#1JANUARY - MARCH 2022 Solid growth and improved profitability Readly Mats Brandt CEO Johan Adalberth CFO Readly TIStone DOUBLE ISSUE TAKING ON PUTIN by BRIAN BENNETT THE AUTOCRAT'S GAME by IAN BREMMER NEVER ve the Planet APRIL 2020 ISSUE 1338#2Readly today ● ● ● A rapid digital shift Opportunities to capture Consumer expectations as guiding principle Readly, well-positioned as the European category leader Talented team with focus on execution Accelerated path towards profitability Readly Readly#3Q1 in brief Total revenues increased 41% YoY. Organic growth was 26% ● The DACH region show solid growth with Germany in the forefront Full paying subscribers up 17% to 465 456 (YoY) New strategic direction impacts marketing spend and thus organic growth Readly#4Measures to increase revenues and reduce costs ● ● Workforce restructuring Further focus on established markets Reallocated and reduced marketing spend Increased investments in product development and innovation Price increases Readly ICONS & I Rolli Jennifer Lopez How She Broke All the Rules to Get to the Top Readly QUE FABULOUS SUMMER LIE ish makes you feel ||| Readly VOOLE Men's He JARED LETO BORSE WAND FASHION Jennifer Lopez Wyd FASHION FANTASY (n Discover Forbes Shakes Up MARVEL +HIS SECRETS AWESOMELY DO AGING A 25 Ways TO ADD 5 YEARS TO YOUR LIFE Educci ICONS & IUENCES Rolli tone delicious. O SPRING FITNESS SPECIAL! TheFastest PS VR2 CONRHEGAL ANEW $59 FIX DINHELY BATE-KA SLICE! AIR-FRY! NEWSREALTY B Magazines Newspapers Raise your bread game LONEMAS THE H Make Eat Share SAMSUNG'S BEST 4K TV EVER OUR FULL REVIEW BEST TECH FOR 13 EVERYTHING MARTER LIVING TOP GADGETS My Content#5Accelerating Product Development & Innovation 9:41 = Discover Based on Absolutely Home Show More > MODERN HOMES HOME & INTERIORS SCOTLAND J&J I living Homes & Interiors Home & Garden Today in Focus 75 episodes Listen to Podcast Shows The. Guardian Discover B www Recommended for you Magazines Readly 100 25 THE DAILY Today in Focus LOWDOWN Modern Home ... Home & Garden Search I 100% 3 P PISY Sistimable De ELEM ld ... Hi HELLO! The Daily Lowdown 42 episodes! FATHE WETEN Show More > Newspapers My Content 9:41 < Listen to this article READER'S DIGEST | 4 MIN READ A State of Surveillance The more of our lives we commit to social media and the internet, the more our data is vulnerable to exploitation. But what happens when the government is privy to 9:41 The Guardian Today in Focus Hosted by Nosheen Iqbal and Michael Safi, Today in Focus brings you closer to Guardian journalism. Combining personal storytelling with insightful analysis, this podcast takes you behind the headlines for a deeper understanding of the news, every weekday All episodes How Ketanji Brown Jackson became Biden's supreme court nominee 14 March | 28 min Today in Focus The Guardian What's driving Vladimir Putin and his assault on Ukraine? 11 March | 30 min Discover Could Nato do more to stop the war in Ukraine? ♡ Magazines Ơ 100% Search Newspapers My Content The Guardian Today in Focus TODAY IN FOCUS How Ketanji Brown Jackson became Biden's supreme court nominee 14 March 2022 0:15 -27:42 5#6Financial targets remain Readly 25% Total revenue growth 2022-2024 (CAGR) 35% Long-term: Reach a gross margin of 2025 Reach positive EBITDA 6#7+41% Q1 revenue growth YoY +17% Readly Q1 FPS growth YoY 102 Q121 379 Q121 Totalt revenue, SEKM 111 Q221 420 119 Q221 Q321 Number of FPS, thousand 435 135 Q321 Q421 478 Q421 144 Q122 465 Q122 7#8Good development in core markets, led by Germany Germany continued to grow well with 29% growth YOY, 24% adjusted for FX Investments in marketing prioritized in markets with healthy unit economics Growth in the UK and Sweden was in line with expectations Solid development in France, plans to release Readly in H2 2022 remains Readly 41% revenue growth to SEK 144 (102) million 11% 16% 18% 19% 35% Germany UK Sweden France ● ROW 8#9Gross profit & gross contribution Gross profit (SEKm) & margin 33.9 33.2% Q121 -16.1% -16.4 37.3 Readly 33.7% Q221 39.8 -10.4% -11.5 33.5% Q321 Gross contribution (SEKm) & margin -9.6% 45.1 -11.5 33.5% Q421 5.6 4.1% 741 48.8 34.0% Q122 19.2 13.3% Positive development of gross margin and contribution margin Gross margin of 34.0% (33.2) Continued improvement of gross contribution margin to 13.3% (-16.1) Contribution margin improvement inline with new strategic direction 9#10Positive EBITDA trend ● ● ● Positive trend from last year with continuously improving EBITDA margin Other costs decrease to SEK -52.2 (-64.0) million YoY following the new strategic directing with decreased marketing EBITDA expected to be positive latest 2025 in line with our financial target Readly Adjusted EBITDA (SEKM) & margin -53.2% -54.2 Q121 -46.5% -51.5 Q221 -38.5% -45.7 Q321 -30.7% -41.4 Q421 -22.0% -31.6 Q122 10#11Growing portfolio of newspapers 30 new publishers and 353 new titles in Q1 Several titles from Universal Media Co - Australia's largest media companies within niche titles. Vogue Netherlands National Geographic History in Germany Growing portfolio of newspapers 160 regional newspapers in the UK 1 out of 5 read titles Readly 40 percent read both mags and dailies Newspaper readers daily usage up 28% WORKSHO et Bean for her safety after Putin's troops begin invasion WORKSHOPS Walkend man sewife lives. Mose wife in Ukraine just miles from the Russian bo ENT IN UKRAINE, WE ARE WITH YOU BLUES STAR JOHNSO STANDS WITH CITY CENTRE VIGAL AS MANCHESTER ED NATION PAGES 34,512612 NATI INVADED OFFERS BM I FEEL SO HELPLESS BOSAN'S BIGGEST REGIONAL NEWS AND Evening News MAIL -UKRAINE P Gibbo: New regime has United moving on from past failures NEW&PRESOR&POCHAS PRON STOCK FRON/SEPINGPRS B £10 off BINGO BINGO MENFLETORS £30 spend ANT Carer's year-long ang P NEVER BING SINGO £20.000 CO MA Readly TRUSTED RESINCE 1870 COOPER 16-page special pullout THE PEAKY BLINDERS ARE BACK! STARS AND FANS COME OUT IN BRUM FOR GLITTERING RED CARPET PREMIERE CAMBRIDGE news DOUBLE CHANCE BINGOBINGO E10 OFF Roots £20,000 EYES DOWN FOR SPEND E30 BPA FULL HOUSE! ON NOT AT CARRY ON PLAYING TODAY WHEN YOU N°7 BOOTS SEE PAGE 22 SOLIDARITY CITY STANDS WITH UKRAINIAN PEOPLE AFTER RUSSIAN INVASION AS MPS CONDEMN PUTIN PAGE The Birmingham Mail O#12Continued execution on partnership strategy ● ● 20 new partnerships launched in Q1 including: o Curry's in the UK Wizz Air Shell o SJ (Readly Guest) WSJ Plus Extending partnerships across markets o Tchibo - from DE to AT and CH Readly €159 ARMANI Exchange Rocco Gents Watch This 44mm watch features a black sunray dial with silver stick indexes and a red second hand, wire lugs, three-hand movement and steel mesh bracelet. Readly Unlimited magazine and newspaper reading Make Readly your perfect travelling companion with unlimited access to over 6,000 top titles from around the globe. Read anywhere, on any device. 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Take your bread FLON MUSK Fabulo Forbes 30 UNDER 50 Readly IVE O TRAVELLER BEST WORLD Scan to redeem offer or visit www.readly.com/wizzair 12#13Q1 in summary ● ● ● ● ● Good revenue growth and improved profitability Solid development in DACH, led by Germany and other markets make good progress New strategic direction - investments in development of tech platform and product Cost reductions initiated that will have full effect in Q3 2022 On track to reach financial targets Weekend*** Pos SORT WORTAZY 25 12 LEI, TIZE WE FRIDAY 25 FEBRUARY, 2022 DO MALING Manchester Evening ECHO A friend dropping in WITH UKRAINE STAND UKRAI WE AR WITH YOU VIGIL ON COLLEGE GREEN RUSSIAN INVASION OF U WST BRISAIN BLUES STAR JOINS CITY CENTRE STANDS WITH INVADED NATION P CURRENT OFFERS ONLINE... START Pindi ANTOANORE PARVERY SNOOKER STARS RETURN TO WSTWICKET 28 FEBRUARY-06 MARCH 2022, ICC WA F LIVERPOKA Readly WEBLY Britain's Regional Newspaper of the Year 20 InYourArea reak SOLIDARITY 2 DAYS TOGO Beter NO SUOME City landmark lights up for Ukraine as expats pray for families and friends P47 following devastating Russian invasion Friday 25. FICE MARY, OZZ WS CRA CERIS Passy wewed by speler meloT Get 50% off your ECHO /Page 28 £10 OFF N WHEN YOU SPEND E30 E1 Book £20,000 SINGO DON'T MISS TODAY'S NUMBERS ED NEWS SINCE 1870 The Birmingham Mail out KY S K! CASE AND TOLL orkrip THE END IS NIGHT r PROTUNS GALLERY PAC4414FACE PRACOT LINSLING GLITTERING RED CARPET PREMIERE W Sed by O High Tom & work 334 To cre Nupparel www ber wy 13#14Readly Q&A 14