Effective Investment Promotion Strategy

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#1UNITED NATIONS * ESCAP Economic and Social Commission for Asia and the Pacific INVESTMENT PROMOTION AND IMAGE BUILDING STRATEGY AND TOOLS National Workshop on Promotion and Facilitation of Foreign Direct Investment for Sustainable Development in Timor Leste Dili, 10-12 December 2019#2OUTLINE OF PRESENTATION Image building Investment promotion strategy Investment promotion and image building tools: websites and social media UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#3IMAGE BUILDING UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#4KEY QUESTIONS ■ Is your image good or bad? ■ Is you image real or false? ■ What do you want your image to be? ■ Is that realistic? ■ What will you do to improve/correct your image? UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#5PURPOSE OF IMAGE BUILDING Image building is meant to encourage investors to learn more about your location's business potential Image building can only be successful if there is a relatively good business environment - - Requires effective policies, laws, and regulations to be in place Government supportive of business and investment At early stages of investment promotion, it is often necessary to expend much more effort on improving a location's image than on generating investment Changing (improving) an image can take time UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#6OBJECTIVES OF IMAGE BUILDING Create positive perceptions of your location's investment market among domestic & international firms ■ Portray and promote your location as the best (emerging) market for (a particular) investment ■ Prepare the groundwork for effective investment promotion techniques Create greater interest among investors in learning more about the investment opportunities in your location Help attain long-term and sustainable development goals ■ Enhance your image and investment opportunities by linking to other locations in your countries or other countries in your region UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#7IMPORTANT CONSIDERATIONS/STEPS IN IMAGE BUILDING Define who is in charge (IPA) ■ Define your target audience ■ Define the message and marketing theme ■ Set goals, targets, priorities and KPIs Develop a strategy ■ Coordinate with stakeholders and target audience ■ Communicate well using tailored language Be truthful ■ Have a clear time schedule and budget UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#8IMAGE BUILDING STRATEGY ■ The strategy is used to reach your target audiences and convey your messages, as well as for forming the basis of your public relations plan ■ Some key elements of an image building strategy: - - - - - - Marketing theme: Unique Selling Proposition (USP) Target messages and promotion materials to investors Continually develop public relations materials Use a broad spectrum of media to convey the message Build and develop media contacts Work to position the local IPA as the best source of information (credibility building) for the media on investment related issues Work to position the head of the local IPA as a regular spokesperson for the organization UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#9DEVELOPING THE BASIC INVESTOR PACKAGE ■ The information that no investor can be without BOI PAKISTAN THE NEW BUSINESS FRONTIER UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#10WHAT IS IN THE BASIC PACKAGE? ■ Guide to doing business ■ The unique selling propositions about your location (to convince investors to locate there) ■ Investment "opportunity profiles" ■ Costs of doing business ■ Latest issues of newsletters (if any) ■ What the IPA can do for you: promotion, facilitation, aftercare, etc. ■ Testimonials ■ Other relevant information: useful contacts UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#11CONCLUSIONS Image building requires a long term vision, strategy and implementation plan ■ Investor perception studies might be a helpful instrument to change a certain image Image building is necessary to reinforce positive image or dispel negative image (i.e. create "realistic" image) ■ Various tools are available ranging from newsletters, articles and advertisements to investment fairs and road shows ■ The website also plays an important role in image building Along the process of investment promotion, the transition from image building to actual investment promotion gets blurred and the two processes often overlap UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#12Investment promotion and image building strategy UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#13WHERE INVESTORS (CLIENTS) MEET GOVERNMENTS (IPAs): INVESTMENT PROMOTION Strategic Assessment Location Screening, modeling & benchmarking Cost comparison Site Evaluations Implementation Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 • Information & Sales Packs • Investment plans • Policies and incentives • Procedures and requirements • Progress and achievements • Create awareness Lead Generation and Targeting Advertizing and PR • Information & Marketing • Missions & Events . Company targeting Company visits •Follow-up •Information provision • Assistance with contacts • One-stop-shop services • Assessment of manpower,, Infrastructure service needs • Follow-up Investor Servicing Aftercare and Policy Advocacy • Continued "account executive attention" • "Ombudsman" role and trouble-shooting function •Follow-up on manpower, infrastructure, service needs Image Building UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#14WHAT IS INVESTMENT PROMOTION? ■ A series of activities that seeks to market/promote a particular location (country, city, province, region) as an attractive location for foreign direct investment. Basically a government activity but private sector can be involved ■ Need for targeted approach (investment targeting/lead generation) Involves: - - - - Identifying and communicating comparative/competitive advantages Information dissemination Policy advocacy (improving business/investment environment) Servicing clients (investors) UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#15RATIONALES FOR INVESTMENT PROMOTION Counterbalancing Closing information gaps Portraying the right image Location Overcoming Bureaucratic decision making Competition from other locations hurdles process Addressing distorted risk perceptions Compensate market imperfections • Investment Promotion Role of IPAS: Overcome information asymmetries • Compensate for imperfect market condition • Address competition from other locations UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#16ASSESSING SUSTAINABLE FDI For many IPAs, a successful investment promotion strategy is judged on the basis of the volume of FDI that actually enters the country/location However, for an investment to be considered sustainable it needs to perform well on all of the sustainable development dimensions ■ An investment promotion strategy that looks only at FDI volume will not necessarily be successful in attracting sustainable FDI Instead, IPAs should evaluate the sustainability of each FDI project along the four dimensions and whether these four dimensions are balanced UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#17EFFECTIVE INVESTMENT PROMOTION STRATEGY: TEN COMPONENTS 1 Strategic objectives 2 Benchmarking and image building strategies 3 Markets and sector strategies 4 Investor targeting and lead generation 5 Marketing and promotion 6 Product development 7 Budgets and resource allocation 8 9 10 Organization of resources - Key Performance Indicators (KPIs) – 3 years - Action plan – 1 year UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#18INVESTMENT STRATEGY TEMPLATE ■ Strategic objectives and goals 1 2 3 4 5 6 - These relate to the specific - - 7 objectives of investment promotion (which are part of the goals of the IPA) This could be related to raising overall FDI levels for the purpose of increasing competitiveness, creating employment, etc Quality versus Quantity? Benchmarking and image building strategy - - - Assess strengths and weaknesses of location vs. other locations Assess investor perceptions Launch information campaign to dispel negative image.... ...and/or improve positive image of the location 8 9 10 UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#19PROCESS OF BENCHMARKING Benchmarking is the process of comparing one's business climate and performance metrics to other regional or global competitors - - - - Why are they better? What are they doing that makes them? What can we learn? How can we catch up? How can we become the best in a specific category? UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#20BENCHMARKING AS TOOL FOR CONTINUOUS IMPROVEMENT Benchmarking # Copying ■ Conditions are never identical ■ Understand critical variables and apply them to your unique case and environment Its about identifying gaps, using policy advocacy to address and react to implement necessary measure to close the gap UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#21WHY IS BENCHMARKING IMPORTANT? ■ To understand the complexity of investment location decisions by potential investors ■ To provide an objective and realistic 'picture' of your country compared to competing alternative locations in the region ■ To assist the potential investor in making a fact based investment decision ■ To present your IPA as a knowledgeable and professional organization ■ To continuously provide insight, monitor the Unique Selling Points (USPS) and mitigate weaknesses of your location UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#22SWOT ANALYSIS Strengths (from the perspective of the investor) ■ Weaknesses (from the perspective of the investor) Opportunities emerging from trends and developments Threats emerging from trends and developments UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#23INVESTMENT STRATEGY TEMPLATE 1 2 3 4 5 6 7 8 9 10 - - Markets and sector strategies Assess competitive environment The IPA should consider what its core target markets (source of FDI) and sectors are - taking into account that well funded IPAS may only have three to five core markets (e.g. China, EU, Japan, the US, etc.) and sectors (e.g. Food Packaging, garments, electronics, agro- industry, services) ■ Investor targeting and lead generation: the geographic markets and industry sectors being targeted by the IPA are a core part of an investment promotion strategy UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#24DIFFERENCE BETWEEN LEAD GENERATION AND TARGETING Lead generation is the process of acquiring qualified investment leads, through: - - - Preparation of sector-specific information for investment areas to be promoted Investor targeting through research and checking activities in foreign countries Company visits, with a carefully prepared promotion package containing information on the opportunity, on the needs of the target company, and on the country in general Careful follow-up and investment target nurturing Targeting is the process of actively pursuing investment leads and ideally promote these to actual investment projects UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#25INVESTOR TARGETING DEFINED Investor targeting is a process comprising a number of related and either sequential/consecutive or simultaneous steps, tasks and decisions repeated as necessary ■ Targeting is a means to gain the attention and interest of specific international investors through developing and confidentially promoting specific investment projects which may be of commercial interest to those investors There are five main principles which define targeting and distinguish it from more general «< investment promotion >> ■ Overarching mission of an Investment Targeting Strategy (ITS): To direct the IPA to industries/firms/people with the highest probability of location/relocation to that region or country. UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#26FIVE PRINCIPLES WHICH DEFINE INVESTOR TARGETING 1. Target industries and sectors first and then move to active identification of specific investment projects 2. Carefully planned and managed investor search programmes 3. Investigation and analysis of specific corporate priorities 4. Confidential promotion to specific corporate executives 5. Single agency leadership UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#27COMPARATIVE FIT ANALYSIS Industry Requirements: Semi-skilled/skilled labour (200-300) Technical/managerial labour 2,000-3,000 sq. meters high-end building 500 cubic meters water/month 350 kWh electricity International air transportation Country's attributes ◉ Average Weak Limited, can't lease Supply uncertain Weak WEAK L Available; limited destinations; no charters UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#28INVESTMENT STRATEGY TEMPLATE 1 2 ◉ 3 4 5 6 7 8 9 10 Marketing and promotion - The strategy should identify the main marketing and promotion initiatives to be undertaken by the IPA - For example, a new section on the IPA website, new marketing brochures, Public Relations (PR) activities, etc. The industry events and missions the IPA is going to attend should be clearly stated in the strategy UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific Product development - Product development are the activities taken to improve the underlying competitiveness of the region for FDI These can include activities such as skills development, linkages with local companies, infrastructure development, property development, improving quality of utilities, etc United Nations Economic and Social Commission for Asia and the Pacific#29INVESTMENT STRATEGY TEMPLATE 1 2 3 4 5 6 7 8 Budgets & resources The strategy should provide a detailed budget plan for the IPA Resources necessary for the development of a National Investment Strategy are subject to budget constraints - # foreign offices # staff Organization of resources - The strategy should include an organizational diagram showing all departments and every member of staff and what their role is in the organization. This is an important part of Good Governance 9 10 UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#30INVESTMENT STRATEGY TEMPLATE 1 2 3 4 5 6 7 8 9 10 Performance indicators - - For each strategic objective measurable performance indicators should be provided These typically include targets such as: • • • · Number of investor inquiries Number of investment projects attracted Value of the investment projects being targeted Direct jobs created by investment projects Action plan (short term) This may include: • • • Short-term target sectors and markets Investor proposals Key target companies (if can be agreed) Events and marketing initiatives Marketing materials (brochures etc) • Training and capacity building • Budgets • Organization charts UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#31CONCLUSIONS The requirements for a successful investment strategy consist of ten key components - This deals with the "how" question A realistic sector strategy requires you to prioritize 4 - 6 attractive markets, sectors and business activities (targets) - This deals with the "what" question Assess which investment needs you have Prioritize the attractive sectors and business activities only after you have assessed the potential advantages of each sector and business activity Make sure the requirements of the targeting investor match your location attributes Pay due attention to the issue of sustainable and evaluation of your investment promotion strategy UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#32Investment promotion and image building tools: websites and social media UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#33LOCATION SELECTION PROCESS - ARE YOU BEING FOUND? 85% of initial search = Internet Detailed info Services EIGHT WEEKS UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#34WEBSITE USE AND PURPOSE The main purpose of a website is to: - - Market - promote your location and the services you offer to potential investors Educate and inform - providing key information that investors need - Support function - deal with investor requests via email, phone and feedback - Facilitate process - providing support information for an investor application or business process UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#35EFFECTIVE PROMOTION MATERIALS ☐ Updated and accurate info ■ In general, IPAs have found that excessively elaborate materials are less effective than updated and accurate information ■ It is more important for investors to have good information than good graphics ■ Easy access ■ IPAs now focusing attention on websites and digital info (rather than print) ■ Include cost comparisons ■ Cost comparisons is an element that is often overlooked in promotion materials, although it is critical for investors. Accurate information on costs of key costs (labour, land, shipping, etc.) need to be included in promotional materials. UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#36KEY TO RELEVANT WEBSITE CONTENT 1. Understand your users. This is the key to developing meaningful and comprehensive content. 2. Segment your audience and prioritize your users (investors, site selection advisors, media, researchers, etc.). 3. Focus on helping each user type achieve its goals when visiting your website 4. Start with the content you have and evaluate it for relevance, quality, and comprehensiveness 5. Use reliable sources of content, then fill in gaps 6. Few clicks to find the info UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#37USER SEGMENTATION Search BEDIA Botswana Export Development & Investment Authority For Investors Invest in one of the fastest growing economies in the world For Local Manufacturers Promote your business worldwide with the help of BEDIA S Home | Manufacturers Directory | Tenders | Vacancies | Why Botswana? Click here to understand why Botswana... Mailing List What opportunities? Click here to see opportunities available... 3 How can we help you? Click here to see how we can help you start... Live RSS Feed Extranet Login BEDIA Mail W 793C 30 > About BEDIA > Botswana Story Why tswana >Sectors > Investing in Botswana > For Exporters Publications FAQs Contact Us Links The Botswana Export Development and Investment Authority (BEDIA) is an autonomous private sector led organisation mandated by an act of parliament (1997) to encourage, promote and facilitate the establishment of export-oriented enterprises and selected services which will result in economic diversification, rapid economic growth and creation of sustained employment opportunities. The Authority is also entrusted with the task of identifying market outlets for locally manufactured products and construct factory building for setting up of manufacturing enterprises. BEDIA also works closely with the Government of Botswana to ensure that the country has a conducive investment climate. BEDIA prides itself in the professional service that it provides to potential investors and it is "THE FRIEND OF THE INVESTOR". Upcoming Events November 2011, 23rd - 26th Global Expo 2011 Global Expo BOTSWANA ICT Companies Registration Form Latest News 2011-03-23 INWARD INVESTMENT PROMOTION MISSION FROM CHINA In an effort to foster new business relationships and continued foreign direct investment promotion, BEDIA is hosting trade and investme... [Read more...] 2011-03-21 Botswana Excels in Mining Survey Fraser Institute Botswana among top ten mining nations with improved score The Toronto, Canada based Fr... [Read more...] more news CONTACT DETAILS: Plot 28 Matsitama Road, P.O. Box 3122, Gaborone, Botswana Tel: +267 318 1931, Fax: +267 318 1941, Email: [email protected] Office Hours: Monday to Friday Morning 08:00-13:00, Afternoon 13:00 17:00. Front Desk is open during lunch (13:00-14:00) to assist our clients. ©2011 BEDIA Disclaimer Design & Development by MINDQ Local Products and much more.. VIRTUAL MARKET UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#38PROVIDE ONLY RELEVANT INFORMATION ■ Information that is relevant for investors (e.g. operating costs, site and location advantages, incentives, business environment: taxes and regulations etc.) ■ Sector specific information (manufacturing, services) Information that can be used for benchmarking and site selection Factsheets Include investment opportunities Categorize information Use multiple metrics and currencies for international investors If aimed at foreign investors it must be in English and language of other major investor home countries UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#39IPA WEBSITES - WHAT INVESTORS AND SITE SELECTORS NEED What they need: Contact information Clear & simple language Incentive programmes Tax rates and cost info Recent announcements ■ Testimonials ☐ Industry-targeted info Relevant maps Largest employers, sectors, suppliers Area colleges and universities What they don't need: ■ General labour statistics Secondary source wage information ■ General rankings Distance to other major cities ■ General climate and weather conditions UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#40WEBSITE EXAMPLES About Us | Events | Contact Us | FAQ's | Search GOBERNO DE ESPAÑA MINITUO DE INDUSTRIA COMERCIO TTURISMO ¡CEX Why Spain? Resources Business Guide Sectors Regions News Events 06|11|2018 to 07|11|2018 CAPCorp 2018 15|11|2018 to 16|11|2018 LATIBEX 2018 View all events Case study Primark opens a store in Valencia and a logistical subsidiary in Guadalajara to serve Spain, Portugal and the south of France 1 PRIMARK' Spain was the first Primark market outside the British Isles, and it has now opened the latest of its 357 stores here Stephen Mullen, general manager of Primark for Spain and Portugal News View all case studies Guide to business in Spain 2017 Guia de negocios en España ICEX GRANTS AND INCENTIVES FOR THE INDUSTRIAL INVESTIN GARRIGUES ICEX SPAIN Español INVESTIN SPAIN Contact us +34 900349 000 ►ICEX Invest in Spain +34 91 503 58 00 E-mail ▸ International network Aid & incentives search The best information by region, by sector and daily updated. No registration needed! 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Singapore Government Integrity Service Excellence QI Careers | Contact Us | Procurement | FAQ | Sitemap NEWS & RESOURCES ABOUT EDB SC UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#42FRIDAY 5th OCTOBER 2018 MIDA Type your keyword(s) here OFFICIAL WEBSITE MALAYSIAN INVESTMENT DEVELOPMENT AUTHORITY INVEST IN MALAYSIA > YOUR PROFIT CENTRE IN ASIA SEARCH -SERVICES ENGLISH ABOUT MIDA INVEST IN MALAYSIA TESTIMONIAL WHY MALAYSIA FORMS MEDIA ROOM UPDATE Extension of 'Surat Pengesahan MIDA (SPM) - Starting 15th November 2017, company may apply for the extension of 'Surat Pengesahan MIDA (SPM1 & SPM Home / Getting Started / Manufacturing Sector/Investment Opportunities GETTING STARTED MANUFACTURING SECTOR Manufacturing Sector Promoted Activities & Products Incentives Investment Opportunities Investment Opportunities in Manufacturing Sector T E 4 Non-Metallic Mineral Aerospace Industry Textiles and Textile Product Basic Metal Products au mida saumuthamatharir matal nonductelanatel Electrical and Electronic Engineering Support Food & Sustainable Resources Machinery and Equipment RSS BERIAL UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#43THAILAND BOARD OF INVESTMENT Contact Us e-Services Q SEARCH Get in Touch with Us! Get more information ABOUT US WHY INVEST IN THAILAND HOW TO DO BUSINESS THAILAND'S ADVANTAGES 籍 WHY INVEST IN THAILAND Thailand's Advantages INVESTMENT PROMOTION ⚫ Thailand's Advantages ⚫ Thailand's Rankings • Macroeconomics • Living in Thailand Thailand in Brief ⚫ Demographic ⚫ Economic Overview • Social and Culture ⚫ Infrastructure Electricity Thailand's Advantages THE REGIONAL ECONOMIC CENTER $ Market size of USD 23.5 trillion Population of 3.9 billions 1 RESOURCE CENTER OUR GLOBAL RANKINGS 2nd Ease of Doing Business among Emerging Economies in East Asia World Bank, 2016 ■ Water Supply " Telephone Services 5th Asia's Financial Literacy Index MasterCard, 2014 Seaports " Airports Highways Railways 11th The World's Most Promising Emerging Economies Bloomberg Business, 2014-2016 Asia & Oceania 14th Global Manufacturing Competitiveness Index Deloitte, 2016 ☑ AEC K UNITED NATIONS CD ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#44invest IN MONGOLIA 888 Home About Us Contact Us M WHY MONGOLIA INVEST IN MONGOLIA BUSINESS OPPORTUNITIES PROJECTS EVENTS CALENDAR ft SOCIAL economic priority sectors and opportunies Agriculture and food production Sector overview Agriculture sector has been regarded as the traditional sector of Mongolia producing about 20 percent of gross domestic product. It is the main pillar of food supply and national industrial raw material, accounting to over 10 percent of total export revenue. In the first 10 months of 2016, the agriculture sector has produced goods worth MNT 2.4 trillion calculated at annual prices. About 35 percent of Mongolian workers, or 153.1 thousand households /335 thousand people/ work in the sector depending on sales of agricultural products. 5311_orig.zip Read more Construction! Mongolian construction country's economy. As Construction sector an five percent of country Read more Food producti Investment opportunitie M Home About Us Contact Us WHY MONGOLIA INVEST IN MONGOLIA BUSINESS OPPORTUNITIES PROJECTS EVENTS invest IN MONGOLIA CALENDAR ft SOCIAL MONGOLIA RANKED 86TH IN CORRUPTION PERCEPTIONS INDEX >> DEMOCRACY AND THE MARKET SYSTEM NEIGHBORING WITH TWO LARGEST GLOBAL ECONOMIES AND COMMODITY MARKETS. LEADING IN LAND AND LIVESTOCK LEADING IN LARGE MINERAL RESOURCES IN THE WORLD ATTRACTIVE ENVIRONMENT FOR FDI AND TRADE THROUGH AN OPEN POLICY RANKED IN THE 26TH IN LEADING NATIONS WITH INVESTMENT PROTECTION REGULATION YOUNG AND WELL-EDUCATED POPULATION UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#45tr BUSINESS SWEDEN EXPAND INTERNATIONALLY INVEST IN SWEDEN CAREERS ABOUT US CONTACT THE SWEDISH TRADE & INVEST COUNCIL WHY SWEDEN INDUSTRIES HOW WE HELP NEWS AND DOWNLOADS SITE SELECTION FAQ 日本語 INVEST IN SWEDEN / INDUSTRIES/MANUFACTURING / PRODUCTIVITY AND COST MANUFACTURING Smart industry Sustainability Talent Productivity and cost Innovation Open economy Site Selection The business case for Sweden: why investing makes good sense Contact us It is no coincidence that more and more manufacturing operations that were outsourced to low-wage countries are transferred to Sweden. The reshoring trend - or repatriation of manufacturing - is testament to a changing landscape for productivity and competitiveness worldwide. 8 reasons why Sweden is recognised as a highly productive manufacturing location: ■Consistently ranks among top 10 most productive countries in the world for manufacturing World class competence in robotic automation and digitised supply chains Strong subcontractor network supplying multinationals both in Sweden and internationally ■ A highly diversified industry ranging from chemicals and machinery to vehicles ■ Advanced IT sector naving the way for loT solutions 5G networks and adaptable production lines KLAS ERICSON Investment Advisor Sweden +46 70 222 78 02 E-mail ANDREAS SCHEIBENPFLUG BACK Dela f 84 G+ in UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#46MOST RELEVANT SOCIAL MEDIA SOURCES New media that are valuable for site selection and investment promotion 4.0% 4.0% 4.0% 4.0% 4.0% 16.0% 4.0% 4.0% Online meetings/video LinkedIn Internet E-newsletters ■Mobile phones/I Phone 12.0% None 8.0% 8.0% 8.0% 8.0% 4.0% 8.0% Which one is the best? Depends on your profile, target group, country, sector, etc. Sophisticated databases ■Too much reliance on email and new media Search engines FTP to share data GPS GIS tools Bing Maps Skype Google Earth UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#47EXAMPLES OF TWITTER AND YOUTUBE - INVEST IN INDIA - Home About INVEST INDIA NATIONAL INVESTMENT PROMOTION AND FACILITATION AGENCY Tweets 3,885 Following Followers 379 44.6K Likes 288 Tweets Search Twitter Q Have an account? Log in YOUR SINGLE WINDOW TO INVEST IN INDIA Tweets & replies Media Invest India❤ @investindia The National Investment Promotion and Facilitation Agency of the Government of India. We are the first point of reference for the global investment community. investindia.gov.in Joined February 2016 1876 Photos and videos tl Invest India Retweeted Make in India @makeinindia - 4h We welcome new technologies from Russia in the infrastructure sector in In We are here to help with the investment process - @nitin gadkari, Minister Road Transport & Highways at the Infrastructure seminar at #India RussiaBusinessSummit #IndiaMeansBusiness INDIA RUSSIA ESTH = YouTube Search Your gateway to und ISB Professor Rajendra Srivastava Dean and Novartis Professor of Marketing Strategy and Innovation, Indian School of Business Why Invest in India? No views ISB Indian School of Business Published on Oct 5, 2018 Category 0 Comments Education SORT BY Add a public comment... markets. 10 10 SHARE E a +4 Up next SIGN IN 7:51 AUTOPLAY Twinkle Uppal | YLP Candidate | Class of 2016 Indian School of Business 46K views เฮียหลง เทพเรียกทวด สุดยอด มือไว ติดนิ้วเปลี่ยนไผ ไม่ธรรมดา!... WorkpointOfficial Sama adapalal Recommended for you Clodonesu 23:08 55:06 25:24 New การบรรยายพิเศษสุดฮา โดย "ผู้ช่วย ศาสตราจารย์เกียรติ ก รกษา ต... AVM NRRU Channel Recommended for you กล้าค่า ค่าวิจารณ์ ลองฟังเรืองนี้! Auditorium Recommended for you How to Start a Speech Conor Neill Recommended for you 8:47 SUBSCRIBE 10K อีกมุมของพระองค์หญิง! เจ้าหญิง ดีไซเนอร์ของคนไทย ประทาน... Vogue Thailand Recommended for you 6:50 New หนีพันล้าน! แต่ไม่เคยคิดฆ่าตัวตาย "ศิริวัฒน์แซนด์วิช' คานานของคน.. aomMONEY Recommended for you. SIRIVAT SANDWICH 16:21 UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific What is Blockchain United Nations Economic and Social Commission for Asia and the Pacific#48☐ DISCUSSION ISSUES Has your country/location a positive image with overseas investors? If not, what can you do to improve it? Does your IPA have an image building and/or investment promotion strategy? What is more important for your country/location: image building or active investment promotion and investor targeting? ■ If you have a concrete investment promotion strategy what is the objective of this strategy? What are your most active investment promotion tools: brochures, newsletters, opportunity or sector profiles, investment roadshows and fairs, website? What tool has proved the most successful in attracting FDI? Will investors find key info on your website (cost info, sectoral info, IPA contacts, etc.)? What information could be improved? Could social media be used? UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#49CONTACT DETAILS UNESCAP UNITED NATIONS BUILDING RAJDAMNERN NOK BANGKOK 10200, THAILAND TEL: +662-2881234 UNITED NATIONS SESCAP Economic and Social Commission for Asia and the Pacific Handbook on Policies, Promotion and Facilitation of Foreign Direct Investment for Sustainable Development In Asia and the Pacific FAX: +662-2881000 http://www.unescap.org HANDBOOK ON POLICIES, PROMOTION AND FACILITATION OF FDI FOR SUSTAINABLE DEVELOPMENT: http://www.unescap.org/resources/handbook-policies- promotion-and-facilitation-foreign-direct-investment-sustainable-0 UNITED NATIONS * ESCAP UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific#50https://www.unescap.org/events/national-training-workshop- promotion-facilitation-fdi-timor-leste Your questions please? UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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