Arla Foods Consolidated Annual Report 2021
21
Arla Foods Consolidated Annual Report 2021 / Strategy / Build growth platforms
BUILD GROWTH PLATFORMS
The growing population and economic progress, especially in Asia, are
driving a growing demand for dairy. At the same time, the dairy category is
changing, in Europe and internationally. New lifestyles, technologies and
beliefs mean people are increasingly shifting from traditional dairy to new
products, formats and new channels.
GROWTH MARKETS
GERMANY
NETHERLANDS
WEST AFRICA
SSOUTH-EAST ASIA
LCHINA
How will we do that?
• We will build positions in selected growth
markets with focus on our brands and
innovation.
• We will accelerate foodservice globally by
growing our arla pro brand in restaurants
and bakeries.
• We will accelerate e-commerce by
building partnerships with the best e-com
platforms and continuing to develop the
capabilities necessary to win online.
GROWTH CHANNELS
.இ
E-COMMERCE
05-10%
Revenue CAGR development,
2021-2026
FOODSERVICE
4-6%
SB VDRG CAGR development,
2021-2026
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