2020 Highlights and Growth Strategy slide image

2020 Highlights and Growth Strategy

FINANCIAL RESULTS 2021 Reporting Changes To reflect the importance of Direct to Consumer (DTC), we will report two channels - DTC and Wholesale Combining Retail and E-Com channels into a new DTC channel - Reporting DTC Revenue and DTC Comp only - Continuing to report Digital as a % Revenue Reportable operating segments of Americas, Asia Pacific, and EMEA remain unchanged Company-operated full-price retail and outlet stores, kiosks, and store-in-store crocs™ DTC Wholesale Crocs.com Third-party marketplaces (e.g., Tmall, eBay) e-tailers (e.g., Amazon, Zappos, Zalando) Digital Distributors, multi-brand, and brick-and-mortar retailers 21
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