BAT Results Presentation Deck

Clear Vapour leadership with Vuse*** +240bps Value share HY23 vs FY22 16.1% 23.6% 1H19 31.6% 1H20 35.2% 1H21 1H22 Vuse value share of total Vapour in key markets** 38.3% 1H23 ● ● ● ● ● BAT A BETTER TOMORROW Vuse extends U.S. leadership Value share 46.7%, +5.7 ppts Leading in 36 states Vapour revenue up 36%* ● *** Continued progress driving profitability^ Positive contribution 3 of 5 key markets Vuse Go now available in 46 markets Unlocking emerging markets, incl.: Peru, Paraguay, Colombia Approaching growing modern disposables segment in a responsible way * Revenue growth at constant rates. See Appendix A2. ** Vapour value share across Top 5 markets: U.S. - Marlin, Canada - Scan Data, UK - Nielsen IQ, France - Strator, Germany - Nielsen IQ. See Appendix A3. T5 represent c.80% of global Vapour industry revenue in tracked channels (rechargeable closed systems and disposables). *** In tracked channels. ^ Profitability at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendices A1 & A2. 27

View entire presentation