#1First Quarter 2017 Wix.com Earnings Results#2Safe Harbor Forward-Looking Statements This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this press release are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict, including the timing of product releases, and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2016 annual report on Form 20-F filed with the Securities and Exchange Commission on March 28, 2017. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, collections and revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating loss, free cash flow, non-GAAP net loss and non-GAAP net loss per share (collectively the "Non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Only in this presentation, we adjust both collection and revenue by geography to measure them on a constant currency basis by assuming the same exchange rates as the prior periods applied to the reported figures in the current period. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense and acquisition-related costs divided by revenue. Non-GAAP operating loss represents operating loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition-related costs. Non-GAAP net loss represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition- related costs. Non-GAAP net loss per share represents non-GAAP net loss divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the "Reconciliation of GAAP to Non-GAAP Financial Measures" table in our press release. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company has not reconciled its guidance as to free cash flow to cash flow from operations because it does not provide guidance for cash flow from operations. As items that impact cash flow from operations are out of the Company's control and/or cannot be reasonably predicted, the Company is unable to provide such guidance. Accordingly, a reconciliation to cash flow from operations is not available without unreasonable effort. Wix.com 2#3Key Metrics: Q1'17 Registered Users (000s) 82,271 Q1'16 25% Y/Y 103,234 Q1'17 Premium Subscriptions (000s) Improvement in Conversion 1,938 Q1'16 38% Y/Y 2,673 Q1'17 Collections ($ million) Improvement in ACPS $75.7 Q1'16 51% Y/Y $114.5 Q1'17#4Q1'17 Highlights GAAP revenue of $92.5 million, 50% Y/Y growth, exceeding prior guidance of $89-90 million • Collections of $114.5 million exceeded prior guidance of $107-109 million; 51% Y/Y growth is an acceleration from last quarter Net premium subscription additions were 208,000; Total subscriptions are up 38% Y/Y to 2.7 million • Non-GAAP gross margin up Y/Y to 86.6% of Collections compared to 85.7% in Q1'16 Free Cash Flow was $14.8 million compared to $(2.1) million in Q1'16 - Free Cash Flow was $17.5 million without DeviantArt Agreed to acquire DeviantArt: DeviantArt is the world's largest online community dedicated to artists, art enthusiasts and designers. Wix intends to provide technology and marketing expertise to the DeviantArt universe to enable its users to further their reach and increase engagement, both online and on mobile. ● ● ● • Announcing Timeline for New Platform-Wide Product: Wix intends to launch a closed beta of a new major product in June and publicly reveal the product in the following months. • Global E-commerce platform: E-commerce subscriptions reached 357,000 during the quarter Continued mobile growth: Over 24 million mobile sites created on the Wix platform to date Increasing App engagement: App purchases were up 41% Y/Y in Q1'17; To date, users have installed over 66 million apps ● Launched Multi-Country Campaign with Manchester City All-Stars in Latin America: Wix and Manchester City teamed up for an campaign, featuring the Club's star players, to reward a Wix user in Latin America. ● Wix.com st#5Users and Subscriptions 25% Y/Y Registered Users (millions, at End of Period) 20 22 25 28 32 Wix.com 36 39 42 46 50 50 58 63 68 72 77 82 87 92 97 103 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 2015 2016 2017 Premium Subscriptions (000s, at End of Period) 338378414470549627 1,125 1,019 908 1,233 1,371 1,503 1,643 1,767 1,938 2,121 2,294 38% Y/Y 2,673 2,465 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 2015 2016 2017#6Collections and Revenue Collections ($ million) $56 $57 $62 Wix.com $67 $76 $81 $87 $98 51% Y/Y $115 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Revenues ($ million) $45 $49 $54 $57 $62 $69 $76 $84 50% Y/Y $93 ▬▬▬▬ Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 6#7Deferred Revenue Growth Deferred Revenue ($ million) $78 $87 $95 Wix.com $105 $119 $132 $143 $157 53% Y/Y $182 | Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Deferred Revenue nearly all realized over next 12 months Revenues ($ million) $45 $49 $54 $57 $62 $69 $76 $84 50% Y/Y $93 ▬▬▬▬ Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 7#8Accelerating Free Cash Flow Generation Free Cash Flow ($ million) ($3) $3 Wix.com $5 $10 $9 $19 $15 ($2) Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 $15 $36 $67-68 2015 2016 2017E 8#9Consistent Behavior Active Premium Subscriptions from Q1 User Cohorts New Registered Users 1Q17 5,875,165 1Q16 5,305,726 1Q15 4,568,323 1Q14 4,089,253 1Q13 3,714,472 1Q12 2,651,656 1Q11 1,833,897 1Q10 919,221 178,663 Wix.com 126,962 102,980 92,019 62,071 33,747 29,612 18,513 Note: Data as of March 31, 2017 188,273 143,577 118,703 79,458 34,639 26,882 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Number of Quarters Passed 17,862#10Long Term Subscriptions % of Gross New Subscriptions 73% 75% 77% 27% 25% 23% 79% Wix.com 21% Note: Data as of March 31, 2017 77% 75% 23% 25% 65% 35% 70% 30% 65% Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 -1 Year or Longer -Monthly 35% % of Total Subscriptions 18% 82% 1 Year or Longer Monthly 10#11Ongoing Cohort Conversions % of Gross New Subscriptions by Prior and Current User Cohorts 60% 40% Q1'15 62% Wix.com 38% Q2'15 Note: Data as of March 31, 2017 58% 42% Q3'15 63% 37% Q4'15 -Prior user cohorts 60% 40% Q1'16 62% 38% Q2'16 Current user cohort 60% 40% Q3'16 63% 37% Q4'16 59% 41% Q1'17 11#12Growing Base of Cohort Collections Annual collections by user cohort 2010 2011 2012 2010 & Prior 2011 12016 collections are constant currency assuming FX rates remained the same as in 2015 Wix.com 2013 ■2012 User Cohort Collections In 2015: $236 million In 2016: $251 million¹ 2014 2013 2014 2015 2016 2015 2016 ($ million) $500 $400 $300 $200 $100 $0 12#13Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 1 Quarter 0.6 x $32 $20 To Date Q1'17 Cohort¹ After 5 Quarters 1.7 x $25 $42 To Date Q1'16 Cohort¹ Cohort Net Collections ($ million) After 9 Quarters 2.8x $19 $52 To Date Q1'15 Cohort¹ Marketing Cost ($ million) Note: Data as of March 31, 2017 ¹Excludes $6 million in Q1'15, ~$7 million in Q1'16, and ~$9 million in Q1'17 of brand marketing expenses Wix.com ... After 13 Quarters 3.6x $18 $64 To Date Q1'14 Cohort After 17 Quarters 6.4x $52 To Date $8 Q1'13 Cohort 13#14Increasing Collections per New Subscription $133 Q1'15 Wix.com $133 Q2'15 $132 Q3'15 Note: Based on New Annual Subscriptions in the US $132 $141 $145 Q4'15 Q1'16 Q2'16 Avg. Collection per New Annual Subscription $150 Q3'16 $153 Q4'16 $156 Q1'17 14#15Increasing Geographic Penetration FX-Neutral Revenue by Geography (% of Total) 9% 17% 71% 3% 2010 14% 8% 27% 51% Q1'17' North America ■ Europe Latin America Asia and others ¹Revenue by Geography and Y/Y Change based on constant FX rates from Q1'16 Wix.com 53% Y/Y 37% Y/Y 48% Y/Y 53% Y/Y Growth Rate vs. Q1'16 (Constant currency basis) 15#16| Non GAAP Financial Results 2016 Q1 2017 Q1 Full Year 2014 2013 2015 2012 2016 $52,479 $98,673 $171,255 $241,687 $342,069 $75,694 $114,546 $61,586 $92,538 $43,676 $80,473 $141,841 $203,518 $290,103 $51,507 $78,209 $34,548 $65,706 $116,738 $169,901 $246,614 85% 79% 82% $26,094 $16,229 $26,511 28% 37% 33% $52,249 $28,956 $52,591 $95,173 $116,732 $151,759 82% $51,121 36% 83% $67,977 33% 85% $87,570 30% 56% 66% 65% 67% 57% 52% 56% 66% $3,304 65% 67% 57% 52% $7,404 $6,077 $11,567 $14,458 $19,814 8% 8% 8% 8% 7% 7% ($7,538) ($13,941) ($19,473) ($41,123) ($29,266) ($12,530) (8%) (32%) (24%) (29%) (14%) (4%) ($7,952) ($13,718) ($20,953) ($40,246) ($31,354) ($14,556) in 000s Collections Revenues Non-GAAP Gross Profit Gross Margin % Non-GAAP R&D expenses % of revenues Non-GAAP S&M expenses % of revenues % of collections Non-GAAP G&A Expenses % of revenues Non-GAAP Operating Loss % of revenues Non-GAAP Net Loss 84% $20,041 33% $39,423 64% 64% $4,304 7% ($12,261) (20%) ($12,230) Non-GAAP items exclude the impact of amortization of intangibles, withdrawn secondary expenses, and acquisition-related expenses Wix.com 16#17APPENDIX#18Reconciliationof GAAP to Non-GAAP in 000s Revenue Change in deferred revenue Collections in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow Wix.com 2016 Q1 $61,586 $14,108 $75,694 2016 Q1 ($925) ($1,209) ($2,134) 2017 Full Year 2014 2012 2013 2015 2016 $43,676 $80,473 $141,841 $203,518 $290,103 Q1 $92,538 $22,008 $8,803 $18,200 $29,414 $38,169 $51,966 $114,546 $52,479 $98,673 $171,255 $241,687 $342,069 2017 Q1 $16,397 ($1,616) $14,781 Full Year 2014 2015 2012 2013 2016 ($3,608) $4,243 ($803) $20,876 $40,573 ($947) ($3,070) ($5,619) ($6,342) ($4,415) ($4,555) $1,173 ($6,422) $14,534 $36,158 18#19Reconciliation of GAAP to Non-GAAP in 000s GAAP Operating Loss Share Based Compensation Amortization Acquisition Related Expenses & Withdrawn Secondary Expense Non-GAAP Operating Loss in 000s GAAP Gross Profit Share Based Compensation & Other¹ Non-GAAP Gross Profit in 000s GAAP Net Loss Share Based Compensation & Other Non-GAAP Adjustments¹ 2016 2017 Q1 Q1 ($19,768) ($20,471) $6,137 $8,982 $186 $187 $1,183 $3,765 ($12,261) ($7,538) 2016 Q1 $51,079 $428 $51,507 2017 Q1 $77,675 $534 $78,209 2016 Q1 2017 Q1 ($20,885) ($19,912) $7,682 $12,933 ($12,230) Full Year 2012 2013 2014 2015 2016 ($14,961) ($26,527) ($55,643) ($48,635) ($44,032) $1,020 $7,054 $13,937 $18,733 $28,048 $0 $0 $153 $636 $747 $0 $0 $430 $0 $2,707 ($13,941) ($19,473) ($41,123) ($29,266) ($12,530) Full Year 2012 2013 2014 2015 2016 $34,443 $65,216 $115,733 $168,548 $244,816 $105 $490 $1,005 $1,353 $1,798 $34,548 $65,706 $116,738 $169,901 $246,614 Full Year 2012 2013 2014 2015 2016 ($14,972) ($28,720) ($56,565) ($51,334) ($46,896) $1,254 $7,767 $16,319 $19,980 $32,340 ($7,952) ($13,718) ($20,953) ($40,246) ($31,354) ($14,556) Non-GAAP Net Loss ¹Other includes acquisition-related expenses 2Other includes amortization of intangibles, withdrawn secondary expenses, and acquisition-related expenses Wix.com 19