Financial Review Franchise Group Inc.

3 Resilient throughout economic cycles and COVID-19 pandemic Same store sales growth % (Dec FYE) 11.5% 3.7% AMERICAN FREIGHT FURNITURE MATTRESS APPLIANCE 1.1% 33% of EBITDA 2007 2008 2009 8.1% 3.8% 3.1% Aaron's Buddy's 8% of EBITDA 2007 2008 2009 6.2% 6.2% 5.2% THE VITAMIN SHOPPE LIBERTYTAX ΡΕΤ SUPPLIES PLUS 2007 2008 2009 Systemwide revenue per office growth %; '000 Tax returns prepared in bubbles (Feb FYE) Data not available FY 2008 Same store sales growth % (Dec FYE) 9.7% 1,912 1,766 9.4% 1.8% FY 2009 FY 2010 7.3% 2.0% FY 2008 FY 2009 FY 2010 1 Proxy for Franchise Group Businesses; 2 PSP as of 01/02/21 FRANCHISE GROUP INC. Liberty Tax 11% of EBITDA The Vitamin Shoppe 25% of EBITDA $87.0MM FRANCHISE GROUP INC. American Freight Fiscal 2020 Adj. EBITDA² $115.2MM 0 000 $37.1MM $26.9MM Pet Supplies Plus 23% of EBITDA $80.0MM 7

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