BigCommerce Investor Day Presentation Deck

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#1BIGCOMMERCE Investor Day May 25, 2022#2BBIGCOMMERCE Disclaimer: forward looking statements This presentation and the statements made on behalf of BigCommerce during this presentation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act regarding our strategy, products and services, shareholder returns and our future results, performance or achievements, financial and otherwise. Such statements or projections reflect management's current expectations, estimates and assumptions based on the information currently available to us and are not guarantees of future performance. Actual results may differ materially from our statements or projections for a variety of reasons, including, without limitation, general global political, macroeconomic an market conditions, such as the effect of the invasion of Ukraine by Russia and the effect of the resulting sanctions, if any, on our business, the continuing impact of the COVID-19 pandemic, supply chain disruptions, changes in U.S. government spending, and revenue seasonality, as well as matters specific to our business, such as the impact of the COVID-19 pandemic on our operations, financial performance and results of operations, our ability to expand our total available market and grow our portfolio of products, customer demand for and acceptance of our products and services, our ability to successfully execute new business models, our ability to successfully execute on our data fabric strategy to generate profitable growth and stockholder return and our ability to manage our gross profit margins. These and other equally important factors that may affect our future results are described in reports and documents we file from time to time with the SEC, including the factors described under the section titled "Risk Factors" in our most recent filings on Form 10-K and Form 10-Q available at www.sec.gov. The forward-looking statements made in these presentations are being made as of the time and date of the live presentation. If these presentations are reviewed after the time and date of the live presentation, even if subsequently made available by us, on our website or otherwise, these presentations may not contain current or accurate information. Except as required by law, we undertake no obligation to update or revise any forward looking statement based on new information, future events or otherwise. This presentation also includes non-GAAP financial measures. Reconciliations of these measures to the comparable GAAP measures are available in the appendix to this presentation. BigCommerce's Investor Relations website at https://investors.bigcommerce.com contains a significant amount of information about BigCommerce, including financial and other information for investors. BigCommerce encourages investors to visit that website from time to time as information is updated and new information is posted. The content of BigCommerce's website is not incorporated by reference into this presentation, and any references to BigCommerce's website are intended to be inactive textual references only.#3Welcome Daniel Lentz SVP of Finance and Investor Relations#4Agenda 01 BIGC Strategy & Competitive Advantage Enterprise 02 Differentiated Technology Includes Fireside Chat with Codal & Trellis 03 Strategic Priorities B2B, Headless, Omnichannel, International expansion 04 Financial Update Enterprise Business Review and Outlook. 05 Q&A Session Invitation#5B Strategy Brent Bellm CEO#6B STRATEGY AVERY DENNISON Skullcandy BigCommerce is the open SaaS platform for all stages of ecommerce growth. Black Diamond BEN&JERRY'S. Leica TED BAKER LONDON berlin PACKAGING NATORI 103 104 105 106 107 108 109 110 111 112 ScJohnson i Janar 1: 115 116 117 return data def handle inva pass def authorized Decorator with Github or passed www www rap if 'co dat dat deed github user untbere s the use t if self.use self.us return sel www def get github Requests th Rask github by Dashboard SPAN 945 419 wipes BER $17,345 1.034 P 17,134 GETS FRODUCTS SUCTS ABOUT THERE'S A BEST FOR Y MAN. 506 Gillete How It Works $19 HA Uniquely positioned as a SaaS ecommerce leader Open SaaS Enterprise leadership Focused on established businesses AB2C + B2B Global Partner-centric (best-of-breed)#7B STRATEGY BigCommerce positioning and differentiation Capability Enterprise SMB Magento An Adobe Company SAP Hybris (V) HCL Commerce ORACLE atg On-Premise BIGCOMMERCE SQUARESPACE S shopify WIX SaaS Value/ROI, Speed, Reliability, Security We win with businesses who value any or all of: ▶ Best-of-breed ▶ Enterprise functionality Flexibility/composability/ customization ▶ User experience including headless commerce ▶ Omnichannel commerce ▶ B2C, B2B and hybrid B2B2C ▶ Low-cost /high value Performance ▸ ▶ ▶ Security Continuous innovation#8B STRATEGY Open SaaS combines the flexibility of open source with the benefits of SaaS by exposing powerful APIs and SDKs throughout the platform OPEN SOURCE Custom/on-premise Flexible OPEN SAAS BIGCOMMERCE LEGACY SAAS One size SaaS Restricted#9B STRATEGY Open SaaS powers platform functionality and flexibility Unique shopping and checkout experiences across channels & devices Catalog Merchandising Pricing Catalog management Discounting and promotions management B COMMERCE PLATFORM Inventory Locations Orders Customers Order management and cross channel fulfillment Promotions Carts Checkout Analytics Analytics & insights Content Channels Customer management Payments Shipping Public APIs and documentation for third party data access and system integration Tax 1,000+ integrated apps and solutions in every major category#10B STRATEGY Open SaaS enables composable, best-of-breed optimization Payments Shipping & Tax Checkout, fraud, lending Marketing automation Point of sale 52 Providers 103 Providers 28 Providers 30 Providers 13 Providers Search & 88 merchandising Providers PayPal adyen BARCLAYS Braintree ShipStation ShipperHQ ShipBob klaviyo attentive SIGNIFYD afterpay Klarna. affirm) Bolt clover worldpay stripe checkout.com CHASE from FIS Square fulfilled by naruar Digital River Extend Avalara VERTEX amazon mailchimp omnisend Teamwork RETAIL* ClearSale dynamic nosto A KLEVU Attragt yield Zettle by PayPal searchspring dotdigital @posnow FAST SIMON Formerly InstantSearch+ zip sezzle Justuno O COMMERCE BUY ONLINE PICKUP IN STORE APP o bloomreach#11B Enterprise customer snapshot Health & Beauty Apparel Electronics Home & Garden Food & Beverage Sports Automotive B2B & Industrial Chap Stick IVORY XGREEN ROADS TED BAKER LONDON cantoni FUJITSU NOKIA | Phones Carluccio's .COM DUXIANA KING BAKING TIENDA CLUB PUEBLA GOREⓇ ARTHUR DuPont OU PONT Sustainable Solutions COMPANY EST EUROSPORT WEAR Mrs. Kes SPORTS. Piros BEER CARTEL 2 GILDAN BRANDS MEYER'S AWESOME VW AUDI GROUP SPECIALISTS Clarks. CLEAN DAY SHARP Appliances M bensons for beds Tienda Chivas 5-hour Lammes ENERGY CANDIES PRIORITY TIRE NATORI Mmotorola defy Nature's One SINCE 1885 Harvard Business Publishing Corporate Learning ROCK GOLF BOTTOM CARILOHA BURROW MOLTON BROWN LONDON LA PERIA Nikon STURGIS Harley-Davidson® pure barre GE Aviation Clearview BLACKBERRY FARMSHOP Leica PERFORMANCE MITOQ PETER CHRISTIAN Winstanleys Pramworld vodafone YETI LARQ STG sporthiketrackgear.com Black Diamond mountain rose herbs GRENSON ENGLAND 1866 AN BRICKHOUSE SECURITY. BASKITS JOHNNIE WALKER Reebok AMERICAN solo stove LEATHER VAN CAFE fart collins, colorado • Skullcandy ZZWIFT marucci victoriahealth Big Green Egg The Ultimate Cooking Experience ABI AND JOSEPH BEN&JERRY'S B3 TECTRAN DOWTY Driven to be BETTER™ ******* WHEELS www.bbwheelsonline.com CATⓇ ResMed HKⓇ living TOTTENHAM HOTSPUR SANTA MONICA SEAFOOD DOCK DIRECT mazda berlin PACKAGING#12B STRATEGY Our strategy is purposefully disruptive. By definition, disruptors start at the low-end, expand and then displace incumbents due to better performance at lower cost. Higher Product Performance Lower SFCC, SAP, Oracle, IBM PERFORMANCE CUSTOMERS WILL PAY FOR Time Magento B Shopify Source: Clayton M. Christensen, Michael Raynor, Rory McDonald From "What is Disruptive Innovation?", Dec. 2015 / HBR.org 2015 SFCC, SAP, Commerce Tools Incumbent's sustaining trajectory Entrant's disruptive trajectory Adobe fka Magento Shopify Plus Shopify 2022 High end of the market MOST PROFITABLE Mainstream Low end of the market LEAST PROFITABLE#13B STRATEGY 2022 BigCommerce strategy and priorities TOP PRIORITIES STRATEGY PILLARS Enterprise Open SaaS A B2B Headless Disruptive Innovation * # Omnichannel International Commerce- as-a-Service#14B Enterprise Strategic Priorities Brent Bellm CEO#15B ENTERPRISE BC Enterprise plan serves 65% of $10B platform spend TAM Worldwide digital commerce applications revenue 2020-2025 Revenue ($B) Revenue ($B) 12 10 00 + 2- Total: 5.4 3.2 2.2 2020 4.0 - 2.3 2021 On-premise - 2% CAGR 4.8 2.2 2022 5.7 SaaS + 20% CAGR 2.2 2023 Source: IDC - Ecommerce Applications Forecast 2021-2025, published 2021 6.8 2.1 2024 Total + 13% CAGR Total: $10.0B 7.9 2.0 2025 BigCommerce's Enterprise plan targets the 66% of market spend done by mid-market and large enterprise businesses Global commerce platform technology spend, 2021 38% Enterprise 34% SMB 28% Mid-market Source: Forrester - Commerce Platform Technology Forecast, 2016-2021 (Global), 2017#16B ENTERPRISE BigCommerce's transformation into an enterprise ecommerce leader began years before IPO and is accelerating Enterprise Account ARR as a % of total ARR Enterprise Account net new bookings as a % of total net new bookings 60% 40% 2017 Y/Y Growth 46% 55% 45% 2018 41% 48% 52% 2019 44% 44% 56% 2020 51% 36% 64% 33% Enterprise Account ARR Note: Both graphs have like for like scale to facilitate accurate comparison 67% 2021 72% Non-Enterprise Account ARR 1Q22 68% 42% 58% 2017 28% 72% 2018 23% 77% 2019 35% 65% 2020 18% 82% 2021 15% 85% 1Q22 Non-Enterprise Net New Bookings ■ Enterprise Account Net New Bookings *1Q22 net new bookings excludes effect of one time move of certain non-enterprise accounts into enterprise plans#17B ENTERPRISE Forrester rates BigCommerce ahead of enterprise competition THE FORRESTER WAVE™ B2C Commerce Solutions Q2 2022 "BigCommerce has a strong partner ecosystem and good performance against its product vision by unifying and simplifying administration of both first-party and third-party functions. Its roadmap is one of the strongest in this evaluation and includes plans for deeper integration of third-party apps and additional native integrations with complementary solutions, such as customer data platforms. Reference customers are enthusiastic about BigCommerce as a trusted partner, and it garnered the highest marks from references in this evaluation." FORRESTER Source: The Forrester Wave B2C Commerce Solutions Q2 2022 Challengers Stronger current offering Weaker current offering Contenders SAP Weaker strategy Strong Performers Salesforce VTEX O Shopify Plus i Optimizely O Market presence Adobe Leaders Kibo Commerce O BigCommerce commercetools- "A gray bubble or open dot indicates a nonparticipating vendor. Source: Forrester Research, Inc. Unauthorized reproduction, citation, or distribution prohibited. Stronger strategy#18B ENTERPRISE External validation of our strong enterprise customer NPS NPS BigCommerce has very strong customer advocacy across a sizable sample set (N=171) How likely are you to recommend BigCommerce to a colleague or industry peer? 1% 0 - Not at all likely 1 2 2% 3 1% 4 5% 5 4% 6 Source: Channel-check NPS survey conducted by investment firm with $50B+ AUM, 2022 8% 7 30% 8 49% I 9 2% 10- Extremely likely Demographics N=200 survey respondents, with 150 selecting BigCommerce as their primary vendor (N=171 having evaluated BigCommerce) with a range of target types (majority B2C with some mix; GMV generally <$250M annually) CBD 2% Industry Mix Apparel & Fashion 22% Other 8% Automotive 13% Health & Beauty 15% C-suite Executive level 15% Food & Beverage 21% Manufacturing 20% Role Mix IT 18% E-Commerce 35% Omnichannel 1% Sales & Marketing 31% Business to Business (B2B) 8% \ Category Management 1% Business Type Mix Mix of Both 36% $10M - $24.9M 20% $5M - $9.9M 16% Business to Consumer (B2C) 57% GMV Mix $25M-$49.9M 14% $1M - $4.9M 19% $50M - $99.9M / 8% $100M - $249.9M, 10% _$250M- $499.9, 3% $500M - $9.9Bn, 7% -$10B-$50Bn, 3% Cannot discuss, 1% Less than $1M, 3%#19B Technology Innovating ecommerce Brian Dhatt Chief Technology Officer#20B TECHNOLOGY Beginning 2015, BigCommerce extended up-market to become the first SaaS platform to flexibly serve mid-market and large enterprises → Complex Business Requirements Simple All-in-one SaaS B Time 2009 Cart/Checkout APIS Stencil Theming! Open SaaS 2015 Multi-currency Headless Checkout SDK Price Lists 2016-2017 Open Checkout Big Open Data Enterprise Promotions Feedonomics B2B Edition 2018-2019 Multi-storefront Multi-location inventory Customer segmentation 2020-2021 2022#21BTECHNOLOGY We are a full-featured, robust enterprise platform In Q1, multi-year investments have closed last remaining gaps Performance Published Uptime API GraphQL Coverage API Rest Coverage Use Case Headless CMS Integrations / Supports Multiple Frameworks Checkout (Open/Closed) Payments (Open / Proprietary) Multi-Storefront Multi-Currency Multi-location Inventory Features Price Lists Customer Segmentation Promotions Catalog (600 Variants per SKU) Faceted Search (Native / App) 99.99% 100% 100% 13 Open Open ✓ ✓ ✓ (Beta) Advanced (Beta) Advanced Native Native#22B TECHNOLOGY Multi-Storefront Major MM/ENT growth enabler Significant growth enabler unlocking major MM/ENT use cases Multi-geo Hybrid B2C/ B2B Multi brand Multi-year investment available since March to Enterprise customers; available to all plans by end of year Closes last ENT feature gap Significant upsell and MRR opportunity from add-on storefronts = THINK BIG THINK BIG Shop All Shipping & Returns Contact Us Blog ACCESORIES SALE DISCOUNT UP TO 50% OFF New Products Popular Trending Products Channels Storefronts Just Dresses Think Big Marketplaces & XQ O Add your first marketplace channel: * We have updated the channel management experience Now you can create and manage your storefronts and 3rd party channels in one place. Learn more Give feedback Search the store JUST DRESSES a ebay JUST DRESSES 3 DRESS AYA SALE DISCOUNT UP TO 50% OFF https://just-dresses-802466.mybigcommerce.com SHOP NOW https://test-store234.mybigcommerce.com 4 ACTIVE ACTIVE + Create channel + Add new *** + Add new#23B TECHNOLOGY Commerce as a Service Enabling the partner flywheel to sell, create and manage customized ecommerce solutions Significant growth vector • Enabling partners to serve new verticals with a highly tailored and relevant commerce solution Customized onboarding experience with auto installation of apps Co-branded control panel experience Full management of accounts and store lifecycle via APIs and dashboards POWERED BY 4 BIGCOMMERCE Tailor WINE DIRECT clover NewOxatis avasam Cross-sell Localize | Payu silk#24B Fireside chat with Keval Baxi, CEO at Codal & Jared Shaner, partner and CRO of Trellis Marc Ostryniec Chief Sales Officer#25B B2B Strategic Priorities Brent Bellm CEO#26BB2B B2B will grow faster than B2C to 42% of TAM in 2025 B2B TAM: $4.2B proj. 2025 Global spend on ecomm platforms (Billions USD) B2C B2B $10.0 $8.0 $6.0 $4.0 $2.0 $0.0 $3.6 $1.8 2020 $5.7 $4.2 2025 CAGR: B2C 10% B2B 18% IDC Digital Commerce Applications Forecast, June 2021 BigCommerce B2B sales grew 32% YoY in 2021 and accounted for 27% of 2021 new sales MRR.#27BB2B BigCommerce has strong native B2B capabilities... BIGCOMMERCE Customer segmentation Price lists Restricted login With multi-storefront, manage B2B and B2C on one platform 4 Flexible APIs to customize and integrate existing systems ...supplemented with deep functionality from acquisitions BIGCOMMERCE budlebab Sales rep enablement tools EDITION Payment method visibility control Account hierarchy with user roles & permissions 4Shared shopping lists and buy again B2B NINJA™ Best in class quoting 4 API integration that enables customization#28BB2B BigCommerce is one of the strongest performers in B2B ^^ FORRESTER "BigCommerce has strong performance against its product vision. BigCommerce has strength in architecture, third- party channels, and extensibility and integration. Reference customers are enthusiastic with BigCommerce as a trusted partner. BigCommerce is best fit for brand manufacturers experimenting with direct digital channels that don't want to have to replatform as their business grows." Source: The Forrester Wave B2C Commerce Solutions Q2 2022 THE FORRESTER WAVE™ B2B Commerce Solutions Q2 2022 Challengers Stronger current offering Weaker current offering Contenders Weaker strategy Intershop SAP Strong Performers Salesforce- BigCommerce O Spryker Market presence" Sitecore "A gray bubble or open dot indicates a nonparticipating vendor. Source: Forrester Research, Inc. Unauthorized reproduction, citation, or distribution Oracle commercetools J O Optimizely Adobe Leaders Stronger strategy#29BB2B Additional B2B platform recognition Paradigm B2B Combine 9 Mid-Market, 7 Ent Medals G2 Grid® for E-Commerce Platforms Leader Contenders Niche L K. Satisfaction O 8 ល 2 Leaders High Performers G2 reviews rate BigCommerce best - by far - for B2B Source: ected_view=grid&segment=all&attributes%5B101%5D=190#grid https://www.g2.com/categories/e-commerce-platforms?utf8-%E2%9C%93&sel Market Presence 2021 PARADIGM REPORT B 16 AWARDS WON "Customers spoke highly of BigCommerce's extensive partner ecosystem and rich open application marketplace with robust APIs, as well as the ease with which the solution can be configured by a business user." IDC MarketScape Major Player Capabilities IDC MarketScape Worldwide B2B Digital Commerce Platforms, 2020 Source: IDC, 2020 Sitecore HCL Conga Infor Adobe Oro Unil Sva TrueCommerce BigCommerce Strategies Salesforce VTEX Oracle Spryker Leaders SAP Episerver Elastic Path commercetools Major Players Contenders Participants "Consider BigCommerce if your organization is primarily focused on differentiating with business agility and fast time to market with a platform that is very business user-friendly."#30BB2B customer snapshot Publishing, Printing, IT & Electronics Industrial & Ag Supply Food, Beverage & CBD Healthcare, Medical & Safety Supply Apparel, Sports & Outdoors Manufacturing Homegoods & Building Supply Harvard Business Publishing USCutter Suppliesoutlet securityMETRICS Interform. Learning FARMER BOY ckfoods amtouch DENTAL SUPPLY KELTY berlin PACKAGING HKⓇ living Ssherrilltree XGREEN ROADS SIEMENS Healthineers ResMed AVERY DENNISON ML LifetimeBrands MANN LAKE BEE & AG SUPPLY THE BEER BAT Black Diamond BOBUX Odiono® VERTICAL PPE McDurmon BARRON DESIGNS Rainbow ECOScience CANDY CLUB SafetyCulture NATORI TECTRAN Driven to be BETTER™ EMPIRE Moulding & Millwork NOVO Baking Products Company HANNA instruments WALTON'S Everything but the Meat. Clarion GIRL & DUG SAN DIEGO PORTLAND ascdirect.co.ukⓇ THE ON-LINE PACKAGING COMPANY FLAIR RUGS S SILK WORLDWIDE ATS Advanced Technology Services, Inc. FUJITSU DE ELECTRONICS PREMIER SAFETY HSWHOLESALE JUUL MASTER DISTRIBUTOR GZS TOBEN THE MAINTEX RSTENERG 1-877-4A-SCREW GILDAN Orangetheory panache BRANDS PAN K9 COOK&BOARDMAN psi GROUP BOXHUB PureFUN! Supply AORN ACLS SAFE SURGERY TOGETHER DuraMark The Chas. E. Phipps Company#31B Headless Strategic Priorities Brent Bellm CEO#32B HEADLESS Headless (aka “composable") commerce involves the combination of distinct technologies used for front-end (user experience) and backend (platform) via APIs. Going headless removes design constraints, allowing the creation of exceptional customer experiences without limitations. lower TCO improved CX faster speeds#33B HEADLESS Headless is growing Market share opportunity SMB: 25% of existing stores (source: Builtwith May 2022, led by WordPress sites) Enterprise: 12% of new migrations (source: Digital Commerce 360, 12% of merchants expecting to switch ecommerce platforms most likely to pick headless approach, based on survey of 300 of the Top 1000 US B2C merchants, Aug-Oct 2021) BigCommerce headless sales grew 34% YoY in 2021 and accounted for 9% of 2021 new sales MRR.#34BHEADLESS IDC rates BC a Leader in headless commerce. ^^ "Consider BigCommerce if you are a fast-growing, experience-driven brand looking for a multi-tenant SaaS headless digital commerce platform" and "if your organization is primarily focused on differentiating with business agility and a fast time to market with a platform that is very business user-friendly." IDC IDC MarketScape Worldwide Headless Commerce Applications Vendor Assessment IDC MarketScape: Worldwide Headless Digital Commerce Applications, 2020-2021 Capabilities Source: IDC, 2020 SAP HCL Strategies Adobe 1 I 1 commercetools I Elastic Path Skava Salesforce Kibo Commerce Spryker Leaders BigCommerce VTEX Major Players Contenders Participants#35B HEADLESS Industry-leading headless integrations and partnerships DXP & FEaaS o bloomreach uniform shogun Amplience Drupal™ CMS W CONTENTSTACK C Contentful graphcms prismic SANITY WORDPRESS Vip B storyblok WPengine WordPress still powers over 42% of the internet (Source: W3Techs, May 2022) Hosting & CDN Vercel netlify Front-end Frameworks React.js NEXT. Vue.js NuxtJS Gatsby Vue Storefront BigCommerce is front-end agnostic; we grow through strategic partnerships. Shopify's Hydrogen & Oxygen monolithic approach marginalizes frameworks & hosting providers.#36B HEADLESS Customer snapshot by headless integration NEXT.S Gatsby NuxtJS WORDPRESS contentful CONTENTSTACK o bloomreach Ollie petit planet MITOQ FORCITE VP VIDEOPRO Black Diamond holly yashi SPICEOLOGY K LONDON unu TED BAKER Airomé solo stove Good Beautiful Spencil. 19SPORTS YET! CVC Le s LA PERIA Mountain Equipment Company HK GOREWEAR LARQ springbok CANDLE WARMERS MKM OURA URBAN JUNGLE Kōkatat THE SCHOOL OF LIFE bensons for beds P PODBIKE Murad. Since 1963 APPELLES. FOUR PILLARS SOG STUDIES AND OBSERVATIONS Fortune Brands A home and security company#37B Omnichannel Strategic Priorities Sharon Gee VP, Revenue Growth - Omnichannel B#38BOMNICHANNEL Omnichannel is not an option, it's an imperative Shoppers are discovering and buying products across diverse channels 67% of $7.3T will be marketplaces share of global retail ecommerce GMV in 2025 32.9% Branded sites (D2C) 67.1% Marketplaces Retail Ecommerce Sales, 2022 (US) Source: eMarketer 2022 >50% of branded ecommerce sales sourced from search engines, social, paid ad and content channels Display/paid ads 3% Content + affiliates 5% Social 2% SEM 17% SEO 24% Email 4% Direct 45% Sales by traffic source Source: BigCommerce global merchant sales by last-click traffic source, Feb 2022#39BOMNICHANNEL In our privacy-focused, post-covid world, the global channels are all launching features to deliver seamless, integrated, omnichannel shopping experiences G | f Advertising Marketplaces Social Commerce J amazon ebay#40B Our vision Our vision is to be the world's best platform for Omnichannel Commerce The lines between ads, social, marketplaces and messaging channels are vanishing. The single most valuable thing that a platform like BigCommerce can provide, beyond excellence of branded stores, is the ability to maximize sales via third-party channels.#41BOMNICHANNEL Shoppers consider these factors anywhere they discover products: 01 I 02 03 04 Is this the product I want? Is this product available near me? When will it be delivered? How much will it cost?#42BOMNICHANNEL Merchant success requires fulfilling shopper expectations across these key areas Every major channel is focused on delivering this set of features natively, or via integrated partners. BigCommerce and Feedonomics provide this needed functionality for global channel partners. 01 Catalog 02 Pixel/Signal 03 Ads 04 Creative / Creators / AR / VR 05 Repricing and Reviews 06 Payments / Tax / Fraud 07 08 09 Inventory & Order Management Shipping, Fulfillment Returns, Refunds & Exchanges Analytics, Audience & Targeting 10 Messaging / Support#43BOMNICHANNEL Merchants have different levels of omnichannel maturity GROW BUILD Single D2C + ads INNOVATE 2-5 channels Single channel D2C + marketplaces Single fulfillment location Off the shelf shipping rates Multi-channel Integrated online / offline ERP as system of record Owned fulfillment + 3PL + custom shipping rates Global omnichannel 5-20+ channels D2C + marketplaces + ads + social B2C + B2B Global integrated online + offline Unified inventory & order routing Across all channels Inventory within 2-day delivery of all major global markets#44BOMNICHANNEL Merchants can grow their GMV by using Feedonomics to connect to 100+ additional 3rd party sales channels G fo Feedonomics helps BigCommerce increase merchant sales volume by improving Return on ad Spend (ROAS) and channel performance across key channels. Products →→feedonomics BIGCOMMERCE ebay Inventory Orders Fulfillment All trademarks and logos are the property of their respective owners amazon#45BOMNICHANNEL Every merchant, agency, and channel needs quality catalog, inventory and order data System of Record Catalog Inventory Orders Woo Ecwid salesforce commerce cloud VTEX PIM ERP -MS SMB I ENT OMS feedonomics FeedDNA™ FeedAi™M f G Channels a Feedonomics helps enterprise merchants, on any platform, optimize their products to drive return on ad spend and performance on hundreds of growth channels.#46BOMNICHANNEL With our Big Open Data Solutions, merchants can measure and optimize their omnichannel business growth powered by their existing best-of-breed solutions Data Warehouse Store and connect your data Google Big Query Business Intelligence Gain actionable insights Google Data Studio & Looker Power BI 36.2% 26.2% Customer Data Platform Build holistic customer profiles Segment bloomreach ENJOY 20% DISCOUNT FOR TODAY ONLY! Personalization Deliver custom shopping experiences LimeSpot Constructor.io dynamic yield nosto Analytics Learn how your store performs Glew. Pay Helm DYNAMIC TRENDALYTICS Google Analytics </> FACEBOOK PIXEL#47B International Expansion Strategic Priorities Marc Ostryniec Chief Sales Officer#48B INTERNATIONAL EXPANSION В International Flexibility Headless B2C 1 B2B Hybrid markets value BigCommerce O Openness Payments Shipping % Tax CMS Speed Time to market with high quality and multi-country/ region#49B INTERNATIONAL EXPANSION Executing the playbook for constant expansion 2021 2022 France, Italy, Netherlands Spain, Germany, Mexico Rapid "always on" expansion playbook will enable us to add +15 new strategic markets Spain, Germany and Mexico happening now All regions also grow with the business 2023 Nordics, Colombia, Chile, Peru Central Europe, MENA TBC 2024#50B INTERNATIONAL EXPANSION ΕΜΕΑ BAU / CEV countries Countries with BigCommerce merchants#51B La po LA PIATTAFORMA AMERI CREARE UNA LORO PRESEN AL GIUSTO PREZZO BigCommerce an ceano, dalla terra dove è stato fond Europa approda n nando il mercato rante la pandemia gioco supportand consolidate che h a creare, per la p si, una propria pr a distanza di due FORBES.IT La potenza oltre il negozio LA PIATTAFORMA AMERICANA BIGCOMMERCE ARRIVA IN ITALIA. SUPPORTERÀ LE IMPRESE CHE VOGLIONO CREARE UNA LORO PRESENZA ONLINE E RAFFORZARE L'ATTIVITÀ DI E-COMMERCE. "OFFRIREMO L'INNOVAZIONE AL GIUSTO PREZZO", DICE LA COUNTRY LEAD E SENIOR ACCOUNT EXECUTIVE IRENE ROSSETTO Irene Rossetto B BigCommerce arriva da Oltreo- Oceano, dalla terra rossa del Texas. dove è stato fondato nel 2009. In Europa approda nel 2018 rivoluzio- nando il mercato, soprattutto du- rante la pandemia, quando entra in gioco supportando molte imprese consolidate che hanno cominciato a creare, per la prima volta o qua- si, una propria presenza digitale e a distanza di due anni stanno cer- FORBES.IT cando di migliorare l'esperienza e-commerce per i propri clienti. A partire da quest'anno BigCom- merce approda anche in Italia. "La novità", spiega Irene Rossetto, country lead e senior account exe- cutive di BigCommerce per l'Italia, "è che da quest'anno forniamo una piattaforma e un'esperienza piena- mente localizzate nel nostro Paese. Ogni aspetto, dal primo contatto con la piattaforma, fino alla costru- zione del progetto e al lancio, pas- sando per un team che stiamo as- sumendo e formando, è disponibile in italiano, cosicché i nostri clienti, b2b e b2c, e i nostri partner, possa- no godere di un servizio completo, che permetta loro di prosperare". BigCommerce è la piattaforma e-commerce open Saas (Softwa- re-as-a-service) che nella definizio- NOVEMBRE, 2021 ozio PRESE CHE VOGLIONO RIREMO L'INNOVAZIONE ENE ROSSETTO www alla costru- lancio, pas- stiamo as disponibile stri clienti, ner, possa- completo, sperare. attaforma (Softwa- definizio- RE, 2011#52B INTERNATIONAL EXPANSION EMERCE E-commerce software commercial BEDRIJF BigCommerce commercetools Shopware Spryker Intershop Communications Magento Shopify SAP Commerce Cloud CCV Shop CloudSuite Salesforce Commerce Cloud Sana Commerce Lightspeed Mijnwebwinkel SCORE ★★★★★ ★★★★★ ★★★★★★ ★★★★ ✰✰✰✰✰✰✰ ★★★★★★ ★★★★ ★★★★★ ★★★★ ★★★★★★ Dit keer gaat het aantal aanbieders van E-commerce software commercial van twaalf naar veertien. De twee nieuwe namen in het overzicht zijn BigCommerce en commercetools. CloudSuite stond eerder in 2019 in het overzicht, toen met 4,5 sterren. BIGCOMMERCE JEROEN VAN MEEL 'WIJ KIJKEN VERDER DAN PUUR E-COMMERCE' ......... MES MET EEN NASDAQ-NOTERING IS BIGCOMMERCE ECHT EEN GROTE SPELER IN E-COMMERCE, MAAR TOT VORIG JAAR HAD HET BEDRIJF NOG GEEN KANTOOR IN NEDERLAND. REDEN GENOEG VOOR JEROEN VAN MEEL, REGIOMANAGER BENELUX, OM HET GASPEDAAL FLINK IN TE TRAPPEN. "ONS PLATFORM GROEIT MEE MET DE KLANT." H et Amerikaanse techbedrijf BigCommerce is actief in 150 landen, maar volgens Van Meel maakt het een groot verschil dat je zelf aanwezig bent in een land. "Op deze manier kunnen we klan- ten en partners echt op maat bedienen", zegt de Country & Sales Lead Benelux, die zelf de allereerste 'hire' was in Nederland. "Het mooie van ons platform is dat het van toepassing is op alle businesses: van groot tot klein, van multinational tot mkb'er. Daardoor kan het platform met de klant blijven meegroeien." OPEN PLATFORM BigCommerce faciliteert e-commerce met SaaS-diensten waarmee bedrijven hun web- shop kunnen bouwen, maar ook hun betalin- gen, (content)marketing, hosting, beveiliging en zoekmachine-optimalisatie regelen. "Wij werken daarbij partner-first", legt Van Meel uit. "Het open karakter van ons platform bete- kent dat klanten een lock-in voorkomen door BigCommerce uit te breiden met andere pro- ducten. Wat wij hebben gebouwd is 'open SaaS', waarbij wij het beste van beide werelden combineren. Ons eigen platform wordt gecombineerd met de diensten van meer dan achtduizend implementatie- en techpartners." Het grote voordeel van open SaaS is dat klan- ten extra functionaliteiten met één muisklik kunnen toevoegen. "Zo bieden we maximale flexibiliteit, zeker voor bedrijven die naarmate ze groter groeien ook meer specialistische 'MAXIMALE FLEXIBILITEIT VOOR BEDRIJVEN DIE STEEDS MEER SPECIALISTISCHE TOOLS NODIG HEBBEN' tools nodig gaan hebben. Daardoor kun je veel sneller inspelen op veranderingen, die altijd sneller komen dan je kunt verwachten." NEDERLANDSE KLANTEN De komst naar Nederland heeft direct een aan- tal grote klanten opgeleverd, zoals Swinkels, BrandMasters en Onlineverf.nl. Van Meel: "Bierconcern Swinkels is een goed voorbeeld van een bedrijf waarvoor we verder keken dan alleen naar e-commerce. We vliegen projecten altijd aan op basis van het businessplan. Swin- kels wilde per brouwer een nieuwe site die shoppable is. Dat hebben we geregeld, met een korte time-to-market en mogelijkheden voor verdere integraties met marketplaces of het simpel toevoegen van nieuwe labels." Het handige van BigCommerce is dat je klein kunt beginnen en samen met het platform geleidelijk groter kunt groeien. "Vaak zie je bij techplatforms dat je aanvankelijk slechts 60% van de functionaliteiten gebruikt, maar wel voor 100% betaalt. Bij ons is dat niet nodig. Je kunt een basispakket afnemen en daar extra features aan toevoegen zodra je ze nodig hebt. Denk daarbij aan cms, payment, PIM of mar keting automation. Ons advies: voeg een dienst pas toe als je eraan toe bent, als je er ook echt een businesscase voor hebt." < OKO Fors DAMA#53B INTERNATIONAL EXPANSION АРАС BAU / CEV countries Countries with BigCommerce merchants#54B INTERNATIONAL EXPANSION APAC April 25, 2022 BigCommerce Named 2022 Australian Solution Provider of the Year Vendors in Partnership (VIP) Award recognition validates company's culture and customer-first approach in helping merchants of all sizes build, innovate and grow their businesses for future success SYDNEY - 25 April 2022 - BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the company has been honoured with the Retail Global Vendors in Partnership (VIP) Award for 2022 Australian Solution Provider of the Year. BigCommerce is recognized with this prestigious award for its achievement in excellent customer and employee culture, and how it translates to great business results. The award ceremony was held at Retail Global's Award Gala on 11 April 2022. "This recognition is a tremendous acknowledgement of BigCommerce's relentless focus on the success of our merchants. We make every decision and measure every outcome based on how well it serves them. As BigCommerce leads a new era of ecommerce with our open SaaS strategy, we will always aim to give our merchants the power and flexibility to choose what works best for them," said Shannon Ingrey, vice president and general manager, APAC at BigCommerce. "BigCommerce is made up of amazing individuals, and it's through teamwork, humility and ambition that we achieve results to the benefit of our merchants." The Australian VIP Awards celebrate innovation, empathy and excellence among the solution provider community in Australia powering the retail ecosystem. Vendors in Partnership established the VIP Awards for the solution provider community during NRF Retail Week in New York 2020. The event now includes Australian vendors forging stronger relationships, giving retailers a formal way to support, influence and recognize partners who integrate business methodologies based on shared success measures and service levels derived from the retailer's needs. VIP AWARDS#55B INTERNATIONAL EXPANSION APAC Customer Shipping Billing Payment O [email protected] Test Test 6129485940 123 Fake Stoet Testing, Punjab, 144001/India Free Shipping O Test Test 6129485940 123 Fake Steet Testing, Punjab, 144001/India Cash On Delivery Pay Online (Debit card, credit card, UPI, Wallet etc.) Place Order Edit Edit Edit Order Summary 1 ltem Subtotal Shipping GST 1x Breakfast Wellness Combo | Kapiva Masala Supergrain Oats & Ujjwal Masala Chai Coupon/Gift Certificate SAVE5 Save 5% off Expires on: 09/15/2021 5:01 pm SAVE10 Save 10% off Expires on: 09/15/2021 5:01 pm Total (INR) Edit Cart 476 2476 Free 273 Apply 476 4 Customer [email protected] Shipping Billing Payment Test Test 6129485940 123 Fake Steet Testing, Punjab, 144001/India Free Shipping to Test Test 6129485940 123 Fake Steet Testing, Punjab, 144001/India Cash on Delivery Pay Online (Debit card, oredit card, UPI, Wa Place Order KAPIVA- English Kapiva Transaction # 512935 476 +916129485940 | [email protected] PREFERRED PAYMENT METHODS Wallet - PhonePe pay Wallet-Amazon Pay F Edit M Wallet - Ola Money (Postpaid +... CARDS, UPI & MORE Debit Card 3 Order Summary otal bing 1x Breakfast Wellness Combo | Kapiva Masala Supergrain Oats & Ujjwal Masala Chai bon/Gift Certificate SAVE5 Save 5% off Expires on: 09/15/2021 5:01 pm SAVE10 Save 10% off Expires on: 09/15/2021 5:01 pm Total (INR) Edit Cart 476 7476 Free 273 Apply 476#56B INTERNATIONAL EXPANSION LATAM BAU / CEV countries Countries with BigCommerce merchants 1#57B INTERNATIONAL EXPANSION LATAM EXPANSION Últimas Noticias Empresas Economía Tecnología Politica Mujeres Internacional O Revista Digital TECNOLOGÍA BigCommerce se expande a México para dar el salto a Latinoamérica El CEO de la plataforma de soluciones para comercio electrónico, Brent Bellm, dijo que México es muy importante para la empresa, pues es uno de los países con mayor crecimiento en la región. jue 24 marzo 2022 04:00 PM y f in CO BIGCOMMERCE#58B Financials Enterprise business review and outlook Robert Alvarez Chief Financial Officer#59B FINANCIALS Agenda 1. Financial deep dive into BigCommerce's enterprise¹ business 2. Investment updates: B2B, Headless, International Expansion, Omnichannel, and Cross-sell / Upsell 3. Updated view of long term financial model 1 Enterprise accounts represent any account with at least one BigCommerce enterprise plan#60B FINANCIALS Global ecommerce momentum continues to accelerate despite brick-and-mortar retail reopening 12% $2,796 Adoption of ecommerce is accelerating 14% $3,361 2019 18% $4,248 2018 Retail ecommerce spend ($bil) 2020 19% $4,938 2021 20% $5,542 22% 2022 $6,151 23% 2023 $6,767 2025 -Retail ecommerce (% of global retail spend) 2024 24% Sources: eMarketer, Jan 2022; Morgan Stanley Research; William Blair Research $7,391 COVID-related bump not expected to flatten the future ecommerce penetration curve due to secular tailwinds (logistics improvements, mobile device penetration, etc) Many enterprises use legacy ecommerce platforms that need to be replaced Headless commerce architecture makes implementing new ecommerce software easier than the old rip-and-replace model#61B FINANCIALS BigCommerce at 3/31/22 $280M ARR +43% 1Q22 | +43% Q1'21 +27% Q1'20 $ |- Accelerating revenue growth +42% Q1'22 | +41% Q1'21 +44% 2021 | +36% 2020 68% Enterprise account ARR growth ㅏ "t 75% Q1'22 non-GAAP gross margin $ - Customer Target Segments Enterprise Mid-Market target: $1M-$50M GMV Large Enterprise target: $50M+ 67% of account ARR Non-enterprise SMB target: <$1M GMV 33% of account ARR Note: All statistics as of 3/31/2022 unless otherwise noted, represent Enterprise accounts, and include impact of the acquisition of Feedonomics and the COVID-19 pandemic. $ 52% >2K ACV account ARR growth +51% 1Q21 ARPA of accounts >$2K ACV: $19,234 +23% Q1'22 | +29% Q1'21 Accounts >$2K ACV as a % of total ARR +89% Q1'22 | +83% Q1'21 Q1'22 new store launches Including Tottenham Hotspur, one of the world's premier football brands; Boxhub; Ollie Pets, a customized meal pet plan company; Volkswagen autoparts company, Van Café; and EuroSport Tuning, European auto parts supplier#62B FINANCIALS BigCommerce @ IPO vs today BigCommerce at IPO Enterprise accounts Mid-market target: $1M-$50M GMV Large enterprise target: $50M+ 52% of account ARR Note: statistics as of 3/31/22 Non-enterprise SMB target: <$1M GMV 48% of account ARR Rapid growth in key business strategy: disrupting legacy enterprise ecommerce BigCommerce today Enterprise accounts 67% of account ARR Non-enterprise 33% of account ARR#63B FINANCIALS BigCommerce is an enterprise ecommerce SaaS business $189M Enterprise ARR 67% of total $280M ARR 3-year ARR CAGR: 55% +68% YOY 1Q22 >80% of platform GMV from enterprise accounts $ — ㅏ BigCommerce today Enterprise plans 67% of account ARR Non-enterprise 33% of account ARR ta 118% Net Revenue Retention (2021) $35,225 annual average revenue per account 5,365 enterprise accounts Note: All statistics as of 3/31/2022 unless otherwise noted, represent Enterprise accounts, and include impact of the acquisition of Feedonomics and the COVID-19 pandemic.#64B 1. Financial review of enterprise business "Enterprise accounts" have at least one contracted enterprise plan. These accounts do a minimum of $1M GMV per year and scale into hundreds of millions and higher. Enterprise accounts: (a) require custom-negotiated, multi-year contracts (b) include custom negotiated contract terms (liability limits, info sec, etc) (c) want dedicated technical and professional services offerings, and (d) often conduct detailed RFPs with custom requirements#65B FINANCIALS Enterprise ARR has grown at a 40%+ organic rate for the past 14 consecutive quarters and a 55% CAGR over the last three years. +41% YoY +32% $35 +37% +41% +44% +46% $51 $46 $42 Note: growth rates represent organic + inorganic growth +44% $55 $61 $38 M 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 +44% +40% $67 $71 +44% $80 IPO +48% $90 +51% $101 +58% $112 +54% $123 +78% $160 +72% $173 +68% $189 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 ■ Enterprise ARR $mil#66B FINANCIALS BigCommerce's transformation into an enterprise ecommerce leader began years before IPO and is accelerating Enterprise Account ARR as a % of total ARR 60% 40% 2017 Y/Y Growth +46% 55% 45% 2018 +41% 48% 52% 44% 56% 2020 36% +51% 64% 2019 +44% Enterprise Account ARR Note: Both graphs have like for like scale to facilitate accurate comparison 2021 +72% 33% 67% 1Q22 +68% Non-Enterprise Account ARR Enterprise Account net new bookings as a % of total net new bookings 42% 58% 2017 28% 72% 2018 23% 77% 2019 35% 65% 2020 18% 82% 2021 15% 85% 1Q22 * Non-Enterprise Net New Bookings ■ Enterprise Account Net New Bookings *1Q22 net new bookings excludes effect of one time move of certain non-enterprise accounts into enterprise plans#67B FINANCIALS Enterprise accounts deliver superior unit economics and net revenue retention profiles 2016 Annual Merchant Billings by Cohort: enterprise accounts LTV to CAC: average of 8:1 across prior four years Pre-2017 cohort 2017 2017 cohort 82% of 2021 net new bookings 2018 2018 cohort 2019 2019 cohort 2020 2020 cohort 2021 2021 Annual Merchant Billings by Cohort: non-enterprise accounts LTV to CAC: average of 2:1 across prior four years 2016 Pre-2017 cohort 2017 2017 cohort 18% of 2021 net new bookings 2018 2018 cohort 2019 2019 cohort 2020 2020 cohort 2021 2021 Notes: (1) Both graphs have like for like scale to facilitate accurate comparison; (2) annual merchant billings includes subscription revenue and estimated partner and services revenue contribution; (3) LTV to CAC estimation allocates S&M spending according to fair share mix of new merchant bookings by year. Ongoing LTV to CAC disclosure will remain total business level.#68B Enterprise accounts growing at a fast rate with strong ARPA of $35K+ +26% YOY $19,906 2018 Annual average revenue per enterprise account (ARPA) +22% YoY $24,382 2019 +23% YoY $29,947 2020 +15% YOY $34,324 Note: Revenues include subscription fees and PSR. Results from 2021 include the acquisition of Feedonomics 2021 +12% YoY $35,225 Enterprise plans range from established small businesses to mid-market and large enterprises ARPA varying across segments as merchants grow on the platform. 1Q22#69B FINANCIALS 2. Investment updates: B2B, Headless, International Expansion, and Omnichannel#70BFINANCIALS Successful, repeatable growth model Now enhanced by cross-sell / up-sell and M&A Retain and grow existing merchants ▸Grow store MRR based on GMV/order growth Expand store footprint + Brands +Geographies + Segments (B2B, B2C) Acquire new merchants Enterprise merchants ▸SMB merchants Growth segments + B2B + Headless Cross-sell and up-sell Automated selling and billing of: + Owned products and features (e.g., multi-storefront, analytics, Feedonomics / omni connections, B2B Ninja, and B2B Edition) +Licensed products (e.g., Google Workspace, etc) + Partner products (e.g., billing for third-party marketplace apps) Add partner & services revenue ▸Rev share from tech partner apps and products BigCommerce professional services + Grow inorganically K M&A Platform extensions Europe/Middle East Australia/New Zealand Asia Latin America Africa#71B FINANCIALS Enterprise investments driving growing share in B2B and Headless merchants B2B capabilities ~4X ~5X New sales growing* ~4X faster than other use cases GMV per account is ~5X average B2C store UNITED AQUA GROUP USCutter Source: company estimates *BigCommerce Gross New Headless commerce New sales growing* ~3X faster than other use cases ~3X ~5X → Black Diamond TED BAKER GMV per account is ~5X average B2C store LONDON#72B FINANCIALS Executing the playbook for constant expansion 2021 2022 France, Italy, Netherlands Spain, Germany, Mexico Rapid "always on" expansion playbook will enable us to target +15 new strategic markets Spain, Germany, and Mexico happening now $10-12M of 2022 investment plan tied to international expansion 2023 Nordics, Colombia, Chile, Peru Central Europe, MENA TBC 2024#734 4 B FINANCIALS Success of U.K. expansion investment drives confidence in ROI of international growth efforts Depending on investment level, international expansion payback has been 18-30 months UK reached 50%+ of EMEA revenue in 2021 behind this investment EMEA revenue grew 68% in '20 and 68% in '21 Local sales teams focus on enterprise accounts and partners $ million $25.0 $20.0 $15.0 $10.0 $5.0 $0.0 $(5.0) 2018 -$1M contribution 2019 -$2M contribution UK COR + S&M UK revenue $OM contribution Source: company estimates. "UK COR + S&M" includes estimated UK cost of revenue and Sales & Marketing expenses. It does not include allocated R&D or G&A spending. 2020 N UK contribution 2021 +$2M contribution#74B FINANCIALS Feedonomics + BigCommerce unlock feed management for Marketplaces as well as merchants 4 4 4 salesforce commerce cloud Magento BIGCOMMERCE S shopify EXL FTP >feedonomics FeedDNA™ FeedAi™M G a f 2021 Feedonomics ARR ended at $35M (growing >50%) - 70%+ enterprise Cross sell / upsell opportunity to increase ARPA by 20-40% through adoption of Feedonomics $5-6M of 2022 investment plan to further scale Feedonomics and build self serve flow *#75B FINANCIALS Partner and services revenue is driven by multiple verticals and economic arrangements Payments Revenue share (% of GMV), marketing fees, product development fees, etc. Shipping Revenue share ($ per label or % of label fee) Marketing Technology Revenue share, tech partner program fees, etc. Omnichannel Revenue share (% of GMV or ad dollars), marketing fees, product development fees, etc. Pro Services Onboarding, development, solutions architecture services, training, etc. $ Other Performance bonuses, event fees, etc.#76B FINANCIALS Expanding revenue model grows merchant spend Investing to expand revenue through growing suite of products and solutions 1 2 3 4 Subscription revenue from existing software offering Subscription revenue from cross-sell and up-sell Subscription revenue - Feedonomics Partner revenue share 5 Professional services ¹Company estimates from BigCommerce merchants. Long term target mix Percent of BC merchant revenue¹ 71% 50% 2021 mix < 1% < 1% 23% 5% 10% 10% 25% 5% Multi-storefront, self-serve omnichannel solutions, B2B edition, B2B Ninja, and more to come. Better breadth and depth of our cross-sell and up-sell offering → net revenue retention + high gross margins. Feedonomics' cross-sell into BigCommerce's base is ramping. Build out of self-serve version of the product should increase attach rates at lower starting price points.#77B FINANCIALS 3. Long-term financial model#78BFINANCIALS Building sustainable operating leverage behind durably strong, enterprise-centric unit economics Revenue Gross margin O P E X S&M R&D G&A Non-GAAP Op Inc Rule of 40 2018 2019 2020 2021 2022e 100% 76% 50% 46% 20% -39% -19 100% 76% 53% 38% 19% -34% -12 * Data represents company estimates. Actual future results and annual guidance may differ. 100% 78% 45% 30% 21% -18% +18 100% 79% 41% 27% 21% -10% +34 100% 75% 44% 29% 20% -18% +10 .... 25-30% CAGR 2026* 100% 78-80% 33-35% 19-21% 11-13% 10-15% +40 ... Long term* 100% 80% 30% 20% 10% 20%+ +40 or higher#79B 쏘 Q&A。 고#80BIGCOMMERCE Closing remarks Brent Bellm CEO#81BBIGCOMMERCE Key takeaways ▸ BigCommerce is the premier open SaaS platform for ecommerce ▸ We enable merchants to run best-of-breed technology solutions without friction ▸ We're growing enterprise rapidly ▸ We're the leader in omnichannel selling, helping merchants boost sales regardless of their size ▸ International rollout proceeding rapidly and generating return on investment

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