Wix Results Presentation Deck
Efficient marketing based on 7-9 month TROI
One Time Marketing, Ongoing Collections
... After 1 Quarter
0.5x
$55
$27
Q1'19 Cohort
Marketing Cost ($ million)
After 5 Quarters
1.5x
$44
$68
Q1'18 Cohort
Cohort Net Collections ($ million)
After 9 Quarters
2.9x
$32
$90
Q1'17 Cohort
After 13 Quarters
3.9x
$25
$96
Q1'16 Cohort
After 17 Quarters
5.0x
$19
$94
Q1'15 Cohort
Note: Data as of March 31, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to
equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes only direct marketing and
related costs associated with the acquisition of users. Cohort Net Collections do not include Flok, DeviantArt, Wix Answers and Wix LogoMaker
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