#1Earnings Slides Second Quarter 2020 #WixEmailWidget Name Column 2 Visit our website Mobile Email Address Wwwx www Man www ww www. M blumns Change Columns Site O f Catapult Edit Featured Projects View Apps All Projects Contact WIX#2Safe Harbor Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix us es the following non-GAAP financial measures: collections, cumulative cohort collections, collections on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or FX neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Collections represent the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual. Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual, amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude capital expenditures associated with our new headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort collections, non-GAAP gross margin, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward- looking statements contained in this document, including the full year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions, including through our Wix Partner Program; uncertainty surrounding the duration and severity of COVID-19 and its effects on our business, including changes in consumer dynamics shifting to online and increased GMV on our platform; our ability to create new and higher monetization opportunities from our premium subscriptions; our ability to enter into new markets, and attract new customer segments, and our ability to successfully enter into partnership agreements; our ability to maintain and enhance our brand and reputation; our prediction of the future collections generated by our user cohorts; our share repurchases made pursuant to our share repurchase plan; our ability to manage the growth of our infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function, including through the recent expansion of our Customer Solutions organization by engaging additional agents around the world to provide 24/7 support in nine different languages; the success of our sales efforts; customer acceptance and satisfaction of new products and other challenges inherent in new product development; changes to technologies used in our solutions; or changes in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2019 annual report on Form 20-F filed with the Securities and Exchange Commission on April 2, 2020. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. 2#3Q2 2020 Highlights Momentum across the platform continued throughout Q2 - added over 9.3 million registered users in Q2, an increase of 64% y/y 346,000 net subscription additions - now over 5 million total subscriptions Opportunity to be aggressive with marketing investment in response to surge in demand, driving future growth ● Delivering new, innovative products to users during a critical time - expanded eCommerce capabilities and Editor X full availability Q3 guidance reflects prolonged growth as momentum continues 3#4Q2 2020 Results#5Consistent incremental revenue growth Revenue ($ millions) Business Solutions Creative Subscriptions $156 $21 $135 Q3'18 $164 $21 $144 Q4'18 $174 $23 $151 Q1'19 $185 $28 $157 Q2'19 ¹Y/Y change based on constant FX rates from Q2'19 $197 $32 $165 Q3'19 $205 $33 $171 Q4'19 $216 $39 $177 Q1'20 +27% y/y +28% cc y/y¹ $236 $46 $190 Q2'20 $426 $34 $391 2017 $604 $78 $525 2018 $761 $117 $644 2019 LO 5#6Strong collections growth... Collections ($ millions) Business Solutions Creative Subscriptions $163 $21 $142 Q3'18 $176 $20 $156 Q4'18 $200 $23 $177 Q1'19 $200 $29 $170 Q2'19 ¹Y/Y change based on constant FX rates from Q2'19 $206 $32 $174 Q3'19 $227 $36 $191 Q4'19 $249 $40 $209 Q1'20 +33% y/y +35% cc y/y¹ $266 $48 $218 Q2'20 $484 $35 $449 2017 $658 $78 $580 2018 $832 $121 $712 2019 6#7...combined with robust free cash flow generation Free Cash Flow ($ millions) $24 Q3'18 $33 Q4'18 $30 Q1'19 $31 Q2'19 $29 Q3'19 $37 Q4'19 $40 Q1'20 ¹Excluding approximately $0.4 million in capital expenditures related to the future Wix HQ office build out +52% y/y +53% y/y (excl. HQ capex)¹ $47 Q2'20 $71 2017 $102 2018 $127 2019 7#8Consistent ARR expansion ($ millions) $561 Q3'18 $587 Q4'18 $622 Q1'19 $648 Q2'19 $680 Q3'19 $791 III $739 $707 Q4'19 Q1'20 Q2'20 Note: Annualized Recurring Revenue (ARR) is calculated as Monthly Recurring Revenue (MRR) multiplied by 12. MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations; (iii) monthly revenue from partnership agreements 8#9Investing in future growth through larger user cohorts Q2 2020 User Cohort $75 Marketing Costs ($ millions) $570 $38 Est $570 million in future collections over 8 years¹ 7.6x ROI +90% y/y 0.5x ROI After 1 quarter +66% y/y ● ● ● Incremental marketing investment in Q2 creating significantly larger user cohorts Already during Q2, we have returned ½ our increased marketing investment Proven history of generating ongoing collections through cohorts Higher rates of conversion of users to subscriptions + increasing ACPS driving higher ARR Cohort Collections ($ millions) ¹Based on current cohort behavior; 90% y/y compared to Q2 2019 user cohort collections over next eight years 9#10Increasing monetization of user cohorts Cumulative Collections from Q1 User Cohorts ($ millions) $160 $140 $120 $100 $80 $60 $40 $20 $0 $41 $84 $120 $134 $130 $121 $123 $92 Number of Quarters Passed Q2 Cohort Collections ($ millions) $23.0 Q2'19 $46 $38 +66% y/y $38.0 Note: Data as of June 30, 2020. Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from Flok, DeviantArt and Wix Answers Q2'20 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 $27 -Q1'10 Q1'11 -Q1'12 -Q1'13 -Q1'14 -Q1'15 -Q1'16 -Q1'17 Q1'18 -Q1'19 Q1'20 10#11Efficient marketing based on 7-9 month TROI One Time Marketing, Ongoing Collections ... After 2 Quarters 0.7x $57 $41 Q1'20 Cohort Marketing Cost ($ millions) After 6 Quarters 1.5x $55 $84 Q1'19 Cohort After 10 Quarters 2.7x Cohort Collections ($ millions) $44 $120 Q1'18 Cohort After 14 Quarters 4.2x $32 $134 Q1'17 Cohort After 18 Quarters 5.3x $25 $130 Q1'16 Cohort Note: Data as of June 30, 2020; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from Flok, DeviantArt, and Wix Answers 11#12Existing cohorts are a growing source of future collections Actual and Potential Future Collections From Q1'10- Q2'20 Cohorts Q1'10 Q3'10 Q1'11 Q3'11 Q1'12 Q3'12 Q1'13 Q3'13 Q1'14 Q3'14 $7.9 Billion Expected future collections over next 8 years from existing cohorts (up 35% y/y) Q1'15 Q3'15 Q1'16 Q3'16 Q1'17 Q3'17 Q1'18 Q3'18 Q1'19 Q3'19 Q1'20 Q3'20 Q1'21 Q3'21 Q1'22 Q3'22 Q1'23 Q3'23 I Q1'24 Q3'24 Q1'25 Q3'25 Q1'26 Q3'26 Q1'27 Q3'27 Q1'28 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Note: Data represents actual Collections from Q1'10- Q2'20; cohorts since creation and forecasted future cumulative collections through Q2'28, based on current cohort behavior 12#13Increasing geographic penetration FX-Neutral Revenue by Geography (% of total) and Q2'20 Y/Y Growth 5% 25% 13% 57% North America Europe Latin America Asia and others Note: Q2'20 Revenue by Geography and Y/Y change based on constant FX rates from Q2'19 North America +35% Y/Y Europe +26% Y/Y Latin America +3% Y/Y Asia and others +21% Y/Y 13#14Appendix#15Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenues Change in deferred revenues Collections in 000s Creative Subscriptions Revenues Change in deferred revenues Creative Subscriptions Collections in 000s Business Solutions Revenues Change in deferred revenues Business Solutions Collections 2018 Q3 Q4 $155,600 $164,197 $7,177 $11,861 $162,777 $176,058 2018 Q3 Q4 $134,579 $143,621 $7,266 $12,047 $141,845 $155,668 2018 Q3 Q4 $21,021 $20,576 $(89) $(186) $20,932 $20,390 2019 Q1 Q2 Q3 Q4 $174,290 $185,419 $196,791 $204,588 $26,089 $14,144 $9,069 $22,095 $200,379 $199,563 $205,860 $226,683 2019 Q1 Q2 Q3 Q4 $151,364 $157,012 $164,761 $171,355 $25,529 $13,481 $8,810 $19,450 $176,893 $170,493 $173,571 $190,805 2019 Q1 Q2 Q3 Q4 $22,926 $28,407 $32,030 $33,233 $560 $663 $259 $2,645 $23,486 $29,070 $32,289 $35,878 2020 Q1 Q2 $215,987 $236,059 $32,871 $29,792 $248,858 $265,851 2020 Q1 Q2 $176,546 $190,169 $32,251 $27,527 $208,797 $217,696 2020 Q1 Q2 $39,441 $45,890 $620 $2,265 $40,061 $48,155 2017 2018 2019 FY FY FY $425,636 $603,704 $761,088 $58,353 $54,681 $71,397 $483,989 $658,385 $832,485 2017 2018 2019 FY FY FY $391,347 $525,350 $644,491 $57,778 $54,769 $67,272 $449,125 $580,119 $711,763 2017 2018 2019 FY FY FY $34,289 $78,354 $116,597 $575 $(88) $4,125 $34,864 $78,266 $120,722 Note: non-GAAP items exclude the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs and acquisition-related expense. Numbers may not add due to rounding. 15#16Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow Capital expenditures related to future Wix HQ office build out Free Cash Flow (excluding future Wix HQ office build out) in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenues Cumulative Cohort Collections 2018 Q3 Q4 $27,607 $36,055 $ (3,916) $ (3,391) $23,691 $32,664 4 $0 $0 $23,691 $32,664 Q2 Q3 Q1 $35,074 $37,180 $36,073 $(5,028) $ (6,426) $ (6,846) $30, $30,046 $30,754 $29,227 $0 2019 $0 $0 Q4 $41,237 $ (3,766) $37,471 $0 1 $3 $30,046 $30,754 $29,227 $37,471 Q1 Q2 $45,027 $49,958 $(5,075) ($3,264) $39,952 $46,694 2020 $483 $408 $40,435 $47,102 Q1'10 Q1'11 Q1'12 Q1'13 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Q1'19 Q1'20 $26 $36 $44 $87 $116 $112 $118 $119 $101 $63 $19 $2 $2 $5 $7 $9 $12 $15 $19 $21 $22 $38 $46 $92 $123 $121 $130 $134 $120 $84 $41 $1 $27 2017 2018 2019 FY FY FY $83,052 $115,709 $149,564 $(12,369) $ (14,076) $ (22,066) $70,683 $101,633 $127,498 $0 $0 $0 $70,683 $101,633 $127,498 Q2'19 (after 1 quarter) $6 $17 $23 Q2'20 $10 $28 $38 Note: non-GAAP items exclude the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs and acquisition-related expense. Numbers may not add due to rounding. 16#17Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenues FX impact on Q2'20 revenues using Q2'19 rates Revenues FX Neutral Collections FX impact on Q2'20 collections using Q2'19 rates Collections FX Neutral Q2'19 $185,419 $0 $185,419 $199,563 $0 $199,563 Q2'20 $236,059 $1,824 $237,883 $265,851 $3,922 $269,773 17