#1... GABRIELA'S DREAMS Inf 5th 2018 • 439 6 THE NEW ALBUM OUT NOW * THE ROAD TO OLINDA GABRIELA'S DREAMS * LISTEN NOW * Album Tour Dates EARNINGS SLIDES Second Quarter 2018 Wix.com#2Safe Harbor Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, non-GAAP gross margin, non-GAAP operating income (loss), free cash flow, non-GAAP net income (loss) and non-GAAP net income (loss) per share (collectively the "Non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related costs and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition-related costs. Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, tax benefit related to exercise of options and acquisition-related costs. Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the "Reconciliation of GAAP to Non-GAAP Financial Measures" table in this presentation. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company has not reconciled its guidance as to free cash flow to cash flow from operations because it does not provide guidance for cash flow from operations. As items that impact cash flow from operations are out of the Company's control and/or cannot be reasonably predicted, the Company is unable to provide such guidance. Accordingly, a reconciliation to cash flow from operations is not available without unreasonable effort. Forward-Looking Statements This presentation contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, the availability, merchantability or functionality of certain new products features and their anticipated product demand and customer satisfaction, and may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this presentation, including the full year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; our prediction of the future collections generated by our user cohorts; our ability to effectively execute our initiatives to scale and improve our user support function; customer acceptance of new products and other challenges inherent in new product development, changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2017 annual report on Form 20-F filed with the Securities and Exchange Commission on March 29, 2018. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. 2#3Q2 2018 Results#4Strong revenue growth Revenue ($ millions) $69 $76 $84 Q2'16 Q3'16 Q4'16 $93 Q1'17 $104 Q2'17 $111 $119 $138 Q3'17 Q4'17 Q1'18 Note: 2018 guidance as provided on July 25, 2018; Q1'18 and 2018E revenue based on ASC 606 41% Y/Y $146 Q2'18 $80 $142 $204 $290 2013 2014 2015 2016 $426 40- 41% Y/Y $597- 599 2017 2018E 4#5Strong collections growth Collections ($ millions) $81 Q2'16 $87 $98 $115 Q3'16 Q4'16 Q1'17 Note: 2018 guidance as provided on July 25, 2018 $117 $120 Q2'17 Q3'17 $132 Q4'17 $160 Q1'18 37% Y/Y $160 Q2'18 $99 $171 $242 2013 2014 2015 $342 $484 36% Y/Y $656- 660 2016 2017 2018 LO 5#6Accelerating free cash flow generation Free Cash Flow* ($ millions) $10 Q2'16 $9 Q3'16 $19 Q4'16 $15 Q1'17 $17 Q2'17 $19 Q3'17 $20 Q4'17 $21 Q1'18 37% Y/Y $24 Q2'18 $15 2015 Note: 2018 guidance as provided on July 25, 2018 *Net cash provided by operating activities for Q2 2018 was $27.3 million, while capital expenditures totaled $3.4 million, leading to free cash flow of $23.9 million $36 2016 $71 43- 46% Y/Y $101- 103 2017 2018E 6#7User and subscription bases are growing Registered Users (millions, at End of Period) 36 39 42 46 2013 50 54 50 2014 68 Note: Data as of June 30, 2018 72 77 2015 82 87 92 97 2016 109 103 114 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 119 2017 20% Y/Y 131 125 2018 Premium Subscriptions. (millions, at End of Period) 0.6 0.7 0.8 1.0 0.9. 1.1 1.2 1.4 1.5 1.6 1.8 1.9 2.1 2.3 2.5 2.7 2.9 3.1 3.2 28% Y/Y 3.5 7 3.7 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2013 2014 2015 2016 2017 2018#8ARPS is increasing Average Annual Revenue per Subscription $133 Q1'16 $133 Q2'16 $133 Q3'16 $137 Q4'16 $139 Q1'17 $143 Q2'17 $146 Q3'17 $150 Q4'17 Note: ARPS is defined as total revenue over last four quarters / average subscriptions over last four quarters. Subscriptions does not include Flok or DeviantArt $154 Q1'18 $157 Q2'18 8#9Consistent cohort behavior over the long term Active Premium Subscriptions from Q1 User Cohorts New Registered Users Q1'18-5,925,513 213,370 Q1'17- 5,875,165 Q1'165,305,726 Q1'15-4,568,323 Q1'14 4,089,253 Q1'111,833,897 178,663 102,980 Q1'13 3,714,472 92,019 Q1'12 2,651,656 62,071 Q1'10919,221 126,962 33,747 29,612 18,513 Note: Data as of June 30, 2018 259,993 217,582 168,831 132,358 112,528 77,658 Number of Quarters Passed 34,263 26,769 17,761 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 9#10Efficient marketing based on 7-9 month TROI One Time Marketing, Ongoing Collections After 2 Quarters 0.8x $44 $35 To Date Q1'18 Cohort¹ After 6 Quarters 2.0x $32 $64 To Date Q1'17 Cohort¹ ... After 10 Quarters 3.1x $25 $75 To Date Q1'16 Cohort¹ After 14 Quarters 4.1x $19 $78 To Date Q1'15 Cohort¹ After 18 Quarters 4.9x $86 To Date $18 Q1'14 Cohort Marketing Cost ($ million) Cohort Net Collections ($ million) Note: Data as of June 30, 2018; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months ¹Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, ~$9 million in Q1'17 and ~$4 million in Q1'18 of brand marketing expenses 10#11Healthy mix of annual and monthly subscriptions % of Gross New Subscriptions 75% 25% 65% 35% 70% 30% 65% Note: Data as of June 30, 2018 35% 67% 33% 64% 36% 68% 67% 67% 32% 33% 33% Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 -1 Year or Longer -Monthly % of Total Subscriptions 18% 82% ■1 Year or Longer Monthly 11#12Prior cohorts continue to convert % of Gross New Subscriptions by Prior and Current User Cohorts 62% 38% Q2'16 60% 40% Q3'16 Note: Data as of June 30, 2018 63% 37% Q4'16 59% 41% Q1'17 -Prior user cohorts 63% 37% Q2'17 60% 40% Q3'17 Current user cohort 62% 38% Q4'17 59% 41% Q1'18 61% 39% Q2'18 12#13Increasing geographic penetration FX-Neutral Revenue by Geography (% of total) 9% 17% 71% 2010 3% North America ■ Europe Latin America 14% 9% 25% 52% Q2¹18¹ Asia and others 38% Y/Y 29% Y/Y 37% Y/Y 42% Y/Y ¹Revenue by Geography and Y/Y change based on constant FX rates from Q2'17; 2018 revenue based on ASC 606 Growth Rate vs. Q2'17 (Constant currency basis) 13#14APPENDIX#15Non-GAAP Financial Results 2018 Q2 in 000s Revenues Collections Non-GAAP Gross Profit Gross Margin % Non-GAAP R&D expenses % of revenues % of collections Non-GAAP S&M expenses % of revenues % of collections Non-GAAP G&A Expenses % of revenues % of collections Non-GAAP Operating Income (Loss) % of revenues % of collections Non-GAAP Net Income (Loss) 2017 Q2 $103,522 $146,132 $117,121 $159,895 $87,232 $116,924 84% 80% $29,165 $37,802 28% 26% 25% 24% $46,176 $56,188 45% 38% 39% 35% $8,375 $9,995 8% 7% 7% 6% $3,516 $12,939 3% 9% 3% 8% ($185) $13,806 Full Year 2016 2017 $290,103 $425,636 $342,069 $483,989 $246,614 $359,708 85% $87,570 85% $121,293 30% 28% 26% 25% $151,759 $195,041 52% 46% 44% 40% $19,814 $34,275 7% 8% 6% 7% ($12,529) $9,099 (4%) 2% (4%) ($14,555) 2% ($549) Note: non-GAAP items exclude the impact of share-based compensation expense, amortization of intangibles, withdrawn secondary expenses and acquisition-related expenses; Q1 and Q2 2018 based on ASC 606 15#16Reconciliation of GAAP to Non-GAAP Measures in 000s Revenue Change in deferred revenue Collections in 000s GAAP Gross Profit Share Based Compensation Amortization Acquisition Related Expenses Non-GAAP Gross Profit Note: Q1 and Q2 2018 based on ASC 606 2016 Q1 Q2 Q3 Q4 $61,586 $68,730 $75,611 $84,176 $14,108 $12,723 $11,659 $75,694 $81,453 $87,270 $13,476 $97,652 2016 Q2 Q3 $57,712 $64,587 $475 $466 $0 $0 $65,053 Q1 $51,079 $428 $0 $0 $0 $51,507 $58,187 2017 Q1 Q2 Q3 Q4 $92,538 $103,522 $111,031 $118,545 $22,008 $13,599 $9,088 $13,658 $114,546 $117,121 $120,119 $132,203 2017 Q4 $71,438 $429 Q1 Q2 Q3 $77,675 $85,497 $92,204 $506 $0 $0 $28 $71,867 $78,209 $0 $695 $783 $1,040 $757 $0 $0 $87,232 $93,744 Q4 $100,869 $946 ($1,292) $0 $100,523 2018 Q1 Q2 $137,775 $146,132 $21,880 $13,763 $159,655 $159,895 2018 Q1 Q2 $108,731 $115,695 $1,079 $1,087 $142 $142 $0 $0 $109,952 $116,924 16#17Reconciliation of GAAP to Non-GAAP Measures in 000s Research and development (GAAP) Share Based Compensation Amortization Aquisition related expenses Non-GAAP research and development Selling and marketing (GAAP) Share Based Compensation Amortization Aquisition related expenses Non-GAAP selling and marketing General and administrative (GAAP) Share Based Compensation Acquisition related expenses Non-GAAP general and administrative Note: Q1 and Q2 2018 based on ASC 606 2016 Q1 Q2 Q4 Q3 $24,472 $25,483 $26,536 $28,877 $3,111 $3,558 $3,718 $4,156 $138 $136 $614 $137 $1,183 $136 $397 $21,392 $514 $20,041 $22,166 $23,970 $40,454 $981 $50 $0 $39,423 $36,026 $40,010 $40,022 $1,122 $1,237 $1,213 $50 $50 $50 $0 $0 $0 $38,759 $34,854 $38,723 $5,921 $6,693 $1,772 $1,617 $0 $0 $4,304 $4,921 $7,073 $1,743 $0 $5,330 $7,281 $2,022 $0 $5,259 2017 Q1 Q2 Q3 Q4 $43,965 $32,669 $36,749 $40,252 $4,726 $6,586 $7,190 $7,725 $136 $136 $138 $136 $1,713 $860 $889 $2,107 $26,094 $29,165 $32,037 $33,997 $48,016 $51,184 $54,329 $1,419 $50 $1,778 $1,826 $62 $55 $0 $0 $52,249 $46,176 $49,303 $611 $50,906 $1,562 $1,535 $496 $47,313 $11,148 $11,295 $12,222 $13,521 $2,331 $2,920 $3,236 $3,471 $0 $0 $1,413 $540 $7,404 $8,375 $8,986 $9,510 2018 Q1 Q2 $46,502 $48,492 $8,485 $9,470 $136 $137 $1,095 $1,084 $36,785 $37,802 $58,855 $2,352 $453 $67,011 $2,042 $309 $237 ($138) $64,423 $56,188 $13,670 $14,855 $4,068 $4,860 $96 $0 $9,506 $9,995 17#18Reconciliation of GAAP to Non-GAAP Measures in 000s GAAP Operating Loss Share Based Compensation Amortization Acquisition Related Expenses Non-GAAP Operating Income (Loss) in 000s GAAP Net Loss Share Based Compensation & Other Non- GAAP Adjustments Non-GAAP Net Income (Loss) in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow Note: Q1 and Q2 2018 based on ASC 606 2016 Q1 Q2 Q3 Q4 ($19,768) ($10,490) ($9,032) ($4,742) $6,137 $187 $1,183 ($12,261) $6,927 $7,164 $7,820 $186 $188 $186 $397 $514 $614 ($2,980) ($1,166) $3,878 2016 Q1 Q2 Q3 Q4 ($19,912) ($11,420) ($9,643) ($5,921) $7,682 $7,707 $8,074 $8,878 ($12,230) ($3,713) ($1,569) $2,957 2016 Q1 Q2 Q3 Q4 ($925) $11,314 $10,470 $19,714 ($1,209) ($1,129) ($1,046) ($1,031) ($2,134) $10,185 $9,424 $18,683 2017 Q1 Q4 Q2 Q3 ($20,471) ($10,563) ($11,454) ($7,523) $8,982 $11,979 $13,035 $13,704 $186 $1,240 $948 $3,765 $860 $889 ($7,538) $3,516 $3,418 2017 $379 $3,143 $9,703 Q1 Q2 Q3 Q4 ($20,885) ($14,264) ($14,519) ($6,605) $12,933 $14,079 $14,872 $13,840 ($7,952) ($185) $353 $7,235 2017 Q1 Q2 Q3 Q4 $16,397 $19,651 $22,063 $24,941 ($1,616) ($2,239) ($3,128) ($5,386) $14,781 $17,412 $18,935 $19,555 2018 Q1 Q2 ($18,452) ($6,507) $15,674 $17,769 $588 $731 $946 $1,428 ($762) $12,939 2018 Q1 Q2 ($19,811) ($5,640) $17,690 $19,446 ($2,121) $13,806 2018 Q1 Q2 $24,779 $27,268 ($3,358) ($3,411) $21,421 $23,857 18