Life,Holistic Living: Delivering Superior Customer Experience
Strengthening underwriting and simplifying customer journey
Cardiac risk assessment at home for medical underwriting
Cardiac risk assessment service at home promises convenience to individuals who have to undergo medicals while
applying for an HDFC Life insurance policy
19
MULTI-FUNCTIONAL
SCREEN
MASSAGE FOOT
PEDAL
TRIANGULAR
REGULATOR
JOYFIT
BOLD SENTS
السمسم
JOYFIT
Applicants / users step on a stepper with speed & resistance adjustments
Conventional print based ECG equipment is replaced with a portable, bluetooth and
mobile connected ECG equipment for real time data recording and analysis
Recording is transmitted to the remote physician for review and interpretation
HYDRAULIC GAS
ROD
RUBBER
SLEEVE PLUG
■ Instead of an onsite physician, an online consultant physician is available to monitor the
progress of the stress test (incl. real-time ECG) over a video call
■ The physician can talk to the site technician and the applicant / user for any instructions
▪ This service is currently live in 19 locations
growth
Profitable
mix
distribution
Diversified
innovation
leading
Market-
insurance
Reimagining
Quality of
management
Board and
HDFC
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