#1North Dakota Beef Checkoff Information Presented by: Mark Voll & Nancy Jo Bateman NDBC Chair October 7, 2021 NDBC Executive Director BEEF Funded by the Beef Checkoff#2Information Outline 1 Introductions 2 ND Beef Commission Board Make-up 5 Checkoff Revenue 6 Checkoff Investments 3 Board Operations 4 Staff Operations 7 8 Responsiveness Recap#3North Dakota Beef Commission Mission: "Serve North Dakota cattle producers through enhancing beef demand by strengthening consumer trust and exceeding consumer expectations."#4Promotion Research North Dakota Checkoff History Voluntary Beef Checkoff Program Begins in North Dakota 1954 State Legislation Creates a Refundable Beef Checkoff Program and North Dakota Beef Commission. $.10/head 1973 State State Legislation Legislation Increases Increases Beef Beef Checkoff to Checkoff to $.25/head $.50/head 1981 1983 ND Beef Commission starts collection of $1.00/head Checkoff Education 1986 National Beef Checkoff implemented First Attempt 1975 1978 at a National Beef Checkoff Program Failed 2/3 Vote Second Attempt at a National Beef Checkoff Program Failed 50% Vote 1985 Successful and Current Beef Checkoff Legislation Part of the 1985 Farm 1988 National Producer Referendum passes with 79% approval 1996 Beef Industry Council Merged with National Cattlemen's Association Creating the National Cattlemen's Beef Association and the Federation of State Beef Councils for industry unity and efficiency. Bill. National Checkoff History State Legislation adds a $1.00 Refundable State Beef Checkoff in addition to the $1 National Checkoff 2015 2021 BEEF Funded by Checke#5Promotion Research Education#6Board Make-up 5#7Promotion• Research. Commission Make-up • Governor Appointed • 3 Beef Producers (NDSA) ● . 1 Cattle Feeder ● 1 Dairy Producer . ● 1 Livestock Market Representative 3 At-Large Representatives Education Qualifying Director • U.S. Citizen • ND Resident . Actively Engaged Ownership Interest Direct Control Engaged for 5 years • Participating Producer • Not Refunded for 3 Years ● Limited to 2 Three-Year Terms BEEF Funded by Checke#8Promotion• Research. Commission Make-up • Governor Appointed • 3 Beef Producers (NDSA) ● . ● . ● 1 Cattle Feeder (Feeder Council) 1 Dairy Producer 1 Livestock Market Representative 3 At-Large Representatives Education Qualifying Director • U.S. Citizen • ND Resident . Actively Engaged Ownership Interest Direct Control Engaged for 5 years • Participating Producer • Not Refunded for 3 Years Limited to 2 Three-Year Terms BEEF Funded by Checke#9Promotion• Research. Commission Make-up • Governor Appointed • 3 Beef Producers (NDSA) ● . ● . ● 1 Cattle Feeder (Feeder Council) 1 Dairy Producer (MPAND) 1 Livestock Market Representative 3 At-Large Representatives Education Qualifying Director • U.S. Citizen • ND Resident . Actively Engaged Ownership Interest Direct Control Engaged for 5 years • Participating Producer • Not Refunded for 3 Years Limited to 2 Three-Year Terms BEEF Funded by Checke#10Promotion• Research. Commission Make-up • Governor Appointed • 3 Beef Producers (NDSA) ● . ● . ● 1 Cattle Feeder (Feeder Council) 1 Dairy Producer (MPAND) 1 Livestock Market Representative (NDLMA) 3 At-Large Representatives Education Qualifying Director • U.S. Citizen • ND Resident . Actively Engaged Ownership Interest Direct Control Engaged for 5 years • Participating Producer • Not Refunded for 3 Years Limited to 2 Three-Year Terms BEEF Funded by Checke#11Promotion Research Education Current Beef Commission Directors Mark Voll - At-Large • Gloria Payne - At-Large Fred Helbling - Beef Producer Weston Dvorak - Cattle Feeder · Travis Maddock – Beef Producer - • Lilah Krebs – Dairy Producer - • Sharon Kickertz-Gerbig - At-Large Matt Lachenmeier – Livestock Market Rep - Jason Zahn - Beef Producer BEEF Funded by Checke#12Promotion Research Education North Dakota Beef Commission Governance Annually Elected Executive Committee ● Chair • Vice Chair ● Secretary/Treasurer • Ex-Officio Directors • Up to 4 Non-Voting • Board elections annually • Representation at National Level Currently 2 BEEF Funded by Checke#13Promotion Research ● Education National Representation ● ● Cattlemen's Beef Board Defined by 1985 Federal Beef Promotion and Research Act and Order • Appointed by U.S. Secretary of Agriculture • Based on State Cattle Numbers North Dakota has 2 Representatives Mary Graner Ray Erbele BEEF Funded by Checke#14Beef Commission Operations#15Promotion . Research Board Operations • Represent the Beef Industry Stakeholder Engagement . Fiscal Responsibility Marketing plan Allocating Checkoff Dollars Hires Executive Director Education BEEF Funded by Checke#16Promotion Collections Compliance Research Staff Operations • Program Development • Partnership • Marketing Campaigns • Producer Outreach • Daily Management Education • Accountability • Federal oversight Cattlemen's Beef Board & USDA State Oversight • ND Governor ND Attorney General ND Treasurer ND Auditor Office of Management and Budget BEEF Funded by Checke#17TN BEEF ALLIANCE 972 0 202 938 358 848 Beef Checkoff Revenue and Investments#18Promotion Research ● Education Beef Checkoff Revenue 1.1 Million Head of Cattle Generates $2.2 million annually $550,000 goes to Cattlemen's Beef Board Collection • Livestock Auction Markets - Primary • Private Treaty Remittance . Packers ● Other states and State Beef Councils BEEF Funded by Checke#19Promotion ⚫ Research Beef Checkoff Revenue ● Education N.D. Beef Checkoff Program $• •$ $2.00 Special Fund • Per Head Basis on change of ownership State of Origin • State $1 Refundable National - $1.00 50¢ Cattlemen's Beef Board (federal law) State representation based on cattle numbers - ND - 2 directors 50¢ N.D. Beef Commission (federal law) State - $1.00 $1.00 N.D. Beef Commission (state law) $⚫$1.50 Used for state, national and international programs for promotion, research and education BEEF#20Promotion Research Education#21Promotion • Research Education 7% of Checkoff Revenues 62% of Checkoff 1% of Checkoff Revenues Each color area represents 15% of the U.S. population BEEF Funded by Checke#22Promotion • Research Beef Checkoff Investments National Partnerships • Cattlemen's Beef Board Contractors Conduct Checkoff Programs Industry governed • Non-profit . Cost Recovery Basis Education BEEF Funded by Checke#23Promotion • Research U.S. Meat Export Federation Global Demand for U.S. Beef Foreign Promotional Campaigns . Maximizes market access PORK Develops Demand Educates Foreign consumers Beef Quality Product Consistency Beef Safety • Education U.S. MEAT EXPORT FEDERATION PUTTING U.S. RED MEAT ON THE WORLD'S TABLE BEEF Funded by Checke#24Promotion Research ● Education Federation of State Beef Councils . • National Promotion Campaigns $$ to Where Consumers Are • Digital Marketing State & National Ꮻ Partnership The Federation of State Beef Councils • State Services . Communications Creative services Website development Promotional materials ND Representation BEEF#25Promotion • Promotion Research ● Education Beef Checkoff Investments ● State Programs Education ● May Beef Month Holiday Retail Promotion • Radio Advertising • Social Media • TV Sports Advertising . High School University Military events • Sports Nutrition • Beef Mini-Grants • Nutrition • Influencers Living Ag Classroom 4-H and FFA ● Outreach Stakeholder engagement • Research . Human nutrition • Product • development Beef quality BEEF Funded by Checke#26Responsiveness#27Promotion Changes Made • Refund application requests Research Education https://www.ndbeef.org NORTH DAKOTA BEEF COMMISSION EDUCATION EATING BEEF FOR STRENGTH LEARN MORE RECIPES COOKING NUTRITION RAISING BEEF CATTLEMEN'S CORNER ABOUT US RESOURCES Got beef questions? CHUCK KNOWS BEEF CHECKOFF SITE POLICIES CLASSROOM RESOURCES FOODSERVICE REQUEST REFUND PRIVACY POLICY BEEF UNIVERSITY WHOLESALE PRICE UPDATE REMITTANCE FORM SITEMAP MASTERS OF BEEF ADVOCACY RETAIL Q DEEF Funded by the Check#28Promotion Changes Made • Increased Transparency Board Minutes Meeting Notices Become a Director Research https://www.ndbeef.org/about-us/board-minutes NORTH DAKOTA BEEF ABOUT US 2021 Jan. 26 Feb. 23 March 16 April 27 May 25 June 15 COMMISSION www.ndbeef.org Education RECIPES COOKING NUTRITION RAISING BEEF CATTLEMEN'S CORNER ABOUT US Q NDBC BOARD MINUTES June 24 - special July 22 BEEF#29ND Beef Checkoff Checkoff Recap • Board Make-up Operations • Checkoff Revenue & Investment • Responsiveness Promotion Research Education#30QUESTIONS?#31BEEF Ⓡ Funded by the Beef Checkoff.