Life,Holistic Living: Delivering Superior Customer Experience

Persistency trends for HDFC Life Across key channels (%) 88 77 70 61 51 Agency Across key segments (%) 89 80 37 14 71 59 53 Savings (Traditional) 86 76 71 64 53 Banca ■13th month 25th month 80 69 68 8 65 55 48 - Post-Merger basis¹ 89 82 69 69 62 62 53 Direct 37th month 49th month 61st month 93 85 79 76 69 69 Savings (UL) Protection ■13th month ■25th month ■37th month ■49th month ■61st month 88 87 CY (H1 FY23) 77 70 70 Company 63 PY (H1 FY22) 51 51 86 76 66 63 52 Company HDFC 1. For individual business; Excluding single premium and fully paid up policies. Previous year numbers without Exide life business, hence numbers are not comparable Life

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