Crocs Investor Presentation

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Crocs

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Consumer

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2020

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#1crocs™ INVESTOR PRESENTATION April 2020 Tukk#2FORWARD-LOOKING STATEMENT Some information provided in this document will be forward-looking, and accordingly, is subject to the Safe Harbor provisions of the federal securities law. These statements include, but are not limited to, potential impacts to our business related to the COVID-19 pandemic, statements regarding future revenues, gross margin, selling, general and administrative expenses, operating income and operating margin, income tax expense, capital expenditures, business prospects and product pipeline and the impact of the coronavirus. We caution you that these statements are subject to a number of risks and uncertainties described in the Risk Factors section of the Company's Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the "SEC"). Accordingly, all actual results could differ materially from those described in this presentation. Those viewing this presentation are advised to refer to Crocs' Annual Report on Form 10-K, as well as other documents filed with the SEC for the additional discussions of these risk factors. Crocs is not obligated to update these forward-looking statements to reflect the impact of future events. 2#3crocs™ FAIZ CONTENT • COVID-19 Update Positioned for Global Growth Financial Results Appendix 3#4"C Despite recent softness in our business due to the COVID-19 pandemic, Crocs remains a strong, vibrant brand that is very well positioned. In the near-term, we have no liquidity concerns and have taken quick action to ensure we will be strongly cash flow positive for the remainder of the year. Over the long-term, we are confident we will restore our momentum in 2021 and continue our positive trajectory for years to come. crocs™ - Andrew Rees, President and CEO#5#6#7#8CUSTOMER FEEDBACK crocs™ T Η ΑΝ K crocs crocs crocs. Following crocs To Our Friends in Healthcare, We want to thank you for everything you do, day in and day out, but even more so in these difficult times. Your compassion and selfless care for the people around you is more appreciated than you may know or feel. YOU A special thanks to @drjcofthedc for always inspiring his patients and us, with his amazing energy and positivity. 1h m.grace123 Omg I have that pair of those and I love them!! Thank you to all the nurses and doctors!! D 28,577 views 1 HOUR AGO Add a comment... crocs. Following 3d crocs *UPDATE: We are continuing our donation efforts on Monday at 8 p.m. ET to accommodate various shift schedules. Thank you for the tremendous response this week! We have officially donated over 180,000 pairs of shoes to healthcare workers on the frontlines With all of our appreciation, Your friends at Crocs A cheycummins I've been trying for over a week! my gym shoes aren't doing it anymore for my long 16 hour shifts at work! I need some crocs! 3d 65 likes Reply V Liked by k8e_0583 and 33,948 3 DAYS AGO ... Post Add a comment... hers Post olivia_zanni QV OLIVIA ZANNI Posts Follow 137 likes olivia_zanni Thank you @crocs for the free shoes! #Crocs #ComeAsYouAre #covid #covid19 #RN #oncologynurse #heartsoulscrubs View all 22 comments crocs We love your photo! Can we share in our marketing? Mention up and conly with #Croce K 口 087 Like Reply Message - 20h Tina Cantrell-Collins thank you for my new crocs. its very much appreciated CONEIEL sonsielnurse Washington Health System EMERGENCY GIF WE 3 Y al crocs 2 likes sonsielnurse Thank you @Crocs for supporting our healthcare workers and protecting them during the coronavirus pandemic. We appreciate your... more 43 minutes ago Clariza @Clarizatapia 94-3h Guess who got free Crocs today! THIS GIRL! nick Clariza @Clarizatapia_94-3h Thanks @Crocs for supporting healthcare workers ! 2 13 ⠀ 1 8#9#10SK8 30 Four Key Product Pillars Clogs: Innovate & grow clog relevance Sandals: Significant long-term growth potential Visible Comfort Technology Personalization crocs™ LONG-TERM GROWTH DRIVERS Tik Tok Powerful Social & Digital Marketing Digital and social focus globally Come As You Are Brand ambassadors Social influencers Collaborations COVID-19 IS IMPACTING US ALL CLICK HERE TO LEARN HOW IT IS IMPACTING CROCS - 21.00 Pend crocs WOMEN MEN KIDS JEBITE CHARMS CROCS AT WORK SALE COME AS YOU ARE SELECT STYLES 2 FOR $45 SHARING A FREE PAIR FOR HEALTHCARE Congo to work on the turns of of C COVI Continue to Request SHOP WOMEN'S SHOP MEN'S SHOP KIDS SHOP NOW EMAIL UP MY ACCOUNT SHOP CROCS AT WORK NEW SEASON, NEW COLORS newspring color splashes and se-aye patterns our new options are Classics in the making SHOP CLASSIC Digital-Led Route to Market E-commerce: Double-digit growth continues Retail: prioritize outlets as most profitable retail format Wholesale: Greatest growth opportunities within e-tail accounts and distributors Largest Growth Opportunity in Asia Asia: Largest long-term growth potential Americas: Strong growth momentum EMEA: Stable growth 10#11PRODUCT & MARKETING Grow Clog Relevance ● ● Market leader in growing $5B* global category Crocs clog revenues +11% in Q1 2020 to -66% of footwear sales Key drivers of clog growth and relevance are: - Impactful collaborations across the globe - Personalization with expanded Jibbitz charms • Strongest growth in the Americas with continued opportunity in Asia and EMEA crocs™ * Internal estimate. Source: British GQ, May 2020. DOWNLOAD THE MAY ISSUE FOR FREE @luke_jefferson_day @britishgq SWIPE UP See More > 11#12#13#14#15#16#17#18#19#20#21#22#23#24#25#26#27#28

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