#1BuzzFeed What's Buzzing on the Web?#2BuzzFeed find your new favorite thing Where We Are Jonah Peretti [email protected] • 2.5 million PVs and 700K UVS per month • 30 million widget impressions per month Two editors produce all content using BuzzFeed technology • Patent pending on core technology $60K monthly burn "We looked at BuzzFeed and sensed the future." - CNN.com#3BuzzFeed find your new favorite thing ● ● Jonah Peretti [email protected] Where We're Headed One stop shop for web buzz: Editorial, Algorithmic, User Generated Dramatically grow traffic without hiring editors Launch self-serve advertising platform and prove revenue model within year Hire GM, VP of BD, two developers, office manager, and community manager#4Buzz Detected on Tuesday, March 25, 2008 Wearable Air Bags SPORTS BUZZ A new innovation in safety makes motorcycle riding slightly less foolhardy. Dianese and other motorcycle gear manufacturers are releasing designs that look almost like ife jackets, Readers of Neal Stephenson's Snow Crash will recognize the idea 17 SoBro, Manhattan CULTURE BUZZ The strange area of Manhattan where Chinatown overlaps with the Lower East Side has a new name Sobre, No, we're net talking about the South Bro Soro is a micro-neighborhood south of Brome but nerth of Canal, between Chryste and Essex Here's our guide New Intellectualizing "The Hills" TV Buzz The New York Times describes the third season of The Hills as having an "Amenioni potlessness and considers Heidi Montag to be some sort of Teminist hera We wish we were still is cellege so we could write mudes thesis on the baston of feminist theory that Hills. But we might consider writing an essay just for fun chronicling the Hegelan evolution of our broading hereine LC Hipster Librarians CULTURE BUZZ They're young, they're classy, and they're making the Dewey Decimal system sexy (although the brarians themselves don't necessarily agree). Take Tine-Fey-cckalkes who are navigating the card catalogs these days are making reading fun again Muxtape MUSIC BUZZ A simple, elegant way to make and share mixes online. Make a tape and share it online in less than five Editorial Content (current model)#5Raw Buzz FRESH FROM THE BUZZ DETECTOR Lindsay Lohan Recreates Last Nude Photo Shoot of Marilyn Monroe - New York Magazine she told New York... the words that accompany.. the article NY Mag. The Last Sitting she looked like... New Yorke Manarina nituras hệ số th Detected Phrases 4000 dead huffingtonpost.com, nytimes.com, cnn.com, dailykos.com sarah shahi nuclate.com, usmagazine.com, cellshotgun.blogspot.com dj shum gearlog.com.blog.spout.com, reallygay.wordpress.com high waisted pants shefinds.com, elle.com.fasluista.blogspot.com prostitute rypo Movers Karlie Kloss Polar Cities Modern Bookshelves Cat People Win Perez Hilton Sex- Scandal Algorithmic Content (2.0 Launch) - 19 +25 -7 +21 +20#6Guitar Hero: On Tour TECH BUZZ You can play Guitar Hero on the go this summer when it becomes to the Nintendo DS, complete with a portable little fingerboard contraption called the Cuitar Crip. It is kind of like being on tour! Except without all the fun parts, like the drugs and the grouples. View the 5 best links> posted by Nintendofan on March 23, 2008 at 8:12pm Into the teeny tiny squarely for the 1611 CLICKS Macbook Air, except it has a DVD drive and replaceable battery and stuff. View the 19 best links> on March 21, 2008 at 10:44am STYLE BUZZ Affordably-priced Swedish clothing label Cheap Monday's more tailored, polished line. There's only 1322 CIKKS a few pieces so far, but they look promising: skinny black med suits for guys, suspender skirts for girls, and a loose- fitting plaid unisex shirt. View the 15 best links> posted by BryanBoy on March 23, 2008 at 8:12pm User Generated Content (2.0 Launch)#7EDITORIAL BUZZ ALGORITHMICALLY DETECTED BUZZ USER GENERATED BUZZ BuzzFeed end your new favorite thing New Popular Leaders Stats Detectors Archive Food Raw Buzz New Link New Front Page Vision Training semeye cises that in Michelle Malkin The new Barack Obam logo: Agent of left-wing same old; Update: Let's change the subject Barry Polar Cities lengthy sice started c from high school Actually, Perez Hilton Having a Record Label Is Not Quite the Stupidest Iden We've Ever Heard Modern Bookshelves buzz network platform BuzzFeed is a publishing platform for trend-spotters and marketers Now you can use BuzzFeed's tools to promote the buzz you w LINK to authenti bucz about your produc or use the platform to spet trends app PROMOTE custom widgers and ad your butz performs well, we'll ge BIG SEED buying more wide verbuning your cum ads TRACK how your buz becom OPTIM ZEcally using ped#8BuzzFeed SWIMS Wet Weather Doesn't Necessarily Mean Looking Ridiculous the Official SNTMS AGGREGATION BuzzFeeo Lindsay Lohan Recreates Last Nude Photo Shoot of Marilyn Monroe- New York Magazine LINKS BuzzFeed Obama's Speech on Race in America ision Training System Uses VIDEO BUZZ BuzzFeed "The Mullet Strategy" NEW BUZZ WORDS The Platform for Web Buzz (2.0 Launch)#9Buzz The Web App ****/X **** / X Buzz 11.#10LANDING PAGE PERFORMANCE METRICS SEARCH ENGINE & REFERRER OPTIMIZATION PAGE QUALITY Voo Video TOP SEARCH TERMS Buzz Optimization Search CONTAIGIOUSNESS 8.471.387 1551.798 WIDGET/AD STATS 105,609 TRAFFIC SOURCES 54% TOP REFERING SITES Kids Paintball Parties MEASURE VIRAL EFFECTS WIDGET TRAFFIC WITH STATS#11BuzzFeed find your new favorite thing TOP BUZZ SPOTTERS New Popular Leaders Stats Detectors Archive CATEGORIES All Culture Style Politics Food Movie Music TV Celebrity Tech Science Sports SEARCH Search Peggy Wang BuzzFeed Scott Lamb BuzzFeed Bryan Boy bryanboy.com Nintendo Fan nintendofan.blogspot.com Alison Snell MTV Jonah Peretti Eric Zola Steve Robarts Leaderboard 2,142 853,123,412 1,653 731,134,211 143 117 110 44 Last 7 Days Last 30 Days Average Click Rate -431% 24 799,215 642,123 -429% -429% 120,923 -399% 527,213 369% 442.934 -418% -381% buzz network platform 37.731 -384% 74% 78% 75% 62% 59% 82% 72% 61% Average 82% 81% 61% 72% 55% 84% 66% 59%#12BuzzFeed find your new favorite thing ● Revenue Model Free, open platform for launching buzz Premium services for paying clients: Advertising as Content Distributed Promotion: Widgets & Ads • Premium Tools & Extras Trend Targeting ● Jonah Peretti [email protected]#13ORGANIC CONTENT Google- You Tube Featured Videos Market Direction: Ads as Content SPONSORED CONTENT#14ORGANIC CONTENT BuzzFeed your favorite thing New Leaders Archive Vision Training mabla Michelle Malkin The Back Ch go Agen of left-ing sume al Update: Barry Actually, Peren Hilton Having a Record Label Is Not Quite the Stupidest Idea We've Ever Heard PROMOTED BUZZ BuzzFeed is a publishing platform for trend-spotters and marketers PROMOTE w SPONSORED CONTENT Advertising as Content on BuzzFeed#15Hey! Is That The Guy From Tax Bing Rails On V? OMG, l GORILLAZ D-SIDES Judith Regan's Top Secret Code Name Was "Giulietta Regan" STANDARD AD UNIT OUT NOW Energy Efficiency fufregy FEATURED BLOC POSTS My DC Why d mand WIDGET OPTIMIZER CONTROLS Distributed Promotion No Joke Study Seys Obama And Pet Are Cousins, Clinton And Je Also R May Come As A Revelation to Bome People That BUZZFEED WIDGET#16CLOS CLOVERFIELD ON BYD 04-22-08 CUSTOM BUZZFEED WIDGET ON CLIENT'S LANDING PAGE Custom Promotion BuzzFeeo Cloverfield Buzz CUSTOM-SKINNED BUZZFEED MICROSITE ELOVERYING#17PAID DIRECT ACTION LINK BuzzFeed find your new favorite thing Miley Cyrus THE 5 BEST LINKS Here are the Tour Dates >> What to Expect from a Miley Concert> » Miley Cyrus: Coming to a Stadium Near You » Miley Cyrus Tickets on Sale Now um dolor sit amet, comed 4 Official Hannah Montana Site ticketmaster Interview with Miley About Her Musical Influences Trend Targeting buzz network ticketmaster ticketexchange ABOUT THIS BUZZ Seppest Baz platform sale Peggy STANDARD AD UNIT#18BuzzFeed find your new favorite thing Competitors: Media / Ads Media Mahalo Squidoo Wikipedia BuzzFeed Jonah Peretti [email protected] Reddit Digg Y! Buzz Advertising Viral Agencies BuzzMetrics BuzzLogic Rich Media Ads Social Media Ads FB's Beacon BuzzFeed is a tech company that takes the best from media and advertising. Competition will come from firms moving to the center.#19BuzzFeed find your new favorite thing ● Jonah Peretti [email protected] • A global technology platform for a completely trend-centric type of advertising and media ● How Big Can This Get? The most advanced network-aware, social media-aware system for publishing content YouTube/Wikipedia for Buzz and Viral Media The top outlet for every major brand that wants to grow buzz and word-of-mouth#20BuzzFeed find your new favorite thing Founder and CEO Jonah Peretti Co-Founders / Angels Kenneth Lerer John S. Johnson The Team Science Advisor Duncan Watts, (Columbia University & Yahoo Research) Design Advisor Jason Kottke (kottke.org) Jonah Peretti [email protected] General Manager Eric Harris (via Operative and Washington Post Co) Developers Mark Wilkie (via Gawker Media) Eric Buth (via NYU Comp Sci) Senior Designer Chris Johanesen (via AIGA) Senior Editors Peggy Wang (via MTV) Scott Lamb (via Salon)#21Contact Jonah Peretti [email protected] buzzfeed.com