Investor Presentation 2019

PI EXTERNAL OUR APPROACH TO BRAND BUILDING More than 50 years Creating Market Leader Brands, step by step... More than 60% of revenue from Brands Ranked No 1 in the market, Some brands are more than a decade old. fi Inspired by Science Pre-Launch Efforts (-2 years) Pre-Launch Trials Verifying the FABS Confirmation of USPS/Value props Identifying & Mapping the Target Users & Markets Certification & On- Field Training of Team Generating Testimonials Farmer Database Compilation Brand Awareness Activities Product Launch Campaigns Setting Launch Objectives Finalizing Theme of Launches Location & Venue Finalization Identification and Invitation of Target Audiences (Farmers, Channel, Academia) Involvement of Stakeholders Press & Media Coverage Teaser Campaigns (Brand Fascia) Investor Presentation 2019 Post Launch Efforts Exhaustive Branding Activities to create a strong brand Molecule Expansion - Co-Branding & Co- Marketing Partnerships Demand Generation Activities POG Tracking & Channel Hand- Holding User Feedback & Testimonial Generation Branding Activities Print & Electronic Media Promotion Geographical Expansion - Venturing into Under-Developed Geographies Crop Label Expansion Product Stewardship

View entire presentation