#16 CARDLYTICS Q4 2022 Earnings Presentation March 1, 2023#22 Disclaimer This presentation includes forward-looking statements. All statements contained in this presentation other than statements of historical facts, including statements regarding expectations about future financial performance or results of Cardlytics, Inc. ("Cardlytics," "we," "us," or "our) including the potential benefits of our acquisitions of Dosh, Bridg and Entertainment, becoming cash flow positive by the second half of 2023, earnings guidance for the first quarter of 2023, our path to modest growth, the short- and long-term success of our product initiatives, our ability to achieve liquidity, long-term growth and profitability, Bridg's future gross margin, the anticipated impact of our strategic initiatives to create shareholder value and growth in MAUS and ARPU are forward looking statements. The words "anticipate," believe," "continue," "estimate," "expect," "intend," "may," "will" and similar expressions are intended to identify forward-looking statements. The future events and trends discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: risks related to unfavorable conditions in the global economy and the industries that we serve; our quarterly operating results have fluctuated and may continue to vary from period to period; our ability to sustain our revenue growth and billings; risks related to the integration of Dosh, Bridg and Entertainment with our company; potential payments under the Merger Agreement with Bridg; risks related to our substantial dependence on our Cardlytics platform; risks related to our substantial dependence on JPMorgan Chase Bank, National Association ("Chase"), Bank of America, National Association ("Bank of America"), Wells Fargo Bank, National Association ("Wells Fargo") and a limited number of other financial institution ("FI") partners; risks related to our ability to maintain relationships with Chase, Wells Fargo and Bank of America; the amount and timing of budgets by marketers, which are affected by budget cycles, economic conditions and other factors, including the impact of the COVID-19 pandemic; our ability to generate sufficient revenue to offset contractual commitments to Fls; our ability to attract new partners, including Fl partners, and maintain relationships with bank processors and digital banking providers; our ability to maintain relationships with marketers; our ability to adapt to changing market conditions, including our ability to adapt to changes in consumer habits, negotiate fee arrangements with new and existing partners and retailers, and develop and launch new services and features; and other risks detailed in the "Risk Factors" section of our Form 10-K filed with the Securities and Exchange Commission on March 1, 2023. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, achievements or events and circumstances reflected in the forward-looking statements will occur. We are under no duty to update any of these forward-looking statements after the date of this presentation to conform these statements to actual results or revised expectations, except as required by law. In addition to U.S. GAAP financial information, this presentation includes billings, adjusted contribution, adjusted Partner Share and other third-party costs, adjusted EBITDA, adjusted EBITDA margin, non-GAAP net loss and non-GAAP net loss per share, each of which is a non-GAAP financial measure. These non-GAAP financial measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with U.S. GAAP. Reconciliations of billings, adjusted contribution, adjusted Partner Share and other third-party costs, adjusted EBITDA, adjusted EBITDA margin, non-GAAP net income (loss) and non-GAAP net income (loss) per share to the most directly comparable GAAP measures are included in the appendix to this presentation. Please see appendix for definitions.#33 6 01 Company overview#45 We power a native ad platform in our partners' digital channels. 9:49 ||| CREDIT CARD ...4089 Apple Pay Your card is ready to use with Apple Pay. Open an account Earn 60,000 points with the Southwest Rapid Rewards® Plus Credit Card Chase Offers For CREDIT CARD (...4089) LOWE'S 10% back 11 days left Add to card RITE AID @ PHARMACY 15% back 6 days left Add to card NEW Learn more EVERY SEASON STARTS AT DICK'S SPORTING GOODS 10% back 5 days left Add to card See all offers 59 Legal Information#55 Cardlytics provides a scaled solution based on purchase intelligence Distinctive benefits for marketers Reach valuable banking customers Operate in a brand-safe, privacy-protected, trusted digital channel + + + + + Market to the most valuable customers based on their actual spending Drive in-store and online traffic Closed-loop solution measures marketing results to the penny 186M+ Monthly Active Users(¹) $4.1T+ in Annual Spend(²) 1 in 2 U.S. Purchase Transactions (3) (1) Monthly active users ("MAUS") during the three months ended December 31, 2022. Please see appendix for definitions. (2) Based on data from our partners during the twelve months ended December 31, 2022. (3) Based on aggregated data of our current partners from the June 2022 Nielson Report.#66 Cardlytics is focused on five strategic initiatives to create shareholder value Ad Server and Ads Manager adoption Next-gen customer experience Product & category offers Grocery & CPG at scale Drive long-term growth & operating leverage + + + + Connecting 100% of MAUS to new Ad Server by the end of 2023 Increasing adoption by agency, middle market and SMB clients + Upgraded UI/UX for more content and better offer constructs, and engagement solutions to drive engagement and spend Delivering product-level offers across wider retail to provide advertisers enhanced flexibility and optionality + Scaled product-level offers from leading brands with a friction-free customer experience Becoming cash flow positive by the second half of 2023 with continued self- funding of growth initiatives#77 6 02 Financial information & operating metrics#88 Trended consolidated results $67.8 $45.5 $20.4 Q1 20 $39.5 $28.2 $12.4 Q2 20 $62.1 $46.1 $19.7 Q3 20 $94.0 $67.1 $29.7 Q4 20 $76.3 $53.2 $24.3 Q121 $85.3 $58.9 $29.6 Q2 21 $98.4 $65.0 $31.6 Q3 21 Revenue $134.0 $90.0 $44.0 Q4 21 Adj. Contribution (¹) $98.2 $67.9 $32.8 Q1 22 $107.7 $75.4 $35.1 Q2 22 Billings (1) $110.4 $72.7 $35.1 Q3 22 (1) Adjusted contribution and billings are non-GAAP measures. Reconciliations of these non-GAAP measures to the most comparable GAAP measures are included in the appendix to this presentation, as well as the definitions of these non-GAAP measures. $126.1 $82.5 $40.0 Q4 22 Q4 Billings (5.9%) y/y Q4 Revenue (8.4%) y/y Q4 Adj. Contribution (9.2%) y/y