WESTJET Strategy Overview

42 TSE: WJA Fare Bundles: Enhancing Guest Choice & Value Price- sensitive Network & Schedule Point-to-point Rewards & co- brand card Less "earn" & "burn" Cabin Economy Inflight Regular product product / service offering Ground product Self-serve, pay-per-use Value Premium *AO Network depth & hubs More "earn" & "burn" Business Premium food & beverage Priority check-in, boarding, new concept lounges Fare segmentation Plus Plus Unbundled Econo Lowest Flexible Bundled WESTJET

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