBAL BUSINESS UPDATE Best in Class Marketing Activations LUCKY CHARMS JIBBITZ March 2021 crocs™ Charms Charms Lucky X crocs Loure ucku CALLING ALL CLASSICS April 2021 Standa CALLING ALL CLASSICS Choose a Classic and Make it yours FEO HIGHSNOBIETY April 2021#10crocs™ SWAG ONO Sanw INT TUHO GLOBAL BUSINESS UPDATE Continued Strength in Digital ● Digital commerce growth of 75% with growth in all regions Strong double-digit growth across e-commerce and multiple e-tail platforms and marketplaces 29% 29% Americas Q1 Digital Penetration 24% 31% Asia Pacific Q1 2020 38% 42% EMEA Q1 2021 30% 32% Global 10

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