Life,Holistic Living: Delivering Superior Customer Experience

Private industry: Product and distribution mix 1 Product mix ¹ Unit Linked ■Conventional Distribution mix 2 ■Individual Agents Corporate Agents - Banks Corporate Agents - Others Brokers Direct Business 57% 54% 52% 51% 51% 48% 49% 49% 61% 60% 9% 10% 10% 12% 14% 16% 16% 15% 56% 3% 10% 20% 3% 3% 3% 20 3% 3% 3% 3% 3% 3% 3% 46% 43% 44% 39% 40% 47% 52% 54% 54% 55% 53% 55% 55% 36% 32% 30% 28% 25% 25% 23% 23% FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY 22 ■ Product mix has recently moved towards conventional business for the private players with high focus on non-par savings, protection ■ Banca sourced business continues to dominate the channel mix on the back of increasing reach of banks along with increase in share of direct channel 49 49 1. Based on Overall WRP (Individual and Group); 2. Based on Individual New business premia for all private players Source: IRDAI and Life Insurance Council HDFC Life

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