#1Company Overview First Quarter 2021 WIX + Tunes Unparalleled Sound Experience Tphones Home TUNE EXTRA BOLD 3E7898 Unparalleled Sound Experience Reviews Shop Buy your tunes products and enjoy them today! 1 Learn More Buy y and#2Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, cumulative cohort collections, collections on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, non- GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP financial expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or FX neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Collections is a non-GAAP financial measure calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Collections include cash receipts for premium subscriptions purchased by registered users as well as cash we collect for payments and additional products and services, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and majority of the additional products and services are recognised as revenues upon receipt. Committed payments are recognised as revenue as we fulfil our obligation under the terms of the contractual agreement. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude capital expenditures associated with our new headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition- related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP financial expense represents financial expense calculated in accordance with GAAP as adjusted for unrealized gains of equity investments, amortization of debt discount and debt issuance costs and non-operating foreign exchange expenses. Non-GAAP tax expense represents tax expense calculated in accordance with GAAP as adjusted for provisions for income tax effects related to non-GAAP adjustments. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort collections, non-GAAP gross margin, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR) as a key operating metric. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations; (iii) monthly revenue from partnership agreements. WIX 2#3Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the annual and quarterly guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to attract and retain registered users and generate new premium subscriptions; our ability to increase the revenue we derive from the sale of premium subscriptions and business solutions through our partners; our expectation that new products and developments, including third-party products offered within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior; our prediction of the future revenues generated by our user cohorts and our ability to maintain and increase such revenue growth; our ability to maintain and enhance our brand and reputation; our ability to attract and retain qualified employees and key personnel; our ability to enter into new markets and attract new customer demographics, including new partners; our expectation that our products created for markets outside of North America will continue to generate growth in those markets; the impact of fluctuations in foreign currency exchange rates on our business; our ability to effectively execute our initiatives to scale and improve our user support function through our Customer Care team, and thereby increase user retention, user engagement and sales; the integration and performance of acquisitions; risks relating to the repurchase of our ordinary shares and/or Convertible Notes pursuant to our repurchase plan; our ability to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our ability to effectively manage the growth of our infrastructure; the impact on our business and operations of the COVID- 19 pandemic, including uncertainty relating to expected consumer dynamics after the COVID-19 pandemic subsides and the anticipated GPV on our platform, the effectiveness of government policies, vaccine administration rates and other factors; changes to technologies used in our solutions; any regulatory investigations or litigation; our expectations regarding changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues; changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and other factors discussed under the heading "Risk Factors" in the Company's 2020 annual report on Form 20-F filed with the Securities and Exchange Commission on March 25, 2021. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. WIX 3#4Company overview New registered users per month¹ >2.5M Employees² >5,100 Languages 20 Total registered users ² >200M Creative Subscriptions Annual Recurring Revenue² >$926M % of revenue from outside North America² 43% New premium subscriptions from free traffic sources³ >50% Expected future collections over next 10 years from existing cohorts $14.2B ¹Monthly average over the last four quarters 2As of March 31, 2021 ³Quarterly average over the last four quarters Note: Annualized Recurring Revenue (ARR) is calculated as Monthly Recurring Revenue (MRR) multiplied by 12. MRR is calculated as the total of (i) all active creative subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations; and (iii) monthly revenue from partnership agreements WIX 4#5Our Vision Where any business, community or person can create their dreams online. aralleled Experience More Tunes ||| Buy your tunes products and enjoy them today! Shop Now Change Image Tunes Buy your tunes pr and enjoy them Shop Now WIX LO 5#6We believe that Wix is becoming the primary platform for every type of online presence around the world. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. Tunes STYLE Buy your tunes products and enjoy them today! Shop Now Buy your tunes products and enjoy them today! Shop Now Ceramic Art. Top Indoor Outdoor Place Change Design WIX 6#7Any Type of User I am a Freelancer Enterprise Event organizer Agency Designer Individual Influencer Business owner Building for Myself My client My company WIX 7#8Any Type of Business What kind of website do you want to create? Online Store Music Fitness Designer Events Photography Beauty & Wellness Portfolio & CV Hotel Blog Restaurants & Food WIX 8#9The Wix Platform Evolved into Full Operating System Our architecture enables rapid development of new components and verticals on top of our Editors and cloud infrastructure Maps Cart Editors Infrastructure Calendar Video Player Web Components Menu Contact Form Rendering Payments Repeater WIX ADI For beginners Signup Database Hosting Gallery ~300 more WIX Editor For self-creators and users building for others veloce Ascend by Wix Stores Restaurants Caching Business Verticals Editor X For designers User management Events Bookings Video & Music Data Services Security Roles & Permissions Forum Hotels Editors Infrastructure WIX 9#10Horizontal Approach to Online Commerce The Wix eCommerce Platform is a comprehensive approach, providing solutions for any type of business WIX Stores Cart WIX Fitness Checkout Scheduling Order Management WIXADI For beginners WIX Events Shipping Fullfillment Logistics Delivery WiX Restaurants Wix Payments Wix POS Currency Tax calculations WIX Editor For self-creators and users building for others velo by Wix Wix infrastructure Wix Hotels Loyalty Gift Cards Coupons Analytics WIX Bookings Editor X For designers WIX 10#11Online Commerce Profile Taylor Made Scrub Hats https://www.taylormadescrubhats.com/ Launched by a nurse in February 2020 to sell scrub hats Sales grew during the pandemic -- sold ~20K hand-stitched hats in less than a year Uses Ascend -- email marketing key in driving sales Uses Smile.io, a loyalty rewards program to keep customers coming back Uses feedback forms after purchase to get customer reviews Has 10k followers on Facebook, which is their number one marketing tool Taylor Made SCRUB HAYS HOP HATS SUPE MOST POPULAR Shop our most wanted scrub hats and masks now! Sunset Sunflowers $17.99 Emerald Dream $16.99 SHARING THE LOVE See what our amazing customers have to say... SHOP MAS Analisha America Purchase WIX 11#12Users Building For Others is a Massive Untapped Opportunity Users Building for Others on Wix Today ~340K Growing our market share through: Investing in professional level products, applications and infrastructure Wix Partner Program Wix Marketplace Investing in brand marketing ● ● 30M Creative Professionals Sources: Bureau of Labor Statistics 2019, County Business Patterns and Nonemployer Statistics 2018, Wix data Globally WIX 12#13Agency Profile Hey! What? https://www.heywhat.co.uk/ Advertising agency based in Bristol, UK Began using Editor X as business grew during COVID -- launched a new site for the agency built using Editor X Plans to transition all client Wix sites to Editor X -- likely to use Wix2X migration tool No developers on staff so Editor X is a fantastic solution Hey! What? 7 WHAT WE DO BRANDING DESIGN ANIMATION MOTION GRAPHICS ILLUSTRATION VIDEO PHOTOGRAPHY ADVERTISING PACKAGING SOCIAL MEDIA ART MURALS ILLUSTRATION > FEIGHTH CHAPTER LOVE PEACE UNITY HAVING FUN BROUGHT YOU TEAMLOVE SUBJECT TO LICENCE 27TH &28TH MAY: BRISTOL! EASTVILLE PARK BSS DANCE TOVER SAVES DANCE THE DAY 11AM-11PM SATURDAY & SUNDAY EASTVILLE PARK BRISTOL 2017 WIX 13#14History of Continuous Innovation & Growth Initiatives 2015 New WIX Editor WIX Stores on f WIX Music Automations Email Marketing Get Subscribers 2016 WIX App Market 2.0 WIX Bookings WIX ADI WIX Restaurants WiX Engage WIX Home Invoices $ 2017 WIX Photography WIX App WIX Events WIX SEO Wiz WIX Blog WIX ArtStore WIX + Square 2018 WIX Answers WIX Marketplace WIX Logo Maker WIX Forum WIX Video velo Mobile Site Builder 2019 Ascend WIX Payments WIX Fitness WIX Partners Program Paid Ad Campaigns Customer Care expansion Channel Partnerships 2020 Editor X WIX Bookings APIs WIX POS Expanded WIX eCommerce Wix Madefor Zoom integration Capacity Control 2021 Spaces by WiX Acessibility Wizard Google my Business integration Editor X collaboration tools Rise.ai acquisition Speed ETab acquisition WIX 14#15Building Solutions for Significant Opportunities Online Presence and Business Operations Software $98B $185B Current total addressable market Payments $87B Note: Online Presence and Business OS TAM calculated using total active global sites and Wix pricing data; Payments TAM calculated using global online and SMB offline sales and Wix pricing data Sources: Netcraft, US Bureau of Labor Statistics, US SBA, Wix Market Research WIX 15#16Financial Overview and Update Home Reviews F Good Head Home Reve Shoo Shop TUNE EXTRA BOLDJE799 Unparalleled Sound Experience Cart (3) 17 WIX 16#17Consistent Incremental Revenue Growth Revenue ($ Millions) Business Solutions Creative Subscriptions $185 $28 $157 Q2'19 $197 $32 $165 Q3'19 $205 $33 $171 Q4'19 $216 $39 $177 Q1'20 $236 $46 $190 Q2'20 $254 $51 $203 Q3'20 +41% y/y $283 $69 $214 Q4'20 $304 $78 $226 Q1'21 $426 $34 $391 2017 $604 $78 $525 +29-30% y/y $761 $117 $644 2018 2019 $989 $205 $783 $1,280 to $1,290 2020 2021E WIX 17#18Consistent Creative Subscriptions ARR Expansion ($ Millions) Sustained growth of new subscriptions and higher priced subscription packages $648 Q2'19 $680 Q3'19 $707 Q4'19 $739 Q1'20 $791 Q2'20 $841 Q3'20 $878 Q4'20 +25% y/y $926 Q1'21 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Monthly Recurring Revenue (MRR) multiplied by 12. MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations; (iii) monthly revenue from partnership agreements WIX 18#19Strong Collections Growth Collections ($ Millions) Business Solutions Creative Subscriptions $200 $29 $170 Q2'19 $206 $32 $174 Q3'19 $227 $36 $191 Q4'19 $249 $40 $209 Q1'20 $266 $48 $218 Q2'20 $281 $53 $228 Q3'20 +41% y/y $306 $70 $236 Q4'20 $351 $83 $268 Q1'21 $484 $35 $449 $658 $78 $580 +31-32% y/y $832 $121 $712 2017 2018 2019 $1,102 $211 $891 $1,440 to $1,460 2020 2021E WIX 19#20Increasing Monetization of User Cohorts Cumulative Collections from Q1 User Cohorts ($ Millions) $180 $160 $140 $120 $100 $80 $60 $40 $20 $0 $36 Q1'21 cohort 32% larger than Q1'20 cohort, driven by higher conversion and ACPS $84 $123 $154 $162 $153 $139 $139 $102 $51 $42 $30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Number of Quarters Passed Note: Data as of March 31, 2021. Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from channel partnerships, DeviantArt and Wix Answers -Q1'10 -Q1'11 -Q1'12 -Q1'13 -Q1'14 -Q1'15 -Q1'16 -Q1'17 -Q1'18 -Q1'19 -Q1'20 -Q1'21 WIX 20#21Efficient Marketing Based on TROI One Time Marketing, Ongoing Collections After 1 Quarter 0.5x $81 $36 Q1'21 Cohort Marketing Cost ($ millions) ... After 5 Quarters 1.5x $57 $84 Q1'20 Cohort . After 9 Quarters 2.2x $55 $123 Q1'19 Cohort Cohort Collections ($ millions) After 13 Quarters $44 3.5x $154 Q1'18 Cohort After 17 Quarters 5.1x $32 $162 Q1'17 Cohort Note: Data as of March 31, 2021; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from channel partnerships, DeviantArt and Wix Answers. WIX 21#22Existing Cohorts are a Growing Source of Future Collections Actual and Potential Future Collections From Q1'10-Q1'21 Cohorts $14.2 Billion Expected future collections over next 10 years from existing cohorts Q1'10 Q3'10 Q1'11 Q3'11 2010 Q1'12 Q3'12 Q1'13 Q3'13 Q1'14 Q3'14 Q1'15 Q3'15 Q1'16 Q3'16 Q1'17 Q3'17 Q1'18 Q3'18 Q1'19 Q3'19 Q1'20 Q3'20 Q1'21 Q3'21 Q1'22 Q3'22 Q1'23 Q3'23 Q1'24 Q3'24 Q1'25 Q3'25 Q1'26 Q3'26 Q1'27 Q3'27 Q1'28 Q3'28 Q1'29 Q3'29 Q1'30 Q3'30 ■2011 2012 2013 2014 2015 2016 ■2017 2018 2019 2020 2021 Note: Data represents actual Collections from Q1'10-Q1'21 cohorts since creation and forecasted future cumulative collections through Q1'31, based on current cohort behavior. Beginning in Q3 2020, we included expected future collections from Wix Payments. Q1'31 WIX 22#23Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q1'21 Y/Y Growth North America +43% Y/Y 57% of total Latin America +14% Y/Y 4% of total Note: Q1'21 Revenue by Geography and Y/Y change based on constant FX rates from Q1'20 Europe +43% Y/Y 12% of total 27% of total Asia and others +30% Y/Y WIX 23#24Increasing Revenue Retention Annual Net Revenue Retention Rate 2016 2010 & Prior 2011 2017 2012 2013 ■2014 2018 2015 2016 2019 2017 2018 2020 2019 ■2020 +113% Net Revenue Retention Cohort revenue retention bolstered by compounding growth from online commerce users Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 31, 2020), by identifying all of the registered users on our platform as of the end of the prior year (e.g., Dec 31, 2019) and then dividing the total revenue generated by that cohort of registered users at the end of the base year by the total revenue generated by same cohorts of registered users at the end of the prior year. The quotient obtained from this calculation is the Annual Net Revenue Retention Rate. The Annual Net Revenue Retention Rate excludes revenue from channel partnerships, DeviantArt and Wix Answers WIX 24#25Improving Operating Leverage Expenses as a % of Collections R&D Investments in product development generating positive returns 25% 24% 23% 22% FY'17 FY'18 FY'19 FY'20 22% 20% Q1'20 Q1'21 S&M Invested in growth as demand increased 40% 36% 34% 37% FY'17 FY'18 FY'19 FY'20 37% Q1'20 39% Q1'21 G&A Efficient operations 7% 6% 6% 6% FY'17 FY'18 FY'19 FY'20 6% 6% Q1'20 Q1'21 WIX 25#26Investing in Growth Through Building the Best Option For Any Type of User and Business Best Option for Any Type of User Improving and enhancing the Editors on an ongoing basis Building awareness of Editor X and benefits for Partners Expanding Account Managers globally Expanding and optimizing Customer Care Best Option for Any Type of Business Adding vertical solutions for the online commerce platform Developing features and tools to increase business success Expanding Wix Payments WIX 26#27Appendix STYLE E Tphones Home Ceramic Art. Tap Indoor Outdoor Place 1 TUNE EXTRA MOLD 37000 Unparalleled Sound Experience La Mure WIX 27#28Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenues Change in deferred revenues Collections in 000s Creative Subscriptions Revenues Change in deferred revenues Creative Subscriptions Collections in 000s Business Solutions Revenues Change in deferred revenues Business Solutions Collections Note: Numbers may not add due to rounding. Q2 $185,419 $196,791 $204,588 Q2 2019 $14,144 $9,069 $22,095 $157,012 Q3 $199,563 $205,860 $226,683 Q2 2019 Q3 $13,481 $8,810 $663 $164,761 Q4 2019 Q3 $28,407 $32,030 $170,493 $173,571 $190,805 $259 $29,070 $32,289 Q4 $171,355 $19,450 Q4 $33,233 $2,645 $35,878 Q1 $32,871 $29,792 $215,987 $236,059 $254,180 $248,858 $265,851 Q1 Q2 $176,546 $190,169 Q1 Q2 $208,797 $217,696 $620 $40,061 Q2 2020 $32,251 $27,527 $25,331 $2,265 $48,155 Q3 $26,761 2020 $280,941 $306,381 Q3 $202,996 2020 $39,441 $45,890 $51,184 $228,327 Q3 $1,430 Q4 $52,614 $282,534 $23,847 Q4 $213,745 $22,675 $236,420 Q4 $68,789 $1,172 $69,961 2021 Q1 $304,112 $46,997 $351,109 2021 Q1 $226,436 $41,623 $268,059 2021 Q1 $77,676 $5,374 $83,050 2017 FY $425,636 $58,353 $54,681 $71,397 2017 FY $483,989 $658,385 $832,485 2018 FY $603,704 2017 FY 2018 FY $391,347 $525,350 $644,491 $34,289 2019 FY $761,088 $57,778 $54,769 $67,272 $575 $449,125 $580,119 $711,763 2019 FY 2018 FY $(88) 2019 FY $78,354 $116,597 $4,125 2020 FY $988,760 $113,271 $1,102,031 2020 FY $783,456 $107,784 $891,240 2020 FY $205,304 $5,487 $34,864 $78,266 $120,722 $210,791 WIX 28#29Reconciliation of GAAP to Non-GAAP Financial Measures in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenues Cumulative Cohort Collections Note: Numbers may not add due to rounding. Q1'10 Q1'11 Q1'12 Q1'13 $29 $40 $48 $96 $1 $2 $3 $6 $42 $51 $102 $30 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 $130 $128 $138 $143 $131 $9 $11 $15 $19 $23 $139 $139 $153 $162 $154 Q1'19 Q1'20 $97 $55 $26 $29 $123 $84 Q1'21 $4 $32 $36 WIX 29