#1yor WIX e image Evolution of Wix Avishai Abrahami Co-founder and CEO Enter your emai 2 ZOFÍA OTERO Culinary Consultant A STORY OF INGREDIENTS Ja X PEN MAKING SWEET THIN SINCE 2020 Catapult Design 6 Motion Studio 00000. Catapult Info Featured Projects Contact Creative Culture Club is a one stop production house. We originate c#2Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), free cash flow, free cash flow margins, non-GAAP operating expenses, non-GAAP cost of revenue expense (collectively the "Non-GAAP financial measures"). Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognised as revenues upon receipt. Committed payments are recognised as revenue as we fulfill our obligation under the terms of the contractual agreement. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow margins, cumulative cohort bookings, non-GAAP gross margin, and non-GAAP operating expenses to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Analyst & Investor Day | May 2022 2 Wix#3Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the and annual and multi-year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and generate new premium subscriptions; our expectation that we will be able to increase the revenue we derive from the sale of premium subscriptions and business solutions, through our partners; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior; our expectations regarding execution of our multi-year strategic plan, our prediction of the future revenues generated by our user cohorts and our ability to maintain and increase such revenue growth; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to scale and improve our user support function through our Customer Care team, and thereby increase user retention, user engagement and sales; our expectation that our products created for markets outside of North America will continue to generate growth in those markets; our plans to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectations regarding the extent of the impact on our business and operations of the COVID-19 pandemic, including uncertainty relating to expected consumer dynamics after the COVID-19 pandemic subsides, the effectiveness of government policies, vaccine administration rates and other factors; our expectation regarding the impact of fluctuations in foreign currency exchange rates on our business; our expectations relating to the repurchase of our ordinary shares and/or Convertible Notes pursuant to our expected repurchase program; our expectation that we will effectively manage the growth of our infrastructure; changes we expect may occur to technologies used in our solutions; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19 and as a result of the military invasion of Ukraine by Russia; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners and grow our partner activities as anticipated and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F for the year ended December 31, 2021 filed with the Securities and Exchange Commission on April 1, 2022. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Analyst & Investor Day | May 2022 3 Wix#4What we will share with you today 1. The website building market is huge and continues to grow 2. How we continue to drive growth with rapid product development & innovation and new go to market activities Analyst & Investor Day | May 2022 3. Wix is a combination of a profitable and stable Self Creators business and a rapidly scaling Partners business 4. Our 3 year financial plan - and how we will drive profitable growth and achieve 20% FCF margin for FY 2025 4 Wix#5Wix Vision Where any business, community or person can create their dreams online. Analyst & Investor Day | May 2022 5 ng the first to know of our Enter your email Aigment Colo Enable Vertical Text ST xt Settings Font sie d produe Bucur house! periences, cut and me exper per don Club tor Bespoke experiences that inspire your team We originate creative and OUR PRODUCTS We are a Tel-Aviv based elite team of professional and creative experts sunded by creenive and business experts with cenes of experie EXPLORE THE BIKE and inspiring 01 WIX#6Wix at a glance Total registered users ~228M LTM GPV ~$10B Data as of March 31, 2022. Total premium subscriptions 6.1M Countries with Wix subscriptions 180+ Analyst & Investor Day | May 2022 Creative Subscriptions Annual Recurring Revenue >$1B Increase in number of Partners on Wix over past 2 years 200%+ 6 Employees ~6,000 Languages 22 Wix#7This is Wix Analyst & Investor Day | May 2022 7 Wix#8Wix allows millions of people and businesses globally to create, manage and grow online Millions of Users 250 200 150 100 50 0 17 28 2010 2011 2012 42 58 77 97 Analyst & Investor Day | May 2022 119 142 165 197 2013 2014 2015 2016 2017 2018 2019 2020 2021 Source: Data as of December 31, 2021. Users excludes users coming from the Wix Logo Maker funnel, 222 8 Millions of Premium Subscriptions 6.0 4.0 2.0 0.0 0.1 0.3 0.8 1.2 1.8 2.5 3.2 4.0 4.5 5.5 6.0 0.5 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Wix#9Let's take a look at the website market Analyst & Investor Day | May 2022 9 Bold, Daring, Different Footwear. PWR275 ↓ Created on Editor X Explore Home Shop About Contact Wix#10Covid has changed the growth of the internet We measure the growth of the internet by active websites Active websites = A live site connected to a unique domain* 1.3% Active websites 10-Year CAGR We believe growth rates will return to pre-Covid levels Analyst & Investor Day | May 2022 Annual growth of active websites 10 2.1% Source: Netcraft Web Survey, BuiltWith, Wix Market Intelligence *Active Sites as defined by Netcraft - responsive websites (unique domain) that contain unique content and structure. Sub-domains excluded. Q1 - 19 4.5% Q1-20 5.0% Q1-21 0.8% Q1-22 Wix#11Websites and how they are made Phase 1 (since internet inception) = Home-Grown Solutions (HGS) Custom coding Requires costly, dedicated development team and web hosting Phase 2 (past 15 years) = Content Management System (CMS) A development environment for website creation Creators have better control of website creation process but developers are still required Includes hosted solutions like Wordpress.org, Drupal, Joomla and Magento Analyst & Investor Day | May 2022 Phase 3 (past 10 years) = SaaS Website Builders (SaaS CMS) SaaS CMS platform with integrated, editing 11 environment "Out of the box" solution for hosting, security, deliverability, performance and more No need for a development team Includes Wix, Shopify, Wordpress.com and Squarespace Wix#12Active websites There are ~200 million active websites Over the last decade, growing at a 1.3% CAGR Total Active Websites Analyst & Investor Day | May 2022 Source: Netcraft Web Survey, BuiltWith, Wix Market Intelligence *Active Sites as defined by Netcraft - responsive websites (unique domain) that contain unique content and structure. Sub-domains excluded. 2011 12 14% growth 2021 Wix#13CMS is taking a bigger share of the internet 10x Growth over past 10 years 26.7% CMS websites 10-Year CAGR 3% -> 27% Market share of total active websites 3% Of total active websites Analyst & Investor Day | May 2022 Total Active Websites Source: Netcraft Web Survey, BuiltWith, Wix Market Intelligence *Active Sites as defined by Netcraft - responsive websites (unique domain) that contain unique content and structure. Sub-domains excluded. 2011 13 10X growth CMS Websites 27% Of total active websites 2021 Wix#14SaaS CMS is rapidly taking a bigger share of CMS 20x Growth over past 10 years 36% SaaS CMS Websites 10-Year CAGR 18% -> 37% SaaS CMS share of CMS 18% Of CMS websites Analyst & Investor Day | May 2022 Total Active Websites Source: Netcraft Web Survey, BuiltWith, Wix Market Intelligence *Active Sites as defined by Netcraft - responsive websites (unique domain) that contain unique content and structure. Sub-domains excluded. 2011 14 20X growth CMS Websites SaaS CMS 2021 37% Of CMS websites Wix#15Wix is rapidly growing in share within new CMS websites 1-in-4 New CMS websites are built on Wix Source: Netcraft Web Survey, BuiltWith, Wix Market Intelligence Analyst & Investor Day | May 2022 30.0% 25.0% 20.0% 15.0% 10.0% Q1-20 Q2-20 Q3-20 15 Q4-20 Wix Market Share of Newly Created CMS Websites Q1-21 Q2-21 Q3-21 Q4-21 Wix#16Why SaaS CMS is winning over legacy CMS 个 ↑ As the new generation ages, more people that are comfortable with technology join the workforce No need for developers No need for maintenance patches "Out of the box" security Reliable hosting Easy to edit web content Rapidly winning share from legacy CMS with new functionality added to SaaS CMS Analyst & Investor Day | May 2022 16 Wix#17Wix has evolved into a full operating platform for anyone or any business to create and grow online Analyst & Investor Day | May 2022 Web Components Ⓒ 8 2 自 Page: Ho P hil 20 Sky Club Collection WIX ADI For beginners SEO 5 Business Verticals Stores Video & Music ✔ BEAUTY PHOTOSHOOT DO Performance Bookings SENSE'S 56 velobywx 17 100% WIX Editor For self-creators and users building for others Infrastructure Security Events Restaurants Tooks Hosting D Forum Hotels 3 Ⓒ 100% Tools ife sounds amazing. Editor X For designers Privacy Search Wix#18What we focused on in the last few years Analyst & Investor Day | May 2022 18 Modern Vases \ Mosern Times Exlpore our very new Vases design for 2022 New year - new decor. Pb 01 Reviews Buy Now 02 Reissues The Spot WIX WELCO#19Turning Wix in to a go-to platform for agencies Web Components O B 8 自 Page Her Sky Club Collection 90 WIX ADI For beginners Analyst & Investor Day | May 2022 SEO Page Home Business Verticals Stores REALITY PHOTOSHOOT Bookings Video & Music SENSE'S Performance velox . WiX Editor For self-creators and users building for others Infrastructure Security Events Restaurants T Hosting 0 19 Forum Hotels 100% ife sounds amazing Tool Privacy Editor X For designers Partners Partner Dashboard Client Billing Team Management Wix#20Investments in performance produced results - a priority for professionals % of sites that have good core web vitals - Mobile US* Grew from ~5% to ~60% since Jan 2020 Origins having good CWV *Sites with enough traffic to appear in Google Chrome User Experience Report Analyst & Investor Day | May 2022 80% 60% 40% 20% 0% Feb 2020 Jan 2020 Mar 2020 Apr 2020 May 2020 Wix Jul 2020 Jun 2020 WordPress 20 Aug 2020 Sep 2020 Oct 2020 Nov 2020 Dec 2020 Jan 2021 Shopify Feb 2021 Mar 2021 Apr 2021 May 2021 Squarespace Jul 2021 June 2021 Aug 2021 Weebly Sep 2021 Oct 2021 Nov 2021 Dec 2021 Jan 2022 Feb 2022 Mar 2022 Apr 2022 Wix#21Over the past year we added 24 new advanced SEO capabilities These latest improvements put Wix a step ahead of other closed CMS' by providing users and SEO professionals with a strong SEO infrastructure and more customization capabilities. Rob May @robinlmay Liraz Postan @Rliraz The progress @Wix team is doing for better search results is crazy. Nati Elimelech @Netanel Mar 6 Good news everyone! I know many of you have asked for it - the automatically generated product structured data markup in PDPs in Wix sites now also includes image data! And as always, you can edit our preset and make it your own #WixSEO #SEO twitter.com/naomig84/statu... Proud to announce we have signed our agency partnership with the @Wix team! We managed to get this in and signed just before the new year when they were closing the program. Super pumped for our teams to begin working w/ Wix & building more super awesome stuff! #SEO #webdeveloper 3:43 PM Jan 7, 2022 Twitter Web App 5 Retweets 1 Quote Tweet 45 Likes SEO = Search Engine Optimization (non-paid Google traffic) Analyst & Investor Day | May 2022 John- @JohnMu 9 Retweets Replying to @MarkPreston1969 and @Wix Wix has been doing fantastic stuff for a number of years now. I'm impressed. They've been raising the bar not only for their services, but for the industry overall. 2:40 PM Nov 10, 2021- Twitter Web App 6 Quote Tweets alexandre m the frenchy Formateur SEO... @alex_m_fre... - Feb 23 Replying to @Ehoobi and @Wix 32 Likes You rock guys SEO Wix Team #wix #wixseo Most of my French clients are in the 1st page on #Google on some long tails keywords with their @Wix website... So yeah with Wix you could be on the 1st page of Google YOA Ryan Jones (He/Him) @RyanJonesSEO - Apr 4 Replying to @5le and @Wix 21 I'm in the process of building out a personal site with Wix at the minute and I am absolutely loving it! Lots of tools available, very user friendly and A LOT better than it used to be when it comes to SEO. Colt Sliva @SignorColt I'll be looking a the state of SEO and CMS's for this year's Web Almanac. Reviewing different tools and trying products again, it looks like @wix is at the top of the game for technical SEO. 7:01 PM May 7, 2022 Twitter Web App 19 Retweets 7 Quote Tweets 96 Likes SEJ vvordPress was in the process or going. Mueller said: "Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they've made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don't be swayed by it. What they've done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores - admittedly, speed is only a tiny part of SEO). Wix#22Investment in Commerce platform shows strong results Commerce revenue (millions) and Commerce % of total revenue $ 500 $ 400 $300 $200 $100 $0 12% $ 49 2017 Commerce Revenue 15% Analyst & Investor Day | May 2022 $ 93 2018 21% $ 162 2019 Commerce % of total revenue -29% $ 283 2020 22 36% $ 451 2021 40% 30% 20% 10% 0% Commerce revenue growing 59% y/y and contributing to 36% of total Wix revenue Wix#23Significant platform expansion through continuous innovation 2015 New WIX Editor WIX Stores on Facebook WIX Music Automations Email Marketing Get Subscribers 2016 WIX App Market 2.0 WIX Bookings WIX ADI WIX Restaurants WIX Engage WIX Home WIX Invoices Analyst & Investor Day | May 2022 2017 WIX Photography WIX App WIX Events WIX SEO Wiz WiX Blog WIX ArtStore WIX + Square 2018 WIX Answers WIX Marketplace WIX Logo Maker WIX Forum WIX Video Velo by WiX Mobile Site Builder 2019 Ascend by Wix WIX Payments WIX Fitness WIX Partners Program Paid Ad Campaigns Customer Care expansion Mobile Site Builder 23 2020 EditorX WIX Bookings APIs WIX POS WIX eCommerce Wix Madefor Zoom integration Capacity Control 2021 Spaces by Wix Accessibility Wizard Google my Business integration Editor X collaboration tools 2022 Doordash partnership Amazon MCF integration New Wix Bookings calendar Commerce Platform Seating maps Wix#24Wix innovation has led to significant TAM expansion Analyst & Investor Day | May 2022 24 YOZA Change Image Simply WELCOME TO YOZA KURA JAPANESE RESTAURANT & BAR Log In 0 WIX#25Wix has grown its TAM 8x since 2017 $26B 2017 TAM Analyst & Investor Day | May 2022 8X growth 25 $211B 2021 TAM Source: Netcraft, US Bureau of Labor Statistics, US SBA, Wix Market Intelligence Wix#26Through innovation we have expanded our audience and new lines of business $26B 2017 TAM Wix Innovation $36B Market Dynamics Analyst & Investor Day | May 2022 $62B Upmarket & Partners $87B Commerce 26 $211B 2021 TAM Source: Netcraft, US Bureau of Labor Statistics, US SBA, Wix Market Intelligence Wix#27Revenue has grown at a 31% CAGR since 2017 driven by both Self Creators and Partners Analyst & Investor Day | May 2022 $426M $32M $394M 2017 27 71% CAGR 26% CAGR $1,270M $270M $1.0B 2021 Partners Self Creators WIX#28Appendix Analyst & Investor Day | May 2022 28 MOLLARD + 0 :: 6 WE ARE DIGITAL EXPERTS READY TO TAKE YOUR COMPANY TO NEW HEIGHTS. YOU HAVE AN ESTABLISHED BUSINESS. WE CAN TURN IT INTO A SUCCESSFUL BRAND. Created on Editor X ZOFÍA OTERO Culinary Consultant Wix#29Notes Creative Subscription Revenue and Creative Subscription Bookings refer to revenue or bookings, as applicable, generated from premium subscriptions, including premium subscriptions bundled with vertical solutions and domain name subscriptions and exclude any revenue or bookings, as applicable, included under Business Solutions Revenue or Bookings, respectively. Our total revenue is comprised of Business Solutions Revenue and Creative Subscriptions Revenue. Our total bookings is comprised of Business Solutions Bookings and Creative Subscriptions Bookings. Business Solutions Revenue and Business Solutions Bookings refer to all revenue or bookings, as applicable, generated from business solutions and exclude any revenue or bookings, as applicable, included under Creative Subscriptions Revenue or Bookings, respectively. Unbilled contractual obligations: we present firm multi-year commitments for the full contract term of B2B partnerships in bookings in the quarter in which the agreement is executed. The first year commitment amount is recognized as short-term accounts receivable and deferred revenue, and the remaining commitment amount will be recorded in our bookings as unbilled contractual obligations. GPV or Gross Payments Volume includes the total value, in US dollars, of transactions facilitated by our platform. Commerce revenue includes revenue generated from subscriptions and other complementary products or services that support commerce activities Transaction revenue is a portion of Business Solutions revenue, and we define transaction revenue as all revenue generated through transaction facilitation, primarily from Wix Payments as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions. Analyst & Investor Day | May 2022 29 Wix#30Notes Partners is defined as agencies and freelancers that build sites or applications for other users, as well as B2B partnerships, such as LegalZoom or Vistaprint. We identify Partners using multiple criteria including but not limited to the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used, among other criteria. Partners revenue is defined as revenue generated through Partners. Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. Partners cohort bookings is bookings attributed to cohorts based on the period in which a user registered with Wix, and has since been identified as a Partner. Cohort bookings include bookings from both the Creative Subscriptions and Business Solutions segments and excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Immaterial prior year adjustment: we revised the previously reported financial statements to reflect revenue recognition timing differences related to the sale of Google Workspace solutions. This revision had an immaterial impact on previously issued financial statements (the impact on full year 2021 revenue was approximately $5 million). All financial data referenced in our earnings materials reflect the revised figures. Please refer to the Interactive Analyst Center on ir.wix.com for revised historical figures. Analyst & Investor Day | May 2022 30 Wix#31Reconciliation of GAAP to Non-GAAP financial measures in millions Cumulative Cohort revenue Cumulative Cohort change in deferred revenue Cumulative Cohort bookings Q1'10 $1 $32 $33 Analyst & Investor Day | May 2022 Q1'11 $2 $45 $47 Q1'12 $2 $55 $57 Q1'13 $6 $111 $117 Q1'14 $8 $151 $159 Q1'15 $10 $152 $162 31 Q1'16 $13 $169 $182 Q1'17 $16 $182 $198 Q1'18 $20 $176 $196 Q1'19 $22 $147 $169 Q1'20 $24 $113 $137 Q1'21 $28 $70 $98 Q1'22 $21 $7 $28 Wix#32WIX Business Model Deep Dive Nir Zohar President & COO Experi Catapult Design & Motion Studio Order Now = Change Image ¿ Essential. Pure Facial Oils With CBD Your Everyday Skincare Essentials I'm a paragraph. Click here to add your own rext and edit me. Let your users get to you. Essential. 100% 30 C *OOT OBRTVE a des#33Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), free cash flow, free cash flow margins, non-GAAP operating expenses, non-GAAP cost of revenue expense (collectively the "Non-GAAP financial measures"). Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognised as revenues upon receipt. Committed payments are recognised as revenue as we fulfill our obligation under the terms of the contractual agreement. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow margins, cumulative cohort bookings, non-GAAP gross margin, and non-GAAP operating expenses to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Analyst & Investor Day | May 2022 2 Wix#34Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the and annual and multi-year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and generate new premium subscriptions; our expectation that we will be able to increase the revenue we derive from the sale of premium subscriptions and business solutions, through our partners; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior; our expectations regarding execution of our multi-year strategic plan, our prediction of the future revenues generated by our user cohorts and our ability to maintain and increase such revenue growth; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to scale and improve our user support function through our Customer Care team, and thereby increase user retention, user engagement and sales; our expectation that our products created for markets outside of North America will continue to generate growth in those markets; our plans to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectations regarding the extent of the impact on our business and operations of the COVID-19 pandemic, including uncertainty relating to expected consumer dynamics after the COVID-19 pandemic subsides, the effectiveness of government policies, vaccine administration rates and other factors; our expectation regarding the impact of fluctuations in foreign currency exchange rates on our business; our expectations relating to the repurchase of our ordinary shares and/or Convertible Notes pursuant to our expected repurchase program; our expectation that we will effectively manage the growth of our infrastructure; changes we expect may occur to technologies used in our solutions; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19 and as a result of the military invasion of Ukraine by Russia; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners and grow our partner activities as anticipated and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F for the year ended December 31, 2021 filed with the Securities and Exchange Commission on April 1, 2022. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Analyst & Investor Day | May 2022 3 Wix#35What we will share with you today 1. Our user cohorts provide us with high visibility and tremendous long term value 2. We maintain consistent and efficient returns on our marketing investments Analyst & Investor Day | May 2022 3. Our Self Creator cohorts show many years of consistent bookings and revenue retention 4. Our Partners cohorts generate compounding bookings and revenue growth 4 Wix#36Wix's Business Model Analyst & Investor Day | May 2022 5 studio Catapult Created on Editor X Featured Projects - Pause between images Pure Facia With CB 42 Your Everyda Wix I'm a parag text and e know you#37The basics of the model Registered User User who created an account with Wix Analyst & Investor Day | May 2022 Cohort A group of users who registered in a given time period 6 Premium Subscription A package purchased by a user; a single user can purchase more than one subscription Cohort Value The $value of a cohort over time, measured by bookings or revenue, and driven by conversion, retention and ARPS Wix#38A Reminder: Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ millions) $200 $180 $160 $140 $120 $100 $80 $60 $40 $20 $0 $28 $98 $137 $169 $196 $198 Analyst & Investor Day | May 2022 $182 $162 $159 Note: Data as of March 31, 2022. Excludes bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. $116 7 $57 $47 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 $33 Number of Quarters Passed 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Wix#39Cohort bookings: 110%+ retention year after year Annual cohort bookings ($ millions) $250M $200M $150M $100M $50M $0K 0 2 Note: Excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Analyst & Investor Day | May 2022 6 Number of yea passed 8 8 10 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Wix#40We maintain strong marketing efficiency Analyst & Investor Day | May 2022 9 Featured Kitu. Kit Connic Pause between images B Barbaro Brand Studio Hello, we are Barbaro. A team of creatives based in San Francisco. We design strong and distinct brand identities based off real data and your brand's needs. Ki Day Crea 100% NATURAL CRUELTY FREE PARABEN FREE 17 02, 140 MAL Wix#41Efficient Marketing Based on TROI ...After 1 Quarter 0.4x $64 $28 Q1'22 Cohort ...After 5 Quarters 1.2x $81 Analyst & Investor Day | May 2022 Marketing Investment ($ millions) $98 Q1'21 Cohort ...After 9 Quarters 2.4x $57 $137 Q1'20 Cohort Cohort Bookings ($ millions) ...After 13 Quarters 3.1x 10 $55 $169 Q1'19 Cohort ...After 17 Quarters 4.5x $44 $196 Note: Data as of March 31, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Q1'18 Cohort Wix#42Let's revisit TROI Q2 2021 Cohort (1st post-Covid cohort) $28 (50%) $55 1st Q Analyst & Investor Day | May 2022 11 Marketing Investment ($ millions) Cohort Bookings ($ millions) Wix#43Returns continue after initial marketing investment Q2 2021 Cohort (1st post-Covid cohort) $28 (50%) $55 1st Q $39 (70%) 2nd Q Analyst & Investor Day | May 2022 $46 (83%) 3rd Q $54 (99%) 4th Q 12 Marketing Investment ($ millions) Cohort Bookings ($ millions) Wix#44Marketing remains efficient, even with higher investment 63% 53% 53% 54% 57% 56% Marketing Investment 54% Analyst & Investor Day | May 2022 53% 1st Q ROI 50% www.km 60% 56% 56% 48% 52% 13 53% 51% 45% Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 50% 52% 52% 44% Note: We define ROI as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Marketing investment includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions WIX#45Growth is driven by two business lines - Self Creators and Partners Analyst & Investor Day | May 2022 14 RAW SET THEM. DON'T CHASE TRENDS. Pause between images a paragraph. Click here to add your awn text and edit me. Let your users get to know you. 42 TYTON Created on Editor X HOLAI All Projects WIX Creative Culture Club#46Self Creators represent a highly diverse set of business types and use cases Real Estate YOZA a New Properties 4337 KURA Restaurants Lead. Achieve. Succeed. Analyst & Investor Day | May 2022 Consultants Hotels EMILLA CARTER Photographers Bloggers MUSIC Musicians 15 Health Services Alice Hope MD Online Medical Services Train Hard. Sweat Hard, Fitness Stores strong and distrib Kitu. Design Services Spring 2023 Applications Are Education WELCOME TO SERENITY Beauty services Welcome to the SF LOBTO Community Center naved where peop Non profit HERE TO CREATE MOMENTS THAT LAST A LIFETIME Events WIX#47We have Self Creators users all over the world Analyst & Investor Day | May 2022 16 1 Wix#48Analyst & Investor Day | May 2022 1000 17 WIX#49Why do they choose Wix WIX #1 brand Professional results Analyst & Investor Day | May 2022 + BA Easy to start with deep functionality Versatile 18 $ Stunning designs Easy to maintain Wix#50Self Creators revenue has demonstrated consistent, strong growth Self Creators Revenue ($ millions) $ 1000 $ 750 $ 500 $250 SO $ 278 2016 $ 394 Analyst & Investor Day | May 2022 2017 Note: includes both Creative Subscriptions and Business Solutions revenue 29% CAGR $ 550 2018 $ 664 2019 19 $ 830 2020 $1000 2021 Wix#51In addition, we're able to increase ARPS due to better solutions and products Self Creators Average Revenue per Subscription (ARPS) 2017-Q1 2017-Q2 2017-Q3 2017-Q4 2018-Q2 2018-Q1 Analyst & Investor Day | May 2022 2018-Q3 9% 5Y CAGR 2018-Q4 2019-Q1 2019-Q2 2019-Q3 2019-Q4 2020-Q1 2020-Q2 2020-Q3 20 2021-Q1 2020-Q4 2021-Q2 2021-Q4 2021-Q3 2022-Q1 Wix#52And grow GPV of Self Creators to $6.1B in 2021 Self Creators Gross Payments Volume ($ billions) $8.0 $6.0 $4.0 $2.0 $0.0 $1.9 2019 Analyst & Investor Day | May 2022 $3.9 2020 $6.1 2021 21 ~60% of Wix's GPV is processed by Self Creators Growing 59% y/y in 2021 Allowing all types of users and businesses to operate on Wix Wix#53Self Creators cohorts generate consistent, durable growth Analyst & Investor Day | May 2022 22 YogPulse GA https://www.auraaudio.com Flow → About Classes DITATION. BEING. Events Membership хоро Contact Book a Closs Log in Check out our new classes and workshops Explore → INTERIOR DESI FIRM SPA AZIO PROJECTS SIDEWAYS HOTEL SEATTLE USA (2023) COMMERCIAL → WIX#54Self Creators user cohorts show consistent bookings retention Self Creators Bookings Retention by cohort year $250M $200M $150M $100M $50M SOK 0 1 2 Analyst & Investor Day | May 2022 Number of years passed Note: Excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 3 23 4 5 2016 2017 2018 2019 2020 2021 Wix#55Partners business creating rapid and compounding growth Analyst & Investor Day | May 2022 24 OTERO y Consultant Change Image A STORY OF INGREDIENTS Jak 2 Created on Editor X Catapult Design & Mction Studio A UNIQUE CULINARY EXPERIENCE I'm a paragraph. Click here to add your own text and edit me. It's easy. Just click "Edit Text" or double click me to add your own ●00000 Wix Info#56Partners Bookings Retention Partners Yearly Bookings Retention by Cohort $50M $40M $30M $20M $10M SOK 0 1 2 Analyst & Investor Day | May 2022 Number of years passed Note: Excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 3 25 4 5 2016 2017 2018 2019 2020 2021 Wix#57Combination of Partners and Self Creators cohort retention creates long term value Self Creators Yearly Bookings Retention by Cohort $250M $200M $150M $100M $50M SOK 0 1 2 3 Number of years passed Analyst & Investor Day | May 2022 4 5 Note: Excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Partners Yearly Bookings Retention by Cohort $50M $40M $30M $20M $10M $OK 26 0 1 2 3 Number of years passed 4 5 2016 2017 2018 2019 2020 2021 Wix#58Self Creators Maintain a 7-9 months TROI target Analyst & Investor Day | May 2022 27 Partners Targeting a 10-12 months TROI Wix#59Existing cohorts give us high visibility into future Bookings Actual and Potential Future Bookings From Q1'10-Q4'21 Cohorts 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Note: Data represents actual bookings from Q1'10- Q4'21 cohorts since creation and forecasted future cumulative bookings through Q4'31, based on current cohort behavior. Beginning in Q3 2020, we included expected future bookings from Wix Payments. Cohort Bookings do not include bookings from from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Analyst & Investor Day | May 2022 28 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Wix#60Leading to $15.7B in expected future bookings over next 10 years from existing cohorts Actual and Potential Future Bookings From Q1'10-Q4'21 Cohorts 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 Note: Data represents actual bookings from Q1'10- Q4'21 cohorts since creation and forecasted future cumulative bookings through Q4'31, based on current cohort behavior. Beginning in Q3 2020, we included expected future bookings from Wix Payments. Cohort Bookings do not include bookings from from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Analyst & Investor Day | May 2022 29 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Wix#61Appendix Analyst & Investor Day | May 2022 30 MOLLARD + 0 :: 6 WE ARE DIGITAL EXPERTS READY TO TAKE YOUR COMPANY TO NEW HEIGHTS. YOU HAVE AN ESTABLISHED BUSINESS. WE CAN TURN IT INTO A SUCCESSFUL BRAND. Created on Editor X ZOFÍA OTERO Culinary Consultant Wix#62Notes Creative Subscription Revenue and Creative Subscription Bookings refer to revenue or bookings, as applicable, generated from premium subscriptions, including premium subscriptions bundled with vertical solutions and domain name subscriptions and exclude any revenue or bookings, as applicable, included under Business Solutions Revenue or Bookings, respectively. Our total revenue is comprised of Business Solutions Revenue and Creative Subscriptions Revenue. Our total bookings is comprised of Business Solutions Bookings and Creative Subscriptions Bookings. Business Solutions Revenue and Business Solutions Bookings refer to all revenue or bookings, as applicable, generated from business solutions and exclude any revenue or bookings, as applicable, included under Creative Subscriptions Revenue or Bookings, respectively. Unbilled contractual obligations: we present firm multi-year commitments for the full contract term of B2B partnerships in bookings in the quarter in which the agreement is executed. The first year commitment amount is recognized as short-term accounts receivable and deferred revenue, and the remaining commitment amount will be recorded in our bookings as unbilled contractual obligations. GPV or Gross Payments Volume includes the total value, in US dollars, of transactions facilitated by our platform. Commerce revenue includes revenue generated from subscriptions and other complementary products or services that support commerce activities Transaction revenue is a portion of Business Solutions revenue, and we define transaction revenue as all revenue generated through transaction facilitation, primarily from Wix Payments as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions. Analyst & Investor Day | May 2022 31 Wix#63Notes Partners is defined as agencies and freelancers that build sites or applications for other users, as well as B2B partnerships, such as LegalZoom or Vistaprint. We identify Partners using multiple criteria including but not limited to the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used, among other criteria. Partners revenue is defined as revenue generated through Partners. Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. Partners cohort bookings is bookings attributed to cohorts based on the period in which a user registered with Wix, and has since been identified as a Partner. Cohort bookings include bookings from both the Creative Subscriptions and Business Solutions segments and excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Immaterial prior year adjustment: we revised the previously reported financial statements to reflect revenue recognition timing differences related to the sale of Google Workspace solutions. This revision had an immaterial impact on previously issued financial statements (the impact on full year 2021 revenue was approximately $5 million). All financial data referenced in our earnings materials reflect the revised figures. Please refer to the Interactive Analyst Center on ir.wix.com for revised historical figures. Analyst & Investor Day | May 2022 32 Wix#64Reconciliation of GAAP to Non-GAAP financial measures in millions Cumulative Cohort revenue Cumulative Cohort change in deferred revenue Cumulative Cohort bookings Q1'10 $1 $32 $33 Analyst & Investor Day | May 2022 Q1'11 $2 $45 $47 Q1'12 $2 $55 $57 Q1'13 $6 $111 $117 Q1'14 $8 $151 $159 Q1'15 $10 $152 $162 33 Q1'16 $13 $169 $182 Q1'17 $16 $182 $198 Q1'18 $20 $176 $196 Q1'19 $22 $147 $169 Q1'20 $24 $113 $137 Q1'21 $28 $70 $98 Q1'22 $21 $7 $28 Wix#65RS OVER SOC CANDLES NROLE WIX Agencies and Freelance Partners Michal "Bigi" Bignitz Head of Partners CONTACT Login JUST LIKE NATURE INTENDED ORGANIC CBD SOAPS & CANDLES SHOP NOW 9 Modern Vases \ Mosern Times Exipore our very new Vases design for 2022 New year-new decor. Reviews Reis The Spot WELCOME TO - The Spot Order Now Learn More Scol#66Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the and annual and multi-year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and generate new premium subscriptions; our expectation that we will be able to increase the revenue we derive from the sale of premium subscriptions and business solutions, through our partners; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior; our expectations regarding execution of our multi-year strategic plan, our prediction of the future revenues generated by our user cohorts and our ability to maintain and increase such revenue growth; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to scale and improve our user support function through our Customer Care team, and thereby increase user retention, user engagement and sales; our expectation that our products created for markets outside of North America will continue to generate growth in those markets; our plans to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectations regarding the extent of the impact on our business and operations of the COVID-19 pandemic, including uncertainty relating to expected consumer dynamics after the COVID-19 pandemic subsides, the effectiveness of government policies, vaccine administration rates and other factors; our expectation regarding the impact of fluctuations in foreign currency exchange rates on our business; our expectations relating to the repurchase of our ordinary shares and/or Convertible Notes pursuant to our expected repurchase program; our expectation that we will effectively manage the growth of our infrastructure; changes we expect may occur to technologies used in our solutions; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19 and as a result of the military invasion of Ukraine by Russia; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners and grow our partner activities as anticipated and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F for the year ended December 31, 2021 filed with the Securities and Exchange Commission on April 1, 2022. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Analyst & Investor Day | May 2022 2 Wix#67The number of partners grew by more than 200% Number of Partners (Users) II Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Analyst & Investor Day | May 2022 3 up ~200%+ over past 2 years Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Wix#68The number of sites built by partners Number of Premium sites built by Partners Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Analyst & Investor Day | May 2022 Q2'20 Q3'20 4 up ~100% over past 2 years Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Wix#69Partners Bookings Retention Partners Yearly Bookings Retention by Cohort $50M $40M $30M $20M $10M SOK 0 1 2 Analyst & Investor Day | May 2022 Number of years passed Note: Excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 3 5 4 5 2016 2017 2018 2019 2020 2021 Wix#70Flor-IT →> A Wix partner for 6 years An agency of 10 employees Created over 1500 sites since joining, with more than 350 just in the last year Charge a flat fee for their projects and turn out websites within 3 weeks or less Analyst & Investor Day | May 2022 6 FOOK BOOMBUT BORIS NL HOME OVER ONS SPEILHUG OP DE GROND SPEELHUS INDE LUCHT - Sinds 201 INSPRATIE FAQ CONTACT BOOMHUT BORIS ROBUUST/NATUURLIK / HAND LAKL Wix#71From portfolio to business sites Filteren Collectie Home Alle cardigan sweater v-neck sweater Analyst & Investor Day | May 2022 Shop About The Elle-cardigan € 269,00 Care €25,- cash back on your first order | FREE shipping NL & BE сосо collection The Helena- cardigan € 279,00 7 The Grace-cardigan € 269,00 available soon å Wix#72Flor-IT grew by 310% over the past 2 years and expanded its business massively Number of Premium sites built by Flor-IT and the share of business site out of the total sites 1500 1000 500 0 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q418 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Analyst & Investor Day | May 2022 8 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q421 Q1'22 Rest of Sites Business Sites WIX#73More Partners providing more services Complex business sites SEO services Analyst & Investor Day | May 2022 Web development Designer sites 9 Ecomm website Portfolio sites Wix#74Massive advancements enable growth with great services and products Analyst & Investor Day | May 2022 10 Wix#75Professional production environment Performance Our performance-first culture and powerful infrastructure ensures fast page loading & the highest level of user experience Reliability Ready to scale environment with an uptime of 99.98% Analyst & Investor Day | May 2022 11 SEO "Out of the box" advanced SEO tools to rank best on Google Security Enterprise-grade security, fully managed for you 24/7 Wix#76What have we done to get to this place? ➜>> Data centers in 3 continents, in 4 different regions 200+ CDN nodes deployed globally Tens of thousands of servers, capable of rerouting data in milliseconds Built-in SEO tools like: instant Google indexing, Google Business Profile integration, structured data markup presets, bot log reports and more Analyst & Investor Day | May 2022 12 24/7 war-room handling outages or attacks Data backup protection 2 layers of built-in DDoS protection per site Data protected with industry leading encryption Wix#77A unique offering in the market and the #1 reason to move from other platforms to Wix Analyst & Investor Day | May 2022 13 Wix#78Seven Circle Media Analyst & Investor Day | May 2022 14 Wix#79SEO professionals moving to Wix, offering their services with our platform Aleyda Solis, one of the biggest names in the SEO industry, announced that she's going to migrate her agency's site to Wix. Analyst & Investor Day | May 2022 15 Aleyda Solis O @aleyda After today's #SEOFOMO chat I'm taking @Netanel word and moving one of my sites to @Wix stay tuned @MordyOberstein Nati is heading as Wix Influencer out there GIF ALT INFLUENCER 8:24 PM Apr 25, 2022- Twitter Web App 6 Retweets 1 Quote Tweet 32 Likes imgPlay Wix#80We released Editor X for pro designers | Analyst & Investor Day | May 2022 Home 0 EditorX 16 Save Publish I Wix#81Monday Media A full service creative agency joined in 2021 An agency of 6 employees By the end of the first year, already saw a 20% growth in web design business The Partner used Editor X to build a site for this premium lawn care company Analyst & Investor Day | May 2022 17 "We're creating more complex sites on Editor X. We have the ability to create whatever clients envision, and it's not slowing us down or affecting the cost for clients." Paul Dean Founder & Owner BACK TO ALL CASE STURES MONDAY MEDIA How Editor X gave this Perth-based creative agency the competitive edge they needed to grow. Find out WIX#82Attracting design agencies to join Wix Positively Green Analyst & Investor Day | May 2022 Home Plans & Service Be the envy of your street LAWN CARE THAT TURNS NEIGHBOURS POSITIVELY GREEN Get Your FREE Personalised Lawn Report 18 The Science Leag Contact Wix#83We added advanced capabilities and multiple of integrations to our vertical solutions 个 个 ↑ ↑ ↑ 个 ↑ Cash On Delivery Paypal smart payment button Amazon sales channel Wish.com sales channel Shipstation Anvia Shippo Currency Advanced convertor Product filters Print packing slip ShipBob Analyst & Investor Day | May 2022 19 Wix#84Partners creating complex eComm sites Digital Edge A Wix Partner for two years Built over 300 Wix sites over last 2 years Uses advanced store capabilities to make $440K monthly Analyst & Investor Day | May 2022 Is massane 20 +1.000 979 1924 LEAP MORE Custom Mattresses Any size or shape you need, we can make it U2 CUSTOM MATTRESS FACTORY Custom RV Mattresses Shop by Sa Bedding About Bog Wix#85Number of eCommerce sites built by Partners grew by 220% in the last two years 7% Q1'18 8% 8% 9% Q2'18 Q3'18 Q4'18 Source: Wix Internal Data 9% Q1'19 Analyst & Investor Day | May 2022 9% 10% 10% 11% 12% 14% 15% 16% 21 16% 17% 17% II Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 17% Q1'22 20% 15% 10% 5% 0% # of Ecomm Sites % of Ecomm out of Total Agencies Sites WIX#86More eCommerce agencies choose Wix as their go-to platform Share of Wix Stores sites over total sites built by Partners who signed up in 2018 vs. 2021 20% 15% 10% 7% 5% 0% T Q1'18 7% Q2'18 8% Q3'18 9% Q4'18 Source: Wix Internal Data 10% - Q1'19 Analyst & Investor Day | May 2022 10% - Q2'19 11% - Q3'19 12% 12% - 14% Q4'19 Q1'20 Q2'20 15% – Q3'20 16% Q4'20 22 19% 17% - Q1'21 19% 18% – Q2'21 19% 18% Q3'21 19% 18% Q4'21 19% 18% Q1'22 Partners - Registered in 2018 Partners - Registered in 2021 WIX#87We opened hundreds of APIs, improved the Velo dev environment massively and added more capabilities to our CMS Analyst & Investor Day | May 2022 Home: 1 2 3 4 5 6 8 8 9 10 ... $w.onReady(function () { // Write your JavaScript here Image // API Reference: https://www.wix.com/corvid/reference // "Hello, World!" Example: https://www.wix.com/corvid/hello-world // To select an element by ID use: $w("#elementID") // Click "Preview" to run your code. }); Audio Aura 23 #headsetImage ( Wix#88Developing complex sites Analyst & Investor Day | May 2022 Tare ABOUT US PRODUCTS ITALIAN BEEF D FOODS 24 WIX#89Adding more value with Velo 773 Designs A Wix Partner for 4 years An agency of 10 employees, including account directors, project managers, creative directors, media directors and technical developers Grew 50% YoY The original estimation was a year. With Wix, they delivered in 4 months - making production time 3x faster. Analyst & Investor Day | May 2022 P73DESIONS BE THE ●caoc ABOUT US 25 773 DESV www.7/205510 CHICAGO, -1723977-355 DESIGNS - DESIGNS DOME RIGHT FEATURED PROJECTS LALE STORIES SCHEDULE NEW Wix#90Our go-to-market strategy for Partners Outbound marketing and brand building Account management - onboarding agencies and partners and helping them scale with Wix Dedicated team to capture B2B partnerships Analyst & Investor Day | May 2022 26 Wix#91WIX B2B Partnerships Yaniv Vakrat Chief Business Officer Shop Our FLE Pause between images 42 Explore our fresh We pick the finest ZOFÍA OTERO Culinary Consultant Home занять Recipes About Contact A STORY OF INGREDIENTS About Pro 100% bas#92Partnering with large SMB service providers globally Examples of partners: NTT TownPage Building websites on Wix for their clients Analyst & Investor Day | May 2022 Z LEGALZOOM Offering Wix through their onboarding funnel 2 P SOLUTION vistaprint. Qanh The Future of Digital Payments Saw Priority. The Payments Powerhouse. Priority Technology Holdings, Inc. (NASDAQ-ARTHI, Caldes & Ping Websites & Digital Marketing NEVE Ytterd We got evening you need to show off ordine t INVESTORS CAREERS My S INTE POINT P Holster & Yell Smart Websites Combining Yale anderen with the worked web development plas - These days everyone heads straight online to find the things they want *** *** #899 be you know hver 000 Get a Free Domain Name for Your Business Marole What is a Derin hani and hypoten Wix#93Wix brand and technology platform provide unrivaled value to Partners Enabling B2B partners to offer new capabilities to their own SMB customers, sometimes even replacing legacy technology Full suite of Wix products and solutions, including online presence and business tools, for any type of business anywhere Analyst & Investor Day | May 2022 3 SWEET HARMON 08 /17 2023 Essential. SWEET ARMONY 08 // 10-11 // 2023 Created on Editor X Sweet Harmony Music Festival August 10-11 2023 Full Lineup Change Image Log In opera 2 L 2013 FE %OOT vejed WIX JEAN Le is a creat Francisco. She the globe, cre with a last#94Attractive go-to-market strategy for Wix Access to large global user base, primarily businesses Leveraging existing infrastructure, care and product platform Limited marketing acquisition costs Analyst & Investor Day | May 2022 4 Wix#95Focused strategy in order to capitalize on the opportunity Leveraging Wix's technology platform: APIs Onboarding funnels Site migration tools Analyst & Investor Day | May 2022 Dedicated team: Pre Sales 5 Solution Architecture Sales Leadership Customer Success Wix#96How Bookings turn into Revenue Bookings Agreement signing Total multi-year commitment recorded upfront (minimum agreed-upon amount) Analyst & Investor Day | May 2022 Deferred Revenues Updated quarterly Guaranteed billing in the upcoming 12-months; obligations longer than 12 months are "unbilled contractual obligations" 6 Revenues Usage based Recorded based on actual usage of Wix products over the time of the service Upside Revenue Opportunity Exceed the commit When the actual usage goes over the original minimum annual commitment amount, Wix will bill the difference Wix#97Vista x Wix Partnership "We selected Wix to be our preferred partner because of their product innovation and technology advantage to offer the best to our customers, and this combined experience with Vistaprint and Wix will ensure small business owners have everything they need to put their best foot forward." Robert Keane Founder & CEO @ Vista Analyst & Investor Day | May 2022 7 Wix#98WIX 3-year Plan Lior Shemesh CFO ora CONTACT SHOP pracach. Click here to add your own text and edit me. Let your users pat to love you 2014 Monthly Roasted Coffee Subscriptions Subscribe Now INTE Shop Now Creative Culture Club Bespoke experiences that inspire your team https://www.ccclub.com WHAT WE DO WORK re Club is a one stop boutique concept & We originate creative and inspiring pasured to your needs. ABOUT#99Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), free cash flow, free cash flow margins, non-GAAP operating expenses, non-GAAP cost of revenue expense (collectively the "Non-GAAP financial measures"). Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognised as revenues upon receipt. Committed payments are recognised as revenue as we fulfill our obligation under the terms of the contractual agreement. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow margins, cumulative cohort bookings, non-GAAP gross margin, and non-GAAP operating expenses to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Analyst & Investor Day | May 2022 2 Wix#100Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the and annual and multi-year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and generate new premium subscriptions; our expectation that we will be able to increase the revenue we derive from the sale of premium subscriptions and business solutions, through our partners; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior; our expectations regarding execution of our multi-year strategic plan, our prediction of the future revenues generated by our user cohorts and our ability to maintain and increase such revenue growth; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to scale and improve our user support function through our Customer Care team, and thereby increase user retention, user engagement and sales; our expectation that our products created for markets outside of North America will continue to generate growth in those markets; our plans to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectations regarding the extent of the impact on our business and operations of the COVID-19 pandemic, including uncertainty relating to expected consumer dynamics after the COVID-19 pandemic subsides, the effectiveness of government policies, vaccine administration rates and other factors; our expectation regarding the impact of fluctuations in foreign currency exchange rates on our business; our expectations relating to the repurchase of our ordinary shares and/or Convertible Notes pursuant to our expected repurchase program; our expectation that we will effectively manage the growth of our infrastructure; changes we expect may occur to technologies used in our solutions; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19 and as a result of the military invasion of Ukraine by Russia; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners and grow our partner activities as anticipated and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F for the year ended December 31, 2021 filed with the Securities and Exchange Commission on April 1, 2022. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Analyst & Investor Day | May 2022 3 Wix#101Executive Summary 1. Self Creators business is durable and profitable, having already achieved Rule of 40 for several years 2. Partners business is in early stages, but growing significantly with potential for higher margins compared to Self Creators Analyst & Investor Day | May 2022 3. We are planning to generate significant gross margin and operating leverage 4. For 2025, we anticipate to achieve Rule of 40 for the full business, with revenue growth of ~20% and ~20% FCF margin per our recently adopted, board-approved financial plan 4 Wix#102~$2.5 billion of revenue and ~$500 million of FCF for FY 2025 Analyst & Investor Day | May 2022 5 O Change Image Fuel Your Body. Balance Your Mind. Organic Cold Pressed Juices & Smoothies Explore Flavors «< Juice Bar SIDEWAYS HOTEL SEATTLE USA (2023) COMMERCIAL Log In INTERIOR D FIRM SPAZIO PROJECTS Order Online WIX#103Key framework assumptions Current economic headwinds persist through 2022 Revenue growth starting in 2023 assumes online activity recovers and market returns to normalized growth levels Moderate employee headcount increase annually Split between Self Creators and Partners businesses includes assumptions around allocation of indirect costs Current FX spot rates Analyst & Investor Day | May 2022 6 Wix#104Self Creators - already a durable and profitable business Scaled business already at Rule of 40 with ~$1 billion of revenue and ~$193 million of FCF in 2021 Self Creators Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth CS / BS Revenue Mix (%) GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A Analyst & Investor Day | May 2022 21% 19% 30% 85 / 15 83% 38% 71% 19% 40% 2020A 25% 18% 64% 81/19 82% 31% 68% 21% 46% 2021A 7 20% 15% 43% 77 / 23 82% 25% 60% 20% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 40% Wix#105Self Creators - continued profitability despite near-term headwinds Self Creators Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A 21% Analyst & Investor Day | May 2022 19% 30% 83% 38% 71% 19% 40% 2020A 25% 18% 64% 82% 31% 68% 21% 46% 2021A 20% 8 15% 43% 82% 25% 60% 20% Maintained Rule of 40 in 2022, excluding impact of macroeconomic headwinds 40% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 2022E I5-8% 5-8% 4 -9% ~82% 25-26% 61-62% 14 - 19% I 19 -27% Wix#106Self Creators - long-term framework Long-term gross margin targets already achieved and continued scale will drive long term FCF margin Self Creators Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A 2020A 2021A 2022E 2023E 2024E 2025E 21% 19% 30% 83% 38% 71% 19% 40% 25% Analyst & Investor Day | May 2022 18% 64% 82% 31% 68% 21% 46% 20% 15% 43% 82% 25% 60% 20% 40% 5-8% 5-8% 4 -9% ~82% 25-26% 61-62% 14 - 19% 19 -27% 17-19% annually 13-17% annually 22-39% annually 82 - 84% 9 29 -33% 51-59% 24-29% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 43-45% Long-term ~15% 83-85% 35%+ <50% I ~30% ! ~45% Wix#107Partners - in scaling phase Partners Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth CS / BS Revenue Mix (%) GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Note: Gross margin and operating expenses are non-GAAP figures. Analyst & Investor Day | May 2022 2019A 72% 53% 402% 84/16 74% 34% 63% 4% 2020A 65% 46% 167% 74/26 63% 20% 102% (28%) 10 2021A I 75% 58% 124% 67 / 33 52% 14% 108% (53%) Wix#108Partners - continued growth in 2022 Partners Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Note: Gross margin and operating expenses are non-GAAP figures. Analyst & Investor Day | May 2022 2019A 72% 53% 402% 74% 34% 63% 4% 2020A 65% 46% 167% 63% 20% 102% (28%) 11 2021A 75% 58% 124% 52% 14% 108% (53%) 2022E 1 30-31% i 28 - 30% 32 -34% 55-56% 14-15% 96 - 99% (36)-(33)% Wix#109Partners - long-term framework Partners Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A 72% 53% 402% 74% 34% 63% 4% 2020A 2021A Analyst & Investor Day | May 2022 65% 46% 167% 63% 20% 102% (28%) 75% 58% 124% 52% 14% 108% (53%) 2022E 30-31% 28 - 30% 32-34% 55-56% 14-15% 96-99% (36)-(33)% 2023E 2024E 2025E 32-37% annually 32-34% annually 32-44% annually 62-73% 12 22-34% 65 -89% (27) - 1% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 10 -33% Long-term ~20% 85%+ 35%+ <50% ~30% ~50% Wix#110Scaling to ~$2.5 billion of revenue and ~$500 million of FCF for FY 2025 Total Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A 26% 23% 44% 82% 37% 70% 17% 42% 2020A 2021A 2022E 2023E 2024E 2025E Analyst & Investor Day | May 2022 30% 22% 78% 80% 29% 73% 13% 43% 29% 21% 59% 77% 22% 70% 4% 33% 10 - 13% 9-12% 12 - 16% ~76% ~22% ~70% 2-5% 12 - 18% i 21-23% annually 17-19% annually 25-41% annually 77-81% 13 27-34% 56-67% 10-20% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 33 - 41% Long-term I ~17% I 85%+ 35%+ <50% ~30% I ~47% Wix#111Self Creators gross margin nearing long-term target range 100% 75% 50% 25% 0% 83% 38% 2019 82% 31% 2020 Creative Subscriptions Note: Gross margin figures are non-GAAP. Analyst & Investor Day | May 2022 82% 25% 2021 ~82% Business Solutions 25 - 26% 2022 84% 33% By 2025 83 - 85% 35%+ Long-term 14 Gross margin of Creative Subscriptions business is already near long-term target range Opportunity for incremental margin improvement for Business Solutions - driven primarily by better transaction margins as business scales Wix#112Partners gross margin improving meaningfully with scale 100% 75% 50% 25% 0% 74% 34% 2019 63% Creative Subscriptions 20% 2020 Note: Gross margin figures are non-GAAP. Analyst & Investor Day | May 2022 52% 14% 2021 Business Solutions 55-56% 14-15% 2022 73% 34% By 2025 85%+ 35%+ Long-term 15 ➜ Creative Subscriptions gross margin improvement driven by: • Scaling of business Recent buildout investments, mostly ● in headcount and hosting, are not expected to repeat Business Solutions gross margin improvement driven by better transaction margins as business scales Partners Creative Subscriptions gross margin expected to exceed Self Creators Creative Subscriptions gross margin in the long term Wix#113Path to 2025 Operating Leverage Non-GAAP operating expenses as % of revenue 125% 100% 75% 50% 25% 0% 71% 63% 2019 Self Creators 68% 102% 2020 Partners Note: Gross margin figures are non-GAAP. Analyst & Investor Day | May 2022 60% 108% 2021 96 - 99% 61 - 62% 2022 51% 65% By 2025 <50% <50% Long-term 16 Operating expenses targeted to be less than 50% of revenue for both Self creators and Partners over the long-term Improvement in operating margin driven by leverage from recent R&D and S&M investments, which will not repeat Meaningful improvement in Partners operating margin (~10% annually) as business scales rapidly Wix#114Key takeaways Self Creators business generating significant cash flow and will continue to deliver profitable double-digit growth in the long term Partners business is synergistic and while still early, gaining scale quickly with profitability in sight Analyst & Investor Day | May 2022 17 Plan to significantly improve margins, achieving 20% FCF margin and Rule of 40 for 2025 Long-term target model of ~17% annual revenue growth and ~30% FCF margin Scaling to ~$2.5 billion of revenue and ~$500 million of FCF for full year 2025 Wix#115Appendix Analyst & Investor Day | May 2022 18 MOLLARD + 0 :: 6 WE ARE DIGITAL EXPERTS READY TO TAKE YOUR COMPANY TO NEW HEIGHTS. YOU HAVE AN ESTABLISHED BUSINESS. WE CAN TURN IT INTO A SUCCESSFUL BRAND. Created on Editor X ZOFÍA OTERO Culinary Consultant Wix#116Notes Creative Subscription Revenue and Creative Subscription Bookings refer to revenue or bookings, as applicable, generated from premium subscriptions, including premium subscriptions bundled with vertical solutions and domain name subscriptions and exclude any revenue or bookings, as applicable, included under Business Solutions Revenue or Bookings, respectively. Our total revenue is comprised of Business Solutions Revenue and Creative Subscriptions Revenue. Our total bookings is comprised of Business Solutions Bookings and Creative Subscriptions Bookings. Business Solutions Revenue and Business Solutions Bookings refer to all revenue or bookings, as applicable, generated from business solutions and exclude any revenue or bookings, as applicable, included under Creative Subscriptions Revenue or Bookings, respectively. Unbilled contractual obligations: we present firm multi-year commitments for the full contract term of B2B partnerships in bookings in the quarter in which the agreement is executed. The first year commitment amount is recognized as short-term accounts receivable and deferred revenue, and the remaining commitment amount will be recorded in our bookings as unbilled contractual obligations. GPV or Gross Payments Volume includes the total value, in US dollars, of transactions facilitated by our platform. Commerce revenue includes revenue generated from subscriptions and other complementary products or services that support commerce activities Transaction revenue is a portion of Business Solutions revenue, and we define transaction revenue as all revenue generated through transaction facilitation, primarily from Wix Payments as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions. Analyst & Investor Day | May 2022 19 Wix#117Notes Partners is defined as agencies and freelancers that build sites or applications for other users, as well as B2B partnerships, such as LegalZoom or Vistaprint. We identify Partners using multiple criteria including but not limited to the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used, among other criteria. Partners revenue is defined as revenue generated through Partners. Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. Partners cohort bookings is bookings attributed to cohorts based on the period in which a user registered with Wix, and has since been identified as a Partner. Cohort bookings include bookings from both the Creative Subscriptions and Business Solutions segments and excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Immaterial prior year adjustment: we revised the previously reported financial statements to reflect revenue recognition timing differences related to the sale of Google Workspace solutions. This revision had an immaterial impact on previously issued financial statements (the impact on full year 2021 revenue was approximately $5 million). All financial data referenced in our earnings materials reflect the revised figures. Please refer to the Interactive Analyst Center on ir.wix.com for revised historical figures. Analyst & Investor Day | May 2022 20 Wix#118Reconciliation of GAAP to Non-GAAP financial measures in millions Cumulative Cohort revenue Cumulative Cohort change in deferred revenue Cumulative Cohort bookings Q1'10 $1 $32 $33 Analyst & Investor Day | May 2022 Q1'11 $2 $45 $47 Q1'12 $2 $55 $57 Q1'13 $6 $111 $117 Q1'14 $8 $151 $159 Q1'15 $10 $152 $162 21 Q1'16 $13 $169 $182 Q1'17 $16 $182 $198 Q1'18 $20 $176 $196 Q1'19 $22 $147 $169 Q1'20 $24 $113 $137 Q1'21 $28 $70 $98 Q1'22 $21 $7 $28 Wix#119Reconciliation of GAAP to Non-GAAP financial measures in 000s Gross Profit Share based compensation expenses Acquisition related expenses Amortization Non GAAP Gross Profit Non GAAP Gross margin Gross Profit - Creative Subscriptions Share based compensation expenses Non GAAP Gross Profit - Creative Subscriptions Non GAAP Gross margin - Creative Subscriptions Analyst & Investor Day | May 2022 22 2019 FY $562,847 $5,854 $0 $1,951 $570,652 75% $523,586 $4,994 $528,580 82% 2020 FY $671,348 $9,127 $765 $316 $681,556 69% $615,917 $7,140 $623,057 80% 2021 FY $781,078 $15,462 $484 $2,030 $799,054 63% $717,680 $11,446 $729,126 77% WIX#120Reconciliation of GAAP to Non-GAAP financial measures in 000s Gross Profit - Business Solutions Share based compensation expenses Acquisition related expenses Amortization Non GAAP Gross Profit - Business Solutions Non GAAP Gross margin - Business Solutions GAAP Operating Loss Share Based Compensation Amortization Acquisition related expenses Sales tax accrual and other G&A expenses (income) Non-GAAP Operating Income (Loss) Analyst & Investor Day | May 2022 23 2019 FY $39,260 $860 $0 $1,951 $42,071 37% $(81,584) $109,337 $4,588 $2,485 $5,309 $40,135 2020 FY $55,431 $1,987 $765 $316 $58,499 29% $(199,055) $147,313 $2,577 $5,811 $4,299 $(39,055) 2021 FY $63,398 $4,016 $484 $2,030 $69,928 22% $(325,534) $221,391 $4,952 $8,680 $1,692 $(88,819) WIX#121Reconciliation of GAAP to Non-GAAP financial measures in 000s Net cash provided (used) by operating activities Capital expenditures, net Free Cash Flow Analyst & Investor Day | May 2022 24 2019 FY $149,564 $(22,066) $127,498 2020 FY $148,049 $(18,853) $129,196 2021 FY $65,685 $(37,700) $27,985 Wix