BAT Results Presentation Deck

● ● Strong revenue growth ahead of volume growth across all three New Category brands glo ● vuse CHARGE BEYOND This product contains nicotine and is addictive. 18 only. Read leaflet in pack SWITCH ON TO VUSE THE #1 VAPING BRAND TRUSTED BY MILLIONS WORLDWIDE GLOBAL VAPING Revenue up +48% Volume up +19% Category Share** 34.7% Brand Power^ +7% ● ● ● glo TASTE REDEFINED, YOUR WAY LOOKS GREAT, TASTES GREAT NEW HYPER X2 Revenue up +44% Volume up +30% Category Share** 19.6% Brand Power^ +9% #MOVEONTOVELO ● ● ● Empty can and recycle BAT A BETTER TOMORROW VELO 99% LESS TOXICANTS 100% VELO ENJOYMENT. MOVE ON TO HANDS-FREE VELO NICOTINE POUCHES. *** OVAA Revenue* up +37% Volume up +10% Category Share** 31.4% Brand Power^ +5% VIL YOU'VE GOT VELO VELOCOM/VELOSOPHY Underpinned by science and ESG Growth versus H1'21. *Revenue growth at constant rates. See Appendix A2. **For share definitions, see Appendix A3. Vapour value share across Top 5 markets: US, Canada, UK, France, Germany. T5 represent c.80% of Vapour industry revenue (closed-system). Velo volume share across Top 5 Modern Oral markets: US, Sweden, Denmark, Norway, Switzerland and now excludes Germany. Glo volume share across Top 9 THP markets: Japan, South Korea, Russia, Italy, Germany, Romania, Ukraine, Poland and Czech Republic. Top 5 22 represent c.80% of Modern Oral industry revenue. Top 9 represent c.80% of THP industry revenue. Velo brand represents over 75% of our Modern oral volume. *** To read the Velo advertisement disclaimer in full, please see Appendix A9. ^ Brand Power is based on KANTAR's proprietary 'BrandZ' Framework. It measures consumers 'Share of Heart' i.e. how likely are they to choose the brand over other brands and is expressed as a share.

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