WESTJET Strategy Overview

WestJet Rewards: simple and transparent WESTJET Teal Silver rewards Gold Once in a lifetime opportunity to catalyze Rewards program Rewards tiers introduced growth Plus WestJet Rewards: Program exceeds 4M members Largest growth coming from top- tier segment 2015 2016 2017F • Partial redemption Transparent . 2010 2011 2012 2013 2014 Dollar-based No black-outs or seat restrictions program $ Source: WestJet internal systems 34 TSE: WJA 0 W$

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