#1RETAIL Retail @ ASOS CAPITAL MARKETS EVENT 20 April 2021 asos#2THE ASOS VISION TO BE THE #1 DESTINATION FOR FASHION-LOVING 20-SOMETHINGS WORLDWIDE RETAIL asos 229 2 asos#3RETAIL Not a retailer. Not a platform. A destination. @ASOS. 3 asos#420-SOMETHING FASHION IS AT THE CORE OF OUR MODEL 2. The ASOS Brands Design that can't be found anywhere else RETAIL 1. Truly global retailer 3. The ASOS Platform One platform with all the relevant product, all of the time 4. The ASOS Experience Inspiring, exciting, friction-free and personalised 5. Effective, efficient and sustainable model 4 asos#5AND TODAY WE FOCUS ON THE HEART OF OUR BUSINESS 2. The ASOS Brands Design that can't be found anywhere else RETAIL 3. The ASOS Platform One platform with all the relevant product, all of the time 4. The ASOS Experience Inspiring, exciting, friction-free and personalised 5 asos#6INTRODUCTIONS JOSE ANTONIO RAMOS Chief Commercial Officer RETAIL VANESSA SPENCE Design Director NIKKI TATTERSALL Buying Director 6 asos#7A PLATFORM BUILT ON A UNIQUE SET OF BRANDS ASOS BRANDS asos DESIGN RETAIL asos EDITION asos LUXE asos k future 4505 asos CURVE asos MADE IN ΚΕΝΥΑ CROOKED TONGUES WEEKE EST.2020 LECTIVE Actual UNRVLLD/SPPLY daysocial VENTURE BRANDS COLLUSION* Reclaimed ASYou VINTAGE CURATED BRANDS A CURATED EDIT OF 850+ BRANDS IN-HOUSE BRANDS TOPSHOP Miss Selfridge Face + Body Sports ΤΟΡΜΑΝ HIIT asos_ MARKETPLACE OUTLET 7 asos#8A CHARACTERISTIC PERSPECTIVE OF FASHION RETAIL WITH THE PURPOSE TO OFFER A UNIQUE EXPERIENCE. THE ASOS EXPERIENCE SHRED TVY FARK ADE PARE A13 Y PARK HALF PIPE SHRED PARK H:20 SKI AREA VY PARK Chuva 78 W WED азанс MONSAN adia PARK I WAN KA 161983 ARK M IVY PAR ED PARK Dark Future™ XX NY PARK -40% IVY O PARK JAN 2 HALF PIPE SHRED N.20 SHEQ HALF S AD PARK JAN 20 PARK PIPE VY Ban ON 20 ypa SPARK SUSTIN CONS 15 ma JAN IVY PARK Sif MILAN S 1 MARK I PARK TON APARK 1 20 LYR AM WY dec AXY F SHE 8 asos#9ALL THROUGH THE LENS OF OUR CORE VALUES ASOS TALL RETAIL INCLUSIVITY MATERNITY F ASOS PETITE FWI REIMAGINE FASHION: THE ASOS DESIGN CIRCULAR COLLECTION REMO % RECYCLED CONTENT: REMO 24/0 RM1800046 RE-NEBRASKA B ENVIRONMENTAL SAVINGS PER 1 KG: 9 asos#10GOING OUT END USAGE CASUAL OFFERING A UNIQUE EXPERIENCE FOR ALL MOMENTS OF A 20-SOMETHINGS LIFE For the Gram asos LUXE 77 AsYou Girl/Lad ND Miss Selfridge L 28/21 asos 4505 20-SOMETHING CUSTOMER TYPES Gen Street NIKE asos DESIGN COLL T Polished asos EDITION 850+ MULTI BRANDS COLLUSION* HIIT Minimal Scenester TOPSHOP ΤΟΡΜΑΝ KEET Reclaimed VINTAGE#11BUILDING OUR EXCLUSIVE BRAND PORTFOLIO ASOS BRANDS ARE ON TRACK TO DOUBLE FROM FY 17 TO OVER £1.5BN ASOS BRANDS NET SALES RETAIL FY17 Topshop Brands FY18 Venture ASOS Design Sub-brands FY 19 ASOS Design FY20 FY21 FC £1bn 11 asos#12SOURCING OUR EXCLUSIVE BRAND PORTFOLIO A DYNAMIC BUYING MODEL BALANCING AGILITY, FLEXIBILITY AND SUSTAINABILITY 8-20 weeks LONG LEAD c.60% RETAIL UK 2.5% N.AFRICA 3% EUROPE 35.5% MAURITIUS 7% ASIA 36% INDIA 16% 2-8 weeks SHORT LEAD c.40% 12 asos#13OUR EXCLUSIVE BRAND PORTFOLIO asos DESIGN FOR ALL MOMENTS OF A 20-SOMETHINGS LIFE S STU CS ACTUAI X Optimisn € ● Actual 00 7 ASOS Design & 12 sub brands Multi category, multi end-use Ac ID market gaps, anticipate trends ISTRE A 13 asos#14OUR EXCLUSIVE BRAND PORTFOLIO COLLUS COLLUS LUSION X 4377 COLLUSION* A STREET BRAND UNIQUELY DESIGNED FOR THE COMING AGE. SHAPED BY AND FOR AN AUDIENCE WHO DEMAND SOMETHING DIFFERENT FROM FASHION. COLLUSION IITTITEL TIME // T X COLLIN X COLLON ● COLLUSION* The unofficial brand of lockdown 2nd most searched brand on ASOS Loved by the GenZ customer, average customer age 22 14 asos#15MARKET-LEADING DESIGN CAPABILITY 100 STRONG DESIGN TEAM USING HANDCRAFTED TO DIGITAL METHODS MakerBot Replicator+ EMAIRIE and 30 TURA MakerBot MakerBot Replicator CE !! Bespoke teams across the ASOS Design, Venture and Sub Brands Uniquely skilled across multiple disciplines Create designs unique to ASOS 15 asos#16GLOBAL INSPIRATION FROM SOCIAL MEDIA, FASHION AND 20-SOMETHING CULTURE N ● IT ALL STARTS WITH RESEARCH, AND WE ARE 20- SOMETHING OBSESSED ● 20-something obsessed Using multiple research channels Ability to pivot to the changing needs of customer BODY RETAIL d Tik Tok KOR 17 |Gimpo Incheon Gangseo Bucheon Yangcheon Guro Goyang Geum cheon Gwang- Siheung myeong Eunpye- ong Mapo Yeong- deungpo Yangju Uijeongbu Seodae- Jongno mun Dongjak Gwanak Anyang Gangbuk Yongsan Dobong Jung Seongbuk Seocho Nowon Dongdae mun Seongdong Gwan- gjin Jung- nang Gwacheon Gangnam Namyangju Songpa Gangdong Hanam Gwangju| Seongnam Seoul, South Korea A voda n VINTAGE CLOTHING Collabs Refresher visualpin Message 978 posts Music vi.... 122 followers POSTS Private Design Inspo Account Screenshot & DM us your inspo Influencers/Accounts are tagged Followed by roxysmith234, mkaliceburrow +28 mare A STAC VMAS 20.. Clubhouse: Drop-in audio chat Alpha Expl A TAGGED 46 following 18/03/19 Snoop 18/02/19 16 asos