#1Company Overview Third Quarter | November 2023 create alternatives to re plant-based, delicious, no and sustainable. WIX ST EXPLORE THE SE 365.JPG A new journey is about to begin. Sign up to be among the first to know of our latest move in the States. Enter your email Speakers DESIGN FESTIVAL THE 5th EDITION Agenda CORDER Meet the me sionaries beh vision industry 365.JP SYN Finclvr Home Services About Your Trusted Partner in Financial Growth CONTACT US Kamelonti Our New Site Is Coming Soon Stay Tuned Tailored Solutions to Achieve Goals 01 Join the Waitlist and Be Part of Our Inner Circle! Enter your email ©2035 by Kamelonti. Made with Wix Stud#2Safe Harbor Forward Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly and annual guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and generate new premium subscriptions, in particular as we continuously adjust our marketing strategy and as the macro-economic environment continues to be turbulent; our expectation that we will be able to increase the average revenue we derive per premium subscription, including through our partners; our expectations related to our ability to develop relevant and required products using Artificial Intelligence ("AI"), the regulatory environment impacting Al-related activities including privacy and intellectual property aspects, and potential competition from third-party Al tools which may impact our business; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior, in particular during the current turbulent macro-economic environment; our expectation regarding the successful impact of our previously announced Cost- Efficiency Plan and other cost saving measures we may take in the future; our prediction of the future revenues and/or bookings generated by our user cohorts and our ability to maintain and increase such revenue growth, as well as our ability to generate and maintain elevated levels of free cash flow and profitability; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to improve our user support function through our Customer Care team, and that our recent downsizing of our Customer Care team will not affect our ability to continue attracting registered users and increase user retention, user engagement and sales; our plans to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectation regarding the impact of fluctuations in foreign currency exchange rates, interest rates, potential illiquidity of banking systems, and other recessionary trends on our business; our expectations relating to the repurchase of our ordin shares and/or Convertible Notes pursuant to our repurchase program; Company Overview | Third Quarter 2023 our expectation that we will effectively manage our infrastructure; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve and maintain profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19 and as a result of the military invasion of Ukraine by Russia, or other local Israeli military campaigns; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; and our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners large enterprise-level users and to grow our activities with these customer types as anticipated and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F for the year ended December 31, 2022 filed with the Securities and Exchange Commission on March 30, 2023. The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. 02 WIX#3Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, bookings on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, free cash flow per share, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP financial expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or foreign exchange neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognized as revenues upon receipt. Committed payments are recognized as revenue as we fulfill our obligation under the terms of the contractual agreement. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude one-time cash restructuring charges and the capital expenditures and other expenses associated with the buildout of our new corporate headquarters. Free cash flow margins represent free cash flow divided by revenue. Free cash flow per share represents free cash flow, as adjusted, divided by total outstanding shares on a fully diluted basis. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as for the impact of share-based com sation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Company Overview | Third Quarter 2023 Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non- GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP financial expense represents financial expense calculated in accordance with GAAP as adjusted for unrealized gains of equity investments, amortization of debt discount and debt issuance costs and non-operating foreign exchange expenses. Non-GAAP tax expense represents tax expense calculated in accordance with GAAP as adjusted for provisions for income tax effects related to non-GAAP adjustments. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort bookings, non-GAAP gross margin, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR) as a key operating metric. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations in effect on the last day of the period; and (iii) monthly revenue from other nership agreements and enterprise partners. 03 WIX#4Company Overview Total registered users¹ >258M Q3'23 GPV $2.9B (+14% y/y) Company Overview | Third Quarter 2023 Creative Subscriptions Annualized Recurring Revenue¹ ~$1.2B Q3'23 Transaction Revenue $44M (+22% y/y) Employees¹ ~5,200 Q3'23 Partners Revenue $119M (+38% y/y) % of revenue from outside North America ² ~40% Q3'23 FCF Margin³ 16% 1 As of September 30, 2023 2 Q3'23 Revenue by Geography based on constant FX rates from Q3'22 3 Free cash flow excluding expenses associated with the buildout of our new corporate headquarters Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements and enterprise partners. We believe that ARR is a leading indicator of our anticipated Creative Subscription revenues as it captures both the growth we generate from the number of premium subscriptions as well as the amount of revenue we generate per premium subscription. 04 WIX#5Our Vision Where any business, community or person can create their dreams online. Company Overview | Third Quarter 2023 adline</H MOLLARD WE ARE DIGITAL EXPERTS READY TO TAKE YOUR COMPANY TO NEW HEIGHTS. YOU HAVE AN ESTABLISHED BUSINESS. WE CAN TURN IT INTO A SUCCESSFUL BRAND. THE NEW JX12 HELLO UFF WE'VE WORKED ON Zo 05 WIX#6We believe that Wix is becoming the primary platform for every type of online presence around the world. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. Company Overview | Third Quarter 2023 EM. COLLECTIONS MAGAZINE ALO NOS 58 Shop Now 06 WIX#7Financial Overview and Update Company Overview | Third Quarter 2023 Elena Su. A CREATION CONTACT US 6 ELENA SU USER EXPERIENCE DESIGNER PRODOTTI NDANDVA DOMESTIC LIF 07 WIX#8Total Revenue ($ Millions) Business Solutions $320 $79 $241 Q3'21 $333 $87 $247 Q4'21 Creative Subscriptions $342 $87 $255 Q1'22 Company Overview | Third Quarter 2023 $345 $87 $258 Q2'22 $346 $85 $261 Q3'22 $355 $90 $265 Q4'22 $374 $96 $278 Q1'23 $390 $103 $287 Q2'23 +14% y/y $394 $103 $291 Q3'23 $984 $201 $783 2020 $1,270 $319 $950 2021 $1,388 $348 $1,039 2022 $1,558- 1,563 2023E $1,033 $258 +12% y/y $774 YTD 2022 08 $1,158 $302 $856 YTD 2023 WIX#9Consistent Creative Subscriptions ARR Expansion ($ Millions) $992 Q3'21 $1,010 Q4'21 $1,038 III Company Overview | Third Quarter 2023 $1,053 Q1'22 $1,071 Q2'22 Q3'22 $1,081 Q4'22 $1,135 Q1'23 $1,160 Q2'23 +10% y/y $1,182 1 Q3'23 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements and enterprise partners. We believe that ARR is a leading indicator of our anticipated Creative Subscription revenues as it captures both the growth we generate from the number of premium subscriptions as well as the amount of revenue we generate per premium subscription. 09 WIX#10Total Bookings ($ Millions) Business Solutions Creative Subscriptions $373 $81 $293 $352 $88 $264 $393 $93 $300 Q3'21 Q4'21 Note: Numbers may not add due to rounding. Q1'22 Company Overview | Third Quarter 2023 $355 $85 $270 Q2'22 $352 $83 $270 Q3'22 $372 $90 $282 Q4'22 $415 $101 $313 Q1'23 $398 $105 $294 Q2'23 +10% y/y $389 $105 $284 Q3'23 $1,102 $211 $891 2020 $1,419 $331 $1,088 2021 $1,472 $351 $1,121 2022 $1,100 $261 $840 YTD 2022 +9% y/y $1,202 $311 $891 YTD 2023 10 WIX#11Tremendous Partners Momentum ($ Millions) We continue to see tremendous momentum and growth in Partners. This growth a result of years of successful development of our platform for professionals and a testament to the success of multiple years of investment we have undertaken to attract these users to Wix. Partners revenue Company Overview | Third Quarter 2023 $70 Q3'21 $87 Q3'22 +38% y/y Note: We define partners revenue as revenue generated through agencies and freelancers that build sites or applications for other users as well as revenue generated through B2B partnerships, such as LegalZoom or Vistaprint, and enterprise partners. We identify agencies and freelancers building sites or applications for others using multiple criteria, including but not limited to, the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used (incl Wix Studio). Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. $119 Q3'23 Up ~125% over past 2 years $154 2020 $270 2021 $348 2022 $254 YTD 2022 +33% y/y $338 YTD 2023 11 WIX#12Transaction Revenue Growth ($ Millions) Continued transaction revenue growth driven by strong GPV growth, particularly from Partners, and higher take rate as merchants increasingly adopt Wix Payments $32 Company Overview | Third Quarter 2023 Q3'21 $36 Q3'22 Note: Transaction revenue is a portion of Business Solutions, and we define transaction revenue as all revenue generated through transaction facilitation, which are primarily from Wix Payments as well as Wix POS, shipping solutions and multi- channel commerce and gift card solutions. +22% y/y $44 Q3'23 $56 2020 Up ~165% over past 2 years $130 2021 $148 2022 $109 YTD 2022 +20% y/y $131 YTD 2023 12 WIX#13Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Innovation and product offering enhancements driving higher monetization and sustained user cohort bookings growth The new Q1'23 user cohort generated more bookings on a smaller base in its first quarter compared to the Q1'22 cohort, driven by these new users reflecting higher intent to build and succeed on Wix. Note: Data as of September 30, 2023. Excludes bookings from users coming from the Wix Logo Maker funnel and bookings from DeviantArt, Wix Answers, or recent acquisitions. Company Overview | Third Quarter 2023 Q1'10 Q1'11 Q1'12 $270 $240 $210 $180 $150 $120 $90 $60 $30 $0 $51 $96 Q1'13 $175 Q1'14 Q1'15 $205 Q1'16 $232 Q1'17 $254 Q1'18 Q1'19 Q1'20 Q1'21 Q1'22 $249 $225 $196 $188 Q1'23 $137 $67 $55 -$39 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 13 WIX#14Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings ... After 3 Quarters 1.5x $33 $51 Q1'23 Cohort ... After 7 Quarters Company Overview | Third Quarter 2023 1.5x $64 $96 Q1'22 Cohort Note: Data as of September 30, 2023; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on costs classified as acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel or bookings from DeviantArt, Wix Answers, or recent acquisitions. ... After 11 Quarters 2.2x $81 $175 Q1'21 Cohort ... After 15 Quarters 3.6x $57 $205 Q1'20 Cohort Marketing Cost ($ millions) ... After 19 Quarters 4.2x $55 $232 Q1'19 Cohort Cohort Bookings ($ millions) 14 WIX#15Existing Cohorts are a Growing Source of Future Bookings Actual and Potential Future Bookings From Q1'10 - Q4'22 Cohorts 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 $15.6 Billion Expected future bookings over next 10 years from existing cohorts Q1'10 Q1'11 Q1'12 Q1'13 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Company Overview | Third Quarter 2023 Q1'19 Note: Data represents actual bookings from Q1'10- Q4'22 cohorts since creation and forecasted future cumulative bookings through Q4'32. Underlying our forecast of expected future bookings are certain assumptions and projections, such as assumptions regarding future cohort behavior based on historical data, the timing of improvement in certain macroeconomic conditions, the impact of certain macroeconomic conditions on our business, and the non-recurrence of foreign currency exchange rate changes that negatively impacted bookings in 2022. Actual Q1'20 Q1'21 Q1'22 Q1'23 Q1'24 Q1'25 Q1'26 Q1'27 Q1'28 Q1'29 results may differ materially from our expectations. Beginning in Q3 2020, we included expected future bookings from Wix Payments. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or past acquisitions. Q1'30 Q1'31 Q1'32 15 WIX#16Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q3'23 Y/Y Growth North America +16% Y/Y 61% of total Latin America +9% Y/Y 4% of total Note: Q3'23 Revenue by Geography and Y/Y change based on constant FX rates from Q3'22. Numbers may not add due to rounding. Company Overview | Third Quarter 2023 Europe +11% Y/Y 24% of total Asia and others +11% Y/Y 12% of total 16 WIX#17Increasing Revenue Retention Annual Net Revenue Retention Rate +104% FX-neutral Net Revenue Retention in 2022 Cohort revenue retention driven by increasing ARPS as we attract more users with higher lifetime value 2016 2017 Company Overview | Third Quarter 2023 2018 Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 31, 2022), by identifying all of the registered users on our platform as of the end of the prior year (e.g., Dec 31, 2021) and then dividing the total revenue generated by that cohort of registered users at the end of the base year by the total revenue generated by same cohorts of registered users at the end of the prior year. The quotient obtained from this calculation is the Annual Net Revenue Retention Rate. The Annual Net Revenue Retention Rate excludes revenue from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 2010 & Prior 2019 2011 2012 2013 2014 2015 2020 2016 2017 2018 Net revenue retention is based on constant FX rates from 2021. Including FX impact of 2022, net revenue retention was 102%. 2021 2019 2020 2021 2022 17 2022 WIX#18Global strength of Wix brand and focus on operational efficiency driving increasing gross profit while sales and marketing spend has declined over time ($ Millions) Strong execution on strategy, focus on operational efficiency and new marketing strategy have grown gross profit while meaningfully lowering sales and marketing investments Company Overview | Third Quarter 2023 Non-GAAP Gross Profit $203 $109 54% Q3'21 $206 $115 56% Q4'21 Non-GAAP S&M Expense $212 $146 69% Q1'22 $216 $110 51% Q2'22 Non-GAAP S&M as % Gross Profit $223 $107 48% Q3'22 $232 $88 38% Q4'22 $250 $89 36% Q1'23 $266 $86 32% Q2'23 $269 $89 33% Q3'23 18 WIX#19Accelerated profitability improvements progressing through 2023 driven by continued efficiencies across operating cost structure from completed cost reduction efforts Non-GAAP Gross Margin 76% 76% 62% 62% 78% 65% 79% 65% 80% Company Overview | Third Quarter 2023 67% 83% 83% 68% 68% 77% 63% Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Non-GAAP Gross Margin Non-GAAP Creative Subscriptions Gross Margin 77% 64% 2021 2022 ~82% ~68% 2023 Non-GAAP Opex % of revenue 77% 66% Reduced marketing spend by ~50% in Q1'23 as we implemented new marketing strategy with increased new cohort bookings y/y 65% 57% 54% Increases in Partner marketing investment and non-recurring compensation costs as budgeted 51% 54% Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 70% 2021 66% 2022 53-54% 2023 19 WIX#20Free cash flow ($ Millions) Free cash flow expected to accelerate above three-year plan provided at August 2023 Analyst Day We expect to generate FCF margin excluding HQ investments of approximately 20-21% exiting 2023 as a result of better- than-expected top line growth coupled with our focus on efficiency *Free cash flow excludes HQ spend and associated costs in 2020-2023 and excludes $4.5 million of cash restructuring costs in 2023. Company Overview | Third Quarter 2023 FCF as % of revenue $128 17% 2019 $132 13% 2020 $51 4% 2021 $32 2% 2022 $235-240 ~15% 2023E 20 WIX#21Free cash flow per share (diluted) Robust FCF generation in conjunction with continued prudence regarding headcount growth and focused dilution management positions us well to exceed 2023 FCF per share target in our three-year plan $2.09 2019 *Free cash flow excludes HQ spend and associated costs in 2020-2023 and excludes $4.5 million of cash restructuring costs in 2023. Company Overview | Third Quarter 2023 $2.10 2020 FC per share target per current guidance FCF per share target per August Analyst Day plan $0.80 2021 FCF per share target per February guidance $0.51 2022 $3.50+ $3+ $2+ 2023E Meaningful improvement in 2023 FCF per share target following increased FCF generation throughout the year 21 WIX#22Appendix Company Overview | Third Quarter 2023 HOP NOW MENU MAKING A AND THE ENVIRONMENT INTOR SET THEM. SINV-HIONSAVE THE Regal 30% * CHOCOLATE BOUT 90% LIMITED EDITION ACA-BERRIES LAVENDER-MINT Cop Now Pause between images BL BARRY-CHAI Organic Chocolate 42 1.8. or 22 www.An LORERGERA www WIX#23Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenues Change in deferred revenues Change in unbilled contractual obligations Bookings Creative Subscriptions Revenues Change in deferred revenues Change in unbilled contractual obligations Creative Subscriptions Bookings Business Solutions Revenues Change in deferred revenues Business Solutions Bookings Note: Numbers may not add due to rounding. 2021 Q1 $300,779 Company Overview | Third Quarter 2023 $50,330 $351,109 $226,436 $268,059 $74,343 Q2 $315,575 $8,707 $19,266 $8,020 $41,623 $19,134 $342,861 $235,891 $8,020 $263,045 $79,684 $132 Q3 Q4 $319,890 $333,413 $6,243 $47,164 $11,621 $6,522 $241,303 $246,669 $4,270 $373,297 $351,556 $393,248 $78,587 $5,748 $292,737 $264,038 $1,973 $86,744 $47,164 $11,621 $14,099 $774 2022 Q1 Q2 Q3 Q4 $341,597 $345,224 $345,805 $355,040 $83,050 $79,816 $80,560 $87,518 In Q4 2021, we corrected our historical financial statements in the year 2020 and the first three quarters of 2021 to reflect revenue recognition timing differences related to the sale of Google Workspace solutions. $37,552 $14,099 $254,968 $30,720 $299,787 $86,629 $6,832 $93,461 $7,731 $1,639 $354,594 $258,177 $10,105 $1,639 $269,921 $87,047 ($2,374) $6,023 $636 $352,464 $371,813 $8,235 $261,066 $265,268 $636 $269,937 $4,081 $60,975 $12,043 ($2,212) $12,692 ($20,146) ($3,521) $3,806 $281,766 $84,739 $89,772 2023 Q1 $374,076 $275 Q2 Q3 $389,977 $393,841 $84,673 $82,527 $90,047 $55,445 $10,361 ($1,584) $12,692 ($20,146) ($3,521) ($5,133) $414,905 $398,499 $389,095 $387 $278,130 $287,089 $290,634 ($5,133) $95,946 $102,888 $5,530 $313,429 $293,929 $283,917 $1,682 $103,207 $1,971 $101,476 $104,570 $105,178 FY FY FY 2020 2021 2022 $984,367 $1,269,657 $1,387,666 $117,664 $82,361 $55,387 $66,805 $29,066 $1,102,031 $1,418,823 $1,472,119 $783,456 $950,299 $1,039,479 $107,784 $70,775 $52,866 $66,805 $9,880 $891,240 $1,087,879 $1,121,411 $29,066 $200,911 $319,358 $348,187 $11,586 $2,521 $210,791 $330,944 $350,708 23 WIX#24Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Gross Profit Share based compensation expenses Acquisition related expenses Amortization Non GAAP Gross Profit Non GAAP Gross margin Gross Profit - Business Solutions Gross Profit - Creative Subscriptions $170,690 Share based compensation expenses $2,586 Non GAAP Gross Profit - Creative Subscriptions $173,276 Non GAAP Gross margin - Creative Subscriptions Share based compensation expenses Acquisition related expenses Amortization Non GAAP Gross Profit - Business Solutions Non GAAP Gross margin - Business Solutions Note: Numbers may not add due to rounding. 2021 Q1 $186,980 $3,501 $167 $97 $190,745 Company Overview | Third Quarter 2023 63% 77% $16,290 $915 $167 $97 $17,469 23% Q2 Q3 $194,663 $197,914 $3,809 $4,057 $112 $108 $358 $930 $198,942 $203,009 63% $177,620 $183,490 $2,887 $2,947 $186,437 $180,507 77% 63% 23% 77% $17,043 $14,424 $1,110 $922 $112 $108 $358 $930 $18,435 $16,572 21% Q4 $201,521 $4,095 $97 $645 $206,358 62% 77% $185,880 $190,095 $3,026 $3,385 $188,906 $193,480 $15,641 $1,069 $97 $645 $17,452 2022 Q1 $206,848 $4,231 $81 $761 $211,921 20% 62% 76% $16,753 $846 $81 $761 $18,441 21% Q2 Q3 Q4 $210,367 $217,948 $226,276 $4,418 $4,607 $4,555 $59 $759 $215,740 62% $191,925 $3,608 $195,533 76% $18,442 $947 $59 $759 $20,207 23% $759 $223,125 65% $199,031 $3,503 $202,534 78% $18,917 $915 $759 $20,591 24% $689 $231,572 65% $206,841 $3,437 $210,278 79% $19,435 $1,170 2023 Q1 Q2 Q3 $244,598 $262,083 $264,798 $4,238 $24 $667 $249,527 $3,479 $183 $667 $266,412 $3,621 $17 $668 $269,104 24% 67% $220,646 $3,151 $223,797 $23,952 $1,087 $24 $689 $667 $21,294 $25,730 80% 27% 68% $235,039 $2,562 $237,601 83% $27,044 $917 $183 $667 $28,811 28% 68% $237,447 $2,673 $240,120 83% $27,351 $948 $17 $668 $28,984 28% FY FY 2020 2021 $671,348 $781,078 $9,127 $15,462 $765 $484 $316 $2,030 $681,556 $799,054 69% 80% 63% $615,917 $717,680 $787,892 $7,140 $11,446 $13,933 $623,057 $729,126 $801,825 29% 77% $55,431 $63,398 $1,987 $4,016 $765 $484 $316 $2,030 $58,499 $69,928 FY 2022 $861,439 $17,811 $140 $2,968 $882,358 22% 64% 77% $73,547 $3,878 $140 $2,968 $80,533 23% 24 WIX#25Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Research and development (GAAP) Share Based Compensation Amortization Acquisition related expenses Non-GAAP Research and Development % of revenue Selling and marketing (GAAP) Share Based Compensation Amortization Acquisition related expenses Non-GAAP Selling and Marketing % of revenue General and administrative (GAAP) Share Based Compensation Amortization Acquisition related expenses Sales tax accrual and other G&A expenses (income) Non-GAAP General and Administrative % of revenue Note: Numbers may not add due to rounding. Company Overview | Third Quarter 2023 2021 Q1 $95,086 $23,288 $24,490 $92 $1,329 $70,377 23% $16 $1,823 $77,870 25% Q2 Q3 Q4 $104,199 $109,323 $116,329 $26,250 $28,028 ($108) $2,223 $80,958 25% $144,455 $123,021 $119,991 $7,442 $8,213 $471 $8,715 $2,222 $409 $28 $136,576 $114,337 $109,054 45% 36% 34% $34,394 $12,400 $1 $181 $452 $21,360 7% $39,411 $38,917 $13,884 $14,048 $1 $1 $416 $248 $579 $341 $24,531 $24,279 8% 8% $1,937 $86,364 26% $115,261 35% $124,560 $156,714 $9,483 $9,875 ($184) $812 $56,926 $29,688 $1 $11 2022 Q1 $119,865 $28,720 $320 $26,906 8% $1,615 $89,530 26% $146,027 43% $45,686 $18,158 $1 $3 $172 $27,352 8% Q2 $121,618 $29,919 $1,092 $90,607 26% $120,780 $10,019 $821 $109,940 32% $42,991 $14,646 $36 $189 $28,120 8% Q3 $120,384 $29,606 $585 $90,193 26% $117,448 $9,261 $820 $107,367 31% $42,427 $13,511 $2 $183 $28,731 8% Q4 2023 Q1 $120,994 $114,943 $32,335 $28,294 $1,656 $87,003 25% $97,944 $9,559 $821 $87,564 25% $219 $26,305 7% $172 $56 $86,477 $86,656 23% 22% $99,133 $9,558 $820 $88,755 24% $39,941 $38,517 $13,416 $12,431 $1 $1 Q2 $115,490 $28,778 $308 $25,777 7% $96,037 $9,652 $821 $85,564 22% Q3 $125,117 $30,428 $5 $94,684 24% $100,765 $10,835 $820 $89,110 23% $37,250 $40,865 $11,751 $13,365 $1 $1 $5 $157 $25,336 6% $1 $146 $27,352 7% FY 2020 $320,278 $424,937 FY 2022 $482,861 $76,883 $102,056 $120,580 $477 $3,759 $239,159 24% FY 2021 $111,915 $38,458 $4 $331 $4,299 $68,823 7% $7,312 $315,569 25% $438,210 $512,027 $22,845 $33,853 $1,780 $2,918 $956 $28 $412,629 $475,228 42% 37% $4,948 $357,333 26% $492,886 $38,714 $3,274 $450,898 32% $169,648 $171,045 $70,020 $59,731 $4 $4 $856 $1,692 $97,076 8% $39 $763 $110,508 8% 25 WIX#26Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Net cash provided (used) by operating activities Capital expenditures, net Free Cash Flow Capital expenditures and other cash costs related to Wix HQ office build out Restructuring Free Cash Flow (excluding capex and other cash costs) Outstanding ordinary shares as of year-end Outstanding Stock options as of year-end Outstanding Restricted share units as of year-end Total Diluted Shares as of year-end Free Cash Flow per Share Note: Numbers may not add due to rounding. Company Overview | Third Quarter 2023 FY 2019 $149,564 ($22,066) $127,498 $127,498 51,525,919 7,447,519 2,125,440 61,098,878 $2.09 FY 2020 $148,049 ($18,853) $129,196 $2,462 $131,658 56,027,758 4,621,780 2,078,427 62,727,965 $2.10 FY 2021 $65,685 ($37,700) $27,985 $23,449 $51,434 57,254,189 4,720,600 2,225,516 64,200,305 $0.80 FY 2022 $37,152 ($70,664) ($33,512) $65,920 $32,408 56,305,462 4,332,022 3,123,019 63,760,503 $0.51 26 WIX#27Reconciliation of GAAP to Non-GAAP Financial Measures in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenues Cumulative Cohort Bookings Q1'10 Note: Numbers may not add due to rounding. $38 $1 $39 *We have corrected an earlier version of this slide. Company Overview | Third Quarter 2023 Q1'11 $53 $2 $55 Q1'12 $64 $3 $67 Q1'13 $131 $6 $137 Q1'14 $180 $8 $188 Q1'15 $187 $9 $196 Q1'16 $213 $12 $225 Q1'17 $235 $14 $249 Q1'18 $238 $16 $254 Q1'19 $214 $18 $232 Q1'20 $186 $19 $205 Q1'21 $151 $24 $175 Q1'22 $77 $19 $96 Q1'23 $32 $19 $51 27 WIX#28Partners and Transaction Revenue in 000s Partners Revenue y/y growth 2-year CAGR in 000s Transaction Revenue y/y growth 2-year CAGR 2021 Q3 $70,061 74% Company Overview | Third Quarter 2023 67% 2021 Q3 $32,290 160% 160% Q4 $77,007 53% 68% Q4 $36,132 35% 149% 2022 Q1 $81,996 41% 68% 2022 Q1 Note: In Q1 2022, we revised comparative historical numbers for Partners in order to more accurately reflect users we have identified as Partners $36,557 24% 149% Q2 $84,893 31% 56% Q2 $36,758 13% 86% Q3 $86,696 24% 47% Q3 $36,040 12% 70% Q4 $94,584 23% 37% Q4 $38,870 8% 21% 2023 Q1 $103,862 27% 34% 2023 Q1 $42,298 16% 20% Q2 $115,163 36% 33% Q2 $44,527 21% 17% Q3 $119,382 38% 31% Q3 $44,077 22% 17% FY 2020 $154,292 65% FY 2020 $55,783 401% FY 2021 $269,955 75% 70% FY 2021 $130,314 134% 242% FY 2022 $348,169 29% 50% FY 2022 $148,226 14% 63% 28 WIX