#1cr CS cr OCS CI OC! Cl crocs Investor Presentation March 2023 STA 00831 OLLS 30#2cr CS cr OCS CI OC! Cl FORWARD-LOOKING STATEMENT This document includes estimates, projections, and statements relating to our plans, commitments, objectives, and expectations that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements regarding potential impacts to our business related to our supply chain challenges, cost inflation, our financial condition, brand and liquidity outlook, and expectations regarding our future revenue, margins, non- GAAP adjustments, tax rate, earnings per share, debt ratios and capital expenditures, the acquisition of HEYDUDE and benefits thereof, Crocs' strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding full year and first quarter 2023 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: our expectations regarding supply chain disruptions; the COVID-19 pandemic and related government, private sector, and individual consumer responsive actions; cost inflation; current global financial conditions, including economic impacts resulting from the COVID-19 pandemic; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. All information in this document speaks as of March 14, 2023. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.#3cr CS cr OCS CI OC! Cl BUSINESS UPDATE ANDREW REES, CHIEF EXECUTIVE OFFICER#4cr CS cr CS C Oc C CONTENTS BUSINESS UPDATE O FINANCIAL UPDATE 2022 FINANCIAL HIGHLIGHTS O BUSINESS HIGHLIGHTS UPDATE ON SELECT GROWTH DRIVERS O FINANCIAL OUTLOOK APPENDIX#5cr CS cr OCS CI Oc CI BUSINESS HIGHLIGHTS JOB B QB q JDE B 333 P#6cr CS cr C! CI с OUR VISION SPLI Everyone Comfortable In Their Own Shoes#7cr CS cr OCS CI OC! Cl OUR STORY CROCS INC. IS A PROVEN GROWTH COMPANY Entrepreneurial Phase 2002-2006 Classic clog is born in 2002 and gains broad popularity for its comfort, utility, and unique look In 2006, completed largest footwear IPO in U.S. history at that time Acquired Jibbitz, increasing personalization Overextension 2008 to 2013 Over diversified product line (e.g., golf shoes and leather boots) and little investment in the iconic clog led to low brand relevance and subpar gross margins Disparate go to market created many subscale geographies Over extension of global retail fleet to 600+ stores in 2013 No cohesive global marketing strategy High cost base (SG&A 47%+ of revenues) ● ● ● Announced intention to refine strategy and earnings growth through simplification and focus Shrunk revenue to get to a profitable base O O Under Rees' leadership, transformed the Crocs brand: Consumer-centric brand strategy to drive relevance Implemented global brand marketing playbook focusing on driving relevance for iconic Clog Shifted to digital-only marketing for scale and efficiency Leveraged influencers and partnerships and launched first collaboration in 2017 with Christopher Kane O O O Iconic, focused product offering Focused on clogs, sandals and Jibbitz Introduced seasonally relevant graphics and prints to drive clog purchases O O Transformation & Brand Re-ignition 2014 to 2017 Improved gross margin 50% SKU reduction O O Blackstone invested $200M to fund share repurchase and bring in new leadership with industry experience Appointed Andrew Rees as President O O Flexible SG&A base Cut $80M in fixed expenses, reinvesting a portion back into marketing Continued shift to molded product Closed owned manufacturing facilities Reduced store count from 600+ to <400, and focused on profitable outlets Transitioned sub-scale direct markets to distributors ● ● ● Profitable Growth 2018 to Present 2018 begins a 5 year run of double-digit revenue growth, finishing 2022 with record revenues of $3.6B Relevance for the Crocs brand has increased 34% and consideration increased 69% Achieved double-digit operating margin target in 2019 and expanded adjusted margin to 28% in 2022 Expanded adj. gross margin for the Crocs brand 510 bps supported by shift to molded product and Jibbitz Increased Crocs brand marketing spend from $70M to ~$190M Repurchased -$1.7B of shares since 2014 at average price of $37.90 per share Outlined growth strategy for the Crocs Brand including: sandals, Asia, digital and product & marketing innovation Announced commitment to net zero carbon emissions Acquired casual footwear brand HEYDUDE HEY DUDE GOOD TO GO-TO 7#8cr CS cr OCS CI OC! Cl OUR RESULTS MARKET LEADING SHAREHOLDER RETURNS $1,200 $1,000 $800 $600 $400 $200 $- VALUE OF $100 INVESTED DECEMBER 31, 2017 Crocs, Inc. Dow Jones US Footwear Index -Nasdaq Composite Index 54% five-year annualized TSR S&P 500 DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31, 2017 2020 2021 2022 2018 2019 CROCS INC. 5-YEAR TSR #2 BEST PERFORMER HAD WE BEEN IN S&P 500