#1crisp make better quality food available to more people Amsterdam, The Netherlands March 2021#2TAT Crisp founders Tom, Eric and Michiel with their families#3The landscape is changing not only how people shop, but also what people shop#4Clear business opportunity Food is by far the largest consumer segment... Cosmetics Electronics Home Travel Food Fashion Food ...where the sector is only just starting to move online Home Cosmetics Fashion Electronics Travel#5Clear moral opportunity#6We're building a business on the intersection of two mega trends Consumer spend moving to online Surge in consumer demand for sustainable & fresh food#7The app 17:04 8 Bezorging Recepten mat wintergroenten Zet het seizoen op tafel Deze week Q O Hem Four 18:10 Promo Vers bereid Groente Fruit Vies Vis olo 10.63 + Roel Bakker> Groene kool per stuk €2.0 Q Toevoegen B 17:04 Recept Koken uit het vegs-schap Roodlofsalade met halloumi en linzen Toevoegen 7#8The experience cr sp UMEAU EALY melk Crisp 8#9In 3-years time we have built: Assortment of > 2000 products from >650 sources • Team of 500 with experts on food, technology, marketing and operations Operations with 3 temperature zones, no inventory and zero waste model Next-day delivery throughout all of The Netherlands with a 1-hour delivery slot ● ● Growth and marketing approach relying on brand, quality and loyalty, resulting in consistent double digit growth per month#10Repurchase rate 2018 High customer loyalty 2019 2020 >85% Orders from Repeat customers#11Dec. 2019 High growth 7.4x Dec. 2020#12The Crisp brand The Crisp brand cris- beter eten, lekker geregeld Brand movie https://www.youtube.com/watch?v=2kjQi2tMfks Crisp is the most awarded Dutch brand in 2019/¹20 "The complete experience is consistent - from using the app to delivering the products to your door. The whole look and feel of the product is very well thought through. Usually you would just see design of just the app but in this case, all touch points are well designed. The app is very very high quality - clear and user friendly" Jury DIA October 2020 SpinAward- Design SpinAward Digital Service Esprix - ecommerce ADCN-Dutch Creativity award Dutch Marketing Awards - finalist VEDIS - Retailer of the Year Dutch Interactive Awards - Disruptor Dutch Interactive Awards- ecommerce Dutch Interactive Awards - Company of the Year 12#13crisp beter eten, lekker geregeld Strictly Confidential crisp 14