#1home design 00 Wix.com Fourth Quarter & Full Year 2013 Financial Results February 12, 2014 illustration 000 recent projects handmade natural skincare 0 0 0 B.LOVE BLOVE STUDIOS hat'a up: 313> On The Road Camper Design Series coming soon E http://www.blovestudios.com/ about contact mo skincare Can ***** 8:41 AM http://www.mo-skincare.com/ C 100% natural communication through 000 http://www.mo-skincare.com/ RECC handmade natural skincare mo skincare about us products welcome to branched out ROVEDE contact us 000 eczema prone skin http://www.branchedout.co.uk/ branched out INSULATION SOLAR RENEWABLE REA Facebook 复。 C e00 Welcome 000 http://www.burasurfhouse.com/ Surf House HOME Book your FREE Survey Today: About Services Contact ACT ON C2 http://www.chadlefkowitz-brown.com/ THE HOSTEL CHAD LEFKOWITZ-BROWN SAXOPHONIST | COMPOSER 45 B Actual Departur O Nights 1-#2Safe Harbor Forward-Looking Statements This presentation contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this presentation are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the prospectus filed with the Securities and Exchange Commission on November 7, 2013 in connection with our initial public offering. Any forward-looking statement made by us in this presentation speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, adjusted EBITDA, free cash flow, non-GAAP net loss and non-GAAP net loss per share (collectively the "non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Adjusted EBITDA represents earnings before interest, income tax, depreciation and amortization, and further eliminates the effect of share-based compensation expense. Free cash flow represents cash flow from operating activities minus capital expenditures. Non-GAAP net loss represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense and other non-GAAP adjustments. Non-GAAP net loss per share represents non-GAAP net loss divided by the weighted average number of shares used in computing GAAP loss per share. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The company believes that they provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the "Reconciliation of GAAP to Non-GAAP" table in the Annex to this presentation. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The company has not reconciled adjusted EBITDA guidance to net income because it does not provide guidance for net income. As items that impact net income are out of the company's control and/or cannot be reasonably predicted, the company is unable to provide such guidance. Accordingly, a reconciliation to net income is not available without unreasonable effort. Certain data in this presentation was obtained from various external sources, and the company has not verified such data with independent sources. Accordingly, the company makes no representation as to the accuracy or completeness of that data or to update such data after the date hereof. Such data involves risks and uncertainties and is subject to change based on various factors. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the company. Wix.com 2#3Key Metrics: Q4 2013 $ $30.6 Million Collections Wix.com w $24.9 Million Revenue i 42.1 Million Registered Users 790,000 Premium Subscribers 3#4The Wix Way Drag and Drop Seamless Integration Professional Design ✓Low Cost Fast Multiplatform No Developers Needed! Cost: Estimated $100 - $140 (Annually) Wix.com 0 H WIX COLORS AMBER BLUE Warmlligs ******** Al The O 1.AM Bru Uncons Rook Hanged Low School P The Rocks Drag & Drop Jockey WA WITH PRESS HANDW vice M NUTZE Seuraed Pare & Simple DERFOR Add to Cart Spotrware Ads on Cart THANKS FOR VISITING ANDER GLUE... CONTACT YOU HAVE ANY QUESTIONS CONCEANS AMBER BLUE SKINCARE BOOOOK A-Cart Add to Cart #I at * H 3 4 .. NA ING 4#5Wix Software Design & Content Drag & Drop Technology Core | Editor | SDK | Databases | Mobile Browser | Integration | Mobile | Resolution | HTML5 Wix.com LO 5#6Pioneering HTML5 Mobile October 2013 Release: New Wix Mobile Solution Unique Mobile Solution for Smartphones 1,600,000+ Mobile Sites Built Fully Based on HTML5 Automatically Converts Desktop Site to an Optimized Mobile Experience Note: Data current as of December 31, 2013 Wix.com www.com Snip&Style - www.wix.com Snip&Style MARYING for A NEW NOKIA & BETTER YOU? A COD WEN VOL.AND Ship&Style www.c HTC: cat T ataragraph Ty NET 1801 Notand CO 6#7Wix App Market 8,000,000 App Installations since Launch 90,000 App Purchases since Launch 174 Apps Available Today 52 New Apps in the Pipeline Today -- http://www.wix.com/ WIX Poe: Home Wix.com 0 + TUE Tracy Fox Food Photography All Apps New! Most Popular Free Wix Apps Sociall Forms Galleries T Wix App Market Boost your professional online presence with tons of cool features and popular web Apps. Just pick and click - it's easy and free! eCommerce Marketing Tools 0 facebook. Comments: Free Twitter Follow Twitter Tweet Free BookFresh Froo FORM BUILDER Pinterest Feed Linked in Note: Data as of December 31, 2013 unless otherwise noted; App Market launched in October 2012 BookFresh flickr ONLINE SCHEDULING LinkedIn Business Card | Free Go gle Google maps Free Flickr Treg 000 DROPBOX Dropbox Folder From MailChimp Pinterest Home Portfolio Yelp Froo G Host Any File Free Host Any File M Google Email #1 d Gmail App For Business: Ponium SOUNDCLOUD + yelpax PayPal Paypal Free Studio Clients S shopify Preview Save Publish Upgrade Store Free Trial Restaurant Menu Fro Contact Restaurant Menu Instagram Feed Instagram Foed X Simple-e-Commerce 7#8Global Presence S 190 Countries m 6 Fully Supported Languages Editor • Customer Support 5 Languages In Testing Format Wix.com 133 MOO Ove mzur Proprietary Billing Solutions Local Marketing Wix Editor Language Publishing & Support Local Ecommerce Capabilities 8#9Consistent Behavior Active Premium Subscriptions from Q1 User Cohorts Registered Users Q1'13 3,714,472 Q1'12 2,651,656 Q1'11 1,833,897 Q1'10 919,221 Wix.com 62,071 33,747 29,612 18,513 1 2 3 92,872 4 5 6 7 41,553 8 9 10 Number of Quarters Passed 11 12 31,649 13 14 15 16 20,063 9#10Users and Subscriptions Registered Users (Millions, at End of Period) 8 11 14 2011 Wix.com 17 20 22 25 393 2012 49% Y/Y Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 39 42 2013 Premium Subscriptions (Thousands, at End of Period) 192 223 266 298 2011 338 378 414 470 2012 549 627 68% Y/Y 707 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 790 2013 10#11Collections and Revenues Collections ($ Millions) 116% $30 $14 2010 77% WiX.com 88% $53 2011 2012 $99 2013 82% $31 $17 Q4 '12 Q4 13 Revenues ($ Millions) 150% $10 78% $25 2010 2011 84% $44 2012 $80 2013 88% $25 38% $13 Q4 '12 Q4 '13 11#12Increasing Geographic Penetration Wix.com Revenue by Geography (% of total revenue) 9% 10% 21% 60% 2012 North America ■ Europe Latin America 11% 11% 24% 54% 2013 Asia and others Growth Rate 108% Y/Y 109% Y/Y 114% Y/Y 66% Y/Y 12#13Non-GAAP Financial Summary (in thousands) Revenues Gross Profit Gross Margin Net Loss Adjusted EBITDA Free Cash Flow Wix.com 2011 $24,600 $19,350 79% ($17,923) ($17,035) ($12,353) 2012 $43,676 $34,548 79% ($13,718) ($13,070) ($4,555) 2013 $80,473 $65,706 82% ($20,953) ($18,244)! $1,173 Q4 '12 $13,297 $10,521 79% ($2,950) ($3,182) $477 Q4 '13 $24,943 $20,501 82% ($6,958) ($5,765) $1,009 13#14APPENDIX Wix.com 14#15Reconciliation of GAAP to Non-GAAP (in thousands) Revenues Change in Deferred Revenues Collections (in thousands) Net Cash (used)/from Operating Activities Capital Expenditures Free Cash Flow Wix.com 2011 $24,600 5,048 $29,648 2011 $(10,599) (1,754) $(12,353) 2012 $43,676 8,803 $52,479 2012 $(3,608) (947) $(4,555) 2013 $80,473 18,200 $98,673 2013 $4,243 (3,070) $1,173 Q4 '12 $13,297 3,514 $16,811 Q4 '12 $732 (255) $477 Q4 '13 $24,943 5,649 $30,592 Q4 '13 $2,434 (1,425) $1,009 15#16Reconciliation of GAAP to Non-GAAP (in thousands) GAAP Net Loss Adjustments: Financial expenses (income), net Other expenses (income) Taxes on income Depreciation Stock-based compensation Total adjustments Adjusted EBITDA Wix.com 2011 ($22,740) 41 127 212 592 4,733 $5,705 ($17,035) 2012 ($14,972) (487) 2 496 871 1,020 $1,902 ($13,070) 2013 ($28,720) 603 18 1,572 1,229 7,054 $10.476 ($18,244) Q4 '12 ($3,445) (511) 243 270 261 $263 ($3,182) Q4 '13 ($10,918) 502 (2) 580 374 3,699 $5,153 ($5,765) 16#17Reconciliation of GAAP to Non-GAAP (in thousands) GAAP Gross Profit Stock-based Compensation Non-GAAP Gross Profit GAAP Net Loss Stock-based Compensation and other Non GAAP Adjustments Non-GAAP Net Loss Wix.com 2011 $19,310 40 $19,350 ($22,740) 4,817 ($17,923) 2012 $34,443 105 2013 $65,216 1,254 490 $34,548 $65,706 ($14,972) ($28,720) 7,767 ($13,718) ($20,953) Q4 '12 $10,493 28 $10,521 ($3,445) 495 ($2,950) Q4 '13 $20,297 204 $20,501 ($10,918) 3,960 ($6,958) 17