Life,Holistic Living: Delivering Superior Customer Experience

Segment wise average term and age - Pre-Merger basis¹ Average Policy Term excluding annuity (Yrs) H1 FY23: 23 (H1 FY22: 23) UL 12 12 39 41 Par 17 Non-par Health 222 12 Non-par Savings 12 33 Non-par Protection 38 Non-par Pension 14 12 H1 FY23 H1 FY22 Average Customer Age excluding annuity (Yrs) H1 FY23: 35 (H1 FY22: 36) 37 UL 36 33 Par 33 32 Non-par Health 32 33 22 Non-par Savings 33 38 37 Non-par Protection 33 34 34 44 Non-par Pension 55 54 55 H1 FY23 H1 FY22 Focus on long term insurance solutions, reflected in terms of long policy tenure Extensive product solutions catering customer needs across life cycles from young age to relatively older population 55 1. Basis individual new business policies (excluding annuity) HDFC Life

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