Chloé Atelier des Fleurs Investment Opportunity

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Coty

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1QCY21

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#1EVERCORE INVESTOR PRESENTATION JUNE 16, 2021 COTY SINCE 1904 BURBERRY#2FRAGRANCE OUTPERFORMANCE COTY SINCE 1904#3PRESTIGE FRAGRANCE GROWTH OUTPACING BEAUTY CATEGORY IN U.S. AND CHINA BOTH U.S. AND CHINA SEEING DOUBLE DIGIT GROWTH IN PRESTIGE FRAGRANCE DEMAND ON A 2-YR BASIS, OUTPACING SKINCARE & COSMETICS U.S. Prestige Beauty Growth vs. 2 Yrs Ago -12% 8% -1% 31% Last 12 Mos % vs 2Yr Ago Last 3 Mos % vs 2Yr Ago COTY SINCE 1904 China Prestige Beauty Growth vs. 1 Yr Ago 124% Prestige Beauty 62% Prestige Fragrances 54% 39% Last 12 Mos % vs 1Yr Ago Last 3 Mos % vs 1Yr Ago Source: U.S. NPD data through end of April 2021 (B&M + e-com); China beauty data from Beaute Research through March 2021 (B&M + e-commerce) 3#4KEY TRENDS ELEVATING FRAGRANCES TO A TRUE LUXURY ITEM COTY SINCE 1904 Che MOOD BOOSTER / SELF CONFIDENCE / SELF-PURIFICATION PART OF SOCIAL INTERACTION / SOPHISTICATED PROFILE / ASPIRATIONAL LUXURY / TIED TO IN-STORE DISCOVERY & SOCIAL ENGAGEMENT 4#5BOSS BOTTLED UNITED - JUNE 2021 COTY SINCE 1904 SSO BOSS HUGO BOSS BOTTLED UNITED 5#6BOSS BOTTLED EXPERIENCE PLATFORM & LIVE INFLUENCER CONTENT 5 30 Soccer Players Influencers. #SuitChallenge ~150 Posts & Stories ~36M Impressions ~3M Engagements 941 116 BOYS BOTTLED UNITED EXPERIENCE Join our live stream with ou LET'S GO! 04 13 00 BOSS BOTTLED UNITED EXPERIENCE \\\ BE THE BEST OF THE WEEK 1 PRIZES Save your score for your chance to win an exclusive BOSS BOTTLED UNITED EXPERIENCE with your friends, plus lots of other gifts! Learn more START CREEPS AND CONDITIONS COME WIT & /// What is the name of Liverpool's famous anthem? We always walk together You have to walk this way You'll never walk alone BOSS BEST CHALLENGER BERNICE T SCORE: 7850 ▷ LET'S GO! WHERE ARE THE STARS? \\\ Find the hidden stars in the ball to earn extra points LET'S GO! BERNICE T 2 SAM B 03 MATT 4 Superdrug HARRY W https://www.boss-bottled-united.com/ 5 PAUL W EXPERIENCE SUIT CHALLENGE Unite in the Challenge! Show off SCOREBOARD THIS WEEK 1 GLOBAL UK 11880 UK 11880 UK 11680 UK 10880 UK 10280#7CHLOE ATELIER DES FLEURS COTY SINCE 1904 Chloe THE STC. DR DES FLEURS SWEAT LIFE TILE Chloé ATELIER DES FLEURS ELIER FLE SA ICE 7#8COTY SINCE 1904 PERFECT MARC JACOBS X PRIDE HANDS REMEMBER. JAZE MEALE THE TEAMMA MARC JACOBS PERFECT 8#9RIGHT TO PLAY IN SKINCARE COTY SINCE 1904#101976 - 1ST TO INTRODUCE RETINOL 1993 1ST TO - INTRODUCE OXYGEN - 2015 1ST TO COMBINE GENETIC & EPIGENETIC IN REPAIR TECHNOLOGY L LANCASTER SURACTIF TRAITEMENT DE JOUR ACTIVE DAY CRESTMENT LANCASTER SURACTIF TRAITEMENT DE JOUR ACTIVE DAY 1.7 FL.OZ - 50 ml Oxygen Revitalizing Cleanser Démaquillant Revitalisant à l'Oxygène 6.7 FLOZE 200 ZANCASTER Oxygen Revitalizing Toner Lotion Revitalisante à l'Oxygène 6.7 FLOZE 20 LANCASTER 365 Skin Repair Serum Youth Renewal Rénovateur Jeunesse#11COTY HAS STRONG IP IN SKINCARE #1 #2 • COTY SINCE 1904 LIGHT AND ENVIRONMENTAL AGEING PROTECTION Unique combination of ingredients which neutralizes harmful effect of all sun rays (UVA+UVB+VIS, IR) not only UV • . Broadest Sun Protection ever developed Protects against Blue Light Adaptable to Skin & Color Category LANCASTER VECTORIZATION OF DERMATOLOGICAL GRADE ACTIVES Unique & patented liposome, allowing to precisely deliver active ingredients into the core of the cells Inspired by Gene Therapy vectors: the most performant for intra cellular penetration LANCASTER METTLER TOLEDO ANTHATE#12COTY HAS STRONG IP IN SKINCARE #3 REGENERATIVE med-inspired • • Unique combination of repairing enzymes from natural origin Vectorized through a unique liposome allowing to reach the core of the cell, the nucleus Contributes to minimize daily damage and preserve skin youth #4 . COTY SINCE 1904 THE SCIENCE OF LONGWEAR/MATITY Longwear is increasingly important given. increasing humidity and temperature worldwide which impacts how color cosmetics stay on and feel. Existing technologies deliver better. performance meeting multiple consumer life needs (Matte, Satin and Dewy/Pearl Shine). LANCASTER COVERGIRL <-1400 REX 1000 600 98888 MJ DAISYA 653#13Brevete LANCASTER'S HIGH END HERITAGE HIGH-END HERITAGE - In 1965, Lancaster became the exclusive beauty provider to her Serene Highness Princess Grace of Monaco Fournisseur de SAS La Princesse de Monaco - The brand pioneered skincare technology in: light protection, vectorization of dermotological grade actives, and regenerative skin repair Soon, Lancaster leading-edge science opens a new era reinventing high end regenerative skincare COTY SINCE 1904#14LANCASTER COUNTER IN HAINAN COTY SINCE 1904 INPERFECT 50 LANCASTER MONACO LANCASTER ONEES BLO CASTER L LANCASTER MONACO HORLO ТУИСУГЛЕК 14#15PHILOSOPHY'S NEW POSITIONING COTY SINCE 1904 philosophy 15#16PHILOSOPHY CONNECTS CLINICAL PERFORMANCE WITH SENSORIAL EXPERIENCE COTY SINCE 1904 urity 472 ml/160 renewed hope in a jar water losophy: live with optimism. r byaluronic glow moisterio hydratant éclat à l'acide by al philosophy icrodelivery, 16#17WE CAN BUILD A COMPREHENSIVE SKINCARE PORTFOLIO DESIGNERS' SKIN CARE THE REGENERATIVE MEDICINE EXPERT DESIGNER BRANDS CHANEL DIOR LANCASTER MOST POPULAR PROCEDURES-INSPIRED SC Kim Kardashian's Skincare THE GREEN + CLEAN CEUTICAL SC THE GEN-Z DESTINATION philosophy SKIN KYLIE KYLIE JENNER BASIC AND PERFORMANCE SC AT AFFORDABLE PRICES COTY SINCE 1904 SELECT CB BRANDS MOVING INTO SKINCARE LANCÔME ESTEE LAUDER PARIS ESTO 2012 DRUNK ELEPHANT Kiehl's SINCE 1851 The Ordinary. Glossier. NIVEA Neutrogena 17#18KEY DRIVERS FOR CHINA EXPANSION COTY SINCE 1904#19HIGHLY DESIRABLE FRAGRANCE BRANDS IN CHINA GUCCI FRAGRANCES BURBERRY FRAGRANCES Chloé Atelier des Fleurs #7 #12 Triple digit sell-out growth Triple digit sell-out growth #1 productivity in China Sephora amongst artisanal fragrances GUCCI BLOOM GUCCI SLOO GUCCI COOK GUCCI BLOOM Profi of FR A ce **** ***** ***** #2 Blum *** COTY SINCE 1904 @ @石婷Celina Source: Beaute Research, 1QCY21 covering B&M and e-commerce BURBERRY BURBERRY ATELIER DES FLEURS MAGNOLIA Chloé ATELIER DES FLEURS HBISCUS Chloé 19#20GROWING FOOTPRINT IN PRESTIGE COSMETICS COTY SINCE 1904 Gucci Make-Up Entered Top 20 +60bps share x 推荐 宝贝 gucci口红 [0] GUCCI古驰美妆官方旗舰店 ② 已订阅 电综合体验:★★★★: 粉丝数15.6万 全部 天猫 店铺 经验 GUCCI 天猫小黑盒 beauty 全新古驰倾色琉光唇膏 预售开启 即刻 入会 GUCCI beauty 古驰金丝绒 持色滋润 古驰傾色唇膏家族 倾色琉光一 唇膏家族 花悦香氛 柔焦粉饼 会员礼遇 G GUCCI古驰美妆官方旗舰店 天猫奢品 ㄞ 进店 GUCCI 天黑盒 beauty ⑥ 古驰倾色琉光唇膏 全部宝贝 店铺微淘 宝贝分类 店铺会员 预售开启 Source: Beaute Research, 1QCY21 covering B&M and e-commerce BURBERRY Burberry Make-Up +20bps share BURBERRY 20 CONFIDENTIAL & FOR INTERNAL USE ONLY#21TREMENDOUS DESIRABILITY OF GUCCI BEAUTY IN CHINA COTY SINCE 1904 NEL GUCCI make-up make-up GUCC Beauty bar GUCCIAR COAC fragrance THE ALCHEMIST'S GARDEN 21#22UNIQUE BRANDS THAT STAND OUT COTY SINCE 1904#23UNIQUE PACKAGING - GUCCI GUCCI COTY SINCE 1904 A Song for the Rom GUCCI SUCCI GUCCI GUCCI 23#24COTY SINCE 1904 UNIQUE PACKAGING - COVERGIRL COVERGIRL + OLAY SIMPLY AGELESS HYALURONIC COMPLEX & VITAMIN C COMPLEXE HYALURONIQUE ET VITAMINE C COVERGIRL +OLAY SIMPLY AGELESS INSTANT WRINKLE DEFYING 3-IN-1 FOUNDATION FOND DE TEINT 3 EN 1 220 CREAMY NATURAL 13.1 ML/44 FL OZ LIQ. 220 CREAHY NATURAL NATUREL CRIMEUX 30 ml (1 FL OZ) COVERGIRL LASH BLAST CLEAN 24#25UNIQUE STORE COUNTERS AND FIXTURES COTY SINCE 1904 GUCCI CI GUCCT GUC GUCCI B 0 CLCCE 25AM GUCCI OOC NOUVEAU SOTION UNITEE D NOUVEAU 41.00 Co ÉDITION 25#26UNIQUE COMMUNICATION VEGAN CRUELTY FREE Healthier Make Up & Skincare Clean that Works COVERGIRL CASY BREEZY REXUXIFUL Outdoors Fresh Air Sunshine COVERGIRL EASY BREEZY BEAUTIFUL Selfie-Shot Authentic CLEAN FORMULA COVERGIRL LASH BLAST CLEAN#27DISCLAIMER Forward-Looking Statements Certain statements in this presentation are forward-looking statements. These forward-looking statements reflect the Company's current views with respect to, among other things, the impact of COVID-19 and potential recovery scenarios, the Company's comprehensive transformation agenda (the "Transformation Plan"), strategic planning, targets, segment reporting and outlook for future reporting periods (including the extent and timing of revenue, expense and profit trends, changes in operating cash flows and cash flows from operating activities and investing activities, and expected drivers of sales and profitability in future periods), the impact of the Wella Transaction and the related transition services (the "Wella TSA"), the Company's future operations and strategy including the expected implementation and related impact of its strategic priorities), allocation and amount of advertising and consumer promotion costs, expected shelf space trends, allocation and amount of research and development investments, investments, licenses and portfolio changes, product launches and relaunches or rebranding (including their expected timing and impact), ongoing and future cost efficiency, optimization and restructuring initiatives and programs, strategic transactions (including their expected timing and impact), plans with respect to joint ventures (including Wella), the Company's capital allocation strategy and payment of dividends (including suspension of dividend payments and the duration thereof, and any plans to resume cash dividends), synergies, savings, performance, cost, timing and integration of acquisitions, including the strategic partnerships with Kylie Jenner and Kim Kardashian West, future cash flows, liquidity and borrowing capacity, timing and size of cash outflows and debt deleveraging, the availability of local government funding or reimbursement programs in connection with COVID-19 (including expected timing and amounts), the timing and extent of any future impairments, synergies, savings, impact, cost, timing and implementation of the Company's Transformation Plan (including operational and organizational structure changes, operational execution and simplification initiatives, fixed cost reductions and supply chain changes), e-commerce, digital and direct-to-consumer initiatives, management changes, the priorities of senior management, and the Company's ability to support its planned business operations in the near-term and long-term basis. These forward-looking statements are generally identified by words or phrases, such as "anticipate", "are going to", "estimate", "plan", "project", "expect", "believe", "intend", "foresee", "forecast", "will", "may", "should", "outlook", "continue", "temporary", "target", "aim", "potential", "goal" and similar words or phrases. These statements are based on certain assumptions and estimates that we consider reasonable, but are subject to a number of risks and uncertainties, many of which are beyond the control of the Company, which could cause actual results to differ materially from such statements. Such risks and uncertainties are identified in the periodic reports Coty has filed and may file with the Securities and Exchange Commission (the "SEC") including, but not limited to: the impact of COVID-19 (or future similar events), including demand for the Company's products, illness, quarantines, government actions, facility closures, store closures or other restrictions in connection with the COVID-19 pandemic, and the extent and duration thereof, the availability and widespread distribution of a safe and effective vaccine, related impact on the Company's ability to meet customer needs and on the ability of third parties on which the Company relies, including its suppliers, customers, contract manufacturers, distributors, contractors, commercial bank and joint- venture partners, to meet their obligations to the Company, in particular, collections from customers, the extent that government funding and reimbursement programs in connection with COVID-19 are available to the Company, and the ability to successfully implement measures to respond to such impacts; the Company's ability successfully implement its multi-year Transformation Plan and to develop and achieve its global business strategies and strategic priorities, compete effectively in the beauty industry and achieve the benefits contemplated by its strategic initiatives within the expected time frame or at all; the timing, costs and impacts of future divestitures (and the amount and use of proceeds from any such transactions); the integration of acquisitions with the Company's business, operations, systems, financial data and culture and the ability to realize synergies, avoid future supply chain and other business disruptions, reduce costs and realize other potential efficiencies and benefits (including through its restructuring initiatives) at the levels and at the costs and within the time frames contemplated or at all; and managerial, integration, operational, regulatory, legal and financial risks, including diversion of management attention to and management of cash flows, expenses and costs associated with the Company's response to COVID-19 and multiple ongoing and future strategic initiatives (including the Wella TSA), internal reorganizations and restructuring activities, including the Transformation Plan, any unanticipated problems, liabilities or integration or other challenges associated with a past or future acquired business, joint ventures or strategic partnerships (including with Kylie Jenner and Kim Kardashian West) which could result in increased risk or new, unanticipated or unknown liabilities, including with respect to environmental, competition and other regulatory, compliance or legal matters and litigation or investigations by governmental authorities; the Company's ability to retain and attract key personnel and the impact of senior management transitions and organizational structure changes. The foregoing review of important factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included elsewhere. More information about potential risks and uncertainties that could affect Coty's business and financial results is included under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in Coty's Annual Report on Form 10-K for the fiscal year ended June 30, 2020, and other periodic reports Coty has filed and may file with the SEC from time to time. Any forward-looking statements made in this presentation are qualified in their entirety by these cautionary statements. All forward-looking statements are made only as of the date of this presentation, and, Coty undertakes no obligation, other than as may be required by applicable law, update or revise any forward-looking or cautionary statements to reflect changes in assumptions, the occurrence of events, unanticipated or otherwise, or changes in future operating results over time or otherwise. Non-GAAP Financial Measures In this presentation, Coty presents certain non-GAAP financial measures that we believe enable management and investors to analyze and compare the underlying business results from period to period, including constant currency, organic like- for-like (LFL) and adjusted metrics, as well as adjusted earnings before interest, taxes, depreciation and amortization ("adjusted EBITDA"), net debt or financial net debt, economic net debt, free cash flow and immediate liquidity. Constant currency information compares results between periods as if exchange rates had remained constant period-over-period, with the current period's results calculated at the prior-year period's rates. The term "like-for-like" describes the Coty's core operating performance, excluding the financial impact of (i) acquired brands or businesses in the current year period until Coty has twelve months of comparable financial results, (ii) divested brands or businesses or early terminated brands, generally, in the prior year non-comparable periods, to maintain comparable financial results with the current fiscal year period and (iii) foreign currency exchange translations to the extent applicable. Adjusted metrics exclude nonrecurring items, purchase price accounting related amortization, acquisition-related costs, restructuring costs and certain other information as noted within this presentation. Free cash flow is defined as net cash provided by operating activities, less capital expenditures, and net debt is defined as total debt less cash and cash equivalents. These non-GAAP financial measures should not be considered in isolation, or as a substitute for, or superior to, financial measures calculated in accordance with GAAP. To the extent that Coty provides guidance, it does so only on a non-GAAP basis and does not provide reconciliations of such forward-looking non-GAAP measures to GAAP due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation, including adjustments that could be made for restructuring, integration and acquisition-related expenses, amortization expenses, adjustments to inventory, and other charges reflected in our reconciliation of historic numbers, the amount of which, based on historical experience, could be significant. Reconciliation of these non-GAAP financial measures to the nearest comparable GAAP financial measures are contained in the press release attached as Exhibit 99.1 to the Form 8-K filed with the SEC on May 10, 2021. Financial Presentation In this presentation, discussions of "Total Coty" results reflect the current full scope of Coty's revenues and costs; "Continuing Operations" results reflect Total Coty results less the revenues and direct costs of the soon-to-be-divested Wella business; "Ongoing Coty" results reflect Continuing Operations plus additional cost recoveries expected under the Wella transitional service agreement (the "Wella TSA") which the company believes better reflect the balance of costs for the ongoing business. Outlook Information In this presentation, Coty presents outlook information as of May 10, 2021#28Empty

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