Financial Review Franchise Group Inc.
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American Freight
Founded: 1994 | Headquarters: Delaware, Ohio
Company Overview
Created through the combination of American Freight and Sears
Outlet
2
Category-defining retailer of value furniture and appliances with
more than 345 locations across 30+ states
Serves as a liquidation channel for major appliance vendors
Covers 128 of 210 designated market areas in the U.S.
Simplified supply chain that leverages domestic manufacturers
and distributors
Expected to continue to gain market share in the value furniture
segment as other players of scale move towards premiumization
FRANCHISE
GROUP INC.
Well Positioned in the
Value Furniture Retail Segment
Nearest
Competitors
Continue to
RH
ARHAUS
POTTERY
BARN
ETHAN
ALLEN
Raymour & Flanigan
LA BOY
HAVERTYS MATTRESSFIRM
Premium
Price Point
sleep number.
Mid-Price
Point
IKEA
VCF
VALUE CITY
FURNITURE
ROOMS
Ashley TOGO
HOMESTORE
BOB'S
DISCOUNT
FURNITURE
18
American Freight Locations
8
13
5
2
CT RI
41
13 16
27
DE
15
2 10
6
14
11
10
12
8
9
AF Outlet Locations.
36
AF DC Locations
34
10
2
Fiscal 2020 Mix by
Merchandise Category
Mattresses
11%
Other
10%
Trend Up the
Value Chain
Furniture
42%
BIG
LOTS
Appliances
37%
Value
Price
Local
Stores
AMERICAN FREIGHT
Local
Point
FURNITURE MATTRESS APPLIANCE
Stores
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