Life,Holistic Living: Delivering Superior Customer Experience

50+ years Risks Addressed Asset Drawdown Addressing customer needs at every stage of life <25 years 25-35 years Objective Simple Savings Borrowing 36-50 years Investments Needs Product Offerings Pay off mortgage Retire Medical care First Job Medical care Get married Plan for retirement Medical care Medical care Buy new car Child's education Buy Home Product mix across age categories¹ UL 32% 26% Par 32% 29% Non par 32% 37% savings Protection 4% 8% Annuity 0% 0% 13 1. Mortality Morbidity Net Worth Longevity Interest Rate Profitable distribution Diversified leading Market- Quality of growth insurance Reimagining mix innovation management Board and 22% 15% 26% 29% 44% 35% 4% 1% HDFC 3% 20% Life Based on Individual APE for H1 FY23; Percentages may not add up due to rounding off effect. Pre-Merger basis numbers shown

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