#1ARITZIA October 2021 Investor Presentation#2Aritzia is a vertically integrated design house offering Everyday Luxury online and in our boutiques We believe in high-quality, beautifully designed product We believe in aspirational environments and experiences We believe in personalized and engaging client service. And we believe that all of this should be attainable ARITZIA#33 EXECUTIVE SUMMARY Founded in 1984, Aritzia is a vertically integrated design house offering Everyday Luxury Beautiful product Aspirational environments Captivating communications Engaging service We are a multi-channel retailer with a surging eCommerce business and growing footprint in the United States We have a high-performance culture led by a talented and experienced management team Our proven record of profitable, organic growth and free cash flow generation underpins our strong financial foundation Building on our momentum, we are expediting investments across our four strategic growth drivers eCommerce and omni innovation Geographic expansion Product expansion Brand awareness and customer expansion ARITZIA D BAU#44 We are strategically positioned in the fashion landscape Luxury Sub-Luxury ARITZIA Everyday Luxury Mid-Market Fast Fashion Discount#5LO 5 BEAUTIFUL PRODUCT We conceive, create, develop and retail fashion brands, each with its own vision, distinct aesthetic point of view, and a depth of design and quality that provides compelling value. As a group, they are united by an effortless appeal and an of-the-moment point of view. All of our product feature high quality fabrics, considered detailing, sophisticated construction and superior fit ΒΑΒΑΤΟΝ TEN The Group BABATON BY BABATON wilfred wilfred free Tna SUNDAY BEST SUPER WORLD™ DENIM FORUM#66 ASPRIRATIONAL ENVIRONMENTS Each Aritzia destination - physical or digital - is carefully considered. We pride ourselves on creating immersive, human, and highly personal shopping experiences ARITZIA Sale New Clothing Features Brands Tna Sweatfleece Now 212 New Arrivals NEW AROUND HERE A bunch of new styles you've never seen before. Maybe introduce yourself. CATEGORIES New T-Shirts New Blouses Now Sweaters Sort Size Colour Brand All Filters New Pants New Denim New Shorts New Skirts New Dresses New Jackets New Accessories Q 2 2 SCOUTT RICHARD SEDDA GAGOSIAM NEWYORK OC OBER 26, 1911-JANUARY 25, 2014 | WEST 21ST STREET INSIDE OUT ARITZIA#77 CAPTIVATING COMMUNICATIONS AND ENGAGING SERVICE Captivating communications seamlessly span across our eCommerce, retail and social media platforms as our outstanding boutique and concierge teams deliver world-class experiences to delight our clients, resulting in loyal, enduring relationships ut- АІСТІЯА THE D AA artens#88 MULTI-CHANNEL RETAILER WITH SURGING eCOMMERCE BUSINESS <> New ย aritzia.com Clothing Features Brands Ina Sweatfleece ° SEARCH а Д SIGNIN Shop Dresses Shop Pante Shop Sweatsuits Shop New FY16-FY20 +36% eComm revenue CAGR FY20 23% eComm penetration FY21 +88% y/y eComm revenue growth FY21 50% eComm penetration Seamlessly mirroring our Everyday Luxury experience online, we undertook an omni-approach to everything as the pandemic fueled the meaningful eCommerce growth that was already underway ARITZIA#99 MULTI-CHANNEL RETAILER WITH AN EXPANDING GEOGRAPHIC FOOTPRINT Capitalizing on the availability of premier real estate, we are growing our boutique network across North America, with a focus on the United States 1 Honolulu 3 Edmonton Whistler 2 Saskatoon 7 Calgary Victoria 13 Vancouver 2 Seattle 1 Portland San Francisco 1 San Jose 1 Denver 5 Los Angeles 1 San Diego 1 Winnipeg 1 Halifax 1 Quebec City Montreal Ottawa We deliver Everyday Luxury to clients in 221 countries through aritzia.com 31 Toronto Minneapolis 1 Boston Suburban New York Troy 5 Manhattan Chicago 3 King of Prussia 3 New Jersey 1 Washington DC United States 36 Dallas Austin 1 Houston 104 boutiques¹ Canada 68 1 As of the date of this presentation and excluding CYC Design Corporation boutiques ARITZIA#10Topanga, California Opened June 2021 10 ARITZIA ARTIZIA B ARITZIA#11PROVEN RESULTS Net Revenue ($ millions) 16% CAGR Pre-COVID $981 $874 $857 $743 $667 $542 FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 Adjusted EBITDA 2,3 ($ millions) 19% CAGR Pre-COVID $173 $161 $133 $118 $85 $77 Comparable Sales (%) 1,4 Q1 Q2 Q3 Q4 Annual FY2016 26.0% 20.9% 15.5% 9.3% 16.8% FY2017 12.8% 16.4% 15.1% 12.3% 14.1% eCommerce FY2018 9.3% 5.4% 6.3% 6.0% 6.6% Retail FY2019 10.9% 11.5% 12.9% 5.5% 9.8% FY20203 7.9% 8.4% 5.1% 8.9% 7.6% FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 Margin 15.7% 17.6% 17.9% 18.4% 17.6% 9.0% $40 Adjusted Net Income ($ millions) 25% CAGR Pre-COVID $95 $97 $76 $65 $26 FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 Margin 7.4% 9.7% 10.2% 10.8% 9.9% 3.0% 11 1 Our comparable sales growth calculation excludes the impact of foreign currency fluctuations by applying the prior year's average quarterly exchange rate to both current year and prior year comparable sales 2 Figures adjusted to exclude stock-based compensation, unrealized (gains) losses on equity derivatives and forward contracts, a one-time lease exit cost and offering transaction costs recoveries 3 We adopted IFRS 16 Leases, replacing IAS 17, for the annual reporting period beginning on March 4, 2019. For analysis purposes only, all figures are shown as if we continued to report under IAS 17 and did not adopt IFRS 16. See Disclaimer - Non-IFRS Measures including Retail Industry Metrics 4As temporary boutique closures from COVID-19 have resulted in all boutiques being removed from our comparable store base, comparable sales growth is not currently representative of the underlying trends of our business. We do not believe this metric is currently useful to investors in understanding performance and therefore have not reported this metric during FY2021. ARITZIA#12FUTURE GROWTH Our strategic growth drivers drove our business pre-pandemic, ensured our success mid-pandemic, and will fuel our growth post-pandemic ARITZIA antzia.com Shop by Category 由 日 1 2 eCommerce and Omni Innovation Geographic Expansion 3 Product Expansion aritzia ... ARITZIA Message Aritzia Everyday luxury | Le luxe au quotidien Spring 21 Just Launched | La collection du printemps 21 fraichement arrivée likeshop.me/aritzial IWD Sunday 8. Community Babaton Wilfred S Tha 3,473 posts followers 500 following 4 Brand Awareness and Customer Expansion 12 Supported by accelerating trends, Aritzia continues to make strategic investments across our people, processes, and technology to capitalize on the exciting growth opportunities ahead ARITZIA#1313 eCOMMERCE AND OMNI INNOVATION We are further investing in our multi-channel relationship to service and delight our clients - whenever, wherever Enhanced digital experience Reduce friction and drive conversion Digital Selling Tools Fit Analytics Site optimization Convenient payment solutions Personalization ARITZIA Features New Clothing Clothing International Women's Day Brands Tna Sweatfleece Women to the Power of Women All Clothing CATEGORIES Sort All Filters T-Shirts Bodysuits Blouses Sweaters Women of Aritzia Our Commitment to Community 口 SIGN IN Of women For women Because of women We support women We believe in women Because women To the power of women Change the world YOU'RE PART OF THE EQUATION. THANK YOU. capsule collection has sold out. We have a few Face Masks left but otherwise our Women 100% of proceeds are now going to Aritzia Community partners who support women and girls. Thank you, thank you, thank you. Brand-propelling and relevant features Omni-capabilities Seamlessly integrating our boutiques online View online, shop in store Buy online, ship from store Buy online, pickup in store Engaging service Delight our clients Exceptional Concierge services ARITZIA am.com New Cutting Feature TNA SWEATFLEECE Get comfortable being comfortable in a range of styles, colours, fabrics and fits. New to the lineup this season-sweatshorts E Tra Cory-eyfi Ho Cozy Boyfriend $39-838 S Improved shoppability across product categories Your B Fil afterpay This recommendation is based on the size that people ile you bought, and whether they returned it. Dased on the purchases of thousands of sina shoppers, there is a 67% chance that you will be happy with siz M Add size M to Bag Shop now. Pay Later. Always interest-free. Add your favourite items to your bag. Select Afterpay at checkout. Your purchase will be split into 4 payments, payable every 2 weeks. 0% Interest. That means you don't pay anything extra. Fit Analytics Buy Now, Pay Later ARITZIA#14GEOGRAPHIC EXPANSION A key component of our growth strategy, our boutiques: Drive sales and meaningful profits - Build brand awareness Propel significant client acquisition - Fuel our eCommerce channel New Boutiques Payback 12-24 Months We take a measured approach to boutique expansion. Our planned openings in Fiscal 20221: - 7-8 new boutiques, all in the U.S. 6 boutique repositions and expansions, 4 in Canada and 2 in the U.S. With 36 boutiques in the U.S. today, we have significant runway to grow We have identified a total of 100 locations in the U.S. that meet our exacting criteria² 1 Subject to delays and market conditions 2 Estimate based on a study we commissioned by a third party research firm at the time of the IPO 14 See Disclaimer - Forward Looking Information ARITZIA#1515 PRODUCT EXPANSION With the accelerated shift to digital and our eCommerce channel reaching critical mass, our product strategies can now be based on the unlimited opportunities provided online We see meaningful potential to double our exclusive product offering by FY25 through: ― — Depth (sizes, lengths, colours) Breadth (new style development) New categories (for example: swim, intimates and men's) We've accelerated our expansion into men's with the recent acquisition of Reigning Champ, a leading designer and manufacturer of premium athletic wear NEW AND ICONIC STYLES NOW IN MORE LENGTHS All of our iconic styles now come in multiple lengths to suit all legs. Denim, for, um, everyone. 26L 28L 30L 32L SPRING 21 ARITZIA#1616 BRAND AWARENESS AND CUSTOMER EXPANSION Driving brand awareness through expanding boutique network, social media, influencer strategy, VIP program, and digital marketing With the current online environment offering compelling opportunities, we recently launched a paid media pilot, focused on client acquisition in the U.S. < 12:02 Maritzia View Products LTE ARITZA Posts Liked by kristenledwards and 4,146 others 344 A < 12:02 ARITZIA Posts aritzia LTE 12:02 A BIT PLAYFUL O Q Y Liked by ragexruby and 4,114 others aritzia @salemmitchell is very busy right now. View all 23 comments 口 aritzia Tna made @venedaacarter into a vest person. Heads up the same might happen to you. View all 10 comments aritzia @claudsyousif Are you located in Canada? Feel from to send DM with weir referred size and Ineation aritzia @salemmitchell ♥!!! aritzia @lija glander same here A ARITZIA Posts aritzia o LTE ♡ O V Liked by jayro2121 and 0,040 others aritzia Dress for the season you want it to be. @anaasaber knows how View all 20 comments aritzia @anacoober [ ARITZIA#1717#18FINANCIAL HIGHLIGHTS $ millions, unless specified 2Q22 2Q21 ALY 2Q20 ALLY Net Revenue $350.1 $200.2 +74.9% $241.2 +45.1% Gross Profit $156.2 $70.4 +121.8% $95.4 +63.7% Gross Profit Margin 44.6% 35.2% +940 bps 39.6% +500 bps SG&A Expenses $92.1 $60.2 +53.1% $60.6 +52.1% % of Net Revenue 26.3% 30.1% -380 bps 25.1% +120 bps Adjusted EBITDA Adjusted EBITDA Margin $72.9 $12.3 +493.9% $36.4 +100.4% 20.8% 6.1% +1,470 bps 15.1% +570 bps Adjusted Net Income $44.4 $1.0 $19.8 Adjusted EPS $0.39 $0.01 +4,093.9% $0.18 +117.5% Free Cash Flow¹ $76.7 ($15.2) +604.9% ($1.1) +6,849.5% Inventory $181.9 $140.9 +29.2% $136.5 1 Free cash flow is defined as net cash generated from operating activities excluding interest paid, less net cash used in regular capital expenditures and repayments of principal on lease liabilities 18 See Disclaimer - Non-IFRS Measures including Retail Industry Metrics +33.3% ARITZIA#19FINANCIAL STRENGTH Surging momentum and strong performance enabled us to capitalize on meaningful opportunities to accelerate our growth and optimize our balance sheet Q2 fiscal 2022 financial results updated for subsequent events as of October 13, 2021 $132M Free cash flow¹ generated in LTM 75% Interest acquired in Reigning Champ based on $63M EV $33M initial payment funded with cash on hand on June 25, 2021 $75M Outstanding term loan repaid in full on July 13, 2021 $175M Fully undrawn, expanded revolving credit facility from $100M $170M Cash and equivalents as of October 13, 2021 19 1LTM ended August 29, 2021. LTM net cash generated from operating activities excluding interest paid, less net cash used in regular capital expenditures, and principal repayments on lease liabilities. Refer to annual MD&A. See Disclaimer - Non-IFRS Measures including Retail Industry Metrics Maintain near-term Organic Repay liquidity growth debt Return to shareholders (share buybacks)#2020 FY22 Outlook As of October 13, 2021 Net Revenue vs FY21 vs previous guidance Gross Profit Margin vs FY20 SG&A As % of net revenue vs FY20 $1.25 to $1.30 billion +45% to 50% Upwardly revised from $1.15 to $1.20B Consistent for Q3 and Q4 Slightly higher than increase in Q2 for Q3 and Q4 Capital Expenditures Net of TIA Boutique Openings $55 to $60 million 7-8 New 6 Expansions/Repositions ** In addition to the above, Reigning Champ is expected to deliver approximately $14 million in net revenue and $3 million in Adjusted EBITDA in the second half of fiscal 2022. ARITZIA#21LONG TERM PROFITABILITY Strong revenue growth drives operating leverage and long-term profitability 21 2 $ $ W Revenue Growth Led by our accelerating eCommerce and U.S. businesses, and strong boutique performance Expense Management Continued investment in people, processes and technology with prudent expense management Profitability Enhancement Sourcing and operational efficiencies while reinvesting in our product and aspirational pricing Free Cash Flow Generation Strong profitability and capital management drives free cash flow As we grow, we expect to scale our investments and leverage our fixed costs ARITZIA#22ENVIRONMENT, SOCIAL & GOVERNANCE We are committed to driving responsible practices across every aspect of our operations and amplify the positive impacts on people and the planet GOVERNANCE ESG governance resides at the highest levels of our organization, with responsibility resting with our President and COO, supported by guidance from the Board regarding our ESG priorities and strategies ESG is led cross-functionally and integrated across all divisions through designed programs and corporate policies STRATEGY - Our ESG strategies are based on our material impacts as identified through our materiality assessment and in line with SASB They are further informed by an organizational life cycle assessment, internal employee surveys, and our suppliers' labour rights performance, among others RISK MANAGEMENT ESG risks are incorporated within our wider enterprise risk management framework (more details in our Annual Information Form) METRICS AND PERFORMANCE INDICATORS Internal KPI's have been established in line with strategic priorities to measure our progress 22 22 For more details on our ESG performance, visit aritzia.com ARITZIA#23Our People We're committed to the success of the people who make us who we are through our commitment to growth and development, diversity, equity and inclusion, and employee well-being Women Women FY21 Accomplishments GROWTH AND DEVELOPMENT - Paid $30 million to ensure financial continuity for our people during boutique closures Assessed 100% of our new suppliers against labour standards and our Supplier Code of Conduct using independent monitoring, providing training support where needed WELL-BEING - Prioritized the health and safety of our people and clients with industry- leading measures across all workplaces Invested in programs such as Headspace to support the mental well-being of our people DIVERSITY, EQUITY AND INCLUSION (DE&I) Established an Executive Diversity, Equity and Inclusion Committee and committed to investing $1 million toward strengthening our DE&I program, including an inaugural survey for our people to provide their thoughts and anonymous feedback Donated $100,000 to Black Lives Matter and contributed to the National Association for the Advancement of Colored People (NAACP) 223#2424 Our Planet We're committed to the protection and restoration of our planet through our promise to reduce our impact on climate, water and biodiversity FY21 Accomplishments CLIMATE - Became operationally carbon neutral through the purchase of VCS-certified carbon offsets and renewable energy credits, covering our scope 1 & 2 emissions Completed our first CDP climate report - Established and published our first board-approved Environmental Policy outlining standards and requirements for managing the climate, water and biodiversity impacts across our value chain PRODUCT-RELATED CLIMATE, WATER & BIODIVERSITY IMPACTS - - - We are committed to sourcing all our materials responsibly. In our SS21 collections, 40% of styles have a more sustainable attribute, including the use of organic cotton and many others (up from 25% in FW20). We continue to adopt best practice animal welfare standards including those established by Textile Exchange. For example, 100% of the down we use is RDS (Responsible Down Standard) certified Ensured all our first tier and strategic suppliers and fabric mills completed the Higg Facilities Environmental Module (FEM) as we continued our engagement to support improved environmental performance Further committed to Canopy Pack4Good to ensure paper-based packaging does not include fibres from ancient or endangered forests#2525 Forward-looking information Certain statements made in this presentation may constitute forward-looking information under applicable securities laws. These statements may relate to our future financial outlook and anticipated events or results and include, our ability to sustain momentum in our business and advance our strategic growth drivers, the impact of health and safety measures including capacity restrictions and mandated closures on retail performance and labour and operating expenses, our ability to drive eCommerce and Omni innovation, geographic expansion, product expansion, and brand awareness and customer expansion, our ability to weather further uncertainty, achieve meaningful growth and take advantage of opportunities, our ability to invest in critical infrastructure across our people, processes and technology, our ability to meaningfully accelerate the Company's product expansion into men's while bringing incremental growth to the Company's women's eCommerce and U.S. businesses, our outlook for: (i) net revenue in the third quarter of fiscal 2022, (ii) net revenue in fiscal 2022, (iii) gross profit margin in fiscal 2022, (iv) SG&A as a percent of net revenue in fiscal 2022, (v) net capital expenditure in fiscal 2022, (vi) new boutiques and expansion or repositioning of existing boutiques in fiscal 2022 and (vii) Reigning Champ's net revenue and Adjusted EBITDA contribution in second half of fiscal 2022. Particularly, information regarding our expectations of future results, targets, performance achievements, prospects or opportunities is forward-looking information. As the context requires, this may include certain targets as disclosed in the prospectus for our initial public offering, which are based on the factors and assumptions, and subject to the risks, as set out therein and herein. Often but not always, forward-looking statements can be identified by the use of forward-looking terminology such as "may", "will", "expect", "believe", "estimate", "plan", "could", "should", "would", "outlook", "forecast", "anticipate", "foresee", "continue" or the negative of these terms or variations of them or similar terminology. Implicit in forward-looking statements in respect of the Company's expectations for: (i) net revenue in the range of $350 million to $375 million for the third quarter, (ii) net revenue in the range of $1.25 billion to $1.30 billion in fiscal 2022, implying an increase of approximately 45% to 50% from fiscal 2021, (iii) Gross profit margin consistent with pre-pandemic levels in fiscal 2020 for the third and fourth quarter of fiscal 2022, (iv) SG&A as a percent of net revenue to increase in the third and fourth quarter of fiscal 2022, slightly above the increase in the second quarter relative to pre-pandemic levels in fiscal 2020 (v) net capital expenditures in the range of $55 million to $60 million and (vi) Reigning Champ's net revenue and adjusted EBITDA contribution in the second half of fiscal 2022, are certain current assumptions including the continued growth in eCommerce and retail sales trending above pre- pandemic levels for the foreseeable future. The Company's forward-looking information is also based upon assumptions regarding the overall retail environment, the COVID-19 pandemic and related health and safety protocols and currency exchange rates for fiscal 2022. Specifically, we have assumed the following exchange rates for fiscal 2022: USD:CAD = 1:1.28. Given this unprecedented period of uncertainty, there can be no assurances regarding: (a) the limitations or restrictions that may be placed on servicing our clients in reopened boutiques or potential re-closing of boutiques; (b) the COVID-19-related impacts on Aritzia's business, operations, supply chain performance and growth strategies, (c) Aritzia's ability to mitigate such impacts, including ongoing measures to enhance short-term liquidity, contain costs and safeguard the business; (d) general economic conditions related to COVID-19 and impacts to consumer discretionary spending and shopping habits; (e) credit, market, currency, interest rates, operational, and liquidity risks generally; and (f) other risks inherent to Aritzia's business and/or factors beyond its control which could have a material adverse effect on the Company. Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the factors discussed in the "Risk Factors" section of the Company's annual information form dated May 11, 2021 for the fiscal year ended February 28, 2021 (the "AIF"). A copy of the AIF and the Company's other publicly filed documents can be accessed under the Company's profile on the System for Electronic Document Analysis and Retrieval ("SEDAR") at www.sedar.com. The Company cautions that the list of risk factors and uncertainties described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information. The forward-looking information contained in this press release represents our expectations as of the date of this press release (or as the date they are otherwise stated to be made), and are subject to change after such date. However, we disclaim any intention or obligation or undertaking to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws. Non-IFRS Measures including Retail Industry Metrics This presentation makes reference to certain non-IFRS measures and including certain retail industry metrics. These measures are not recognized measures under International Financial Reporting Standards ("IFRS"), do not have a standardized meaning prescribed by IFRS and are therefore unlikely to be comparable to similar measures presented by other companies. Rather, these measures are provided as additional information to complement those IFRS measures by providing further understanding of our results of operations from management's perspective. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of our financial information reported under IFRS. We use non-IFRS measures including "EBITDA", "Adjusted EBITDA", "Adjusted Net Income", "Adjusted Net Income per diluted share", "gross profit margin" and "free cash flow". This presentation also makes reference to "comparable sales growth" which is a commonly used operating metric in the retail industry but may be calculated differently compared to other retailers. These non-IFRS measures including retail industry metrics are used to provide investors with supplemental measures of our operating performance and thus highlight trends in our core business that may not otherwise be apparent when relying solely on IFRS measures. We believe that securities analysts, investors and other interested parties frequently use non-IFRS measures including retail industry metrics in the evaluation of issuers. Our management also uses non-IFRS measures including retail industry metrics in order to facilitate operating performance comparisons from period to period, to prepare annual operating budgets and forecasts, and to determine components of management compensation. For definitions and reconciliations of these non-IFRS measures to the relevant reported measures, please see the "How We Assess the Performance of Our Business" and "Selected Consolidated Financial Information" sections of the Company's MD&A available on SEDAR. Certain Other Matters Any graphs, tables or other information demonstrating our historical performance or any other entity contained in this presentation are intended only to illustrate past performance of such entities and are not necessarily indicative of our future performance or such entities.#26aritzia.com 26 ARITZIA