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Framework for Revenue Growth and Path to Profitability Grow Revenue Active Subscribers ARPU₁¹ Ongoing: Grow Subs Approach: Organic virality + efficient marketing Reserve + Other Revenue Ongoing: Grow ARPU Approach: Increase add-on activity + moderate price increases Leverage 3 Main Expense Categories Fulfillment Costs Operating Expenses² Ongoing: Optimize Fulfillment Approach: Diversify transportation + increase Ops productivity Rental Product Spend Phase 1: Cover Opex - Done Phase 1A: Cover Opex + Product Ongoing: Grow Reserve and Resale Approach: Events/Reserve and Resale as funnels + subscribers buying items 1 On a quarterly basis, we define ARPU as subscription rental net revenue (which does not include Reserve and Other revenue generated by subscribers), divided by the average of the active subscriber count at the end of the current and prior fiscal quarters, divided by three months. On an annual basis, we define ARPU as the weighted average of the quarterly ARPUS in the year. 2 Includes Technology, Marketing and General and Administrative Expense. Depreciation Approach: Lower costs + scale leverage Phase 2: Cover all Capex Approach: > 2/3 of acquisition via capital-efficient channels Target: FCF+ in mid-term RENT THE RUNWAY 7

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