#1Company Overview Third Quarter 2022 WIX Home + & II 0 0 0 I I I#2Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, bookings on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP financial expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or FX neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognized as revenues upon receipt. Committed payments are recognized as revenue as we fulfill our obligation under the terms of the contractual agreement. Non- GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude capital expenditures associated with our new headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. 02 Company Overview | Third Quarter 2022 Non-GAAP financial expense represents financial expense calculated in accordance with GAAP as adjusted for unrealized gains of equity investments, amortization of debt discount and debt issuance costs and non-operating foreign exchange expenses. Non-GAAP tax expense represents tax expense calculated in accordance with GAAP as adjusted for provisions for income tax effects related to non-GAAP adjustments. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort bookings, non-GAAP gross margin, and non- GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR) as a key operating metric. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations in effect on the last day of the period; (ii) the average revenue per month from domain registrations; (iii) monthly revenue from other partnership agreements. WIX#3Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly and annual guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and generate new premium subscriptions; our expectation that we will be able to increase the revenue we derive from the sale of premium subscriptions and business solutions, through our partners; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior; our expectations regarding execution of our multi-year strategic plan and cost reduction plan; our prediction of the future revenues generated by our user cohorts and our ability to maintain and increase such revenue growth; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to scale and improve our user support function through our Customer Care team, and thereby increase user retention, user engagement and sales; our expectation that our products created for markets outside of North America will continue to generate growth in those markets; our plans to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectations regarding the extent of the impact on our business and operations of the COVID-19 pandemic, including uncertainty relating to expected consumer dynamics after the COVID-19 pandemic subsides, the effectiveness of government policies, vaccine administration rates and other factors; our expectation 03 Company Overview | Third Quarter 2022 regarding the impact of fluctuations in foreign currency exchange rates on our business; our expectations relating to equity burn rate and the repurchase of our ordinary shares and/or Convertible Notes pursuant to our repurchase program; our expectation that we will effectively manage the growth of our infrastructure; changes we expect may occur to technologies used in our solutions; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of increasing interest rates and inflationary pressures, lasting effects of COVID-19, and as a result of the military invasion of Ukraine by Russia; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners and grow our partner activities as anticipated and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F for the year ended December 31, 2021 filed with the Securities and Exchange Commission on April 1, 2022. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. WIX#4Company Overview Total registered users¹ ~238M Q3'22 Transaction Revenue $36M 04 Creative Subscriptions Annualized Recurring Revenue¹ Company Overview | Third Quarter 2022 >$1B Q3'22 Partners Revenue 1 As of September 30, 2022 2 Q3'22 Revenue by Geography based on constant FX rates from Q3'21 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last $87M Employees¹ ~5,700 % of revenue from outside North America ² 41% Q3'22 GPV $2.5B Languages 22 day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations (ii) the average revenue per month from domain registrations; and (iii) monthly revenue from other partnership agreements. We believe that ARR is a leading indicator of our anticipated Creative Subscription revenues as it captures both the growth we generate from the number of premium subscriptions as well as the amount of revenue we generate per premium subscription. WIX#5Our Vision Where any business, community or person can create their dreams online. 05 Company Overview | Third Quarter 2022 fe Highlite High 7 WIX#6We believe that Wix is becoming the primary platform for every type of online presence around the world. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. 06 Company Overview | Third Quarter 2022 Home BLOG SALE + WIX C#7Financial Overview and Update 07 Company Overview | Third Quarter 2022 am Ir + * Highlite = Our Story Add Color WIX#8Total Revenue ($ Millions) $253 $50 $203 Q3'20 $283 $69 $214 Q4'20 $301 $74 $226 Q1'21 Note: Numbers may not add due to rounding. 08 Company Overview | Third Quarter 2022 $316 $80 $236 Q2'21 $320 $79 $241 Q3'21 $333 $87 $247 Q4'21 $342 $87 $255 Q1'22 +8% y/y (+10% FXN) $345 $87 $258 Q2'22 $346 $85 $261 Q3'22 $604 $78 $525 2018 $758 $113 $644 2019 +29% y/y +29% 2-year CAGR Business Solutions $984 $201 $783 2020 $1,270 $319 $950 2021 Creative Subscriptions WIX#9Consistent Creative Subscriptions ARR Expansion ($ Millions) $841 09 Q3'20 $878 Q4'20 $926 Company Overview | Third Quarter 2022 Q1'21 $967 Q2'21 $992 Q3'21 Q4'21 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations (ii) the average revenue per month from domain registrations; and (iii) monthly revenue from other partnership agreements. We believe that ARR is a leading indicator of our anticipated Creative Subscription revenues as it captures both the growth we generate from the number of premium subscriptions as well as the amount of revenue we generate per premium subscription. $1,010 $1,038 Q1'22 $1,053 Q2'22 +8% y/y $1,071 Q3'22 WIX#10Total Bookings Bookings ($ Millions) $281 $53 $228 Q3'20 $306 $70 $236 Q4'20 Note: Numbers may not add due to rounding. $351 $83 $268 Q1'21 010 Company Overview | Third Quarter 2022 $343 $80 $263 Q2'21 $373 $81 $293 Q3'21 $352 $88 $264 Q4'21 $393 $93 (6)% y/y, ((2)% FXN) +12% 2-year CAGR $300 Q1'22 $355 $85 $270 Q2'22 $352 $83 $270 Q3'22 $658 $78 $580 2018 $832 $121 $712 2019 +29% y/y +31% 2-year CAGR $1,102 Business Solutions $211 $891 2020 $1,419 $331 $1,088 2021 Creative Subscriptions WIX#11Growth Across Partners and Transaction Revenue ($ Millions) Partners Revenue $40 +24% y/y +47% 2-year CAGR Q3'20 $70 011 Q3'21 $87 Q3'22 $93 2019 Company Overview | Third Quarter 2022 Up~190% over past 2 years $154 2020 $270 2021 Transaction Revenue $12 +12% y/y +70% 2-year CAGR Q3'20 $32 Q3'21 $36 Note: We define partners revenue as revenue generated through agencies and freelancers that build sites or applications for other users as well as revenue generated through B2B partnerships, such as LegalZoom or Vistaprint. We identify agencies and freelancers building sites or applications for others using multiple criteria including but not limited to the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used, among other criteria. Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. Q3'22 Transaction revenue is a portion of Business Solutions, and we define transaction revenue as all revenue generated through transaction facilitation, which are primarily from Wix Payments as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions. $11 2019 Up 12x since 2019 $56 2020 $130 2021 WIX#12Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Innovation and product offering enhancements driving higher monetization and sustained user cohort bookings growth $240 $210 $180 $150 $120 $90 $60 $47 $30 $0 012 Company Overview | Third Quarter 2022 Q1'10 Note: Data as of September 30, 2022. Excludes bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. $117 $157 Q1'11 $187 Q1'12 $213 Q1'13 Q1'14 $213 -Q1'15 $195 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 -Q1'16 $173 Q1'17 $168 Q1'18 Q1'22 user cohort cumulative bookings in the first three quarters was ~5% higher than that of the Q1'19 cohort (last quarter before COVID impact) in its first three quarters despite a smaller number of users in the Q1'22 cohort as a result of muted demand as well as FX headwinds $123 $60 Q1'19 -Q1'20 $50 Q1'21 $35 Q1'22 WIX#13Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings ... After 3 Quarter 0.7x $64 $47 Q1'22 Cohort ... After 7 Quarters 1.4x 013 Company Overview | Third Quarter 2022 $81 $117 Q1'21 Cohort After 11 Quarter 2.8x $57 $157 Q1'20 Cohort Note: Data as of September 30, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. ... After 15 Quarter 3.4x $55 $187 Q1'19 Cohort Marketing Cost ($ millions) ... After 19 Quarter 4.8x $44 $213 Q1'18 Cohort Cohort Bookings ($ millions) WIX#14$15.7B in expected future bookings over next 10 years from existing cohorts Actual and Potential Future Bookings From Q1'10-Q4'21 Cohorts I I 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2010 2011 2012 2013 2014 120152016 ■2017 2018 2019 014 Company Overview | Third Quarter 2022 Note: Data represents actual bookings from Q1'10-Q4'21 cohorts since creation and forecasted future cumulative bookings through Q4'31, based on current cohort behavior. Beginning in Q3 2020, we included expected future bookings from Wix Payments. Cohort Bookings do not include bookings from from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 2025 2020 I 2026 2027 ■2021 2028 2029 2030 2031 WIX#15Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q3'22 Y/Y Growth North America +11% Y/Y 59% of total Latin America +1% Y/Y 4% of total Note: Q3'22 Revenue by Geography and Y/Y change based on constant FX rates from Q3'21. Numbers may not add due to rounding. 015 Company Overview | Third Quarter 2022 Europe +10% Y/Y 26% of total Asia and others +5% Y/Y 11% of total WIX#16Increasing Revenue Retention Annual Net Revenue Retention Rate +116% Net Revenue Retention Cohort revenue retention bolstered by compounding growth from online commerce users 2016 2010 & Prior 016 Company Overview | Third Quarter 2022 2011 2017 1 2012 Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 31, 2021), by identifying all of the registered users on our platforma s of the end of the prior year (e.g., Dec 31, 2020) and then dividing the total revenue generated by that cohort of registered users at the end of the base year by the total revenue generated by same cohorts of registered users at the end of the prior year. The quotient obtained from this calculation is the Annual Net Revenue Retention Rate. The Annual Net Revenue Retention Rate excludes revenue from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 2013 2018 2014 2015 2019 1 2016 2017 2020 2018 2019 2021 2020 2021 WIX#17Appendix 017 Company Overview | Third Quarter 2022 + II Home Coffee Club 00 Cart O Monthly Roasted Coffee Subscriptions 0 0 0 Add Color 5 C WIX ņ#18Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenues. Change in deferred revenues Change in unbilled obligations Bookings in 000s Creative Subscriptions Revenues Change in deferred revenues Change in unbilled obligations Creative Subscriptions Bookings in 000s Business Solutions Revenues Change in deferred revenues Business Solutions Bookings Q1 $35,753 $213,105 $235,337 $253,391 NM $248,858 Q1 $32,251 NM $208,797 018 Company Overview | Third Quarter 2022 Q1 $36,559 Q2 $3,502 $40,061 $30,514 NM $265,851 Q2 $176,546 $190,169 $202,996 $27,527 NM Q2 2020 $45,168 $2,987 2020 $48,155 Q3 $27,550 NM $280,941 2020 $217,696 $228,327 Q3 $25,331 NM Q3 $50,395 $2,219 $52,614 Q4 $282,534 $23,847 NM $306,381 Q4 $213,745 $22,675 NM $236,420 Q4 $68,789 $1,172 $69,961 Q1 $300,779 $50,330 NM $351,109 Q1 $226,436 $41,623 NM $268,059 Q1 $74,343 $8,707 $83,050 Q2 $19,266 $315,575 $319,890 $8,020 Q2 $19,134 $342,861 $373,297 $8,020 2021 Q2 $79,684 $132 Q3 2021 $235,891 $241,303 $79,816 $6,243 $47,164 2021 Q3 $263,045 $292,737 $4,270 $47,164 Q3 $78,587 $1,973 $80,560 Q4 $333,413 $6,522 $11,621 $351,556 Q4 $246,669 $5,748 $11,621 $264,038 Q4 $86,744 $774 $87,518 Q1 $341,597 $345,224 $37,552 $14,099 $393,248 Q1 $254,968 $30,720 $14,099 $299,787 Q1 $86,629 $6,832 2022 Q2 $93,461 $7,731 $1,639 $354,594 2022 Q2 $258,177 $10,105 $1,639 $269,921 2022 Q2 $87,047 Q3 $84,673 $345,805 $6,023 $636 $352,464 Q3 $261,066 $8,235 $636 $269,937 Q3 $84,739 $(2,374) $(2,212) $82,527 Note: Numbers may not add due to rounding. In Q4 2021, we corrected our historical financial statements in the year 2020 and the first three quarters of 2021 to reflect revenue recognition timing differences related to the sale of Google Workspace solutions. 2018 FY $603,704 $54,681 NM $658,385 2018 FY $525,350 $54,769 NM $580,119 2018 FY $78,354 $(88) $78,266 2019 FY $757,667 $74,818 NM $832,485 2019 FY $644,491 $67,272 NM $711,763 2019 FY $113,175 $7,547 $120,722 2020 FY $984,367 $117,664 NM $1,102,031 2020 FY $783,456 $107,784 NM $891,240 2020 FY $200,911 $9,880 $210,791 2021 FY $1,269,657 $82,361 $66,805 $1,418,823 2021 FY $950,299 $70,775 $66,805 $1,087,879 2021 FY $319,358 $11,586 $330,944 WIX#19Reconciliation of GAAP to Non-GAAP Financial Measures in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenues Cumulative Cohort Bookings Note: Numbers may not add due to rounding. 019 Company Overview | Third Quarter 2022 Q1'10 $34 $1 $35 Q1'11 $48 $2 $50 Q1'12 $58 $2 $60 Q1'13 $118 $5 $123 Q1'14 $160 $8 $168 Q1'15 $164 $9 $173 Q1'16 $183 $12 $195 Q1'17 $199 $14 $213 Q1'18 $196 $17 $213 Q1'19 $169 $18 $187 Q1'20 $137 $20 $157 Q1'21 $97 $20 $117 Q1'22 $29 $18 $47 WIX#20Partners and Transaction Revenue in 000s Partners Revenue y/y growth 2-year CAGR in 000s Transaction Revenue y/y growth 2-year CAGR Q1 020 Company Overview | Third Quarter 2022 $29,099 56% Q1 $5,915 - 20x Q2 $34,734 57% Q2 $10,669 962% 2020 2020 Q3 $40,150 60% Q3 $12,432 211% Q4 $50,309 84% Q4 $26,767 360% Q1 $58,003 99% 76% Q1 $29,455 398% 886% Q2 $64,883 87% 71% Q2 $32,438 204% 468% Note: In Q1 2022, we revised comparative historical numbers for Partners in order to more accurately reflect users we have identified as Partners 2021 2021 Q3 $70,061 75% 67% Q3 $32,290 160% 160% Q4 $77,007 53% 68% Q4 $36,132 35% 149% Q1 $81,996 41% 68% Q1 $36,557 24% 149% 2022 Q2 $84,893 31% 56% 2022 Q2 $36,758 13% 86% Q3 $86,696 24% 47% Q3 $36,040 12% 70% 2019 FY $93,292 2019 FY $11,127 2020 FY $154,292 65% 2020 FY $55,783 401% 2021 FY $269,955 75% 70% 2021 FY $130,314 134% 242% WIX