#1Canva THE NEXT GENERATION OF PUBLISHING#2PUBLISHING ERAS METAL PAGES THE TYPEWRITER 1860 DESKTOP COMPUTERS TYPESETTING & PASTE UP 1983 Change of leaders in publishing due to external innovation. HTML5 & TABLETS DESKTOP PUBLISHING 2012 ?#3DESKTOP PUBLISHING Photoshop File Edit Umsage Laver Select Fiter Analysis View Window Help WARGAR Ⓒ+4)10 (113) Sun 10:17PM Q www 1000#4DESKTOP PUBLISHING PROS EVERYONE ELSE I Adobe#5GAP IN THE MARKET THE GAP Creative expression without a lot of learning and/or expense. Low budget ($ & time) Microsoft Word & Vista Print Tweak Complete creative freedom Moo Restrictive template Freelance websites Adobe Suite Hiring a designer High budget ($ & time)#6PRO DESIGN PROCESS Purchase Adobe ($1200) Study design Choose fonts from font websites Purchase & download stock photos Purchase & download a stock layout Slice each image TIME Designing anything takes a lot of time and experience. Receive photos & content via email Design Upload & Email PDF. Make revisions. Work with a printer#7WE BELIEVE... Choose fonts from ont websites Purchase & dowoad stock photos Purchase & down ad a stock layout Slic Recen photos & contena email Design 1 Upload Email PDF. Makesions. Work with a Canva Design-the way it should be. Online, collaborative and remarkably simple.#8SOLUTIONS YOU DON'T NEED A DEGREE TO USE CANVA ONE CLICK ACCESS TO PRO TOOLS ad INCE trai cont PERFECT PRE-SLICED IMAGES IIIIIN COLLABORATE ONLINE Design ONE CLICK PRINT TO HTML, PDF OR A PRINTER Upload PDF REMARKABLY SIMPLE EVEN FOR THE UNTRAINED#9WE'VE DONE THIS BEFORE Over 10% of Australian high-schools use Fusion Books • Licensed in international markets (France & New Zealand) . 4 years of Research and Development will be transferred to Canva for $0. fusion ENJOY CREATING YOUR BOOK CREATE A STUNNING YEARBOOK ONLINE GET STARTED Watch The Vide Blog: Recent Posts AROMA WWW.FUSIONYEARBOOKS.COM#10PIXEL MANIPULATION POWE OPAG TOTOY Photoshop File [dt Image Layer Select Fiter Analysis View Window Help - D Corse Love e Trunder Outs Sun 10:37PM.G. Exp a#11OBJECT MANIPULATION U Pad 1 Base Landscape 2 Layout 3 Photos 4 Toppings 4:20 AM Canva 32%#12WHY CANVA? DEVICE USERS PAYMENT DESIGN ELEMENTS ATOM TRAINING MARKET DESKTOP EXPERIENCE Desktop Solitary Pay for Software Seperate Pixels Months/Years Professional CLOUD EXPERIENCE Web, tablet & mobile Collaborative Micropayments for content Integrated Objects Minutes Consumer & Professional#13MARKET SEGMENT PROS featured CONTRACTORS Quick to use. Collaborate. SMALL BUSINESSES Professional product. Quick to learn and use. CONSUMERS Affordable Mobile enabled. Canva#14USE CASES Canva will create a world where people with an eye for design can express their vision in their professional and personal lives. JANETTE PERRY Admin, St Marks College "Collaborating on our weekly newsletter is a nightmare" I USE CANVA FOR.... - Weekly newsletters - Perspectis - Posters and flyers for events - Canteen menus and specials - Staff updates - Teachers use Canva in the classroom RACHEL SMITH Boutique florist owner "Online Templates don't provide me with enough freedom" I USE CANVA FOR... - Fancy price tags - Printed Flyers - Info sheets about new bouquets - Weekly deal posters - "Flyers' for Facebook - Wedding pitches HENRY JOHNSON Marketing professional "Working with designers over Elance takes too long, I want my designs now" I USE CANVA FOR... - Proposals for clients - Mocking up marketing campaigns: web pages, brochures, flyers - Collaboration with design team - Company newsletters#15THE POWER Resumes Marketing Online Vista Print $870m/Reventue Cards Simple Design tools Website mockups Access from tablet 665€ Facebook covers Facebook flyers Floor plans 458.000 events Sliced Stock Photography library in 2011 Eventbrite Banners CANVA DESIGN ENGINE Comparative. Art layout library Rock You raised $129m for MySpace bling backgrounds Newsletters Syndication Collaborate 588 Export Facebook HTML or Print CONSUMER DESIGN PRODUCTS#16NO. PEOPLE EXPOSED SYNDICATION FLYER CREATED ON CANVA BBQ FRIENDS & COLLEAGUES COLLABORATE PART PUSHED TO FACEBOOK BY USER 31 Active users Exposed to Canva New users PUSHED TO SOCIAL MEDIA OF ARTISTS & PRINTER BBQ PUSHED TO CONTRIBUTORS' WEBS WIDG OPTIMIZED FOR SEARCH CANVA#17FUNDING MILESTONES BEFORE SERIES A (1) Develop the Canva platform Including Canva Editor, global network of printers, payment module, background, stock photography and layout modules and receipts. (2) 1 million images/art pieces Layout library, stock photography libary, background library. features, fonts and global print community. (3) Launch Web and Tablet for iOS and Android. (4) 3 million users Serious traction in the consumer and small business market. FUNDING AND TERMS $1.5 million convertible debt 15% discount $8M valuation cap#18CANVA TEAM CAMERON ADAMS FOUNDER & CPO Founder and product designer at Canva http:// canva.com. Previously on Fluent http://fluent.io & designer at Google (Wave). Speaker. Author. LARS RASMUSSEN ADVISOR & INVESTOR Director of Engineering at Facebook. Founded Google Maps and Google Wave. Deep understanding of Canva's cutting edge technology MELANIE PERKINS FOUNDER & CEO CEO of Fusion Books- successfully turned her vision into a profitable company at 19. Taught design at University. OLIVIER BIERLAIRE LEAD DEVELOPER CTO at Fusion Books. Senior Developer at Orange and Amadeus Talented Java developer with a unique flair for design DAVE BAGSHAW ADVISOR & INVESTOR Former CEO of Shutterfly VP Marketing at Silicon Graphics, SVP at @Home Networks Excite@Home. MBA and MS Mechanical Engineering at Stanford University. CLIFF OBRECHT FOUNDER & COO Founder and COO of Fusion Books. Built and ran profitable sales and marketing teams. LEE TORRENS STOCK PHOTO GURU Stock photography blogger www.microstockdiaries.com author of "Microstock Agency Research Report and organize Microstock Expo Canva#19MICROPAYMENTS Client designs in Canva Clients export to HTML or PDF Client sends to print Micropayments for content. Clients pay for stock photos, art. backgrounds and special fonts 75% revenue to Canva 25% revenue to artist Clients pay for stock photos, art, backgrounds and special fonts 75% revenue to Canva 25% revenue to artist Client pays for printing 15% revenue to Canva 85% revenue to printer