#1Fluent, Inc. (Nasdaq: FLNT) 16th Annual Needham Virtual Technology & Media Conference May 19, 2021#2Forward-Looking Statements Safe Harbor This presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements speak only as of the date hereof and are based on the Company's current plans and expectations. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve a number of known and unknown uncertainties and risks, many of which are beyond the Company's control. Factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include the following: compliance with a significant number of governmental laws and regulations, including those laws and regulations regarding privacy and data; the outcome of litigation, regulatory investigations or other legal proceedings in which we are involved or may become involved; failure to safeguard the personal information and other data contained in our database; failure to adequately protect intellectual property rights or allegations of infringement of intellectual property rights; unfavorable global economic conditions, including as a result of health and safety concerns around the ongoing COVID-19 pandemic; dependence on our key personnel; dependence on third-party service providers; management of the growth of our operations, including international expansion and the integration of acquired business units or personnel; the impact of the Traffic Quality Initiative, including our ability to replace lower quality consumer traffic with traffic that meets our quality requirements; ability to compete and manage media costs in an industry characterized by rapidly-changing internet media and advertising technology, evolving industry standards, regulatory uncertainty, and changing user and client demands; management of unfavorable publicity and negative public perception about our industry; failure to compete effectively against other online marketing and advertising companies; competition we face for web traffic; dependence on third-party publishers, internet search providers and social media platforms for a significant portion of visitors to our websites; dependence on emails, text messages and telephone calls, among other channels, to reach users for marketing purposes; liability related to actions of third-party publishers; limitations on our or our third-party publishers' ability to collect and use data derived from user activities; ability to remain competitive with the shift to mobile applications; failure to detect click-through or other fraud on advertisements; impact of increased fulfillment costs; failure to meet our clients' performance metrics or changing needs; compliance with the covenants of our credit agreement; and the potential for failures in our internal control over financial reporting. These and additional factors to be considered are set forth under "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2020 and in our other filings with the Securities and Exchange Commission. You are cautioned not to place undue reliance on forward-looking statements when evaluating the information presented herein, and the Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results or expectations. Non-GAAP Financial Measures This presentation contains "non-GAAP financial measures," which are adjusted financial measures that are not calculated and presented in accordance with generally accepted accounting principles in the United States, or "GAAP." We present non-GAAP measures, such as Media Margin, Adjusted EBITDA and ratios based on these financial measures, herein as supplemental measures of our financial and operating performance because our management believes that such information provides useful information to investors about our operating performance. Non- GAAP financial measures do not have any standardized meaning and are, therefore, unlikely to be comparable to similar measures presented by other companies. The presentation of non- GAAP financial measures is not intended to be a substitute for, and should not be considered in isolation from, the financial measures reported in accordance with GAAP. For reconciliations of the non-GAAP financial measures used in this presentation to the most comparable GAAP measures, please see the Appendix to this presentation. FLUENT#3Fluent helps leading brands and innovative disruptors acquire customers and drive sales & commerce through our technology-enabled, proprietary performance-based marketing platform in FLUENT#4FLUENT Company Snapshot COMPANY BACKGROUND 2010 Founded in NYC 500 4 Clients across multiple industries Locations: NYC, Toronto, South Florida & Kansas City ~225 Employees IMPACT 12.6% Revenue CAGR(1) 19.5% Media Margin(2) CAGR(1) $1 Bil. Media spend to date ~90% Users on mobile devices (1) 2016 through Q1 2021. Non-GAAP measure defined as revenue minus cost of revenue (exclusive of depreciation and amortization) attributable to variable costs paid for media & related expenses. Reconciled in Appendix hereto. 2#5Industry Leader in Data-Driven Digital Marketing Services Connecting consumers & advertisers via the Fluent platform CONSUMERS Attract & engage consumers through our digital media properties ■ High-value, incremental audiences ■ Advertisers' MVCs (most valuable customers) FLUENT 94320 Findreomob 0 What is your current employment FULL TIME PART TIME SELF EMPLOYED DIGITAL MEDIA HOMEMAKER RETIRED PROPERTIES Flash Rewards Get rewarded in a flash. Complete four deals and eam a $100 gcend from your favorite trond People Love This Speng App That Figures Out Where You're Wasting My CO Qu DATABASE ADVERTISERS Efficient customer acquisition for clients ■ Pay-for-performance model ► CPA, CPL, CPE, CPS ■ Aligns client & Fluent objectives 3#6Flash O&O MEDIA PROPERTIES 4 Rewards Flash Rewards Get rewarded in a flash. Earn $100 gift cards from your favorite brands! 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