Financial Review Franchise Group Inc.
The Vitamin Shoppe
Founded: 1977 | Headquarters: Secaucus, New Jersey
Company Overview
•
Leading omni-channel specialty health and wellness supplement
retailer
27
Vitamin Shoppe Locations
16
5
3
8
2
67
17
10
29
8
2
38 11
23
36
7
3
79
2
5
25
21
14
27
11
3
3
2
17
1
6
25
•
.
719 locations (no mall stores, and all are currently company-
operated, representing a significant refranchising opportunity)
- ~14,000 SKUs from ~700 brands, including The Vitamin ShoppeⓇ,
BodyTech®, True Athlete®, Mytrition®, plnt®, ProBioCare® and Next
Step® brands
Ongoing shift toward private label brands is expected to drive margin
expansion and customer retention
E-commerce sites complement in-store experience by extending
product offerings
Direct-to-consumer sales have grown to -20% of all sales in 2020, up
from 14% of all sales in 2019
- Investments in BOPIS, Instacart and ship-from-store
~Fiscal 2020 Revenue Mix by Channel
FRANCHISE
GROUP INC.
Direct to
Consumer
Sales
20%
Store Sales
80%
8
54
82
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