WESTJET Strategy Overview

23 TSE: WJA Network & Schedule: Building Network Depth & Schedule Utility Price- sensitive Value Network & Schedule Point-to-point Rewards & co- brand card Less "earn" & "burn" Cabin Economy Inflight Regular product product / service offering Ground product Self-serve, pay-per-use AO Premium Network depth & hubs More "earn" & "burn" Business Premium food & beverage Priority check-in, boarding, new concept lounges Fare Plus segmentation Unbundled Econo Lowest Plus Flexible Bundled WESTJET

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